thinkjam

What thinkjam does

thinkjam (株式会社シンクジャム) is a Tokyo-based marketing planning consultancy founded in April 2009 that serves large Japanese enterprises and high-value B2C product categories across nine verticals (durable consumer goods, FMCG, services, retail, financial services, healthcare, B2B manufacturing, B2B services, and infrastructure). The firm offers data-driven content marketing, "grand design" strategic planning, white paper production, and customer journey mapping — primarily under custom professional-services engagements anchored by a multi-skilled planner operating model in which each consultant combines strategy, copywriting, data analysis, and project management.

The firm's core technology is dataclu (デタクル), a SaaS product launched in October 2025 that extracts raw Google Analytics 4 data, stages it in BigQuery, and exports it to third-party generative AI tools (notably Gemini) for site-path analysis, user clustering, anomaly detection, and automated reporting. dataclu supports up to 72 months of historical data analysis versus the 14-month GA4 default and is published at price tiers ranging from ¥8,800 to ¥90,000 per month plus an ¥80,000 setup fee. Supporting technology assets include ISO/IEC 27001:2022 certification for information security management, integrations with marketing automation (SATORI), heatmap (MouseFlow), and analytics platforms, and a portfolio of proprietary methodologies (Content Brief, Boundary Object visualization) that are codified in three published books and a long-running thought-leadership blog.

Revenue is generated principally through custom professional-services engagements sold on a consultative, referral-driven basis to enterprise clients including NEC, Panasonic, Tokyu, Daiwa Asset Management, and Sompo Japan; secondarily through the dataclu SaaS subscription line. The go-to-market combines direct enterprise sales (helped by published books and content marketing), referral networks from existing clients and advertising agencies, and a self-service channel for dataclu. The firm is privately held with no disclosed venture funding, registered capital of ¥10M, and a Tokyo-only geographic footprint.

Name

thinkjam

Legal name

株式会社シンクジャム (thinkjam.Inc.)

Website

https://thinkjam.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

thinkjam is a Tokyo-based marketing planning consultancy founded in 2009 that provides data-driven content marketing, strategic planning, and white paper production to large Japanese enterprises across nine verticals, and recently launched dataclu, a GA4-to-AI analytics SaaS product.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Marketing planning services
• Data-driven marketing
• B2B digital marketing
• Web analytics SaaS
• Content strategy consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Marketing Planning Consulting Services: Full-service marketing planning consultancy offering strategy development, grand design creation, data-driven marketing implementation, and effective content production. Services include customer journey mapping, KPI design, content strategy, and campaign planning for B2B and high-value B2C products.
2. dataclu SaaS Subscription: Monthly subscription-based SaaS tool for GA4 data analysis with AI. Pricing tiers based on website session volume (monthly sessions). Initial setup fee plus recurring monthly fees.
3. White Paper and Content Production: Custom white paper development, landing page creation, video production, and marketing collateral creation as discrete project engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

thinkjam is a Tokyo-based marketing planning consultancy that supports B2B and high-value B2C clients with data-driven marketing, grand design planning, content production, and white paper development. The firm also sells 'dataclu', a SaaS tool that extracts raw Google Analytics 4 data and feeds it into generative AI tools for advanced site path analysis, user clustering, and automated reporting.

Product overview

thinkjam operates as a marketing planning consulting company with a portfolio centered on data-driven marketing services. The core offering is a suite of consulting and content production services for B2B and high-value B2C clients, anchored by a SaaS product called dataclu (デタクル) that enables AI-assisted Google Analytics analysis. The service lineup includes B2B digital marketing total support, white paper production, and free downloadable research reports branded as WO!. thinkjam also publishes thought leadership books including 'データドリブンマーケティングがうまくいく仕組み' and '「また、あなた頼みたい」と言われる提案のしかた', and maintains a professional blog '企画の鳥瞰図'. The company positions itself as a multi-skilled planner (多能工型プランナー) firm, combining strategic planning, content creation, and data analysis capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• デタクル (dataclu): GA4 data analysis support tool using AI for generating insights, improving website user path analysis, and creating reports. A SaaS tool that extracts GA4 raw data for use with AI tools.

