Ivory & Beau

What Ivory & Beau does

Ivory & Beau is a privately held bridal boutique and floral design studio headquartered in a renovated historic former funeral home at 1010 East Victory Drive in Savannah, Georgia, founded by Nicole Mason in January 2014 (predecessor Simply Savannah Events was acquired in 2012). The company operates a single physical flagship combining two core service lines: a curated bridal boutique carrying 500+ designer wedding dresses from labels including Maggie Sottero, Made With Love, Hayley Paige, Evie Young, Justin Alexander, Stella York, Wtoo by Watters, and Rebecca Ingram, sold via appointment-based, stylist-led consultations; and a full-service custom floral design studio serving weddings throughout the Southeast (Savannah, Charleston, Hilton Head, Jekyll Island, Tybee Island). Its go-to-market is hybrid: high-touch in-person service for gowns and custom florals at the flagship, complemented by a self-serve online e-commerce channel for à la carte floral items (bridal bouquets from $175, boutonnieres from $15, themed proposal and holiday packages $150-$500) launched in April 2025 to capture elopement, courthouse, and micro-wedding demand. Revenue streams include one-time bridal gown transactions, professional-services pricing on custom florals, transactional unit pricing on à la carte flowers, and gown preservation/steaming add-ons. The team comprises roughly 10 staff (8 full-time, 1 part-time, plus contract partners) led by founder/CEO Nicole Mason and COO Holly Holcomb. In 2025 the company acquired Camellia Bridal, extending its regional footprint while remaining a single-location operation; no external venture or private equity funding is referenced, with the company bootstrapped through an SBA loan and owner capital.

Name

Ivory & Beau

Legal name

Ivory & Beau

Website

https://ivoryandbeau.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Ivory & Beau is a Savannah, Georgia bridal boutique and floral design studio offering 500+ designer wedding gowns and custom wedding florals to brides and couples throughout the Southeast via a flagship boutique and online à la carte floral ordering.

Ownership category

akta.pro rank

Product category

Bridal Retail and Wedding Floral Design

NAICS

Florists (459310)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Bridal boutique services
• Wedding dress retail
• Custom wedding florals
• Bridal gown preservation
• Wedding floral design

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bridal Gown Sales: Sale of designer wedding dresses, bridal gowns, and accessories through the Savannah boutique. The collection includes over 500 designer styles from brands such as Maggie Sottero, MWL, Justin Alexander, Evie Young, Made With Love, Stella York, Rebecca Ingram, Wtoo by Watters, and Hayley Paige. Revenue is generated through one-time purchase transactions.
2. Custom Wedding Floral Design: Full-service floral design for weddings, including bouquets, ceremony installs, reception centerpieces, and custom installations. Requires consultation and is priced based on event scope and design complexity.
3. À La Carte Florals: Pre-designed floral items available for online purchase including bridal bouquets ($175+), boutonnieres ($15+), bridesmaid bouquets ($85+), rose bouquets ($100+), centerpieces, and ceremony flowers. Customers select from set color palettes and sizes without custom consultation.
4. Gown Preservation & Steaming: Pre-wedding gown steaming and post-wedding cleaning and preservation services to protect bridal gowns.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ivory & Beau is a Savannah-based bridal boutique and floral design studio that retails over 500 designer wedding dresses from brands including Maggie Sottero, Evie Young, Made With Love, Hayley Paige, Justin Alexander, Wtoo by Watters, Stella York, and Rebecca Ingram, paired with custom in-house wedding floral design services. The company also offers gown steaming and preservation, à la carte pre-designed floral items ordered online, sample-sale gowns, bridal accessories, and themed proposal/seasonal floral packages.

Product overview

Ivory & Beau is a full-service bridal boutique and floral design studio offering a unified portfolio of wedding-related products and services. The core offering combines a curated collection of over 500 designer wedding dresses from brands like Maggie Sottero, Evie Young, Hayley Paige, Made With Love, and Wtoo by Watters with custom floral design services for weddings throughout the Southeast. Additional offerings include wedding dress steaming and preservation, à la carte individual floral items for elopements and intimate celebrations, pre-designed proposal and romance flower packages, and bridal accessories. The company operates as a single-brand boutique with recent acquisition of Camellia Bridal (2025) expanding their bridal inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridal Boutique Services Appointment-based bridal boutique retail offering over 500 designer wedding dresses, bridal gowns, and accessories from top designers including Maggie Sottero, Evie Young, Made With Love, Hayley Paige, Justin Alexander, Wtoo by Watters, Stella York, Rebecca Ingram, and MWL. Targets modern brides seeking designer gowns, plus-size options, and inclusive styling in the Southeast US.
• Floral Design Services Full-service custom wedding floral design including bridal bouquets, ceremony installations, reception centerpieces, and decorative arrangements. Requires consultation and is priced based on event scope and design complexity. Serves couples planning weddings throughout the Southeast US including Savannah, Charleston, Hilton Head, Jekyll Island, and Tybee Island.
• À La Carte Flowers Self-serve online floral ordering of pre-designed items including bridal bouquets (from $175), boutonnieres (from $15), bridesmaid bouquets (from $85), rose bouquets (from $100), wrist corsages (from $60), ground aisle markers (from $250), centerpieces, ceremony flowers, flower crowns, and greenery garland. Sized Petite through Premium with set color palettes. Targets elopements, courthouse weddings, and intimate celebrations; orders require 2 weeks advance notice.
• Wedding Dress Steaming & Preservation Professional bridal gown care service offering pre-wedding steaming to ensure the dress looks flawless for the wedding day, and post-wedding cleaning and preservation to keep the gown in perfect condition as a keepsake. Serves Savannah-area brides purchasing or having purchased gowns at the boutique.
• Proposal & Seasonal Floral Packages Pre-designed floral packages for proposals and seasonal occasions including SAY YES Proposal Package ($250), SUITE LOVE Hotel Room Romance ($500), ENGAGED & ENCHANTED Session ($150), PETALS & A PICNIC ($200), BE MINE & BLOOM Valentine's Package ($185), BESTIES & BLOOMS Galentine's Package, GOBBLE & BLOOM Thanksgiving ($225), and FLORAL FA LA LA LA Christmas ($150). Targets Savannah-area couples and gift buyers.
• Bridal Accessories Selection of bridal accessories available for purchase to complement wedding dress selections at the Savannah boutique.
• Sample Sale Wedding Dresses Sample sale offerings of discounted wedding dresses from the boutique's designer inventory, available for purchase at reduced pricing.
• Hayley Paige Bridal Collection Debut of the Hayley Paige bridal collection at the Ivory & Beau boutique, featuring bold, playful bridal fashion with chic textures, statement silhouettes, and high-fashion attitude targeting the modern romantic bride.

Quantifiable outcome

• Serving destination wedding couples from throughout the Southeast

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Camellia BridalcoreStrategic or Co-development Partner · 1 January 2025In 2025, Ivory & Beau acquired Camellia Bridal, a strategic move that solidified Ivory & Beau's position as the ultimate destination for bridal shopping in the Southeast. The acquisition expanded the company's reach and inventory, combining two beloved bridal boutiques under the Ivory & Beau brand.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• David's Bridal: Largest U.S. bridal retailer with national footprint of stores and e-commerce. Directly comparable to Ivory & Beau on bridal gown assortment and styling appointments, but at scale; Nicole Mason (I&B founder) previously worked at David's Bridal.

Direct peers

• BHLDN: Anthropologie-owned bridal retailer carrying curated designer gowns with an in-store appointment styling model and a destination-wedding positioning. Closest direct comparable to Ivory & Beau on boutique-style bridal retail and curated designer mix.
• Kleinfeld Bridal: Iconic NYC bridal salon with appointment-only model, exclusive designer relationships, and high-touch stylist experience. Comparable to Ivory & Beau on curated designer assortment, appointment-only service, and destination-bride positioning.

Emerging players

• Azazie: Direct-to-consumer online bridal and bridesmaid dress retailer disrupting traditional boutiques with made-to-order pricing. Comparable to Ivory & Beau on bridal customer overlap, but competes by bypassing the in-person appointment model.
• Something Borrowed Blooms: Rental-based à la carte wedding floral company targeting elopements, micro-weddings, and budget-conscious couples online. Directly comparable to Ivory & Beau's à la carte floral launch on customer segment, product structure, and self-serve purchase motion.
• Flower Moxie: DIY à la carte wedding flower shipper offering pre-designed floral recipes for self-arranging brides. Comparable to Ivory & Beau's à la carte model on product format (pre-priced floral bundles) and online self-serve channel.

Others

• The Knot Marketplace: Dominant U.S. wedding vendor marketplace and planning platform connecting couples to local florists and bridal retailers. Not a direct competitor but shapes Ivory & Beau's customer acquisition channel and competitive set.
• Maggie Sottero Designs: One of Ivory & Beau's primary bridal gown suppliers and a featured designer brand. Comparable as a key wholesale partner whose allocation and brand pull directly affect Ivory & Beau's assortment strength.
• Hayley Paige / JLM Couture: Designer brand whose bridal collection was launched in Ivory & Beau's boutique in July 2025. Comparable as a wholesale supplier whose exclusivity arrangements confer boutique differentiation and customer draw.
• BloomNation: Online marketplace aggregating local florists for direct ordering and delivery. Comparable to Ivory & Beau's floral side as a competing discovery and ordering channel for wedding and event flowers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ivoryandbeau
• Pinterestpinterest.com/ivoryandbeau/dresses-ivory-beau

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivory & Beau