Trtl

What Trtl does

Trtl (legal entity Coolside Limited) is a UK-headquartered direct-to-consumer travel comfort company founded in 2013 and based in Glasgow. Its core product is a flagship travel pillow built around a patent-pending internal support structure that holds the head and neck in an ergonomic position, marketed with claims of 1.5x better neck support than conventional U-shaped pillows and 98.6% consumer preference versus the alternative. The portfolio has expanded from the original pillow into a family of variants — Trtl Pillow Cool (cooling), Pillow Warm, Pillow Plus (fully adjustable), and Pillow Junior — alongside accessories (sleep masks, compression socks, packing pods, weekender bags, toiletry bags, flasks), travel wear (Hush Hood hoodies, walking socks), and bundles (Double Comfort, Snooze, All Aboard). Trtl also markets officially licensed collaborations with Major League Baseball, the British & Irish Lions, the All Blacks, collegiate sports, and photographer Chris Burkard.

The business model is one-time hardware sales to individual consumers across seven regional e-commerce storefronts (US, UK, EU, Middle East, Asia Pacific, Canada, Australia), supplemented by Amazon marketplace presence and an affiliate program. Pricing is not publicly disclosed on the homepage but the company runs frequent promotional campaigns (up to 70% off), offers a 100-day money-back guarantee on pillows and accessories, free standard US shipping, and buy-now-pay-later options. The customer base spans frequent travelers, long-haul flight passengers, and increasingly family travelers, supported by a Trtl Curious Travellers Facebook community and content marketing through the company blog.

Scale signals include a claimed 2 million+ happy customers, 5,000–10,000+ five-star reviews with an average 4.7/5 rating, press coverage in Good Housekeeping, USA Today, and PopSugar, and an 11–50 employee headcount. The company is privately held with no disclosed funding rounds in the available data.

Name

Trtl

Legal name

Coolside Limited

Website

https://trtltravel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Trtl (Coolside Limited) is a UK-based direct-to-consumer travel comfort company selling a proprietary internal-support travel pillow and an expanding line of accessories, apparel, and licensed sports collaborations to individual travelers across seven regional markets.

Ownership category

akta.pro rank

Product category

Travel Sleep Products

NAICS

Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industry

Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Travel pillows
• Travel accessories
• Neck support products
• Sleep accessories
• Travel comfort goods

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Travel Pillows: Sale of core travel pillow products including Trtl Travel Pillow, Trtl Pillow Cool, Trtl Pillow Warm, Trtl Pillow Plus, and Trtl Pillow Junior. One-time hardware purchase with no subscription required.
2. Travel Accessories: Sale of travel accessories including sleep masks, compression socks, weekender bags, toiletry bags, packing pods, and flasks. Complementary one-time purchase products.
3. Travel Wear: Sale of travel wear including women's and men's travel hoodies with Hush Hood, and walking socks. Apparel category expansion.
4. Bundles: Bundled product packages including Double Comfort Bundle, Snooze Bundle, and All Aboard Bundle offering savings on multiple products.
5. Licensed Merchandise: Licensed collegiate and sports merchandise including Major League Baseball, British & Irish Lions, and All Blacks branded pillows and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Trtl designs, manufactures and sells travel pillows built around a proprietary internal support structure that keeps the head and neck in an ergonomic position during travel, complemented by a wider line of travel accessories (sleep masks, compression socks, packing pods, bags, flasks) and travel wear (hoodies, walking socks). The company sells directly to consumers via its own e-commerce site and Amazon, with licensed sports and collegiate collections providing incremental brand-extension revenue.

Product overview

Trtl is a travel comfort company offering a focused portfolio of sleep and travel comfort products, centered around their core travel pillow technology. The main product line includes the Trtl Travel Pillow family with variants for different needs: the original Trtl Travel Pillow, the cooling Trtl Pillow Cool, the warm Trtl Pillow Warm, the fully adjustable Trtl Pillow Plus, and the smaller Trtl Pillow Junior for children. The company has expanded into a broader travel accessories ecosystem including sleep masks ('Glimpse'), compression socks, bags (weekender, toiletry, packing pods), the Trtl Flask, and travel wear (hoodies with Hush Hood, walking socks). Trtl also offers value bundles (Double Comfort, Snooze, All Aboard) and has developed licensed collaborations with Major League Baseball, the British & Irish Lions, the All Blacks, and photographer Chris Burkard. The products are backed by scientific testing claims showing 1.5x better neck support than U-shaped pillows, a 100-day money-back guarantee, and free U.S. shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Trtl Travel Pillow: The flagship travel pillow product with internal support structure and hypoallergenic fabric
• Trtl Pillow Cool
• Trtl Pillow Plus
• Trtl Pillow Warm
• Trtl Pillow Junior
• Trtl Pillow Cool Collegiate Collection
• Major League Baseball x Trtl Pillow Cool
• The British & Irish Lions x Trtl Travel Pillow Cool
• Trtl Pillow Cool All Blacks Edition
• Glimpse Sleep Mask

