Dental Practice Solutions

What Dental Practice Solutions does

Dental Practice Solutions (DPS) is a US dental hygiene consulting firm founded in 2000 and headquartered in Surprise, Arizona, serving small and mid-sized dental practice owners. The company specializes in optimizing the dental hygiene department, an underleveraged revenue lever for general dental practices, through structured coaching engagements, proprietary patient loyalty tooling, and wholesale whitening products. Founder and CEO Debbie Seidel-Bittke (RDH, BS), a former clinical assistant professor at USC and Dentistry Today-recognized Leader in Dental Consulting, is the central asset of the firm.

DPS operates four revenue streams: (1) professional services via 6-month and 12-month structured training programs plus team workshops and ad-hoc coaching, sold through discovery and coffee-chat calls; (2) subscription licensing of The Celebrity Smiles Club (Smile Club) patient loyalty and rewards program, a turn-key system that uses teeth whitening as an incentive to reduce cancellations and boost cosmetic case acceptance; (3) wholesale sales of the proprietary Forever White Smiles product line (LED blue/red light mouthpiece devices, whitening pens, gels), distributed exclusively to enrolled practices via PDF order form; and (4) subscription-style access to the Online Training Vault, which hosts CE courses and premium training content alongside free lead-magnet courses such as Treating the Gingivitis Patient.

The go-to-market is sales-led and community-led: a multi-channel mix of direct booking calls, bi-monthly Dentist Power Hours, limited-cohort group coaching (10 offices per cohort), SEO-driven blog content, free ebooks, and webinar partnerships with Concord Seminars and Dental Zing. Distribution for the e-learning platform and whitening product ordering is self-serve; the flagship consulting engagements remain high-touch and founder-delivered. The company is privately held, bootstrapped, and reports 1-10 employees, with no institutional funding, parent company, or M&A activity disclosed.

Name

Dental Practice Solutions

Legal name

Dental Practice Solutions

Website

https://dentalpracticesolutions.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Dental Practice Solutions is a US dental hygiene consulting firm that delivers coaching, structured training programs, and proprietary patient loyalty tools (Smile Club, Forever White Smiles whitening products) to SMB dental practices seeking to grow hygiene department productivity and profitability.

Ownership category

akta.pro rank

Product category

Dental Practice Management Consulting

NAICS

Dental Equipment and Supplies Manufacturing (339114), Offices of Dentists (621210)

SIC

Services-Management Consulting Services (8742), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental hygiene consulting
• Practice management training
• Dental coaching services
• Patient loyalty programs
• Dental whitening products

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Dental Hygiene Department Consulting & Coaching: Core revenue stream: consulting engagements for dental practices seeking to optimize hygiene department productivity, case acceptance, and profitability. Offered as 6-month and 12-month structured training programs, team workshops, and ad-hoc coaching sessions booked via opportunity calls.
2. Online Training & E-Learning: Revenue from course access and training materials. The gingivitis course is free; premium content likely gated within the Online Training Vault. Also includes webinars and CE courses.
3. Forever White Smiles Whitening Products: Sale of proprietary dental-grade teeth whitening products (LED mouthpiece kits, whitening pens, gel syringes) at wholesale pricing to dental practices. Dental offices purchase and use with their own patients as part of the Smile Club loyalty program.
4. Celebrity Smiles Club Program Licensing: Dental practices pay a nominal fee to enroll in The Smile Club patient loyalty program, gaining access to the web portal of marketing materials, implementation guides, scripts, training videos, and whitening product sourcing.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dental Practice Solutions provides dental hygiene department consulting, training, and coaching for dental practices. Core deliverables include structured 6-month and 12-month training programs, team workshops, a dental hygienist recruitment service, e-learning courses, the Celebrity Smiles Club (patient loyalty/rewards program), and the proprietary Forever White Smiles line of professional teeth whitening products sold wholesale to dental offices.

Product overview

Dental Practice Solutions offers a comprehensive suite of dental practice consulting, coaching, and training services focused on optimizing dental hygiene departments. The core offerings include hiring services (Hire a Dental Hygienist), structured training programs (Dental Hygiene MAX Course, 6-Month Optimization, 12-Month Training, Team Workshops), and e-learning resources (Treating the Gingivitis Patient course, BOOST CASE ACCEPTANCE eBook). The flagship patient-facing product is The Smile Club (Celebrity Smiles Club), a membership-based patient loyalty and rewards system centered on teeth whitening incentives. Supporting products include Forever White Smiles professional whitening supplies and the Client Training Vault learning platform. Together, these services help dental practices increase hygiene department productivity, reduce cancellations, boost case acceptance, and grow revenue without adding overhead.

