Evolve Public Relations and Marketing

What Evolve Public Relations and Marketing does

Evolve Public Relations and Marketing is a full-service, founder-owned public relations and marketing agency headquartered in Scottsdale, Arizona, established in 2010 by CEO Jennifer Kaplan. The firm employs 29 full-time publicists and serves more than 140 clients nationwide across verticals including restaurants and food service, retail and shopping centers, entertainment and hospitality, banking, automotive, healthcare, real estate, and individual public figures. Its service portfolio spans influencer relations, press release writing and wire distribution, media outreach, message creation, crisis communication, awards submissions, event coordination, media training, ghostwriting, and analytical reporting, with revenue generated through professional services fees under client retainers and project-based engagements. Evolve holds the #1 PR firm ranking in Arizona per Arizona Business Magazine and Ranking Arizona (2025 and 2026), won the 2025 Copper Anvil Agency of the Year from Phoenix PRSA, is WBENC-certified, and announced a formal national expansion in April 2026. There is no proprietary technology platform; the underlying capability is human-relationship-driven media access and strategic storytelling, with a delivery team concentrated from ASU's Walter Cronkite School of Journalism.

Name

Evolve Public Relations and Marketing

Legal name

Evolve Public Relations and Marketing

Website

https://evolveprandmarketing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Evolve Public Relations and Marketing is a founder-owned, full-service PR and marketing agency based in Scottsdale, Arizona, employing 29 publicists to serve 140+ clients across restaurants, retail, hospitality, banking, and public-figure verticals via retainers and project-based engagements.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Public relations services
• Media relations
• Crisis communication
• Influencer marketing
• Brand strategy

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public Relations and Marketing Services: Evolve generates revenue through professional services fees for public relations consulting, media relations, influencer campaigns, press release writing and distribution, crisis communication, awards submissions, event coordination, and brand strategy services. Revenue is derived from client retainers and project-based engagements for businesses and individuals seeking to enhance their brand visibility and public image.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Evolve Public Relations and Marketing is a full-service PR agency that provides strategic communications, media relations, influencer campaign management, press release writing and distribution, crisis communication, and event coordination services. The firm serves businesses and individuals seeking to enhance brand visibility, secure media coverage, and manage reputation, delivering campaigns through retainers and project-based engagements.

Product overview

Evolve Public Relations and Marketing is a full-service public relations agency offering a comprehensive suite of PR and marketing communication services. The agency's service portfolio includes influencer relations, press release writing and distribution, media outreach, crisis communication, message creation, awards submissions, event coordination, analytical reporting, community relations, ghostwriting, media training, and product launch support. These services work together as an integrated PR solution designed to elevate brand visibility, enhance reputation, and create meaningful connections between clients and their target audiences across local and national markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 140+ clients served nationally with 29 full-time publicists delivering results

Named customers12 records

Segments8 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arizona State UniversitycoreStrategic or Co-development PartnerStrong institutional relationship with ASU through founder Jennifer Kaplan's alumni status and ongoing recognition. Kaplan has received multiple ASU awards including Sun Devil 100 for seven consecutive years, Hugh Downs School Alumni of the Year (2022), and College of Liberal Arts Leaders Program award (2022). ASU dedicated a meeting room in Kaplan's name in April 2025, demonstrating deep university connection and mutual recognition.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Edelman: Largest global PR firm, serving enterprise and consumer clients across all verticals including restaurants, retail, and healthcare. Represents the upper-bound competitive threat for Evolve's national expansion ambitions.
• Golin: Global PR and communications agency with deep consumer and brand marketing practices. Comparable in offering (media relations, influencer, brand storytelling) and a likely competitor for mid-market consumer accounts.
• FleishmanHillard: Global public relations firm with deep experience in consumer marketing, crisis communications, and earned media. Relevant as the type of larger incumbent Evolve competes against for national enterprise accounts.
• Weber Shandwick: Global public relations and communications agency with strong consumer marketing and brand storytelling practices. Comparable service mix (media relations, influencer, crisis) at much larger scale.

Direct peers

• Zion & Zion: Tempe, AZ-headquartered integrated marketing and PR agency. Comparable as a Southwest-based boutique firm with overlapping service lines (media relations, brand strategy) and similar client size profile.
• RH Strategic: Boutique public relations and public affairs firm focused on technology, healthcare, and consumer brands. Comparable as a similarly sized specialty PR firm pursuing national clients from a regional base.
• MPW Communications: Boutique public relations agency serving consumer and lifestyle brands. Comparable boutique scale and client type, often competing for similar mid-market consumer/restaurant PR engagements.
• HMA Public Relations: Phoenix-based full-service public relations firm serving Arizona and the Southwest. Closest geographic and scale comparable to Evolve — similar boutique positioning, regional client base, and verticals like healthcare, hospitality, and consumer brands.
• RIESTER: Phoenix-headquartered advertising, PR, and digital agency. Comparable as a full-service Arizona-based communications firm serving regional and national clients across similar verticals, with a larger integrated offering.
• The Lavidge Company: Phoenix-based marketing, advertising, and PR agency. Comparable full-service Arizona firm with overlapping verticals (real estate, healthcare, nonprofits) and similar mid-market positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evolveprandmarketing
• Instagraminstagram.com/evolveprandmarketing
• Xx.com/EvolvePRArizona

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolve Public Relations and Marketing