The Hello Group

What The Hello Group does

The Hello Group (THG) is a privately held multi-media holding company that operates a portfolio of more than 16 subsidiaries across entertainment, technology, consumer products, and venture. Founded in 2016 by Taylor Jones and originally incorporated near London, THG relocated its headquarters to Hollywood, California in 2018. Its core entertainment businesses include Hello Management (talent management for artists, songwriters, digital influencers, and athletes), THG Publishing (music publishing administered through a partnership with Sony Music Publishing, with a strong K-Pop catalog), Hello Live (booking agency partnering with Live Nation and AEG, having booked roughly 1,000 shows in twelve months), Hello Pictures and Hello Studios (TV/film production and studio facilities in Burbank), Hello Creative (creative talent representation), Hello Sports (athlete management), and Hello Digital (social-first marketing agency). Beyond services, THG operates an incubator model through Hello Ventures, which has produced the consumer brand Hello Soju (ready-to-drink sparkling soju launched at Coachella and EDC Las Vegas in 2023 and recapitalized with $6.8M in 2025) and software ventures Specta and NuPlak. A June 2025 joint venture with Sony Music India (THG India) extends the platform into the Indian subcontinent.

THG monetizes through a diversified mix of revenue streams: recurring talent-management commissions, transaction fees on live-event bookings, publishing royalties and licensing income (administered via Sony Music Publishing), project-based production revenue from TV/film (Hello Pictures produces for HBO, Netflix, Fox Alternative Entertainment), professional-services fees from Hello Digital, and consumer-product sales from Hello Soju via retail (BevMo, GoPuff, Lee's Liquor) and festival channels. Customer segments are heterogeneous — K-Pop and J-Pop artists and songwriters, Indian pop artists, Western pop performers, athletes, and brands — with go-to-market executed primarily through direct enterprise-style relationships and channel partners (Live Nation, AEG, Sony Music Publishing, Sony Music India). The company has accumulated 42-51 Billboard #1 chart results, 70+ gold and platinum records, and high-profile industry recognition including ASCAP, BMI, Golden Disc, MAMA, and MTV award nominations.

Name

The Hello Group

Legal name

The Hello Group Ltd

Website

https://thehellogroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

The Hello Group is a private multi-media holding company operating sixteen-plus subsidiaries across entertainment (talent management, music publishing, live touring, TV/film), digital marketing, sports, and consumer products, partnering with Sony Music Publishing, Live Nation, and Sony Music India.

Ownership category

akta.pro rank

Product category

Entertainment Services and Talent Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Management of Companies and Enterprises (551)

akta.pro primary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

Keywords

• Talent management services
• Music publishing administration
• Live event booking
• Television film production
• Digital marketing agency

Headquarters

HQ city

Hollywood

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Talent Management Commissions: Revenue from representing and managing artists, songwriters, producers, and digital influencers. Diversifies client revenue through record deals, publishing deals, brand endorsements, merchandise, and original content.
2. Music Publishing Royalties: Publishing revenue from songwriters and composers in K-Pop, J-Pop, Pop, Dance/EDM, and R&B genres. Achieved over 44 Billboard #1 chart results and 70+ gold and platinum records.
3. Live Event Booking: Revenue from booking live performances, concerts, festivals, and corporate events. Hello Live represents artists and manages large-scale events, partnering with Live Nation and AEG.
4. TV/Film Production: Revenue from television, film, and original content production through Hello Pictures. Development deals with Netflix, HBO, and Fox Alternative Entertainment.
5. Consumer Products: Revenue from Hello Soju ready-to-drink sparkling soju brand, sold at retail locations and events. Raised $6.8M funding for nationwide relaunch.
6. Digital Marketing Services: Revenue from Hello Digital's social-first marketing agency services including influencer marketing, social media management, brand consultancy, content production, and PR.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Hello Group is a multi-media holding company that operates a portfolio of entertainment, technology, and consumer product businesses. It fundamentally provides talent management representation for artists, songwriters, producers, digital influencers, actors, comedians, athletes, and creative professionals; music publishing administration (in partnership with Sony Music Publishing); full-service live event booking and touring (via Hello Live with Live Nation and AEG); television and film original content production (Hello Pictures and Hello Studios); social-first digital marketing and brand consultancy (Hello Digital); creative talent representation (Hello Creative); and consumer products such as Hello Soju ready-to-drink sparkling soju.