Differentiator

Problem solved

Functional benefit

Brands

• The Smile Club: Patient loyalty-rewards membership program designed to reduce cancellations, grow new patient numbers, and boost cosmetic case acceptance. Includes teeth whitening incentives and pre-scheduling requirements for routine hygiene appointments.
• Celebrity Smiles Club
• Dental Hygiene Solutions

Products and services

• Hire a Dental Hygienist Recruitment and placement service helping dental practices find and hire qualified dental hygienists to fill open positions and support patient scheduling.
• Dental Hygiene MAX Revenue Course Training course designed to maximize dental hygiene department productivity and profitability for dental practice owners.
• 6-Month Dental Hygiene Department Optimization Six-month intensive coaching program to optimize and transform the dental hygiene department's performance, productivity, and revenue.
• 12-Month Dental Hygiene Department Training Comprehensive 12-month training and team development program for dental hygiene department performance and revenue growth.
• Dental Hygiene Department / Team Workshop Hands-on workshop for dental hygiene teams focused on department workflows, systems, and team collaboration.
• Treating the Gingivitis Patient (Free Online Course)

Quantifiable outcome

• Revenue increase from $90K/month to $220K/month for one dental practice client within the engagement period
• +4 more outcomes

Named customers5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• PrestoSmileminorStrategic or Co-development PartnerPrestoSmile partnered with Dental Practice Solutions to revolutionize hygiene profitability in dentistry, as reported via press release. The partnership appears focused on combining PrestoSmile technology with DPS consulting expertise to enhance dental practice hygiene revenue.
• Concord SeminarsminorGTM or Marketing PartnerDental Practice Solutions promotes Concord Seminars webinars on its website (topics include: Properly Sequence Hygiene Appointments, Alzheimer's Disease Prevention, The Mouth-Brain Connection). Concord Seminars appears to be a CE course distribution partner.
• Dental ZingminorGTM or Marketing PartnerDental Practice Solutions promotes Dental Zing webinar content (Oral Inflammation and Systemic Vitality) on its website as part of its webinar/training offerings.
• Dentistry TodayminorGTM or Marketing PartnerDentistry Today magazine features Dental Practice Solutions content and founder Debbie Seidel-Bittke as a recognized dental consultant leader. Provides media coverage and credibility endorsement.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Productive Dentist Academy (PDA): Dental practice management consulting and coaching firm serving practice owners with workshops, coaching, and courses on productivity and case acceptance. Directly comparable in business model (consulting + events) and customer base (dental practice owners).
• Jameson Management Solutions: Dental practice management consulting firm providing coaching, training, and team development for dental practices. Directly comparable consulting services business model serving similar SMB customers.
• MGE Management Experts: Dental practice management and consulting company providing coaching, training, and business development programs to dentists. Comparable consulting engagement structure (multi-month programs) and SMB dental customer base.
• The Madow Group: Dental practice coaching and consulting firm offering seminars, online training, and one-on-one coaching for dentists. Similar content-driven, education-led GTM targeting dental practice owners.
• Levin Group: Founded by Dr. Roger Levin, a leading dental practice management consultancy offering coaching, workshops, and consulting to dental practices. Directly comparable consulting model and target customer base.
• ACT Dental: Dental practice management and consulting firm offering leadership coaching, team training, and continuing education. Closely comparable coaching-first business model serving dental practice owners.

Emerging players

• Dental Intelligence: SaaS analytics and patient engagement platform for dental practices with practice management dashboards and reactivation tools. Partially overlapping with DPS's hygiene recall/reactivation systems, but delivered as software rather than consulting.
• Weave: Patient communication and practice management software (texting, reviews, payments) for dental and other SMB healthcare practices. Overlaps with DPS's recommended patient engagement and recall tooling, but competes via software rather than consulting.

Broad incumbents

• Spear Education: Large dental continuing education and practice consulting provider with a broad curriculum spanning clinical and practice management. Comparable CE/training/consulting model, but with significantly broader scope and larger scale than DPS.

Others

• PrestoSmile: In-office teeth whitening systems and products for dental practices. A strategic partner of DPS (per their PR) and partially comparable in the dental whitening product category, but a vendor rather than a direct consulting competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DentalPracticeSolutions
• LinkedInlinkedin.com/company/dental-practice-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Practice Solutions