Cabeau

What Cabeau does

Cabeau, legally Azurous Inc. dba Cabeau, is a privately held consumer goods company founded in 2009 and headquartered at 5950 Canoga Ave Suite 610 in Woodland Hills, California. The company designs and sells patented, ergonomically engineered neck pillows and travel comfort accessories built on dual-density memory foam, patented cooling vents, three-way adjustable support systems, and sustainable RPET (recycled plastic bottle) fabrics. Its product portfolio spans the Evolution family of neck pillows (Evolution X Deluxe, TNE S3 Deluxe, Evolution Cool, Evolution Earth, Evolution Plus, Air TNE, Evolution Classic, and Evolution Kids) priced between $19.99 and $69.99, complemented by accessories including the Head Hold S3 universal seat strap, Midnight Magic Sleep Mask, Fold 'n Go Blanket, Evolution Cushion, Nap Now Hoodie, Bamboo Compression Socks, On-The-Go Sling Pack, and various travel bags. Distribution runs through the company-owned cabeau.com DTC storefront, Amazon marketplace, B2B wholesale with 100-unit minimums, and international fulfillment from warehouses outside the US. Cabeau is B-Corp certified, operates the Cabeau Cares charitable program, and runs a side music label (Cabeau Music) led by CEO David Sternlight. The company has secured hundreds of patents and trademarks and has successfully defended them in over 50 infringement lawsuits globally.

The business model is a multi-channel consumer goods play targeting frequent flyers, everyday commuters, families with children, and general comfort-seekers through four primary personas. Revenue derives from one-time product purchases via DTC e-commerce, Amazon marketplace sales, and B2B wholesale transactions; the free Cabeau Club loyalty program drives repeat purchases via 20% off first order, early access, and lifetime warranty benefits but does not operate as a paid subscription. GTM motion is product-led growth anchored on premium design, ergonomic performance, and earned media through recurring placements in Condé Nast Traveler, Travel + Leisure, CNN Underscored, GQ, Men's Journal, and other major travel and lifestyle publications. Cabeau sells internationally across 100+ countries and has been recognized as the best travel pillow by CNN Underscored for 7+ consecutive years and awarded the Red Dot Design Award for the Evolution X.

Name

Cabeau

Legal name

Azurous Inc. dba Cabeau

Website

https://cabeau.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabeau is a privately held California-based consumer goods company that designs, manufactures, and sells patented ergonomic memory-foam neck pillows and travel comfort accessories (cushions, sleep masks, blankets, seat straps) to frequent flyers, commuters, families, and general comfort-seekers via DTC e-commerce, Amazon, B2B wholesale, and international fulfillment across 100+ countries.

Ownership category

akta.pro rank

Product category

Travel Comfort Products

NAICS

Luggage and Leather Goods Retailers (45832), Luggage and Leather Goods Retailers (458320)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

In-Flight Comfort, Amenities & Cabin Supplies (Bedding, Kits, Headsets) (THABAMAE)

akta.pro secondary industries

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Backpacks & Travel Bags (CRAAAJAB)

Keywords

• Travel neck pillows
• Sleep masks
• Travel comfort accessories
• Compression socks
• Travel blankets

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales through cabeau.com online storefront. Products include neck pillows, travel accessories, comfort accessories, and travel bags. One-time purchase model with no subscription required.
2. Wholesale B2B Sales: B2B wholesale channel with minimum 100-unit orders. Products distributed through retail partners and Amazon marketplace.
3. Loyalty Program (Cabeau Club): Free loyalty program driving repeat purchases through exclusive offers, 20% discount codes, early access to new products, and lifetime replacement warranty benefits for registered members.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cabeau designs, manufactures, and sells premium travel comfort products including memory foam neck pillows, sleep masks, compression socks, travel blankets, and accessory bags. The company sells primarily direct-to-consumer through its own e-commerce site and Amazon, with a B2B wholesale channel (minimum 100 units) for corporate gifting and travel reward programs.

Product overview

Cabeau is a travel comfort and wellness company that creates patented, ergonomically engineered neck pillows and comfort accessories. The product portfolio centers on premium memory foam neck pillows across multiple product lines (Evolution X, Evolution S3/TNE, Evolution Cool, Evolution Earth, Evolution Classic, Evolution Plus, Air TNE, and Evolution Kids), complemented by a range of travel accessories including cushions, travel bags, sleep masks, blankets, compression socks, and the Nap Now Hoodie. The Evolution X Deluxe and TNE S3 Deluxe represent the premium tier, while the Evolution Cool offers specialized cooling technology. Accessories like the Head Hold S3 seat straps, Fold 'n Go Blanket, and Midnight Magic Sleep Mask extend the travel comfort ecosystem. Cabeau positions itself around science-based ergonomic design with patented technologies for neck support, cooling, and adjustability.

