Delucchi Plus

What Delucchi Plus does

Delucchi Plus operates an Indonesian-language online content portal (delucchiplus.com) that publishes articles on health topics (diet, parenting, medicine, disease information) alongside a significant volume of keyword-optimized content promoting third-party online gambling platforms including Tangandewa Slot, Slot777, Hoki22, and Spaceman. The site is built on a commodity WordPress content management system with standard cookie and session tracking for user analytics, and publishes under a single editorial persona ("cleopatra389" / "Dokter Backlink") with a shared Gmail contact address, indicating a small-scale operation. Content is distributed exclusively through the website and an email newsletter, with go-to-market centered on SEO-driven organic search traffic from Indonesian-language queries across multiple categories (health, entertainment, politics, business, technology, lifestyle, culinary, tips).

The business operates a dual monetization model. The primary stream is affiliate/referral revenue from embedded links to third-party gambling platforms, where articles are optimized for gambling-related keywords to drive traffic. The second stream, formalized in late 2025, is a direct advertising sales product offering blogpost, blogroll, and banner placements (standard sizes 720x90 and 300x250 plus custom sizes), priced via custom inquiry on multi-year contracts. There are no named advertisers, no disclosed pricing tiers, and no enterprise customer relationships documented. The website description in one source block ("tribe of brand storytellers, strategic communicators + digital revolutionists") is inconsistent with the first-party website evidence, which clearly describes a niche Indonesian health and gambling-affiliate content portal; this analysis is grounded in the first-party website and the structured product/revenue data.

The addressable market is Indonesian internet users seeking health and lifestyle information in Bahasa Indonesia, plus advertisers (predominantly gambling operators) seeking niche-content reach to that audience. No funding rounds, no parent company, no management team beyond a single named contact, no patents or proprietary technology, and no certifications or regulatory licenses are disclosed. The competitive position is weak: the site has no differentiated technology, no proprietary data assets, and operates in a content category (niche gambling affiliate SEO) that is highly commoditized and exposed to search engine policy changes.

Name

Delucchi Plus

Legal name

Delucchi Plus

Website

https://delucchiplus.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Delucchi Plus is an Indonesian-language online content portal that publishes health, lifestyle, and gambling-affiliate articles targeting Indonesian internet users, monetized through affiliate referrals to gambling platforms and direct banner/blogroll advertising sales on its WordPress-based website.

Ownership category

akta.pro rank

Product category

Online Health News

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Content Aggregation, Curation & RSS Platforms (BPAMAJAI)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Online health news
• Content publishing
• Digital advertising
• SEO backlink services
• Affiliate marketing

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Revenue: The company generates revenue through selling various advertising placements including blogposts, blogroll links, and banner advertisements (Header 720x90, Sidebar 300x250, and custom sizes). Advertisers target Indonesian internet users searching for health, lifestyle, and trending information.
2. Affiliate/Referral Revenue: The site contains embedded links to third-party gambling platforms (Tangandewa, Slot777, Hoki22, etc.) with affiliate referral arrangements. The content is optimized for gambling-related keywords to drive traffic to these platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Delucchi Plus is an Indonesian-language online health news portal that publishes articles on diet, parenting, medicine, and diseases. The site monetizes its audience through advertising placements (banner ads, blogroll links, blogpost promotions) and affiliate/referral links to third-party online gambling platforms such as Tangandewa, Slot777, and Hoki22. Content is produced by a team of writers and distributed via the WordPress-based website delucchiplus.com.

Product overview

Delucchi Plus is a single-platform Indonesian online news portal offering health-related content. The company operates two main offerings: a news portal delivering aggregated and original health news content (covering diet, parenting, medicine, and diseases), and a complementary SEO backlink and banner advertising service that monetizes the portal's traffic by offering promotional placements to businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Delucchi Plus News Portal
• SEO Backlink and Banner Advertising Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Kompas.com: One of Indonesia's largest mainstream digital news portals, operating a multi-vertical content model (news, lifestyle, health) monetized through display and programmatic advertising. Comparable as a large-scale Indonesian ad-supported content destination, though at vastly greater scale and editorial depth.
• Detik.com: Leading Indonesian digital news network covering news, lifestyle, and entertainment, monetized primarily through online advertising. Comparable as a high-traffic, multi-vertical Indonesian content platform, but operated at incumbent scale rather than niche SEO.
• CNN Indonesia: Major Indonesian digital news outlet covering news, business, technology, and lifestyle. Comparable as a multi-vertical Indonesian ad-supported content publisher with overlapping topical coverage in business and technology.
• Tempo.co: Established Indonesian news and lifestyle publisher covering politics, business, health, and lifestyle, monetized through digital advertising and subscriptions. Comparable as a multi-vertical Indonesian content brand, with overlapping health-and-lifestyle coverage.
• Tribunnews.com: Major Indonesian regional and national news network with extensive multi-vertical coverage and ad-supported monetization. Comparable as a large Indonesian ad-supported content destination, though operating with full editorial staff and a traditional newsroom model.

Direct peers

• IDN Times: Indonesian digital media company publishing across news, lifestyle, entertainment, and other verticals, monetized through branded content and display advertising. Comparable as a younger-generation Indonesian multi-vertical content publisher targeting similar audiences through SEO and social distribution.
• Kumparan: Indonesian digital media platform aggregating and curating content across news, lifestyle, and entertainment verticals, distributed primarily via web and mobile. Directly comparable as an Indonesian multi-vertical ad-supported content platform, though Kumparan operates at significantly greater scale and brand recognition.

Emerging players

• Halodoc: Indonesian health-content and telemedicine platform publishing health articles, doctor directories, and online consultation services. Comparable in targeting Indonesian consumers seeking health information in Bahasa Indonesia, though with a deeper clinical offering.
• Alodokter: Indonesian health-information platform providing articles on diseases, treatments, and lifestyle in Bahasa Indonesia. Comparable as an Indonesian SEO-driven health-content destination, but with stronger medical credibility and a broader health-services marketplace.

Regional players

• Republika Online: Indonesian online news portal with multi-vertical coverage including lifestyle and health. Comparable as an Indonesian ad-supported content destination, though positioned around a different editorial identity.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/delucchiplus
• Facebookfacebook.com/DelucchiPlus
• LinkedInlinkedin.com/company/delucchi-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delucchi Plus