HMA Public Relations
HMA Public Relations is the oldest continuously operating PR firm in Arizona, founded 1980 and headquartered in Scottsdale. It delivers full-service marketing communications — media relations, content marketing, crisis communications, event planning, and government affairs — to B2B clients across professional services, healthcare, nonprofit, and tribal sectors, with global reach via PRGN.
- Company typePrivate
- Founded1980
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HMA Public Relations does
HMA Public Relations is a full-service public relations and marketing communications agency headquartered in Scottsdale, Arizona. Founded in 1980 as Ed Moser & Associates, it is the oldest continuously operating PR firm in Arizona and rebranded to its current name in 2000. The firm employs a small senior team of approximately five key staff members delivering eight integrated service lines: media relations and media training, content marketing, digital communications, community relations, crisis communications and issues management, event planning, government and public affairs, and collateral development. Its client base spans professional services, government and tribal affairs (including gaming), healthcare and nonprofit, and real estate, finance, and retail — anchored by named relationships with Wilde Wealth Management Group, Harrah's Ak-Chin Casino, Rafi Law Group, Delta Dental of Arizona, Child Crisis Arizona, and Mercy Care, among others.
The firm operates one proprietary technology asset, the AZ Media Database (FinderBinderAZ), which it describes as Arizona's only comprehensive media directory covering print, broadcast, and online outlets. HMA also produces owned content through its HMA Time blog (since 2008) and two podcasts — Copper State of Mind and The AZ100 Podcast — functioning as top-of-funnel marketing and thought leadership assets rather than revenue-generating products. As a founding member of the Public Relations Global Network (PRGN), the firm extends delivery to international clients via a consortium of more than 50 independent owner-operated PR agencies.
HMA generates revenue through customized professional services engagements — project fees, retainers, and consulting arrangements — billed primarily under multi-year contracts. Pricing is quote-based and not publicly disclosed. Distribution is relationship-led: clients engage the firm directly from the Scottsdale headquarters, supplemented by PRGN referrals for international work. Since 2024, the agency has been owned and led by Abbie S. Fink following Scott Hanson's retirement, making her the first woman owner in the firm's history.
HMA Public Relations firmographics
Firmographics- Name
- HMA Public Relations
- Legal name
- HMA Public Relations
- Website
- https://hmapr.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HMA Public Relations is the oldest continuously operating PR firm in Arizona, founded 1980 and headquartered in Scottsdale. It delivers full-service marketing communications — media relations, content marketing, crisis communications, event planning, and government affairs — to B2B clients across professional services, healthcare, nonprofit, and tribal sectors, with global reach via PRGN.
- Ownership category
- akta.pro rank
HMA Public Relations industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industry
- Public Affairs & Government Relations (MPAAADAE)
Keywords
Where HMA Public Relations is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HMA Public Relations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Public Relations and Marketing Communications Services: Full-service PR agency providing integrated communications expertise including media relations, content marketing, digital communications, crisis communications, event planning, government/public affairs, and collateral development. Revenue is generated through project fees, retainers, and consulting engagements with B2B clients across multiple industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
HMA Public Relations product offering
Product offeringCore offering
HMA Public Relations is a full-service public relations and marketing communications agency delivering eight integrated service lines: media relations and media training, content marketing, digital communications, community relations, crisis communications and issues management, event planning, government and public affairs, and collateral development. The firm also operates AZ Media Database (FinderBinderAZ), Arizona's only comprehensive media directory, and produces two original podcasts (Copper State of Mind and The AZ100) as content assets supporting client thought leadership.
Product overview
HMA Public Relations is a full-service public relations and marketing communications agency offering a unified portfolio of professional services rather than a modular software product. The core offering includes eight integrated service lines: Media Relations/Media Training, Content Marketing, Digital Communications, Community Relations, Crisis Communications/Issues Management, Event Planning, Government/Public Affairs, and Collateral Development. The agency also operates AZ Media Database, the state's only comprehensive media directory, and produces original content through two podcasts (Copper State of Mind and The AZ100). Services are delivered by a team of communications professionals who develop and implement campaigns across multiple platforms. As a founding member of the Public Relations Global Network (PRGN), the agency also offers global communications capabilities through partnerships with over 50 independent PR agencies worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Relations / Media Training Media relations services and spokesperson training through face-to-face workshops covering messaging development, on-camera practice, and interview techniques for broadcast, print, and online platforms.
- Content Marketing Agency Content creation and distribution services including guest podcast appearances, bylined articles, thought leadership content, and speaking engagements designed to establish businesses as credible thought leaders.
- Digital Communications Agency Digital communications services including social media strategy, paid digital, earned and owned media, content creation, and distribution to improve brand reputation and build brand awareness.
- Community Relations Agency Community relations services helping businesses create beneficial relationships through cash contributions, board or volunteer service, and in-kind support to generate positive public sentiment.
- Crisis Communications / Issues Management Agency Crisis communications and issues management services including strategic planning, decision-making guidelines, internal communications support, and pre-approved authentic messaging for crisis situations.
- Event Planning Agency Event planning and coordination services for grand openings, product launches, educational events, and fundraisers, including promotion through traditional media, social media, and event-specific digital content.
- Government / Public Affairs Agency Government relations services working with municipal, state, federal, and tribal governments on communications duties including media relations, social and digital content, collateral development, and web development.