Product overview

The Hello Group (THG) is a multi-media holding company operating across multiple sectors including entertainment, technology, consumer products, and hospitality. The company operates a portfolio of 16+ businesses under a platform-plus-subsidiary model, organized into four main categories: Entertainment (Hello Management, THG Publishing, Hello Pictures, Hello Studios, Hello Live, Hello Creative), Technology (Specta Software, NuPlak, HelloVerse), Consumer (Hello Soju), and Venture (Hello Ventures). Key capabilities include talent management, music publishing (in partnership with Sony Music Publishing), television & film production, live entertainment touring, digital marketing, and sports management. THG India represents the company's joint venture with Sony Music India for artist management in the Indian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Hello Management Established international talent management agency representing and developing the careers of independent and major label signed artists, Grammy-Award-winning songwriters and producers, top-tier digital influencers, actors, comedians, sports stars, and other entertainment professionals.
• THG Publishing Music publishing division in partnership with Sony Music Publishing, providing global administration, A&R support, sync, licensing, and administration services for songwriters and composers across K-Pop, J-Pop, Pop, Dance/EDM, and R&B genres; one of the most prominent K-Pop publishing companies in the United States with 44 Billboard #1 chart results and 70+ gold/platinum records.
• Hello Pictures Full-service television, film, and original content production studio covering creative development, packaging, and below-the-line production for shooting, post-production, and distribution; developing formats for Netflix, HBO, Fox Alternative Entertainment, and other major platforms.
• Hello Live Full-service booking agency representing artists, DJs, bands, celebrities, and creative talent for multi-date world tours, talent buying for corporate clients, and the development and management of large-scale events including festivals like Coachella and EDC Las Vegas; partners with Live Nation and AEG.
• Hello Digital Social-first marketing agency offering influencer marketing, social media management, global awareness strategies, brand consultancy and development, content production, and PR services.
• Hello Creative Creative talent representation agency for directors, producers, choreographers, lighting designers, production designers, vocal coaches, and stylists working in film, television, live stage, music videos, and commercials.
• Hello Sports Sports management and consultancy services for athletes including Premier League football players, NBA players, clubs, freestylers, and fitness models, providing diversification strategy, brand collaboration opportunities, contract leverage, and digital strategy.
• Hello Soju Ready-to-drink sparkling soju brand born at the intersection of Korean and California culture, sold at BevMo, Go Puff, Lee's Liquor and other retail locations; official partner of Coachella and EDC Las Vegas; won Chilled 100 Spirits Awards 2023 Seal of Approval in the Ready To Drink Cocktail category.
• THG India Joint venture between Sony Music India and The Hello Group providing Indian artists with global touring opportunities and comprehensive artist management services, combining Sony Music India's local market expertise with The Hello Group's international live touring network.
• HelloVerse Metaverse division that launched the first Kosher certified NFT collection with its own Metaverse Synagogue, offering NFT collection and metaverse offerings.
• Hello Studios TV/Film studio located in Burbank, CA offering production facilities and top-tier technology for music and video content creation; production arm under which Hello Pictures operates.
• Specta Software Technology venture launched through the Hello Ventures incubator focused on software solutions.
• NuPlak Technology venture launched through the Hello Ventures incubator focused on music streaming and catalog management technology.

Quantifiable outcome

• 51 Billboard #1 chart results (claimed on homepage)
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor, flagship, core and major.

