Dreamtime Creations

What Dreamtime Creations does

Dreamtime Creations is a privately held, founder-owned distributor of crystals, rhinestones, beads, pearls, pendants, and related embellishment products, headquartered in Aurora, Missouri and founded in 1989 by Cindy Wilson. The company stocks over 30,000 SKUs across multiple crystal brands, including Swarovski, Preciosa (Czech), and Alora (Austrian), alongside its own Dreamtime Crystal private-label line manufactured in Austria. It also carries specialty lines such as Game Time Bling (sports-themed) and Tino Vo (nail art), plus tools, findings, and glue for crystal application.

The core technology is an e-commerce platform with integrated inventory management supporting retail, wholesale, and custom-services workflows, anchored by a same-day shipping capability on in-stock items and a dedicated B2B portal at b2b.dreamtimecreations.com. A retail showroom operates from the Aurora headquarters, and a custom transfer and crystal embellishment service extends the business into professional services for vehicles, costumes, and other items. Marketing is driven by a content blog (Dreamtime University), active social channels (Facebook, Twitter, YouTube, Pinterest, Instagram), email, and SEO.

Dreamtime Creations generates revenue through unit-priced retail sales to individual consumers and crafters, wholesale/B2B unit sales to verified businesses (dance studios, nail technicians, pageant suppliers, retailers), and custom embellishment services. Pricing spans budget flatbacks (e.g., ~$1.49) to premium Swarovski and Preciosa products, with free USPS shipping on orders over $75 and promotional shipping tiers supporting conversion. The customer base spans DIY crafters, dance and pageant professionals, jewelry makers, nail technicians, equestrian bling buyers, and entertainment clients, with shipping reaching the USA, Canada, UK, and Australia.

Name

Dreamtime Creations

Legal name

Dreamtime Creations

Website

https://dreamtimecreations.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Dreamtime Creations is a privately held Aurora, Missouri-based distributor founded in 1989 that sells 30,000+ crystal, rhinestone, bead, and embellishment products from Swarovski, Preciosa, Alora, and its own Dreamtime Crystal brand to individual crafters, dance and pageant professionals, nail artists, jewelry makers, and wholesale businesses via e-commerce, B2B, and a retail showroom.

Ownership category

akta.pro rank

Product category

Crystal and Embellishment Distribution

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYCRAKAIAB

Fashion/Costume Jewelry Manufacturing

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry Manufacturing & Private Label

Keywords

• Crystal distribution
• Rhinestone supplies
• Wholesale beads
• Craft embellishments
• Costume crystals

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of crystals, rhinestones, beads, and craft supplies through their website. Products sold at varying price points from budget to premium tiers.
2. Wholesale/B2B Sales: Bulk sales to businesses through wholesale program with dedicated B2B site, offering volume discounts and wholesale pricing.
3. Custom Embellishment Services: Custom transfer and crystal embellishment services for embellishing items such as vehicles and costumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Dreamtime Creations distributes 30,000+ crystal, rhinestone, bead, pearl, pendant, fancy stone, and crafting tool SKUs from multiple brands (Swarovski, Preciosa, Alora, Bling!, Game Time Bling, Tino Vo) and its own Dreamtime Crystal private-label line. Products are sold through a retail e-commerce site, an application-based B2B wholesale portal, a physical Aurora, MO retail showroom, and a custom transfer/embellishment service that applies crystals to costumes and vehicles.

Product overview

Dreamtime Creations operates as a B2C and B2B e-commerce platform offering over 30,000 crystal, rhinestone, bead, and embellishment products. The core portfolio spans multiple branded crystal lines—Swarovski Crystals (flagship premium line), proprietary Dreamtime Crystal brand (premium alternative), Preciosa Czech crystals (VIVA12, MAXIMA lead-free, traditional lines), Alora Austrian crystals, and economy options including Bling! and Game Time Bling (sports-themed). The product architecture follows a category-matrix model organized by brand, product type (flatbacks, hotfix, beads, pearls, pendants, fancy stones, sew-on), and use case (nail art, dance, jewelry making, bridal). Specialized offerings include Tino Vo nail art products, custom transfer/embellishment services, and a dedicated B2B wholesale portal. The platform functions as a multi-brand distributor rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Dreamtime Crystal: Private label crystal brand created by Dreamtime Creations, composed from the purest materials for rich color, meticulously faceted for intense sparkle, and quality controlled.
• B2B Wholesale
• Game Time Bling
• Tino Vo