- Collateral Development Agency Creative materials development including brochures, blog posts, newsletters, and other educational or promotional collateral in both traditional and digital formats.
- AZ Media Database (FinderBinderAZ) Arizona's only comprehensive media directory providing up-to-date information on Arizona's print, broadcast, and online media outlets, enabling constant contact with editors, reporters, producers, and managers at hundreds of local media outlets. Owned and operated by HMA Public Relations.
Companies that use HMA Public Relations
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
HMA Public Relations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HMA Public Relations partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Public Relations Global Network (PRGN)coreHMA Public Relations is a founding member of the Public Relations Global Network (PRGN), which currently has more than 50 member agencies in countries across North America, South America, Europe, Middle East, Asia, Africa, and Australia. PRGN is comprised of independent, owner-operated public relations and communications agencies that share expertise and resources on a global level while offering clients the attention and integrity of a small business.
- AZ Media DatabasecoreHMA is owner of AZ Media Database (FinderBinderAZ), Arizona's only comprehensive media directory providing up-to-date information regarding Arizona's print, broadcast, and online media outlets. Managing this database keeps the agency in constant contact with editors, reporters, producers, and managers at hundreds of local media outlets.
- PRSA Phoenix ChapterminorActive membership and leadership involvement in the Public Relations Society of America Phoenix Chapter, including professional development committee participation, awards programs, and media events.
- National Academy of Television Arts and Sciences (Rocky Mountain Chapter)minorBoard of Governors membership and Emmy planning committee involvement by team members, providing media industry connections and insights.
Scale indicators2 records
Recent moves10 records
Expansion highlights5 records
HMA Public Relations competitors and assessment
Company assessmentDirect peers
- RIESTER: Phoenix-based full-service advertising, PR, and digital marketing agency. Directly comparable to HMA as a long-standing Arizona-based communications firm serving similar B2B and consumer clients across multiple sectors.
- rbb Communications: PRGN member agency and fellow founding member of the Public Relations Global Network. Comparable independent, owner-operated PR firm with similar boutique positioning and full-service capabilities.
- Lane (formerly LaneTerralever): Phoenix-based integrated marketing and PR agency. Comparable Arizona competitor offering full-service communications strategy, media relations, and digital services to similar B2B clients.
- The Zimmerman Agency: PRGN member agency based in Tallahassee, FL. Comparable independent PR firm of similar size and full-service scope, with active participation in the same global network.
- Strategic Objectives: PRGN member agency in Canada. Comparable independent boutique PR firm that delivers services through the same PRGN network as HMA, with similar service breadth and client profile.
- The Lavidge Company: Scottsdale/Phoenix-based advertising and PR agency offering integrated communications, branding, and media services. Direct peer in the Arizona market with comparable full-service B2B capabilities.
- Decibel Blue: Scottsdale-based PR and social media agency focused on B2B tech, healthcare, and consumer brands. Direct local competitor in the Arizona PR market with overlapping service offerings.
- Off Madison Ave: Phoenix integrated marketing and PR agency serving consumer, healthcare, and B2B brands. Comparable mid-sized Arizona-based communications firm with similar service breadth.
Broad incumbents
- Edelman: Global top-tier PR firm with broad communications, public affairs, and crisis capabilities. Represents the scale-tier competitor HMA benchmarks against for premium enterprise engagements.
Others
- PRGN (Public Relations Global Network): Global network of independent PR agencies in which HMA is a founding member. Not a direct competitor but a critical alliance for cross-border client delivery and benchmarking against peer member agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HMA Public Relations social profiles
Digital presenceHMA Public Relations financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMA Public Relations leadership team
Management profileNumber of profiles
Profiles5 records
HMA Public Relations subsidiaries and ownership
Company hierarchySubsidiaries1 record
HMA Public Relations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMA Public Relations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMA Public Relations
What does HMA Public Relations do?
HMA Public Relations is a full-service public relations and marketing communications agency delivering eight integrated service lines: media relations and media training, content marketing, digital communications, community relations, crisis communications and issues management, event planning, government and public affairs, and collateral development. The firm also operates AZ Media Database (FinderBinderAZ), Arizona's only comprehensive media directory, and produces two original podcasts (Copper State of Mind and The AZ100) as content assets supporting client thought leadership.
Is HMA Public Relations a public or private company?
HMA Public Relations is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HMA Public Relations founded?
HMA Public Relations was founded in 1980. It employs 1 to 10 people.
Where is HMA Public Relations based?
HMA Public Relations is headquartered in Phoenix, United States, in the North America region.
How does HMA Public Relations make money?
One revenue line is on record: public Relations and Marketing Communications Services.
Who are HMA Public Relations's main competitors?
Direct peers on record are RIESTER, rbb Communications, Lane (formerly LaneTerralever), The Zimmerman Agency, Strategic Objectives, The Lavidge Company, Decibel Blue and Off Madison Ave. Edelman is listed as a broad incumbent. PRGN (Public Relations Global Network) is listed as an others.
Does HMA Public Relations have an API?
No public API is recorded for HMA Public Relations.
What industry is HMA Public Relations in?
HMA Public Relations's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAE, Public Affairs & Government Relations. Its NAICS code is 54182 and its SIC code is 8741.