Bottle POS
Bottle POS is a US cloud-based point-of-sale platform purpose-built for independent liquor retailers, serving 3,000+ stores with liquor-specific workflows, distributor invoice automation, delivery integrations, and AI-powered marketing and inventory tools on a subscription basis.
- Company typePrivate
- Founded2017
- HeadquartersPeachtree City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bottle POS does
Bottle POS is a cloud-based point-of-sale system purpose-built for independent liquor retailers in the United States. Founded in 2017 by former liquor store owners with more than 20 years of retail operating experience, the company (legally Crimson LLC, Inc., headquartered in Peachtree City, GA) sells a vertical SaaS platform that handles liquor-specific workflows that generic retail POS systems do not — age verification, bottle deposits, case-breaking, mix-and-match promotions, and automated processing of distributor invoices from Southern Glazer, RNDC, Breakthru Beverage, and Empire Distributors. The platform serves 3,000+ liquor retailers, processes $2.7B+ in annual payment volume across 72M+ transactions, and is delivered through bundled hardware (touch PCs, receipt printers, scanners, cash drawers, PIN pads) and cloud software.
The product stack layers four AI Assistants (Marketing, Support, Site, and Commerce) over the core POS to automate SMS/email campaigns, 24/7 customer texting, website generation, and inventory ranking, plus an in-house e-commerce sub-brand (BottleZoo) and delivery integrations with DoorDash, Uber Eats, and Drizly. The competitive position rests on vertical specialization rather than horizontal POS breadth, with the company emphasizing that its software is the only US POS coded specifically for the liquor-store mindset.
Bottle POS operates a subscription-led, sales-assisted go-to-market with self-serve elements (online demo scheduling, Build-and-Price tool, 30-day money-back guarantee, free price-check tool). Published pricing is tiered — Starter at $59/month, Growth at $79/month, Premium at $99/month — with add-on revenue from per-register licensing ($20-$29/month), Auto Invoicing ($40/month), hardware bundles (currently 75% off as a switch incentive), and a processing agreement that enables cash-discount dual pricing. The customer base is long-tail SMB: all disclosed case studies are independent liquor stores, with multi-location operators emerging as a secondary segment. The company appears privately held and bootstrapped, with no disclosed institutional funding, M&A, or leadership changes in the source material.
Bottle POS firmographics
Firmographics- Name
- Bottle POS
- Legal name
- Crimson LLC, Inc.
- Website
- https://bottlepos.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bottle POS is a US cloud-based point-of-sale platform purpose-built for independent liquor retailers, serving 3,000+ stores with liquor-specific workflows, distributor invoice automation, delivery integrations, and AI-powered marketing and inventory tools on a subscription basis.
- Ownership category
- akta.pro rank
Bottle POS industry classification
Industry- Product category
- Liquor Store Point of Sale Software
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Retail-Department Stores (5311), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industry
- Liquor Stores (General Off-Premise) (CRANAAAA)
Keywords
Where Bottle POS is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Markets served
Bottle POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- Software Subscriptions: Monthly SaaS subscriptions for POS software with tiered pricing (Starter $59/mo, Growth, Premium). Includes cloud POS software, inventory management, customer loyalty, employee time clock, reporting, and 24/7 support.
- Per-Register Licensing: Additional station licenses at $20/mo per register. Unlimited License option at $29/mo for unlimited stations with active cash discounting agreement.
- Add-on Services: Auto Invoicing add-on at $40/month. Hardware bundles and accessories sold separately.
- Hardware Sales: POS system bundles including touch PC, receipt printer, scanner, cash drawer, and chip card reader. Currently offering 75% off hardware for new customers making the switch.