Products and services

• Dreamtime Crystal Proprietary private-label crystal brand composed from high-purity materials for rich color, meticulously faceted for intense sparkle, manufactured in Austria under strict quality control. Available in flatback, hotfix, beads, fancy stones, pearls, pendants, pointed back, metal trimmings, and sew-on configurations. Positioned as a premium alternative to Swarovski.
• Swarovski Crystals Authentic Swarovski crystal products including flatback rhinestones, beads, fancy stones, hotfix crystals, metal trimmings, pearls, pendants, pointed back, and sew-on rhinestones. Flagship premium line distributed without application requirement.
• Preciosa Crystals Czech crystal products from Preciosa, a world-leading Bohemian glassmaker with five centuries of heritage. Includes VIVA12 MC Chaton Rose (12 facets), MC Chaton Rose (8 facets), MAXIMA lead-free line, flatback, hotfix, sew-on, navette, flower, pear, and square rhinestones in various sizes and colors.
• Alora Crystals Premium Austrian-made crystal brand offering flatback crystals, fancy stones, hotfix rhinestones, and sew-on crystals. Positioned as a high-quality European alternative.
• Bling! Rhinestones Flatback rhinestones and fancy rhinestones including the 2088 round flatback and 4800 heart shapes. Economy-friendly bling option.
• Game Time Bling Handcrafted beads, pendants, and jewelry specifically designed for sports teams and school colors. Includes awareness ribbons, baseballs, basketballs, footballs, and pave beads for team spirit merchandise.
• Tino Vo Nail Art Products Specialized nail art crystals and embellishments for professional nail technicians, sold exclusively through Dreamtime Creations with a dedicated product category. Excluded from some promotions due to weight restrictions.
• Custom Transfers and Crystal Embellishments Custom transfer and crystal embellishment services for embellishing vehicles, costumes, and other items. Inquiries handled via [email protected].

Quantifiable outcome

• Same-day shipping on thousands of in-stock items
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and specialty.

• SwarovskicoreTechnology or IntegrationPrimary supplier partner offering Swarovski Crystal products. Dreamtime Creations stocks thousands of Swarovski products including flatback crystals, beads, fancy stones, hotfix crystals, pearls, pendants, and sew-on rhinestones. Customers can purchase Swarovski crystals without application requirement.
• PreciosacoreTechnology or IntegrationKey supplier of Czech crystal products including VIVA12 flatback rhinestones, MC Chaton Rose, Maxima lead-free crystals, pearls, and various shapes. Products sourced directly from Czech Republic manufacturer with centuries of glass-making tradition.
• Dreamtime CrystalcoreOEM/ Whitelabel/ Licensing PartnerPrivate label crystal brand created by Dreamtime Creations. Composed from the purest materials for the richest color, meticulously faceted for intense sparkle. Manufactured in Austria with strict quality control.
• AloramajorTechnology or IntegrationPartner brand offering flatback crystals, fancy stones, hotfix crystals, and sew-on crystals made in Austria. Provides quality alternatives to Swarovski at competitive price points.
• Tino VospecialtyTechnology or IntegrationSpecialty nail art products including crystals designed specifically for nail art applications. Sold exclusively through Dreamtime Creations with dedicated product category.
• Game Time BlingspecialtyTechnology or IntegrationPartner brand offering handcrafted beads, pendants, and jewelry in team/school colors. Includes awareness ribbons, baseballs, basketballs, footballs, and pave beads for sports-themed bling.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crystal Parade: UK-based online retailer of Swarovski and Preciosa crystals serving dance, bridal, and craft markets. Same brand portfolio and customer verticals as Dreamtime but primarily UK/Europe-focused.
• Bluestar Crystals: Online distributor of Swarovski and other branded crystals, rhinestones, and beads to crafters, dancers, and costumers. Most directly comparable competitor in the online crystal embellishment niche.
• Fire Mountain Gems: Large direct-to-consumer retailer of beads, crystals, and jewelry-making supplies with a deep online catalog and B2B program. Overlaps heavily on beads, crystals, and jewelry-maker customer base.
• Beadaholique: Online beads, crystals, and jewelry-making supplies retailer serving DIY crafters and small jewelry designers. Comparable e-commerce-first DTC model in adjacent crystal/bead SKUs.
• The Rhinestone World: Specialist rhinestone and hotfix supplier for apparel, costumes, and vehicle customization. Closely comparable in embellishment product range and custom application services.
• Bedazzled Rhinestones: Specialty rhinestone supplier focused on flatbacks, hotfix, and sew-on stones for costumes, dance, and craft applications. Direct overlap on core product categories.

Broad incumbents

• Hobby Lobby: Large US craft and hobby retailer carrying jewelry-making supplies, beads, and embellishments. Broader portfolio but overlapping customer base of hobbyist crafters.
• Michaels: North America's largest specialty arts, crafts, and decor retailer with extensive jewelry-making and bead assortment. Much larger scale and broader category mix than Dreamtime.
• JOANN: Major US fabric and craft retailer with strong jewelry-making, bead, and embellishment departments. Comparable DIY and small-business customer segments across a much wider SKU portfolio.

Others

• Etsy: Global online marketplace for handmade and craft goods, often the downstream channel where Dreamtime-using artisans sell finished products. Ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dtcreations
• YouTubeyoutube.com/user/dreamtimecreations
• Facebookfacebook.com/DreamtimeCreations
• Instagraminstagram.com/dreamtimecreations
• Pinterestpinterest.com/DTCreations

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dreamtime Creations