• SpotifyminorStrategic or Co-development Partner · 1 February 2026Spotify represented at the Just Music - Itanagar Edition 2026 conference, participating in discussions on artist management, music publishing, and digital distribution.
• Believe MusicminorStrategic or Co-development Partner · 1 February 2026Believe Music represented at the Just Music - Itanagar Edition 2026 conference, participating in discussions on music industry topics.
• Sony Music IndiaflagshipStrategic or Co-development Partner · 1 June 2025Joint venture THG India launched to empower Indian artists both at home and on the global stage. Combines Sony Music India's local market expertise with The Hello Group's international live touring network for comprehensive artist management and global touring opportunities.
• Live NationcoreStrategic or Co-development Partner · 1 April 2023Major touring and promotion company partnership for Hello Live's booking operations. Live Nation is one of the world's largest live entertainment companies.
• AEGcoreStrategic or Co-development Partner · 1 April 2023Major touring and promotion company partnership for Hello Live's booking operations. AEG is one of the world's leading sports and entertainment presenters.
• CoachellacoreGTM or Marketing Partner · 1 January 2023Hello Soju launched as official partner of Coachella 2023, debuting the ready-to-drink sparkling soju brand at the major music festival.
• EDC Las Vegas (Insomniac)coreGTM or Marketing Partner · 1 January 2023Hello Soju launched as official partner of EDC Las Vegas 2023, one of the largest electronic dance music festivals in North America.
• KajabiminorGTM or Marketing Partner · 1 January 2023Hello Group and Kajabi partnership to court creator VIPs who want to launch digital knowledge products, targeting the creator economy.
• Sony Music PublishingcoreStrategic or Co-development Partner · 1 March 2021Global music publishing partnership where Sony Music Publishing provides global administration, A&R support, sync, licensing, and administration services for THG Publishing across K-Pop, J-Pop, Pop, Dance/EDM, and R&B genres. Partnership renewed in February 2025 for multi-year creative collaboration across Southeast Asia and Asia-Pacific markets.
• BBTV (BBTV Holdings)minorStrategic or Co-development Partner · 1 January 2021Strategic partnership between Hello Pictures and BBTV for creator-fronted short-form content slate. Deal involves scripted and unscripted shows featuring BBTV-represented creators and musicians.
• Fox Alternative EntertainmentmajorStrategic or Co-development Partner · 1 January 2021Development deal with Fox Alternative Entertainment for Hello Pictures to develop formats for Netflix, HBO, and other major platforms.
• ThinkJamminorStrategic or Co-development PartnerStrategic partnership between Hello Pictures and social agency ThinkJam to co-create a slate of original short-form content.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Creative Artists Agency (CAA): One of the world's largest talent and entertainment agencies representing artists, athletes, and creators across music, film, TV and live touring. Directly comparable to Hello Management and Hello Live in scope and client profile.
• Endeavor (WME): Global entertainment holding company operating WME talent agency plus owned events (UFC, PBR) and representation businesses. Closest comparable to THG's holding-company structure spanning talent management, live touring and content.
• United Talent Agency (UTA): Major talent agency representing artists, athletes, writers and creators across entertainment verticals. Comparable to Hello Management in artist representation, with stronger position in film/TV and publishing representation.
• Roc Nation: Jay-Z-founded entertainment company spanning artist management, music publishing, live touring and sports representation. Closely comparable to THG's integrated talent + publishing + touring model with a hip-hop/Pop-leaning roster.
• Primary Wave Entertainment: Independent music publishing and talent management company with a strong catalog and signed-songwriter business. Comparable to THG Publishing's focus on publishing royalties and songwriter representation across Pop and K-Pop catalogs.
• Kobalt Music Group: Independent music publisher and label services platform providing global publishing administration, sync and royalty services. Comparable to THG Publishing's royalty administration and licensing partnership with Sony Music Publishing.
• Wasserman Music: Talent agency division of Wasserman focused on music booking, touring and artist representation. Closely comparable to Hello Live's booking operations and the touring-side of THG's artist management business.
• Maverick Management: Independent artist management company representing major Pop and Rock acts, comparable in roster profile and management services to Hello Management, particularly on the songwriter/producer side.

Broad incumbents

• Concord Music Publishing: Major independent music publisher with deep Pop, Rock and catalog holdings. Comparable as an incumbent in the publishing space where THG Publishing operates, but with a broader, more catalog-heavy mix.
• Sony Music Publishing: One of the world's largest music publishers and THG Publishing's strategic partner for global administration. Provides scale and infrastructure context as the incumbent publisher with which THG partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thehellogroup
• Facebookfacebook.com/hellogroup
• LinkedInlinkedin.com/company/thehellogroup
• Instagraminstagram.com/thehellogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hello Group