Culture Index

What Culture Index does

Culture Index, founded in 2004 and headquartered in Leawood, Kansas, is a privately held strategic advisory firm that helps CEOs, business owners, and senior management teams optimize organizational performance through a proprietary talent assessment platform. The core technology is a free-choice adjective checklist survey instrument that measures seven work-related personality constructs (Autonomy, Social-Ability, Patience, Conformity, Energy Units, Logic, and Ingenuity) and seven work-related behaviors. The instrument was developed over five years in partnership with Old Dominion University Psychology Professor Louis Janda, Ph.D., and was psychometrically validated across four research administrations with sample sizes ranging from 180 to 493 cases. A complementary C-Job Position Analysis Questionnaire supports job-fit analyses for selection, promotion, and reorganization decisions, and the survey can also function as an other-report inventory for team-building exercises.

The product suite is structured around a three-stage methodology of Assess, Translate, and Mobilize, delivered through Culture Index (the core survey platform with Executive Advisor support), C-Analyst (analytics and consulting program), Engage (a hiring module that automates survey delivery and candidate filtering within the applicant process), and C-Hire (a two-day executive workshop on behavioral interviewing). Distribution is global in stated reach and is delivered through a freemium diagnostic funnel, direct sales via field-based Executive Advisors, and a self-service online portal; pricing is quote-based with annual subscription for the enterprise program and multi-year commitments for the workshop tier. Revenue derives primarily from recurring subscription access to the assessment platform and ongoing advisory engagements, supplemented by professional services from workshops and consulting engagements. The company is wholly owned by CEO and sole shareholder Cecilia Bruening-Walstrom, with no external investors or venture capital backing.

Name

Culture Index

Legal name

Culture Index, LLC

Website

https://cultureindex.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Culture Index is a privately held strategic advisory firm that helps CEOs and business owners optimize hiring, team performance, and organizational transformation using a proprietary psychometric survey instrument, an integrated analytics platform, and a distributed network of Executive Advisors.

Ownership category

akta.pro rank

Product category

Talent Assessment and Workforce Analytics

NAICS

Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Employee Experience, Engagement & Culture Advisory (BPACAJAI)

Keywords

• Talent assessment software
• Personality assessment platform
• Behavioral hiring tools
• Workforce analytics solutions
• Executive advisory services

Headquarters

HQ city

Leawood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Culture Index Assessment Program: The primary revenue stream comes from providing access to the Culture Index assessment platform and the associated Executive Advisor consulting services. The program involves a comprehensive survey (approximately 7-10 minutes) measuring seven work-related personality traits, followed by data analysis, translation support, and ongoing advisory engagement from trained Executive Advisors.
2. C-Hire Executive Workshop: A 2-day executive workshop for leaders who have completed the Culture Index workshop. The workshop trains executives and managers to attract, entice, and hire talent using the Culture Index methodology, with conversation and interview questions crafted to align with candidates' natural traits, desired behaviors, and aspirations.
3. Engage Hiring Solution: A hiring solution that embeds Culture Index throughout the applicant process, providing automated survey delivery, candidate filtering, and a unified hub for candidate information, survey results, and communication.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Culture Index sells access to a proprietary work-related personality assessment platform (Culture Index Survey) delivered via a web-based portal, combined with consulting services from a network of Executive Advisors. The platform measures seven personality constructs and seven work-related behaviors through a free-choice adjective checklist and is used for hiring, team building, succession planning, leadership development, and organizational transformation. Supporting offerings include C-Analyst (analytics program), Engage (applicant tracking/hiring module), and C-Hire (executive behavioral interviewing workshop).

Product overview

Culture Index is a strategic advisory firm offering a unified analytics platform centered on its proprietary survey instrument measuring seven work-related personality traits and behaviors. The core product suite consists of: Culture Index (the main assessment platform delivered via web portal with Executive Advisor support), C-Analyst (the analytics and consulting program for translating survey data into organizational change), Engage (a hiring-focused module that embeds the assessment throughout the recruitment process), and C-Hire (an executive workshop providing advanced behavioral interviewing training). These products follow a three-stage methodology—Assess (survey completion), Translate (data analysis), and Mobilize (knowledge transfer and implementation)—and are designed to work together as an integrated system for talent optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Culture Index Assessment Platform
• C-Analyst

Quantifiable outcome

• 30% less turnover and 3-5% profit increase in restaurants (founding story)
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hogan Assessments: One of the most established personality assessment providers for leadership selection and development. Directly comparable to Culture Index as both sell proprietary psychometric instruments measuring work-related personality traits to enterprise HR and executive buyers.
• The Predictive Index (PI): Behavioral assessment and talent optimization platform used for hiring, team design, and leadership. Closely comparable to Culture Index's Assess/Translate/Mobilize methodology and target buyer (CEOs and HR leaders in mid-market and enterprise).
• Caliper: Talent assessment company combining personality measurement with hiring and management advisory. Comparable in combining proprietary psychometric instruments with consultant-led delivery to enterprise clients.
• Wiley (Everything DiSC / PXT Select): Publishes the Everything DiSC suite of behavioral assessments used for workplace hiring, team building, and leadership development. Directly comparable as a personality-and-behavior assessment product sold into HR and leadership audiences.
• The Myers-Briggs Company (MBTI): Provider of the MBTI personality framework and related workplace assessments. Comparable to Culture Index as an established psychometric assessment brand with workplace and leadership use cases.

Emerging players

• Pymetrics: AI-driven soft-skill assessment platform for hiring. Comparable as a talent assessment competitor targeting enterprise HR, with a contrasting pure-software/AI approach vs. Culture Index's human-advisor model.
• Eightfold AI: AI-native talent intelligence platform that includes skills and behavioral matching. Comparable as a next-generation talent assessment/optimization competitor whose pure-AI model is a structural contrast to Culture Index's human-advisor delivery.

Broad incumbents

• DDI (Development Dimensions International): Large leadership and selection assessment provider with a broad portfolio of services beyond assessment (leadership development, executive coaching). Comparable as an enterprise leadership assessment incumbent competing for similar buyers.
• Korn Ferry: Global organizational consulting firm with a large assessment and talent management practice. Comparable as a broad incumbent that includes personality/behavioral assessment as part of a much wider talent and executive search portfolio.
• Aon Assessment Solutions: Division of Aon offering pre-hire assessments and talent analytics at global enterprise scale. Comparable in selling psychometric assessments to enterprise HR, but as part of Aon's broader human capital consulting portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/culture-index

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture Index