New Homes Solutions Consulting

What New Homes Solutions Consulting does

New Homes Solutions Consulting is a privately held, founder-led sales and marketing consultancy headquartered in Lutz, Florida, that serves residential home builders and developers across the United States. Founded by Kimberly Mackey (with testimonial evidence dating activity to mid-2010), the firm partners with builders seeking predictable, profitable, and sustainable sales performance, offering customized consulting programs, sales-team training (including a 3-Day Boot Camp and the week-long New Homes Specialist Certification), leadership coaching, and keynote/workshop speaking services. Its underlying technology is methodological rather than software-based: the firm combines Gino Wickman's EOS (Traction) framework with proprietary systems including the 10-5-2-1 Sales Framework, the Customer Experience Funnel (CEF), the Planned Encounters System, and a SWOT-based diagnostic, delivered through on-site engagements, virtual sessions, and subscription-based training support.

The firm's business model is purely professional services, monetized through custom-priced consulting engagements, training programs, speaking fees, and a subscription-based virtual training offering. Customer acquisition is driven by an active content marketing engine — the recurring Head-to-Head (since 2020) and Sales & Marketing Power Hour (since January 2021, co-hosted with Carol Morgan of Denim Marketing) webinar series, distributed across YouTube, Apple Podcasts, Amazon Music, iHeartRadio, and Spotify — supplemented by blog content, email newsletters, social media, conference speaking at IBS and NAHB events, and guest podcast appearances. A FREE 1-Hour consultation functions as the lead-magnet entry point. The book of business spans named engagements with large national builders (Pulte, Lennar, K. Hovnanian, M/I Homes, William Ryan Homes, Miller & Smith) alongside smaller regional builders, and an adjacent REALTOR-facing segment served through the New Homes Specialist Certification and Realtor VIP / 25x2=50 relationship model. The firm employs 1-10 people with no disclosed funding, parent company, or institutional investors.

Name

New Homes Solutions Consulting

Legal name

New Homes Solutions Consulting

Website

https://newhomessolutions.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

New Homes Solutions Consulting is a Lutz, Florida-based sales and marketing consultancy that helps U.S. home builders and developers create predictable sales performance through proprietary frameworks, sales training, leadership coaching, and EOS-based strategic planning, led by founder Kimberly Mackey.

Ownership category

akta.pro rank

Product category

Sales and Management Consulting for Home Builders

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

Keywords

• Sales consulting services
• Home builder training
• Leadership coaching
• New home sales
• Strategic sales planning

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Customized consulting programs designed to accelerate business and increase sales for home builders. Programs are tailored to individual company needs and may include outsourced sales management.
2. Sales Training Programs: Training solutions including boot camps, one-on-one training, and the New Homes Specialist Certification course. Programs are customized to fit each client's team.
3. Speaking Services: Keynote presentations, workshops, and seminar services at conferences, sales meetings, and industry association events. Live and virtual options available.
4. Webinar and Virtual Programs: Recurring webinar series including Head-to-Head and Sales and Marketing Power Hour. Available in podcast format on Apple, Amazon Music, iHeartRadio, Spotify, and other platforms.
5. Subscription-Based Training Support: Virtual subscription-basis support for ongoing training efforts, providing live sessions to keep teams performing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

New Homes Solutions Consulting partners with home builders and developers to create predictable, profitable, and sustainable sales performance through customized consulting programs, sales team training, leadership coaching, and the proprietary 10-5-2-1 sales framework combined with EOS (Traction) strategic planning. The firm also delivers speaking services, workshops, and recurring webinar/podcast content (Head-to-Head and Sales and Marketing Power Hour) to the new home sales industry.

Product overview

New Homes Solutions Consulting is a consulting and training company (not a software platform) offering a portfolio of sales performance services for home builders and developers. The core offerings center on the proprietary 10-5-2-1 Sales Framework combined with SWOT analysis and EOS (Traction) strategic planning methodologies. The company delivers services through sales team training, leadership coaching, the 3-Day Boot Camp, New Homes Specialist Certification program, and the Planned Encounter System. The company also produces content through the Head-to-Head Podcast (bi-monthly live discussions with industry leaders) and the Sales and Marketing Power Hour webinar series (co-hosted with Carol Morgan of Denim Marketing). Speaking services include the Customer Experience Funnel Workshop and Questions Are The Answers training. All services are customized to fit individual client needs and are scalable for any size building company. The company is led by Kimberly Mackey, founder and sales/marketing management consultant.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Solutions Customized consulting programs designed to accelerate business and increase sales for home builders and developers; engagements begin with a SWOT analysis and EOS-based strategic planning and may include outsourced sales management for clients not ready to hire full-time sales leadership.
• Sales Team Training Proven sales training programs designed to take home builder sales teams to unsurpassed levels of sales success, customized to fit each client's team; delivered on-site or virtually.
• Leadership Coaching Coaching services for sales leadership focusing on systems setup, KPI development, hiring, team development, accountability, and performance management, anchored in EOS (Traction) principles.
• 3-Day Boot Camp Intensive team building and sales training program covering fundamentals of connecting with customers, role play, overcoming obstacles, and closing techniques, delivered to home builder sales teams.
• New Homes Specialist Certification Week-long certification course for new and veteran sales professionals in the new home building industry, teaching skills to serve clients better and close sales faster, including community sales managers and real estate agents.
• Speaking Services Keynote presentations, workshops, and seminars delivered at conferences, sales meetings, and industry association events, customized to the audience, theme, budget, and timeframe, including the Customer Experience Funnel Workshop, Questions Are The Answers training, and Sales Management by the Numbers.
• EOS (Traction) Strategic Planning Strategic planning service using Gino Wickman's EOS (Entrepreneurial Operating System) principles to map out clear priorities, timelines, and measurable outcomes for home builder clients.
• SWOT Analysis Service Comprehensive Strengths, Weaknesses, Opportunities, and Threat Analysis uncovering business revenue risks and actionable insights, used as the starting point for consulting engagements.

Quantifiable outcome

• Back-to-back monthly sales records achieved by client teams following training engagements
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Denim Marketing (Carol Morgan)coreGTM or Marketing Partner · 1 January 2021Ongoing co-marketing partnership with Denim Marketing, co-hosting the monthly Sales & Marketing Power Hour webinar series since January 2021. Carol Morgan, founder of Denim Marketing, serves as co-host alongside Kimberly Mackey, bringing together sales and marketing expertise for home builder audiences. This partnership has produced over 4 years of recurring content and expanded reach for both firms.
• ECI / Lasso CRMcoreStrategic or Co-development PartnerRecurring annual content partnership with Lasso CRM (ECI Solutions) for the Lasso Roundup series. Lasso CRM invites top industry experts to contribute to annual blog posts on Top New Home Sales Tips, Top New Home Marketing Tips, and Top New Home Operations Tips. New Homes Solutions participates as a featured expert contributor and co-hosts the annual SMPH Lasso Roundup webinar event. This partnership drives thought leadership content annually.
• Melinda Brody & CompanysecondaryGTM or Marketing PartnerOngoing collaboration with Leah Turner from Melinda Brody & Company, a mystery shopping firm. Leah Turner has appeared on Head-to-Head multiple times (2021, 2022, 2023, 2024) to present annual benchmark study results from over 1,200 mystery shops across 40+ builders nationwide, providing industry performance data that informs New Homes Solutions' training methodologies.
• AnewgosecondaryGTM or Marketing PartnerPartnership with Anewgo (CEO John Lee) for technology and sales content. John Lee has appeared on Head-to-Head events and contributed to panel discussions on technology adoption and AI in home building sales.
• Do You Convert (Kevin Oakley)secondaryGTM or Marketing PartnerOngoing collaboration with Kevin Oakley of Do You Convert, appearing on Head-to-Head and SMPH events discussing sales measurement, pipeline management, and market strategy. Also featured on the Market Proof Marketing Podcast.
• New Home Sales Plus (Roland Nairnsey)secondaryGTM or Marketing PartnerRecurring 'frequent flyer' guest on Head-to-Head events since 2021, discussing market strategy, lead generation, and sales performance in challenging markets. Multiple appearances demonstrating a consistent collaborative relationship.
• New Home Star (Keith McKinney)secondaryGTM or Marketing PartnerKeith McKinney, VP of New Home Star, has appeared on Head-to-Head discussing sales force development and technology adoption in home building.
• Blue Gypsy, Inc. (Leah Fellows)secondaryGTM or Marketing PartnerLeah Fellows, founder of Blue Gypsy, Inc. and author of 'Attract, Engage, Convert,' has appeared on Head-to-Head episodes discussing OSC programs, lead conversion, and sales process optimization for builders.
• Hiveologie (Sabine Steinbrecher)secondaryGTM or Marketing PartnerSabine Steinbrecher, CEO and Co-Founder of Hiveologie, appeared on Head-to-Head to discuss education-based marketing as a sales and marketing engine for home builders.
• Shore Consulting (Ryan Taft)secondaryGTM or Marketing PartnerRyan Taft from Shore Consulting appeared on Head-to-Head to discuss storytelling and buyer psychology in home building sales, anchored in his book 'Story Getter' and the Storybrand concept.
• Active Adult Consulting (Todd Warshauer)secondaryGTM or Marketing PartnerTodd Warshauer from Active Adult Consulting has appeared on Head-to-Head discussing strategies for selling to the active adult buyer demographic.
• North Star Synergies, Inc (S. Robert August)minorGTM or Marketing PartnerS. Robert August with North Star Synergies appeared on the Head-to-Head Mini Series discussing effective follow-up and sales persistence strategies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Do You Convert: Do You Convert, founded by Kevin Oakley, provides sales consulting, pipeline measurement, and online sales center (OSC) optimization for home builders. The firm is a direct peer in builder sales consulting and frequently appears alongside New Homes Solutions on industry content and the Market Proof Marketing Podcast.
• New Home Star: New Home Star provides outsourced sales management, training, and recruiting services specifically for home builders. It is the most direct head-to-head competitor to New Homes Solutions in the new-construction sales consulting niche, with overlapping offerings such as sales force development and similar target customers (division presidents and sales VPs at production builders).
• Active Adult Consulting: Active Adult Consulting (Todd Warshauer) advises home builders on selling to the 55+ demographic, including sales training, messaging, and team development. It is a direct peer operating in a sub-vertical of the new home sales consulting space.
• Denim Marketing: Denim Marketing, founded by Carol Morgan, is a long-standing co-host and partner with New Homes Solutions on the monthly Sales and Marketing Power Hour webinar. It provides marketing strategy and consulting for home builders, making it a closely adjacent (and partly overlapping) peer serving the same buyer base.
• Blue Gypsy Inc. Blue Gypsy (Leah Fellows) provides sales process consulting, OSC program design, and lead-conversion optimization for home builders. Direct peer in builder sales consulting with overlapping specialty in online sales center performance.
• Hiveologie: Hiveologie (Sabine Steinbrecher) provides education-based marketing and sales enablement for home builders. Direct peer serving the same buyer base with overlapping content-led demand generation methodology.
• New Home Sales Plus: New Home Sales Plus (Roland Nairnsey) provides sales consulting and coaching for new home builders, with focus on market strategy and lead generation. Direct peer recurring on industry content alongside New Homes Solutions.
• Shore Consulting: Shore Consulting (Ryan Taft) provides sales and marketing consulting for home builders, with emphasis on buyer psychology, storytelling, and Storybrand-aligned messaging. Direct peer in builder sales consulting with comparable target customers and service mix.

Emerging players

• North Star Synergies: North Star Synergies (S. Robert August) provides sales consulting and training for new home builders, with focus on follow-up and persistence frameworks. Smaller-scale emerging peer with partial overlap on training content.
• Anewgo: Anewgo (John Lee) provides a sales/CRM platform and consulting content for home builders. It is a partial peer that combines technology with advisory services, intersecting with New Homes Solutions on sales process content but differentiated by software delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/KimberlyDMackey
• YouTubeyoutube.com/channel/UC7GQd-zXZVwXBFdT0lDD9Kw
• Facebookfacebook.com/NewHomesSolutions
• LinkedInlinkedin.com/in/kimberlymackey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Homes Solutions Consulting