Products and services

• Marketing Planning Consulting (グランドデザイン設計 / データドリブンマーケティング / 効くコンテンツ制作) Full-service marketing planning consultancy for large enterprises covering strategy development, customer journey mapping, KPI design, data-driven content strategy, and PDCA operations. Targets Japanese enterprises seeking comprehensive digital marketing transformation.
• B2B Digital Marketing Total Support Service (B2Bデジタルマーケティング全程支援サービス) End-to-end B2B marketing support covering strategy, grand design planning, content creation, data analysis, and PDCA operations for companies transitioning from offline to online sales models.
• White Paper Production Service (ホワイトペーパー制作サービス) Custom white paper planning and production service for B2B lead generation, including persona definition, keyword-driven topic selection, copywriting, design, and post-publication performance support.
• dataclu (デタクル) SaaS tool that extracts raw data from Google Analytics 4, integrates with Google BigQuery, and feeds data into generative AI tools for site path analysis, user clustering, automated reporting, and AI-generated improvement recommendations.

Named customers18 records

Segments7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature3 records

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ferret: Ferret operates a Japanese B2B marketing media platform alongside marketing support services including SEO, content production, and lead generation tools. Comparable to thinkjam in B2B content marketing, white paper production, and lead generation campaign support for enterprise clients.
• Speee: Speee is a Japanese digital marketing and technology company providing data-driven marketing consulting alongside proprietary marketing technology products. Comparable to thinkjam in combining consulting services with productized analytics/MarTech offerings targeting enterprise digital transformation.
• Basic Inc. Basic is a Japanese marketing firm offering content marketing, SEO, advertising, and inbound marketing services with proprietary technology platforms. Comparable to thinkjam in content-led B2B marketing services, white paper production, and enterprise lead generation across Japan.
• Plaid: Plaid is a Japanese DX consulting and marketing firm offering digital marketing strategy, content production, and customer experience design to enterprise clients. Highly comparable to thinkjam's data-driven marketing planning, grand design, and content production services, with similar mid-sized boutique positioning.
• Repro: Repro is a Japanese marketing analytics platform specializing in user behavior analysis, conversion optimization, and AI-driven personalization for websites and apps. Comparable to thinkjam's dataclu offering and broader data-driven marketing services targeting enterprise marketing teams in Japan.
• Septeni Japan: Septeni Japan is a major Japanese digital marketing agency offering integrated digital advertising, creative production, and data-driven marketing services to enterprise clients. Directly comparable to thinkjam in serving B2B and high-value B2C marketing needs across multiple verticals, though at significantly larger scale.

Broad incumbents

• Uzabase: Uzabase operates NewsPicks and provides business intelligence and data-driven content services to enterprises in Japan. Comparable to thinkjam in data-driven content strategy and B2B thought leadership positioning, though larger scale and publicly listed.
• Digital Holdings: Digital Holdings (formerly Septeni Holdings) is a major Japanese digital advertising holding company with multiple agency brands spanning performance marketing, creative, and data analytics. Comparable to thinkjam at the category level (Japanese digital marketing services), but operates at much greater scale across the full marketing value chain.
• Goodpatch: Goodpatch is a Japanese digital design and UX consultancy offering strategy, design, and prototyping services for enterprise digital products. Comparable to thinkjam's grand design and content design work, though more focused on UI/UX and product design rather than data-driven marketing planning.

Emerging players

• Algomatic AI: Algomatic AI is a Japanese AI-focused consulting and product company helping enterprises apply generative AI to business workflows. Comparable to thinkjam's dataclu and data-driven marketing positioning at the intersection of AI tooling and enterprise business transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/THINKJAM
• Facebookfacebook.com/THINKJAM.Inc
• LinkedInlinkedin.com/company/thinkjamjapan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thinkjam