Products and services

• Trtl Travel Pillow Flagship travel pillow using Trtl's internal support structure to keep the head and neck in an ergonomic position during travel; made with machine-washable, hypoallergenic fleece and foam. Targeted at frequent travelers, long-haul passengers and anyone suffering head-bobbing or neck pain on planes, trains, buses and cars.
• Trtl Pillow Cool Cooling version of the Trtl travel pillow with temperature-regulating fabric designed to keep travelers cool, calm and collected during flights and warm-climate travel.
• Trtl Pillow Warm Travel pillow variant designed for warmth and comfort in cold travel conditions such as winter flights and overnight journeys.
• Trtl Pillow Plus Fully adjustable travel pillow that fits all heights via an adjustable mechanism, providing customizable neck support for different body types.
• Trtl Pillow Junior Compact-sized travel pillow designed for younger travelers and families, providing neck support sized appropriately for children.
• Glimpse Sleep Mask Travel sleep mask designed to block light and pair with the Trtl pillow for nap support on planes, trains and other journeys.
• Trtl Bamboo Compression Socks Bamboo-material compression socks designed to improve circulation and reduce swelling during long flights and travel days.
• Trtl Weekender Bag Weekender bag sized for short trips and overnight stays, designed to complement Trtl's travel pillow and accessories range.
• Trtl Toiletry Bag Toiletry bag for organizing personal care items inside carry-on luggage, sold as part of Trtl's travel accessories line.
• Trtl Packing Pods Multi-functional packing pods that save space, organize items and keep clothes crinkle-free inside luggage, with a strap attachment that lets them be used as a day bag.
• Trtl Flask Reusable water flask designed to keep travelers hydrated during journeys and at the destination.
• Trtl Pillow Carry Bag Compact carry bag for storing and transporting a Trtl travel pillow, with clips to attach to the outside of a carry-on bag.
• Women's Travel Hoodie Women's travel hoodie with Hush Hood feature, designed as loungewear to keep travelers comfortable on flights, trains and long journeys.
• Men's Travel Hoodie Men's travel hoodie with Hush Hood feature, designed as loungewear to keep travelers comfortable on flights, trains and long journeys.
• Trtl Walking Socks

Quantifiable outcome

• 98.6% of travelers prefer a Trtl Pillow or Trtl Pillow Plus over a U-shaped pillow
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Chris BurkardcoreStrategic or Co-development PartnerChris Burkard, known travel photographer, collaborated on the 'Glimpse' Sleep Mask. Artist collaboration bringing photography-inspired design to sleep accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cabeau: Cabeau is one of the most established direct competitors to Trtl in the travel pillow category, offering a range of ergonomic travel pillows (including the Evolution line) with comparable wrap-around support designs and premium positioning in DTC and Amazon channels.
• Ostrichpillow: Ostrichpillow sells premium comfort-on-the-go products including travel pillows, sleep masks, and loop scarves. Direct competitor to Trtl with overlapping DTC channel, similar price points, and an overlapping ergonomic/comfort brand narrative.
• Bcozzy: Bcozzy is a direct-to-consumer travel pillow brand focused on neck support with a wrap-style design, competing head-to-head with Trtl on Amazon and through their own e-commerce site in the same frequent-traveler segment.
• Magque: Magque markets memory-foam and wrap-around travel pillows targeted at the same long-haul flyer demographic as Trtl, with comparable price points and an Amazon-led go-to-market motion.
• Trtl Direct Competitor - Cloud Contour: Cloud Contour sells memory foam travel pillows through DTC and Amazon, positioning around neck support and comfort — closely mirroring Trtl's value proposition and serving the same frequent-flyer and road-trip use cases.
• Eagle Creek: Eagle Creek is a long-established travel gear brand offering packing cubes, toiletry kits, and travel bags — directly overlapping with Trtl's accessory line (weekender, toiletry, packing pods) and competing for the same traveler's wallet.

Broad incumbents

• Peak Design: Peak Design is a premium travel and everyday-carry brand with strong DTC positioning, overlapping with Trtl on travel bags and accessories and competing in the same design-conscious, premium-priced consumer segment.
• REI Co-op: REI is a large outdoor retailer that stocks travel accessories, pillows, and travel apparel, providing a competing distribution and discovery channel for the same end consumer that Trtl reaches through DTC and Amazon.
• Therm-a-Rest: Therm-a-Rest is a leading outdoor comfort brand known for sleeping pads and pillows, including travel-sized options. Comparable in the broader 'sleep comfort on the go' category and competes for the same end-use occasions as Trtl.

Emerging players

• Matador: Matador designs ultra-portable, packable travel gear (blankets, packing cubes, dry bags) sold DTC and through Amazon. Comparable to Trtl's accessories line and serves a similar adventurous-traveler persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/trtlcurioustravellers
• Xx.com/TrtlTravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trtl