Differentiator

Problem solved

Functional benefit

Brands

• Cabeau Music: An Afro House music label operated by CEO David Sternlight (DJ Destination), sponsoring events including Suncebeat and Tribe Tambor Cruise.
• Cabeau Cares

Products and services

• Evolution X Deluxe / Evolution X Neck Pillow
• TNE S3 Deluxe / TNE S3 / Slim TNE S3 Deluxe Neck Pillow
• Evolution Cool Neck Pillow
• Evolution Earth Deluxe / Evolution Earth Neck Pillow
• Evolution S3 Neck Pillow
• Evolution Plus Neck Pillow
• Air TNE Neck Pillow
• Evolution Classic Neck Pillow
• Evolution Kids Neck Pillow
• Evolution Cushion
• Head Hold S3 Neck Pillow
• Fold 'n Go Blanket
• Midnight Magic Sleep Mask
• Bamboo Compression Socks
• Nap Now Hoodie
• On-The-Go Sling Pack
• Deluxe Travel Case
• Evolution X Travel Bag / Evolution Travel Pillow Bag

Quantifiable outcome

• Evolution S3 voted best travel pillow for 7+ years running
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CleanHubcoreStrategic or Co-development PartnerVerified, transparent plastic recovery partnership. For every pound of plastic used in Cabeau products and packaging, funds equivalent plastic collection from coastal regions and waterways. Supports waste management infrastructure in Indonesia and India, providing employment to local communities. Plastic recovery verified through CleanHub's track and trace technology and audited by independent third party.
• Operation GratitudeminorOthersCharitable partnership through Cabeau Cares monthly charity program. Company shuts down office one day per month to support local charities and organizations.
• Children's Hunger FundminorOthersCharitable partnership through Cabeau Cares monthly charity program focusing on food relief and hunger assistance.
• Making Strides Against Breast CancerminorOthersCharitable partnership supporting breast cancer awareness and research through Cabeau Cares program.
• Children's Hospital Los AngelesminorOthersHealthcare charitable partnership through Cabeau Cares monthly charity support.
• MCCS Camp Pendleton / Marines on DeployminorOthersPartnership to provide camouflage travel pillows to deploying Marines through military support programs.
• City of HopeminorOthersHealthcare charitable partnership through Cabeau Cares supporting cancer research and treatment.
• Los Angeles Regional Food BankminorOthersFood bank partnership through Cabeau Cares for food security support in Los Angeles area.
• American Red CrossminorOthersMajor humanitarian organization charitable partnership through Cabeau Cares program.
• Boys & Girls ClubsminorOthersYouth development charitable partnership through Cabeau Cares program.
• Hope of the Valley Rescue MissionminorOthersHomeless shelter and rescue mission charitable partnership through Cabeau Cares.
• Dream CenterminorOthersCommunity charitable partnership through Cabeau Cares program.
• Los Angeles WaterkeeperminorOthersEnvironmental organization partnership supporting waterway and ocean protection aligned with CleanHub partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brookstone: Brookstone is a broader lifestyle and travel accessories retailer with a wide portfolio including travel pillows, massage devices, and comfort products. They compete in the same travel comfort category at scale across multiple distribution channels.
• Eagle Creek: Eagle Creek is a leading travel gear brand with products including packing solutions and travel accessories. Comparable channel presence in retail and travel retail, addressing similar consumer pain points around travel efficiency and comfort.
• Magellan's: Magellan's is a specialty travel retailer offering travel accessories, comfort products, and packing solutions. Comparable scope to Cabeau's travel accessories portfolio and distributed through similar retail channels.
• Sea to Summit: Sea to Summit is a premium outdoor and travel gear brand offering pillows, packs, and travel accessories. Comparable to Cabeau's positioning in travel comfort and premium material quality, particularly in the outdoors/travel overlap.
• Tempur-Pedic: Tempur-Pedic is a premium memory foam brand with deep material technology expertise. Comparable to Cabeau's memory foam core technology and ergonomic positioning, though operating at much larger scale across sleep products.

Direct peers

• Travelrest: Travelrest specializes in travel comfort products including neck pillows and seat accessories. They compete directly with Cabeau's Head Hold S3 and travel pillow lines targeting airline passengers.
• Bcozzy: Bcozzy sells dual-support travel neck pillows designed for flight comfort, directly competing with Cabeau's Evolution line. Both brands emphasize ergonomic support and target the same frequent flyer and commuter segments.
• Trtl Pillow: Trtl Pillow is a direct competitor in the travel neck pillow category, offering a scientifically-backed, wrap-around design. Both brands target frequent flyers with patented, ergonomic solutions and premium pricing ($40-$60).

Emerging players

• Ostrichpillow: Ostrichpillow is a direct-to-consumer comfort brand offering travel pillows, sleep masks, and wellness accessories. They share Cabeau's design-forward, premium positioning and product ecosystem logic for travel comfort.
• Slip Silk: Slip is a premium sleep and travel accessories brand offering sleep masks, pillowcases, and travel comfort products. Comparable to Cabeau's Midnight Magic Sleep Mask and broader premium positioning in travel comfort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CabeauTravel
• Instagraminstagram.com/cabeau
• Xx.com/cabeautravel
• LinkedInlinkedin.com/company/1984379

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabeau