I Am Sober
I Am Sober is a mobile sobriety tracking app that helps individuals recover from alcohol, drug, nicotine, and behavioral addictions via daily pledges, streak tracking, CBT-based content, and milestone-organized peer communities, monetized through a freemium model with a Sober Plus premium subscription.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What I Am Sober does
I Am Sober is a mobile application that helps individuals track and maintain recovery from alcohol, drug, nicotine, and behavioral addictions. The platform centers on a daily pledge and review system, sobriety streak tracking with milestone celebrations, a savings calculator, and CBT-based motivational content, all layered over community forums organized by addiction type and recovery stage. The underlying technology stack runs on Amazon Web Services for cloud infrastructure, with RevenueCat processing Sober Plus subscriptions, Google Analytics and PostHog for product analytics, and Apple App Store and Google Play as exclusive distribution channels; the app is available in 24+ languages globally. The business model is consumer freemium: the core app is free with basic tracking and community access, while Sober Plus is a low-priced monthly subscription that adds cloud backup and advanced functionality. The company is privately held, headquartered in Seattle, Washington, and operates with 1-10 employees under founder and CEO Andrew Murray, with no disclosed institutional funding and no publicly reported revenue. Notable traction signals include 127M+ daily pledges, 30M+ addictions tracked, 11M+ community stories, and 200K+ 5-star reviews across app stores.
I Am Sober firmographics
Firmographics- Name
- I Am Sober
- Legal name
- I Am Sober
- Website
- https://iamsober.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- I Am Sober is a mobile sobriety tracking app that helps individuals recover from alcohol, drug, nicotine, and behavioral addictions via daily pledges, streak tracking, CBT-based content, and milestone-organized peer communities, monetized through a freemium model with a Sober Plus premium subscription.
- Ownership category
- akta.pro rank
I Am Sober industry classification
Industry- Product category
- Addiction Recovery and Sobriety Tracking Software
- akta.pro primary industry
- Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)
- akta.pro secondary industries
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where I Am Sober is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
I Am Sober business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Freemium App with Premium Subscription (Sober Plus): The app offers a free version with core sobriety tracking features. A premium 'Sober Plus' subscription provides cloud backup, advanced features, and enhanced functionality. Users upgrade directly within the app, creating a land-and-expand revenue motion.
- Sober Plus Subscription: Premium subscription tier offering cloud data backup as a service, storing user information including cravings, treatment start dates, reasons for staying sober, daily notes, and potentially sensitive health data. This represents the primary paid revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core sobriety tracking features |
| Subscription | Monthly | Sober Plus premium subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
I Am Sober product offering
Product offeringCore offering
I Am Sober is a mobile application that helps individuals track their sobriety from alcohol, drugs, nicotine, and behavioral addictions through daily pledges, streak and milestone tracking, motivational CBT-based content, savings calculators, and a community network organized by addiction type and recovery stage. A premium "Sober Plus" subscription adds cloud-based backup of personal recovery data, including reasons for staying sober, cravings logs, and daily notes, available through in-app purchase.
Product overview
I Am Sober is a single mobile application platform focused on sobriety tracking and recovery support. The core offering is the I Am Sober app, which provides daily pledge tracking, milestone management, and community features. A premium upgrade called Sober Plus adds cloud backup functionality for user data synchronization and recovery. The platform supports tracking various addictions including alcohol, drugs, nicotine, and behavioral addictions.
Differentiator
Problem solved
Functional benefit
Brands
- Sober Plus: Premium subscription tier offering cloud backup of user data, daily notes, and additional sobriety tracking features.
Products and services
- I Am Sober Mobile App A free-to-download mobile sobriety tracking application for iOS and Android that helps individuals track progress, build daily accountability through pledges and reviews, manage cravings with CBT-based content, calculate savings from reduced substance purchases, and connect with peer communities organized by addiction type and recovery milestone.
- Sober Plus Premium Subscription A monthly premium subscription tier within the I Am Sober app that provides HIPAA-compliant cloud-based backup of sensitive recovery data, including addiction type, treatment start dates, reasons for staying sober, cravings logs, and daily notes, enabling multi-device synchronization and persistent storage of personal recovery information.
Quantifiable outcome
- 127M+ daily pledges made to stay sober
- +3 more outcomes
Companies that use I Am Sober
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
I Am Sober technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
I Am Sober partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS serves as the cloud infrastructure provider for I Am Sober, handling data storage, application servers, databases, and persistent storage. All user data is encrypted in transit and at rest while flowing through the AWS infrastructure. AWS is critical to the app's HIPAA-compliant data handling practices.
- RevenueCatcoreRevenueCat is used to process I Am Sober's subscriptions. The only personal information collected by RevenueCat is an app user ID, enabling subscription management for the Sober Plus premium tier.
- Apple (iOS App Store)coreApple serves as the distribution channel for the iOS version of I Am Sober through the App Store. Users can access the app on iPhone and iPod devices. Revenue sharing occurs for in-app purchases including the Sober Plus subscription. Data sharing for refund requests is handled through Apple.
- Google (Android Play Store)coreGoogle serves as the distribution channel for the Android version of I Am Sober through Google Play. Revenue sharing occurs for in-app purchases including the Sober Plus subscription.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
I Am Sober competitors and assessment
Company assessmentDirect peers
- Sober Grid: Sober Grid is a mobile sober social network with sobriety tracking, meeting finder, and peer community - directly overlapping I Am Sober's community-led approach but with a stronger emphasis on meeting discovery and social networking.
- Loosid: Loosid is a sober social app combining sobriety tracking, dating, community, and lifestyle content (events, sober-friendly venues) for people in recovery. Comparable target user and freemium mobile model.
- WEconnect Health: WEconnect is a mobile addiction recovery app combining daily check-ins, accountability, peer support, and care team coordination. Direct peer in the recovery tracking/community space, with some payer/B2B orientation.
- SoberTool: SoberTool is one of the closest direct competitors to I Am Sober: a mobile sobriety tracking app with daily pledges, streak counters, community features, and milestone celebrations targeting alcohol and drug recovery on iOS and Android. Highly comparable product, audience, and freemium model.
- Nomo: Nomo is a sobriety clock and tracking app with multiple addiction timers, community features, and journal tools - a direct peer in the niche sobriety-tracking category targeting similar consumers.
Broad incumbents
- Headspace Health: Headspace is a major consumer mental wellness app with guided content, mindfulness, and now therapy (via Ginger). Adjacent to I Am Sober in the consumer mental health/wellness space but with a much broader (non-addiction-focused) remit.
- Calm: Calm is a leading consumer wellness app offering meditation, sleep, and mental health content to a broad audience. Adjacent in the consumer mental wellness category, but does not specialize in addiction/recovery.
Emerging players
- Reframe (by Pelago): Reframe is a science-backed alcohol reduction app with CBT, habit-tracking, and community - comparable audience and methodology, now backed by Pelago Health. Overlaps I Am Sober's CBT/sobriety positioning but emphasizes moderation vs. abstinence.
- Workit Health: Workit Health is a digital addiction treatment provider offering medication-assisted treatment and online therapy for opioid and alcohol use disorder. Comparable target audience but operates a clinical/B2B model rather than a self-serve consumer app.
- Pelago Health: Pelago (formerly Quit Genius) is a digital substance use treatment platform combining app-based CBT with clinician coaching and B2B/payer contracts. Adjacent to I Am Sober's audience but with a regulated clinical model and enterprise revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
I Am Sober social profiles
Digital presenceI Am Sober compliance and trust
Trust signalCompliance2 records
I Am Sober financial estimates
Financial estimateRevenue estimate
Valuation estimate
I Am Sober leadership team
Management profileNumber of profiles
Profiles1 record
I Am Sober funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
I Am Sober M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about I Am Sober
What does I Am Sober do?
I Am Sober is a mobile application that helps individuals track their sobriety from alcohol, drugs, nicotine, and behavioral addictions through daily pledges, streak and milestone tracking, motivational CBT-based content, savings calculators, and a community network organized by addiction type and recovery stage. A premium "Sober Plus" subscription adds cloud-based backup of personal recovery data, including reasons for staying sober, cravings logs, and daily notes, available through in-app purchase.
Is I Am Sober a public or private company?
I Am Sober is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was I Am Sober founded?
I Am Sober was founded in 2018. It employs 1 to 10 people.
Where is I Am Sober based?
I Am Sober is headquartered in Seattle, United States, in the North America region.
How does I Am Sober make money?
Two revenue lines are on record. Freemium App with Premium Subscription (Sober Plus) is the primary driver. The others are sober Plus Subscription.
Who are I Am Sober's main competitors?
Direct peers on record are Sober Grid, Loosid, WEconnect Health, SoberTool and Nomo. Broad incumbents are Headspace Health and Calm. Emerging players are Reframe (by Pelago), Workit Health and Pelago Health.
Does I Am Sober have an API?
No public API is recorded for I Am Sober.
What industry is I Am Sober in?
I Am Sober's product category is Addiction Recovery and Sobriety Tracking Software. Its primary akta.pro industry code is HLALAEAD, Substance Use Disorder (SUD) & Addiction Teletherapy Platforms, with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital).