What AlignOps does

AlignOps, LLC is a privately held US construction operations management software company headquartered in Englewood, Colorado, operating as the parent entity for four integrated product brands: ToolWatch (asset and tool tracking), SafetyReports (OSHA-aligned safety inspections, incident tracking, and training), BusyBusy (field time-card and labor capture), and FleetWatcher (aggregate hauling and paving fleet management, acquired August 2024). The platform is delivered as cloud-based SaaS with native iOS and Android applications, GPS/telematics hardware units, IoT-embedded sensors, facial-recognition time clocks, and an API for third-party integration. Underlying integrations span CMiC, Procore, Sage 300 CRE Timberline, Viewpoint Vista, eCMS, and DEWALT, allowing AlignOps to ingest and export data across the construction ERP and project management stack.

The company serves construction contractors across eight primary verticals—electrical, mechanical, general contractors, specialty trades, utility, energy, asphalt, and excavation—as well as safety professionals and safety consultants. Its revenue model combines recurring SaaS subscriptions (per-seat credits, annual module fees, multi-year hardware-bundled contracts such as FleetWatcher's 36-month term) with hardware rental/replacement revenue, implementation and on-site training services, and add-on E-ticketing. Distribution uses a hybrid motion: enterprise field sales supported by a 'Request a Demo' CTA for larger contractors, paired with product-led growth through free app-store downloads, customer portal access, and sandbox trial environments for SMBs.

The company is backed by The Riverside Company (June 2021 funding) and operates three US offices in Colorado, Indiana, and Utah, with a full executive team led by CEO Jay Martin alongside CFO Lara Kadera, COO Tara Gish, CTO Robert Stephens, CPO Walker Fenton, CRO Derrik Shakespear, and CISO Jim Hutchins. AlignOps has been recognized by Construction Executive as a Top Construction Technology Firm for three consecutive years (2023–2025) and entered a strategic channel partnership with Associated Builders and Contractors in November 2025 to expand mid-market distribution.

Name

AlignOps

Legal name

AlignOps, LLC

Website

https://alignops.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

AlignOps is a US-based construction operations SaaS platform unifying four brands—ToolWatch, SafetyReports, BusyBusy, and FleetWatcher—to deliver asset tracking, safety compliance, field time capture, and paving fleet management for contractors across electrical, mechanical, general, specialty, utility, energy, asphalt, and excavation verticals.

Ownership category

akta.pro rank

Product category

Construction Operations Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)

akta.pro secondary industries

Metrics, Time-Series Monitoring & Alerting (HDABAJAE), Edge Orchestration & Management Platforms (Provisioning, Fleet Mgmt) (HDABAOAF)

Keywords

• Construction operations software
• Tool tracking software
• Jobsite safety management
• Construction fleet management
• Field time tracking

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscriptions: AlignOps generates recurring subscription revenue through multiple product platforms (ToolWatch, SafetyReports, BusyBusy, FleetWatcher). Pricing includes monthly/annual billing, per-user/per-credit models, and tiered service levels. Subscriptions auto-renew unless cancelled with 60 days notice.
2. GPS and Telematics Hardware: Revenue from hardware units deployed in vehicles for telematics tracking. Hardware units are rented/subscribed rather than sold outright, with activation fees and monthly service fees. Lost/damaged unit replacement fees apply.
3. Professional Services: Implementation, consulting, and on-site training services to help customers deploy and optimize platform usage. Includes hands-on sandbox training, dedicated success managers, and customized workflow optimization consulting.
4. E-Ticketing Service: Integration with subscriber load-out software to digitize scale tickets as an add-on service for FleetWatcher customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AlignOps sells an integrated suite of cloud-based construction operations software products — ToolWatch for tool and asset tracking, SafetyReports for OSHA-aligned safety inspections and incident tracking, BusyBusy for field time tracking and job costing, and FleetWatcher for paving/fleet management and aggregate hauling — delivered alongside optional GPS/telematics hardware, facial recognition time clocks, and integrations with construction management platforms (CMiC, Procore, Sage, Viewpoint Vista, eCMS).

Product overview

AlignOps is a construction operations software platform that delivers a unified suite of four integrated products: ToolWatch (asset management for tool tracking), SafetyReports (risk/safety management), FleetWatcher (paving/fleet management for aggregate hauling), and BusyBusy (field management for time tracking). The platform is designed for contractors and brings together tools from the field to the back office, providing real-time data for operations management across construction projects.

