UserWise
- Company typePrivate
- Founded2020
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
UserWise firmographics
Firmographics- Name
- UserWise
- Legal name
- UserWise LLC
- Website
- https://userwise.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
UserWise industry classification
Industry- Product category
- Game Development Services
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
- akta.pro secondary industries
- Live-Service & MMO Game Studios (MPAFAAAD), Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK), LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B) (MPAFAFAO), Game Backend & LiveOps Platforms (BaaS/Analytics/Hosting) (BPAMAKAL)
Keywords
Where UserWise is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UserWise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Game Development Services: Full-stack co-development and live operations services for game studios and IP holders. Includes new title development, existing game modernization, feature expansion, and ongoing game operation and management.
- Game Operations & LiveOps: Turnkey game operation services including LiveOps management, growth strategy, rapid iteration, and disciplined execution. Manages ongoing game portfolio operations for studio partners.
- In-Game Monetization: Virtual items, in-app purchases, and rewarded advertising integrated into owned and operated games. Includes virtual currency, coins, boosters, hints, undos, extra moves, no-ads features, and bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
UserWise product offering
Product offeringCore offering
UserWise provides full-stack co-development, live operations (LiveOps), and portfolio management services for game studios and IP holders. The company embeds proprietary AI-driven production workflows across engineering, art, design, content, and analytics to accelerate new title development, modernize existing games, and operate live game portfolios. It also operates an owned mobile game (Word Solitaire) and offers a standalone loyalty platform (Playful Rewards).
Product overview
UserWise is an AI-powered game development and growth studio that builds, operates, and scales games. The company operates as a service provider for studio partners (co-developing Fruit Ninja Adventures, Wordscapes Search, Sudoku, and an unannounced game show project) while also maintaining an owned game (Word Solitaire). Additionally, UserWise has built a standalone loyalty and rewards platform called Playful Rewards. The core value proposition centers on AI-driven production workflows embedded across engineering, art, design, content, analytics, and LiveOps to accelerate development, improve quality, and optimize game performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Co-Development Services Full-stack co-development service for game studios and IP holders building new titles or modernizing existing games. Includes ongoing development and live operations partnerships for global IPs such as Fruit Ninja Adventures, Wordscapes Search, Sudoku, and an unannounced game show project.
- LiveOps & Growth Services Managed live operations and growth services for game portfolios. Includes LiveOps management, predictive modeling for event forecasting, automated content workflows, growth strategy, rapid iteration, and disciplined execution to turn games into sustainable businesses.
- Playful Rewards A standalone loyalty and rewards platform built by the UserWise team. Designed to support player retention and engagement for game portfolios.
- Word Solitaire Mobile game owned and operated by UserWise. Features virtual currency, in-app purchases, and rewarded video advertising as monetization channels.
Companies that use UserWise
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
UserWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature1 record
UserWise partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Apple App StorecorePrimary distribution channel and payment processing for iOS games. Processes in-app purchases and provides App Tracking Transparency framework for personalized advertising consent.
- Google PlaycorePrimary distribution channel and payment processing for Android games. Processes in-app purchases and provides advertising ID management for personalized advertising.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
UserWise competitors and assessment
Company assessmentDirect peers
- Kwalee: Mobile game developer and publisher with significant LiveOps, UA, and AI-driven production practices, directly comparable as a mobile-first studio offering full-cycle game development and operations.
- SuperSonic Studios: Mobile game studio and LiveOps operator with AI-assisted production and ad-operations capabilities, competing for the same B2B co-development and LiveOps engagements with mobile IP holders.
- CrazyLabs: Mobile game publisher operating a portfolio of hyper-casual and casual titles with internal LiveOps and growth teams, overlapping with UserWise's portfolio operations model.
Broad incumbents
- Azerion: Larger European digital entertainment and gaming services company with portfolio operations, UA, and content production capabilities across mobile and casual gaming.
- Zynga (Take-Two Interactive): Major mobile game publisher with extensive LiveOps and casual/hybrid-casual portfolio; represents both a potential customer for UserWise services and a large-scale competitor for LiveOps talent.
- Playtika: Large mobile game operator known for data-driven LiveOps and portfolio management of acquired casual franchises; comparable in operating methodology even if larger and more vertically integrated.
- SciPlay: Mobile-focused casual game publisher with portfolio LiveOps and feature-expansion practices, comparable in supporting legacy IP franchises similar to UserWise's Sudoku and Wordscapes work.
Emerging players
- Yodo1: Mobile gaming services and monetization partner focused on China-market publishers entering global markets; overlaps with UserWise in mobile UA/ops tooling and ad mediation, and is also a listed UserWise technology partner.
- Mistplay: Mobile gaming loyalty and rewarded engagement platform; comparable to UserWise's Playful Rewards product in targeting player retention and engagement for mobile games.
- TutoToons: Mobile kids/casual game studio with in-house LiveOps and AI tooling adoption; relevant comparable as a smaller mobile game operator pursuing AI-augmented production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UserWise social profiles
Digital presenceUserWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
UserWise leadership team
Management profileNumber of profiles
Profiles4 records
UserWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UserWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UserWise
What does UserWise do?
UserWise provides full-stack co-development, live operations (LiveOps), and portfolio management services for game studios and IP holders. The company embeds proprietary AI-driven production workflows across engineering, art, design, content, and analytics to accelerate new title development, modernize existing games, and operate live game portfolios. It also operates an owned mobile game (Word Solitaire) and offers a standalone loyalty platform (Playful Rewards).
Is UserWise a public or private company?
UserWise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UserWise founded?
UserWise was founded in 2020. It employs 1 to 10 people.
Where is UserWise based?
UserWise is headquartered in Madison, United States, in the North America region.
How does UserWise make money?
Three revenue lines are on record. Game Development Services are the primary driver. The others are game Operations & LiveOps and in-Game Monetization.
Who are UserWise's main competitors?
Direct peers on record are Kwalee, SuperSonic Studios and CrazyLabs. Broad incumbents are Azerion, Zynga (Take-Two Interactive), Playtika and SciPlay. Emerging players are Yodo1, Mistplay and TutoToons.
Does UserWise have an API?
No public API is recorded for UserWise.
What industry is UserWise in?
UserWise's product category is Game Development Services. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios, with a secondary code of MPAFAAAD, Live-Service & MMO Game Studios. Its NAICS code is 5132 and its SIC code is 7370.