What Something Borrowed Blooms does

Something Borrowed Blooms is a rent-and-return silk floral boutique operating in the weddings and events vertical. Founded in 2015 by cousins Laken Swan (Co-founder & CMO) and Lauren Bercier (Co-founder & Wedding Expert) in Lafayette, Louisiana, the company is a Delaware corporation that has served more than 50,000 couples over a 10-year operating history. The core offering is premium silk floral rentals organized into 20+ named collections (Wren, Zayah, Bethany, Lucy, Eloise, Charlotte, Millie, and others) spanning 386+ products across bridal bouquets ($65-$250), bridesmaid bouquets ($35-$40), centerpieces ($28-$58), boutonnieres ($7-$8), garlands, floral runners, and decorative pieces, alongside a Decor Collection of candles, lanterns, neon signs, and vases.

The business runs on a rent-and-return model: customers pay a 50% deposit at booking, the balance is charged when the order ships 10 days before the event, and rentals are returned via prepaid FedEx labels within a 5-day window. The technology stack is built on BigCommerce for the storefront, Stripe for payments and tax, AWS for hosting, FedEx for logistics, and ActiveCampaign/Brevo for marketing automation. The company has layered a B2B Pro Partner Program that gives event planners, florists, and venues wholesale pricing on 20+ collections with a guaranteed 20% net margin and no inventory requirements.

Revenue mechanics span three streams: rental subscriptions, one-time purchases, and Pro Partner wholesale. The company has raised approximately $6.2M cumulatively across rounds from 2019 through 2025, with Callais Capital repeating as lead in multiple financings and Red Stick Angel joining the March 2025 round. Customer concentration is low, distributed across tens of thousands of individual wedding couples and a growing base of SMB event professionals, with geographic coverage limited to the 48 contiguous US states.

Name

Something Borrowed Blooms

Legal name

Something Borrowed Blooms, Inc.

Website

https://somethingborrowedblooms.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Something Borrowed Blooms is a rent-and-return silk floral boutique serving wedding couples and event professionals with 20+ curated collections of premium silk bouquets, centerpieces, and decor shipped nationwide via FedEx.

Ownership category

akta.pro rank

Product category

Wedding Floral Rentals

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Silk floral rentals
• Wedding flower collections
• Event decor rentals
• Rent-and-return florals
• Wedding floral services

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Silk Floral Rentals: Premium silk floral rentals for weddings and events with a 5-day rental period. Customers pay 50% deposit at booking, remaining 50% charged at shipment (10 days before event). Standard rental includes shipping both ways and coverage for normal wear and tear.
2. Silk Floral Purchases: Direct purchase option for silk flowers and decor items. Products available for one-time purchase alongside rental options.
3. Wholesale/Pro Partner Sales: Event professionals purchase at wholesale pricing through the Pro Partner Program, with guaranteed minimum 20% net margin potential increasing to 40-50% through delivery and setup fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Something Borrowed Blooms rents and sells premium silk floral arrangements for weddings and events under a rent-and-return model. Customers browse an online catalog of 20+ curated collections and 386 products, place orders with a 50% deposit, receive items via FedEx, and return them after the event. The company also operates a Pro Partner wholesale program serving event professionals and offers direct purchases of silk florals, event decor, preview sample packs, and virtual styling consultations.

Product overview

Something Borrowed Blooms is a premium silk floral rental company specializing in weddings and events. The core offering is silk floral rentals organized into 20+ named collections (including Audrey, Bethany, Lucy, Eloise, Charlotte, Zayah, Millie, Wren, and more), each offering coordinated arrangements across 20 product categories including bridal bouquets ($65-$250), bridesmaid bouquets ($35-$40), centerpieces ($32-$58), boutonnieres ($7-$8), corsages ($12-$14), garlands ($50-$70), floral runners ($165), floral meadows ($150), and decorative pieces such as bud vase flowers ($24), floral chandeliers ($250), and petite bouquets ($24). The company operates a rent-and-return model: customers pay a 50% deposit at booking and the remaining 50% when the order ships (10 days before the event), with a 5-day rental period. Shipping and returns are handled via FedEx with prepaid labels. Beyond florals, the product portfolio includes a Decor Collection (candle sets, lanterns, neon signs, ribbon, stands, vases, votives) and a Pro Partner Program offering event professionals wholesale pricing on 20+ collections. Additional services include a Preview Pack for physical samples, Virtual Styling Sessions with floral experts, and a Blog featuring real wedding stories and floral planning guidance. The company has served over 50,000 couples since 2015 and has helped customers save over $100 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Floral Rentals Premium silk floral arrangements available for rent for weddings and events. The rental includes a 5-day rental period (up to 3 days before to 1 day after the event), a 50% deposit at booking, the remaining balance charged when the order ships, free round-trip FedEx shipping with prepaid return labels, and built-in coverage for normal wear and tear.
• Silk Floral Purchases Direct one-time purchase option for silk flowers and decor items from the same catalog used for rentals. Individual product prices range from $7 (boutonnieres) to $250 (floral chandeliers).
• Pro Partner Program Wholesale program for event professionals (wedding planners, florists, event designers, venues) providing access to over 30,000 units of premium silk flowers and decor at wholesale pricing, with a guaranteed minimum 20% net margin (rising to 40-50% with delivery and setup fees) and no upfront costs or inventory requirements.
• Decor Collection Event decor items available alongside silk florals, including candle sets, lanterns, neon signs, ribbon, stands, vases, and votives, designed to complement wedding and event floral rentals and purchases.
• Preview Pack A physical sample pack sent to prospective customers so they can view and feel the quality and appearance of the silk florals before committing to a rental or purchase order.
• Virtual Styling Session One-on-one virtual appointment with a floral styling expert offering personalized advice and up-close views of flower collections for prospective customers.

Quantifiable outcome

• 70% cost savings compared to fresh wedding flowers
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationPayment processing and card vaulting provider. Securely processes all payments and stores payment information. Used for tax calculation via Stripe Tax and for charging remaining balances and damage fees.
• FedExcoreTechnology or IntegrationShipping and returns partner. All shipments made via FedEx with prepaid return labels included with every order. Returns processed through FedEx locations.
• BigCommercecoreTechnology or IntegrationE-commerce platform hosting the company website and online store infrastructure.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud hosting services for website and data infrastructure.
• RefersionminorGTM or Marketing PartnerAffiliate tracking and rewards platform for the brand ambassador and referral program.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerAdvertising platform for paid social campaigns with pixel tracking integration.
• TikTokminorGTM or Marketing PartnerSocial media platform and advertising partner with pixel tracking for marketing campaigns.
• PinterestminorGTM or Marketing PartnerSocial media platform and advertising partner with tag tracking for marketing campaigns.
• BRIDEMERCHminorStrategic or Co-development PartnerCollaborated on The Bouquet Club Collection - a limited-edition capsule celebrating ten years of thoughtful floral design and shared bridal community.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teleflora: Floral delivery brand operating a network of local florists, with wedding offerings that overlap Something Borrowed Blooms' customer base.
• 1-800-Flowers.com: National floral gifting and wedding retailer with broad brand recognition; serves the bridal category with traditional fresh-flower arrangements at scale.
• FTD: Established floral delivery network with a long-standing wedding category, connecting local florists with consumers and competing for the same bridal floral budget.
• The Bouqs Co: Online florist delivering farm-direct fresh flowers via subscription and one-time orders, serving the same bride demographic with a different (fresh) product and subscription-led model.
• Farmgirl Flowers: Direct-to-consumer online florist with sustainable sourcing positioning, competing for bridal floral spend with fresh-cut bouquets rather than silk rentals.

Direct peers

• Ling's Moment: Direct competitor selling artificial wedding flowers online (silk bouquets, centerpieces, boutonnieres) targeting the same bride demographic with similar price points and SKU breadth.
• Afloral: Online retailer specializing in artificial flowers and wedding centerpieces, including silk wedding florals and decor — overlapping product catalog and bride audience.
• Olive & Poppy: Boutique silk wedding florals brand offering rent-and-purchase options for brides, with a curated collection model very comparable to Something Borrowed Blooms' positioning.
• Nearly Natural: Large online retailer of artificial flowers, plants, and trees with a dedicated wedding category, providing a broader assortment alternative in the same silk floral market.

Emerging players

• BloomsyBox: Subscription-based fresh flower delivery startup targeting younger consumers with recurring revenue; adjacent business model reaching a similar millennial/Gen Z demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sbblooms
• Facebookfacebook.com/somethingborrowedblooms
• Instagraminstagram.com/sbblooms
• TikToktiktok.com/@somethingborrowedblooms?lang=en
• Pinterestpinterest.com/somethingbo0597
• LinkedInlinkedin.com/company/something-borrowed-blooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Something Borrowed Blooms