Stingray Advisory Group

What Stingray Advisory Group does

Stingray Advisory Group LLC is a privately held, founder-owned small business advisory firm founded in 2012 by Leandra Nisbet in Muskegon, Michigan, operating with a four-person core team. The company delivers 1-on-1 consulting partnerships to small business owners across professional services, independent healthcare practices, specialty services, and nonprofit sectors, with a stated focus on female entrepreneurs and underrepresented business owners. Service offerings span bookkeeping and financial management, marketing strategy and brand development, strategic planning and process optimization, communications, and business education, all organized around its proprietary, trademarked RISE Framework™ (Revenue, Impact, Systems & Strategy, Empowerment).

In 2024 the firm formalized a packaged premium offering — the CEO Empowerment Intensive — a 90-day $7,500 structured coaching program comprising an alignment audit, personalized playbook, bi-weekly 1:1 sessions, and Voxer/email support. Custom advisory engagements are quoted per scope. The go-to-market model combines sales-led direct advisory partnerships with community-led inbound, including a twice-weekly blog, a Facebook community (Small Business Financial Freedom Fundamentals), a monthly newsletter (Stingray Snippets), and a podcast/interview series (Stingray Spotlight).

The business holds stacked diversity credentials (WBENC WBE, SBA WOSB, NMSDC MBE, U.S. Black Chamber Black-Owned, MLBE), has supported 305+ small businesses over its operating history with 10,000+ hours of direct client work, and reports average client outcomes of 60%+ sales improvement and 40%+ engagement lift per the firm. Revenue is undisclosed and the firm has no outside institutional investors or parent entity.

Name

Stingray Advisory Group

Legal name

Stingray Advisory Group LLC

Website

https://stingrayadvisorygroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stingray Advisory Group is a founder-owned small business consulting firm delivering 1-on-1 advisory partnerships in financial management, marketing, and strategic planning to SMBs — primarily female entrepreneurs and underrepresented owners — organized around its proprietary RISE Framework™.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)

Keywords

• Small business consulting
• Business advisory services
• Financial management consulting
• Marketing strategy consulting
• Strategic planning services

Headquarters

HQ city

Muskegon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory & Consulting Services: Ongoing 1-on-1 advisory partnerships providing hands-on support in marketing, financial management, and strategic planning. Services include bookkeeping, cash flow management, brand development, business planning, KPI development, and operational optimization.
2. CEO Empowerment Intensive: 90-day structured coaching program for established female business owners. Includes comprehensive alignment audit, personalized playbook, customized 90-day roadmap, six bi-weekly 1:1 coaching sessions, unlimited Voxer/email support, and implementation guidance.
3. Training, Workshops & Resources: Business education programs, workshops, and resources to build client business acumen. Includes educational content delivered through blog and community channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Stingray Advisory Group provides hands-on business advisory and consulting services for small businesses, with a particular focus on female entrepreneurs and underrepresented business owners. Its core offerings include ongoing 1-on-1 advisory partnerships and the structured 90-day CEO Empowerment Intensive coaching program, all built on the proprietary RISE Framework™ methodology covering Revenue, Impact, Systems & Strategy, and Empowerment. Services span financial management, marketing strategy, strategic planning, communications, business education, and performance tracking, delivered with implementation support rather than pure advisory.

Product overview

Stingray Advisory Group is a Certified Woman- and Black-Owned Business Enterprise offering business consulting services for small businesses. The company's core offering centers on its proprietary RISE Framework™ methodology, which integrates Revenue optimization, Impact building, Systems & Strategy development, and Empowerment outcomes. Services are delivered through one-on-one consulting partnerships, the CEO Empowerment Intensive (a 90-day coaching program), and specialized services across financial management, marketing strategy, strategic planning, communications, business education, and performance tracking. The company primarily serves female entrepreneurs and underrepresented business owners in professional services, healthcare, specialty services, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• CEO Empowerment Intensive A 90-day intensive coaching partnership for established female business owners that includes a CEO Alignment Audit, personalized playbook, customized 90-day strategic roadmap, six bi-weekly 1:1 coaching sessions (60 minutes each), unlimited Voxer and email support, and implementation guidance to help clients transition from operator to strategic CEO leadership. Priced at $7,500 with payment plans available.
• Financial Management Services Comprehensive financial support including bookkeeping, financial literacy, cash flow management, and profitability analysis for small businesses. Delivered as part of ongoing 1-on-1 advisory engagements.
• Marketing Strategy Services Brand development, marketing strategy development, traditional and digital marketing implementation, and analytics tracking services for small businesses.
• Strategic Planning Services Business planning, goal setting, process optimization, and growth strategy development services for small businesses.
• Communications Services External communications support, content strategy development, and stakeholder engagement services for small businesses.
• Business Education Services Training, workshops, and resources to build client business acumen and skills. Delivered as part of ongoing advisory engagements.
• Performance Tracking Services KPI development, metrics tracking, and process improvement system implementation for small businesses.

Quantifiable outcome

• 60%+ improvement in client sales
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Muskegon Innovation HubcoreStrategic or Co-development PartnerMuskegon Innovation Hub is a strategic partner where Leandra Nisbet serves as a presenter at Marketing Monday events, delivers marketing support to entrepreneurs within the Hub's ecosystem, and collaborates on business development initiatives.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• ActionCOACH: ActionCOACH is the largest global business coaching franchise, providing one-on-one coaching, group coaching, and workshops to SMB owners across marketing, sales, financial management, and operations. It is directly comparable to Stingray's advisory and coaching delivery model, scaled through a franchise network.
• EOS Worldwide: EOS Worldwide licenses the Entrepreneurial Operating System, a packaged framework of tools and meetings implemented by certified EOS implementers with SMB leadership teams. It is highly comparable to Stingray's RISE Framework-led approach to guiding owner-operators through structured business-building engagements.
• Strategic Coach: Strategic Coach provides structured coaching programs for entrepreneurs and founders, focused on strategic thinking, team leverage, and scaling beyond the operator role. Its Signature Program parallels the CEO Empowerment Intensive in transitioning founder-led businesses into strategically managed enterprises.
• EMyth: EMyth coaches small business owners using a results-based system that works on the business rather than in it, with a focus on systems, processes, and owner mindset. It overlaps with Stingray's RISE Framework pillars around Systems & Strategy and Empowerment, targeting similar SMB coaching buyer personas.
• Scaling Up (formerly Gazelles): Scaling Up is a global coaching and education firm implementing Verne Harnish's Scaling Up methodology with growth-stage SMBs. It competes for the same strategic planning, execution, and people-engagement engagements that Stingray delivers through its advisory partnerships.
• Rhythm Systems: Rhythm Systems provides cloud-based strategy execution software and certified coaching to help SMB leadership teams run weekly meetings and hit quarterly priorities. Its combination of methodology plus tooling parallels Stingray's RISE-based advisory engagements focused on systems and execution discipline.
• The Alternative Board (TAB): TAB organizes peer advisory boards for SMB owners, combining group coaching with one-on-one advisory from a certified facilitator. It targets the same owner-operator buyer seeking strategic guidance, accountability, and peer learning that Stingray serves through its CEO Intensive and direct advisory.

Others

• SCORE: SCORE is a U.S. nonprofit network providing free mentoring, workshops, and online resources to small business owners. It is a free, mission-aligned alternative that competes for the same SMB educational and advisory mindshare, though it operates on a volunteer rather than paid advisory model.
• NAWBO: The National Association of Women Business Owners is a membership organization providing advocacy, education, and networking for female entrepreneurs. It serves a buyer persona closely overlapping Stingray's primary segment and acts as a complementary ecosystem where members source advisory services.

Emerging players

• LivePlan: LivePlan is a financial planning and pitch software platform that helps small businesses build forecasts, budgets, and performance dashboards. It overlaps with Stingray's financial management services from a tooling angle and represents a software-driven alternative or complement to advisory-based financial planning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/StingrayAdvGrp
• Facebookfacebook.com/stingrayadvisorygroup
• Instagraminstagram.com/stingrayadvisorygroup
• LinkedInlinkedin.com/company/stingray-advisory-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stingray Advisory Group