Differentiator

Problem solved

Functional benefit

Brands

• ToolWatch: Tool tracking software providing full visibility across jobsites and warehouses for asset management and maintenance planning.
• SafetyReports
• FleetWatcher
• BusyBusy

Products and services

• ToolWatch Asset Management Tool tracking software that provides full visibility across jobsites and warehouses, enabling users to see the status of every asset, plan maintenance, and keep crews productive and projects on schedule. Built for construction contractors across electrical, mechanical, general, specialty trades, utility, and energy specialties.
• SafetyReports Risk Management Safety management solution that simplifies oversight and helps teams spot hazards early. Allows conducting OSHA-aligned inspections, tracking incidents and corrective actions, and logging employee training online or offline. Targets safety professionals and construction EHS teams.
• FleetWatcher Paving Management Aggregate hauling software providing clarity over every load and hauler. Tracks each truck's location, monitors haul efficiency, and approves pay instantly with Quick Truck Pay. Targets asphalt and excavation/grading contractors.
• BusyBusy Field Management Construction time card app that captures labor and equipment data directly from the field. Tracks crew activity, monitors project progress, and maintains accurate job costing without manual spreadsheets. Includes independent Safety Module and Operations Module subscriptions.
• GPS and Telematics Service Hardware units with physical, motion, environmental, audio, and video measurement systems installed in vehicles to provide location, speed, heading, and diagnostic telematics data. Distributed via multi-year subscription with activation fees; supports FleetWatcher and other AlignOps fleet workflows.
• Professional Services (Consulting, Implementation, Training) Implementation, consulting, and on-site training services to help construction customers deploy and optimize AlignOps platforms. Includes hands-on sandbox training, dedicated success managers, and customized workflow optimization consulting.

Quantifiable outcome

• Tool room wait times reduced by 90% (Saulsbury)
• +5 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

One partnership is on record.

• ABC (Associated Builders and Contractors)coreGTM or Marketing Partner · 20 November 2025ABC has partnered with AlignOps to offer exclusive discounts on the ToolWatch platform to its members. The partnership provides ABC members with preferential pricing on tool, equipment, and materials management with real-time data and automation features.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HCSS: HCSS provides field operations software for heavy civil and infrastructure contractors, including fleet, safety, equipment and field data management — the closest direct competitor to AlignOps' ToolWatch/FleetWatcher/SafetyReports stack.
• Samsara: Samsara provides IoT and fleet telematics with an explicit construction vertical, competing head-on with FleetWatcher's connected-vehicle IoT value proposition for contractors and fleet operators.
• Verizon Connect: Verizon Connect is a large fleet telematics provider with construction-fleet customers, competing directly with FleetWatcher's GPS hardware-plus-software telematics offering.
• Geotab: Geotab is a leading commercial fleet telematics platform serving construction fleets, competing with FleetWatcher on connected-vehicle data, fleet visibility and telematics subscriptions.
• B2W Software (Trimble): B2W (now part of Trimble) provides heavy construction operations software for estimating, field tracking and equipment management, overlapping with AlignOps' contractor operations workflows.

Broad incumbents

• Procore Technologies: Procore is the dominant construction project management platform; while AlignOps currently integrates with it, Procore's scale and adjacent moves into field operations and asset tracking make it the most consequential competitive threat.
• Trimble Viewpoint: Trimble's construction portfolio (Viewpoint, B2W, e-Builder) covers ERP, estimating and field ops for contractors; an existing AlignOps integration partner but a broad incumbent competing across multiple AlignOps workflows.
• Autodesk Construction Cloud: Autodesk's construction suite (BIM 360, Build, Takeoff) provides project management and field tools for general and specialty contractors, overlapping with AlignOps' back-office and field management capabilities.

Emerging players

• MaintainX: MaintainX is a fast-growing mobile-first asset, maintenance and work-order platform increasingly used in construction and facility operations, directly competing with ToolWatch's asset tracking and maintenance planning workflows.

Others

• CMiC: CMiC is a construction ERP currently integrated with AlignOps; it is a partner but also an adjacent platform whose own field and asset modules could compete with parts of the AlignOps suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlignOps