New Home Star

What New Home Star does

New Home Star is a U.S.-based, privately held sales enablement and consulting firm serving residential home builders. Founded in 2008 and headquartered in Chicago with regional offices in Orlando, Denver, and Columbus, the company operates across 25+ U.S. markets and reports 500+ team members supporting 7,000+ new home sales and $3.5B+ in tracked 2024 sales volume, positioning itself as the largest private seller of new homes in America. Its customer base is a mix of enterprise builders (Maronda Homes, M/I Homes, Hayden Homes, McBride Homes, Challenger Homes, Vantage Homes) and mid-market builders (Garman Builders, Chesmar Homes, Simplicity Homes).

The core product is an all-in-one sales enablement platform built around four integrated hubs — Marketing Hub (traffic-driving insights and in-house agency services), Operations Hub (competition studies, SWOT analysis, buyer behavior prediction), Training Hub (on-demand sales training from elite sales teams), and Engagement Hub (team competitions, gifting, and culture tools) — underpinned by proprietary methodologies including the T X C = S framework (Traffic, Conversion, Customer, Success), the SAMI sales methodology, and the patent-pending Ops-Cycle System. Complementing the platform are six service lines: Sales Management (dedicated on-site sales teams), Online Sales Teams (online concierge with a five-minute response time target), Technology enablement, Sales Training, Builder Marketing, and Home Builder Consulting.

Revenue is generated across professional services (sales management, training, marketing, consulting), managed services (online sales concierge), and a subscription/recurring technology platform offering. Pricing is not publicly disclosed and is customized per builder engagement. The go-to-market combines direct enterprise field sales to builder partners with inside-sales response to inbound inquiries, supported by thought-leadership content (blog, guides, T X C = S resources), the website contact channel, and presence at industry events such as the International Builders Show (IBS) and NAHB's The Nationals. New Home Star has no disclosed external funding rounds and appears to be founder-owned, having scaled organically since inception.

Name

New Home Star

Legal name

New Home Star Corporation

Website

https://newhomestar.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

New Home Star is a privately held U.S. sales enablement and consulting firm that provides on-site sales teams, online concierge, training, marketing, and a four-hub sales enablement platform to enterprise and mid-market residential home builders across 25+ U.S. markets.

Ownership category

akta.pro rank

Product category

Home Builder Sales Consulting

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• New home sales consulting
• Home builder sales enablement
• Home builder marketing services
• Real estate sales training
• New construction sales management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sales Management Services: Dedicated on-site sales team partnership providing builders with in-house style sales teams with variable cost structure
2. Online Sales Teams: Extended customer access through online concierge service powered by existing sales teams
3. Sales Training Programs: Virtual and in-person sales training services for home builder sales teams
4. Home Builder Marketing: Community-level marketing initiatives and services to drive incremental traffic
5. Technology Platform: Sales enablement technology platform combining unique approaches with effective tools
6. Home Builder Consulting: Professional consulting services for scalable results across various services

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

New Home Star provides outsourced sales management, online sales teams, sales training, builder-focused marketing, and consulting services to residential home builders, supported by a proprietary sales enablement platform. Engagements deliver dedicated sales professionals and a variable-cost coverage model that helps builders convert leads, staff model homes, and run new-home communities without fixed in-house headcount.

Product overview

New Home Star is a sales enablement company for homebuilders offering a platform-plus-modules architecture. Their flagship product is an all-in-one sales enablement platform (https://www.newhomestar.com/platform/overview) that includes four integrated hubs: Marketing Hub (traffic-driving insights and agency services), Operations Hub (competition studies, SWOT analysis, buyer behavior prediction), Training Hub (on-demand sales skills training), and Engagement Hub (team building through competitions and gifting). Complementing the platform are six service offerings: Sales Management (dedicated on-site sales team partnership), Online Sales Teams (online concierge service), Technology (sales enablement tech), Sales Training (virtual and in-person training), Builder Marketing (community-level marketing), and Home Builder Consulting (professional consulting services). The company also maintains a proprietary methodology framework called T X C = S (Traffic, Conversion, = Sales) that underpins their approach.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Hub: Platform component providing traffic-driving insights and custom work from an in-house agency.
• Training Hub
• Operations Hub
• Engagement Hub
• New Home Connect
• New Home Learning
• Leading Sales Performance
• Star Marketing
• Ops-Cycle
• SAMI

Products and services

• Sales Enablement Platform Proprietary technology platform organized into Marketing, Operations, Training, and Engagement Hubs that operationalize New Home Star's SAMI, Ops-Cycle, and T X C = S methodologies; purpose-built for residential home builders to standardize sales execution and reporting.
• Sales Management Services Outsourced sales leadership and on-site community sales management delivered to home builders, providing dedicated sales managers who run model home operations and coach sales counselors.
• Online Sales Teams Remote, dedicated online sales counselors and concierge agents that respond to builder internet leads with a 5-minute response standard, working the lead funnel end-to-end on behalf of the builder.
• Sales Training Structured sales training programs for builder sales counselors and managers based on the SAMI methodology and T X C = S performance framework, delivered through the Training Hub.
• Builder Marketing

Quantifiable outcome

• 7,000+ new home sales completed in 2024
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• International Builders Show (IBS) PartnerscoreGTM or Marketing Partner · 18 July 2025Partnership with six companies for the 2025 International Builders Show, demonstrating significant presence and collaboration at the industry's largest event.
• Simplicity HomescoreStrategic or Co-development Partner · 13 February 2023Strategic partnership with Simplicity Homes to provide new home sales support, training, and consulting services. Partnership enables Simplicity Homes to leverage New Home Star's sales expertise and methodology.
• NAHB - National Association of Home BuilderscoreGTM or Marketing PartnerActive participation in NAHB events including The Nationals awards and International Builders Show (IBS). Company has won multiple Silver Awards at NAHB's The Nationals.
• One Tree PlantedminorStrategic or Co-development PartnerNon-profit environmental partnership for tree planting initiatives, demonstrating corporate social responsibility commitment.
• Women's Housing Leadership GroupminorStrategic or Co-development PartnerMary Lindeman accepted into Women's Housing Leadership Group, supporting diversity and inclusion in the housing industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buildertrend: Construction project management, CRM, and customer portal software purpose-built for home builders and remodelers. Comparable because it serves the same home builder customer base with a technology platform that supports sales, customer experience, and operations workflows.
• CINC (Commissions Inc): Real estate lead generation and digital marketing platform serving real estate agents and teams with websites, CRM, and AI-driven lead nurturing. Comparable to New Home Star as a sales enablement provider combining technology with marketing services for property sales.
• Zurple: Real estate lead generation and CRM platform using behavioral marketing to convert prospects. Comparable as a sales enablement technology provider for property sales, addressing similar lead response and conversion challenges that New Home Star's online sales teams target.
• Real Geeks: Real estate agent website and lead generation platform with integrated CRM. Comparable to New Home Star in providing technology-enabled sales/marketing infrastructure to drive property transactions.
• Chime Technologies: Real estate CRM, IDX websites, and sales enablement platform for agents, teams, and brokerages. Comparable because it delivers a similar combination of technology tools and sales/marketing enablement services to property sellers.
• Inside Real Estate: Real estate technology platform offering CRM, lead generation, marketing, and back-office solutions to brokerages and teams. Comparable multi-product platform approach to New Home Star's four-hub sales enablement architecture.
• Ylopo: Real estate marketing and AI-powered lead generation platform providing websites, CRM, and AI text/voice assistants for real estate professionals. Comparable sales enablement and customer acquisition technology stack.
• BoldTrail (formerly kvCORE): Real estate CRM and sales enablement platform offering lead generation, marketing automation, and back-office tools to real estate professionals. Comparable to New Home Star because it combines technology with sales/marketing enablement for property sellers, though focused on brokerage agents rather than new-construction builders.
• Constellation Real Estate Group (Market Leader): Real estate technology platform offering CRM, lead generation, and marketing tools (including the Market Leader brand) to brokerages and agents. Comparable enterprise sales enablement platform positioning in the property sales ecosystem.

Others

• Lone Wolf Technologies: Real estate back-office, transaction management, and MLS platform serving brokerages. Adjacent rather than directly competitive; comparable as ecosystem infrastructure that real estate sales operations depend on, but focused on transaction management rather than front-end sales enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/newhomestar
• LinkedInlinkedin.com/company/new-home-star

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Home Star