- Setup and Configuration Services: Set Up and Inventory Import Service included with full system purchase. Remote System Configuration service available. Priority Rush option for expedited setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - $59/mo for small liquor stores |
| Subscription | Monthly | Growth Plan - Contact Sales for pricing |
| Subscription | Monthly | Premium Plan - Contact Sales for custom pricing |
| Subscription | Monthly | Unlimited License Add-on - $29/mo |
| Subscription | Monthly | Additional Licenses - $20/mo per register |
| Subscription | Monthly | Auto Invoicing Add-on - $40/mo |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Bottle POS product offering
Product offeringCore offering
Bottle POS sells a cloud-based point-of-sale software platform purpose-built for liquor stores, with automated inventory management, distributor invoice processing, age verification, multi-location reporting, customer loyalty, and four AI assistants for marketing, support, site, and commerce. The software is sold on monthly subscriptions (Starter, Growth, Premium tiers) and is paired with optional hardware bundles and the in-house BottleZoo e-commerce storefront.
Product overview
Bottle POS is a cloud-based point-of-sale system built exclusively for liquor stores, offering an integrated platform with specialized modules. The core product is the Bottle POS Software, which provides automated inventory management, auto invoicing, age verification, and multi-location support. The platform includes four AI assistants (Marketing, Support, Site, and Commerce) that automate liquor store workflows. Hardware options include touch PCs, receipt printers, scanners, and PIN pads. E-commerce capabilities are enabled through BottleZoo (in-house platform) and integrations with DoorDash, Uber Eats, and other delivery services. Pricing tiers include Starter ($59/month), Growth ($79/month), and Premium ($99/month), with optional add-ons like Auto Invoicing ($40/month).
Differentiator
Problem solved
Functional benefit
Brands
- BottleZoo: In-house liquor store e-commerce platform that creates custom websites with product images and prices integrated with the POS system, enabling pickup and delivery ordering.
Products and services
- Bottle POS Software Cloud-based point-of-sale system built exclusively for liquor stores, featuring automated inventory management, auto invoicing, age verification, multi-location support, customer loyalty, dual pricing, and built-in AI assistants for marketing, support, site, and commerce. Sold to liquor store owners on monthly subscription plans.
- Bottle POS Hardware POS hardware bundles for liquor stores including widescreen touch PCs, thermal receipt printers, barcode scanners, mini keyboards, cash drawers, PAX A920 chip card readers/PIN pads, Dymo 550 label printers, age verification scanners, and surveillance cameras. Sold alongside Bottle POS software subscriptions with promotional 75% off hardware bundles for new switchers.
- BottleZoo In-house e-commerce sub-brand of Bottle POS that creates custom websites for liquor stores with 20,000+ product images and descriptions. Real-time inventory sync with the Bottle POS register, pickup and delivery ordering, and optional DoorDash integration for last-mile fulfillment.
Quantifiable outcome
- Dual pricing saves $4,000-$5,000/month on credit card fees (Charlie's II)
- +6 more outcomes
Companies that use Bottle POS
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Bottle POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature10 records
Bottle POS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- DoorDashcoreDirect partnership for liquor store delivery integration. Bottle POS stores can enable DoorDash delivery in minutes with zero extra fees. DoorDash handles driver management, age verification, and logistics while stores manage inventory and pricing from their Bottle POS dashboard. Orders sync automatically with no double entry.
- BottleZoocoreIn-house e-commerce platform creating custom websites for Bottle POS customers. Includes 20,000+ product images and descriptions, real-time inventory sync, pickup and delivery options, and DoorDash integration.
- Southern GlazercoreMajor liquor distributor integrated for auto invoicing. Bottle POS can scan supplier invoices and automatically add new products, update pricing, and print shelf tags.
- RNDC (Republic National Distributing Company)coreMajor liquor distributor integrated for auto invoicing with automated invoice processing.
- Breakthru BeveragecoreMajor liquor distributor integrated for auto invoicing with automated invoice processing.
- Empire DistributorscoreMajor liquor distributor integrated for auto invoicing with automated invoice processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bottle POS competitors and assessment
Company assessmentBroad incumbents
- Toast: Toast is a leading restaurant POS that has expanded into adjacent hospitality verticals. Comparable as a well-funded SaaS POS competitor with embedded payments, though it primarily serves on-premise venues rather than off-premise liquor retail.
