New Home Sales & Marketing

What New Home Sales & Marketing does

New Home Sales & Marketing operates under the Builder Lead Converter (BLC) brand and is a privately held, founder-led marketing services firm based in Salt Lake City, Utah, that exclusively serves the residential construction vertical — specifically custom home builders and design/build remodelers across the United States and Canada. The company's core offering is the Client Acquisition System (CAS), an AI-augmented integrated ecosystem that links SEO-optimized websites, lead capture forms, CRM, paid advertising (Facebook, Instagram, Google), and project management integrations into a single managed client acquisition workflow. The system is deployed through a prescriptive 4-phase rollout: a strategic growth call, Build (Months 0-3), Attract (Months 4-7), and Grow (Month 8+), with continuous optimization thereafter. A wholly-owned subsidiary, Builder Lead Videos, extends the product surface with $495-starting video production packages that function as both a stand-alone product and a funnel into the higher-ticket CAS subscription. The company is founder-owned by Rick Storlie, who brings 35+ years of housing industry experience (framer since 1988) and hosts the weekly "Conversations That Convert" podcast as a brand-building asset.

The business operates a primarily subscription-based revenue model with monthly recurring fees for the full CAS service, supplemented by one-time website development and video production revenue. Go-to-market is sales-led via a consultative strategic growth call, supported by content marketing (blog, podcast, webinars), paid social, organic social across five platforms, and an ecosystem of roughly 11 named partners including JobTread (project management), HFS Financial (home improvement financing), Closebot AI (lead automation), RENDR (visualization), and SiteGround (hosting). No external funding rounds have been disclosed, and the firm appears bootstrapped. Customer evidence centers on SMB custom builders with documented outcomes such as McArthur Homes' reported increase from 28 to 95 monthly leads with threefold conversion lift, and Triple Crown Homes' 30-40 monthly leads through the system, supporting a customer base measured in dozens to low hundreds of active subscribers rather than a small number of large contracts.

Name

New Home Sales & Marketing

Legal name

Builder Lead Converter

Website

https://nhsalescoach.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New Home Sales & Marketing (Builder Lead Converter) is a privately held, founder-led marketing services firm that delivers an AI-augmented Client Acquisition System — websites, CRM, paid ads, video, and lead capture — exclusively to custom home builders and design/build remodelers across the US and Canada.

Ownership category

akta.pro rank

Product category

Home Builder Marketing Services

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Home builder marketing
• Lead generation services
• Client acquisition system
• CRM implementation
• Construction marketing

Headquarters

HQ city

Croton On Hudson, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services Subscription: Ongoing marketing services including website hosting, SEO optimization, lead capture, and CRM management. Implemented through a multi-phase process over 8+ months.
2. Website Development: Professional, conversion-focused websites designed for home builders. Part of the Build phase (Months 0-3) of the Client Acquisition System.
3. Video Production: Video packages starting at $495 for professional video content created from project photos. Packages vary based on type and amount of videos ordered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

New Home Sales & Marketing, doing business as Builder Lead Converter (BLC), provides a Client Acquisition System (CAS) for custom home builders and design/build remodelers. The offering combines AI-powered lead generation, professional website development, builder lead videos, paid advertising, lead capture, lead conversion, and CRM management into a unified system designed to turn online prospects into signed construction contracts.

Product overview

New Home Sales & Marketing operates as Builder Lead Converter, offering a single unified product platform—the Client Acquisition System (CAS)—designed exclusively for home builders and remodelers. The core CAS product integrates website development, video content production (Builder Lead Videos), paid advertising, lead capture forms, CRM, and AI-powered automation into a cohesive lead generation ecosystem. The system follows a prescriptive 4-phase process: Strategy Call, Build (Months 0-3), Attract (Months 4-7), and Grow (Month 8+), with AI powering the integrated ecosystem to attract, capture, and convert high-quality leads.

Differentiator

Problem solved

Functional benefit

Brands

• Client Acquisition System (CAS): Integrated digital ecosystem linking website, CRM, and project management software powered by AI to attract, capture, and convert high-quality leads for home builders.
• Builder Lead Videos

Products and services

• Client Acquisition System (CAS) An AI-powered, end-to-end marketing and CRM system built specifically for custom home builders and design/build remodelers. It integrates paid advertising, lead capture, lead conversion, and CRM workflows into a single process aimed at turning prospects into signed construction contracts.
• Professional Websites for Builders Custom-designed, conversion-focused websites built for home builders and remodelers to showcase projects, capture visitor leads, and feed them into the BLC CRM and lead management system.
• Builder Lead Videos Video content produced for builders to support lead generation and brand storytelling, used as part of the Client Acquisition System to convert prospects.
• Paid Advertising Management Paid media campaign management for home builders, including ad spend strategy and execution to drive qualified prospects into the lead capture and conversion pipeline.
• BLC CRM and Lead Conversion

Quantifiable outcome

• Threefold increase in lead conversion
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JobTreadcoreTechnology or IntegrationJobTread is a construction project management software partner. BLC team met at JobTread Connect 2026 conference. JobTread badge displayed on partners page indicating integration/partnership relationship.
• HFS FinancialcoreStrategic or Co-development PartnerHFS Financial logo displayed prominently on partners page. Financial services partner providing home improvement financing options that BLC promotes to clients.
• Hammer GrindminorGTM or Marketing PartnerMarketing partner with logo displayed on BLC partners page.
• Rapid Result CreatorsminorGTM or Marketing PartnerMarketing partner focused on rapid results for clients. Logo displayed on partners page.
• 4 Level SystemminorGTM or Marketing PartnerMarketing system partner. Logo displayed on BLC partners page.
• APBminorGTM or Marketing PartnerMarketing partner with logo displayed on BLC partners page.
• Contractor ConvergenceminorGTM or Marketing PartnerIndustry event/conference partner. Badge displayed on partners page.
• Contactor StaffingminorChannel Partner/ Reseller/ DistributorStaffing partner for contractor industry. Logo displayed on partners page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ActivePipe: ActivePipe is an AI-driven real estate marketing automation platform with lead nurturing, behavior-based email, and CRM integrations. It is comparable to BLC's CAS because both sell automated, AI-augmented nurture and conversion systems to small-volume, high-touch sellers such as builders and agents.
• Ylopo: Ylopo offers AI-powered real estate marketing including lead generation, smart CRM, and digital ads. It is comparable to BLC's AI-driven CAS positioning and overlapping target buyer of SMB professionals seeking done-for-you lead funnels and conversion systems.
• BoldLeads: BoldLeads is a lead generation platform offering exclusive seller leads, CRM, and marketing tools primarily for real estate agents and home services providers. It competes with BLC on the lead capture, qualification, and nurture workflow that BLC packages for builders and remodelers.
• Real Geeks: Real Geeks provides IDX websites, CRM, and lead generation tools for real estate professionals and builder-adjacent businesses. It competes with BLC on conversion-focused websites, SEO, and lead capture, and serves similar SMB customers who need end-to-end marketing systems.
• MarketSharp: MarketSharp provides CRM and marketing automation purpose-built for home builders, including lead capture, nurture, and appointment setting workflows. It is the closest direct competitor to BLC's Client Acquisition System, serving the same custom and production builder segments with similar subscription pricing and bundled services.

Broad incumbents

• Marketo (Adobe): Marketo, part of Adobe, is an enterprise marketing automation platform with deep lead nurturing, scoring, and CRM integration capabilities. It is a broad incumbent alternative for builders with internal marketing resources, though it lacks the builder-specific vertical workflows and done-for-you service layer that BLC sells.
• Buildertrend: Buildertrend is a leading construction project management and customer portal platform for home builders and remodelers. While its core is PM software rather than marketing, it overlaps in serving the same builder customer and increasingly bundles CRM/marketing features that compete with parts of BLC's CAS stack.
• HubSpot: HubSpot is a broad CRM, marketing automation, and website platform used by SMBs across industries including some home builders. It is a broad incumbent alternative that BLC must differentiate against on vertical specialization, pre-built builder workflows, and done-for-you services rather than feature parity.

Others

• JobTread: JobTread is a construction project management software platform that is both a BLC technology partner and a closely adjacent company. While JobTread focuses on project cost/PM rather than lead generation, its customer base overlaps directly with BLC's and the two ecosystems are increasingly bundled at industry events like JobTread Connect.

Regional players

• ServiceTitan: ServiceTitan is a vertical SaaS platform serving home and commercial service contractors with CRM, marketing, and operations tools. It is comparable to BLC as an adjacent vertical SaaS playbook (vertical-only, services-bundled software) but targets trades like HVAC/plumbing rather than custom builders, with limited overlap in customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3-olyRslR3p5pm59qgAShg
• Facebookfacebook.com/BuilderLeadConverter
• LinkedInlinkedin.com/company/new-home-sales-&-marketing
• Instagraminstagram.com/builderleadconverter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Home Sales & Marketing