- Block (Square): Block's Square is a dominant horizontal POS used by millions of small businesses including many liquor stores. Comparable as a broad-based alternative with payments bundled in, though Square lacks liquor-specific functionality and has been a known switching source for some Bottle POS customers.
- Lightspeed Commerce: Lightspeed is a publicly traded retail and restaurant POS platform serving tens of thousands of small and mid-market merchants. Comparable because it competes for the same liquor store customers with broader feature sets, though without the same depth of liquor-specific workflows like auto-invoicing or bottle deposits.
- Shopify POS: Shopify POS is a leading commerce-enabled retail POS from a public commerce giant. Comparable as a horizontal alternative for liquor stores prioritizing e-commerce, though it lacks liquor-specific workflows and distributor integrations.
- NCR Voyix (NCR Silver): NCR Voyix operates enterprise retail and hospitality POS systems including NCR Silver. Comparable as a long-standing incumbent POS vendor with broader scope and deeper enterprise reach, though typically serving larger chains rather than independent liquor stores.
Direct peers
- POS Nation: POS Nation provides retail POS systems and is even linked from Bottle POS's own support resources, indicating direct customer overlap. Comparable because it serves the same SMB retail verticals including liquor stores, with a similar mix of software and hardware offerings.
- Bottlecapps: Bottlecapps is a liquor-focused e-commerce and loyalty platform that integrates with Bottle POS. Comparable because it serves the same liquor retail customer base with overlapping digital commerce and marketing capabilities, and is positioned as both a partner and partial substitute.
- City Hive: City Hive provides custom websites, apps, and shipping/delivery infrastructure for liquor retailers. Comparable because it is both an integration partner and a competitive substitute for Bottle POS's BottleZoo e-commerce offering, targeting the same off-premise alcohol retail customers.
- 5 Lakes Technology: 5 Lakes Technology makes LiquorPOS, one of the most established dedicated liquor store POS systems in the US. Directly comparable because both target the same off-premise liquor retail vertical with similar feature sets including inventory management, distributor invoice handling, and compliance tools.
Others
- Drizly: Drizly is a major alcohol delivery marketplace and Bottle POS integration partner. Comparable as part of the broader liquor retail ecosystem where Bottle POS plugs in, but not a direct POS competitor; operates one layer downstream as the consumer-facing delivery channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bottle POS social profiles
Digital presenceBottle POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bottle POS leadership team
Management profileNumber of profiles
Profiles1 record
Bottle POS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bottle POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bottle POS
What does Bottle POS do?
Bottle POS sells a cloud-based point-of-sale software platform purpose-built for liquor stores, with automated inventory management, distributor invoice processing, age verification, multi-location reporting, customer loyalty, and four AI assistants for marketing, support, site, and commerce. The software is sold on monthly subscriptions (Starter, Growth, Premium tiers) and is paired with optional hardware bundles and the in-house BottleZoo e-commerce storefront.
Is Bottle POS a public or private company?
Bottle POS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bottle POS founded?
Bottle POS was founded in 2017. It employs 51 to 100 people.
Where is Bottle POS based?
Bottle POS is headquartered in Peachtree City, United States, in the North America region.
How does Bottle POS make money?
Five revenue lines are on record. Software Subscriptions are the primary driver. The others are per-Register Licensing, add-on Services, hardware Sales and setup and Configuration Services.
Who are Bottle POS's main competitors?
Broad incumbents on record are Toast, Block (Square), Lightspeed Commerce, Shopify POS and NCR Voyix (NCR Silver). Direct peers are POS Nation, Bottlecapps, City Hive and 5 Lakes Technology. Drizly is listed as an others.
Does Bottle POS have an API?
No public API is recorded for Bottle POS.
What industry is Bottle POS in?
Bottle POS's product category is Liquor Store Point of Sale Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of CRANAAAA, Liquor Stores (General Off-Premise). Its NAICS code is 445320 and its SIC code is 5311.