What Loosid App does

Loosid App, founded in November 2018 and headquartered in Manhattan, operates a mobile-first platform ecosystem for the sober and sober-curious community, combining a free sobriety-tracking app, a dedicated sober dating app, an AI-powered recovery companion called SAM (Sobriety & Addiction Mentor), and a community chat and content layer (Recovery Voices audio series, Sober Daily Tips, Sobriety Help crisis support). The platform has accumulated 450,000+ members across all 52 US states, generated 21.8M+ total sessions, 710K+ monthly sessions, 198K+ friendships, and 155,000+ sober dating relationships, with a 4.7/5 average rating across 7,000+ App Store reviews. The technical core is SAM, which delivers 24/7 text/voice/video check-ins, behavioral learning, mood-aware daily summaries, a Wellness Agent that detects early stress signals and escalates to HR/EAP, and an AI Matchmaker that surfaces one curated daily dating recommendation for premium users; over $8.5M has been invested in the technology platform.

The company operates a multi-stream revenue model: B2C SAM Premium subscriptions starting at $14.99/month with financial assistance, B2B enterprise licensing of SAM to universities, employers/EAPs, and addiction treatment centers via direct sales, marketplace commissions from 50+ sober-lifestyle brand partners (BetterHelp, BACtrack, Apollo Neuro, Muse, Ultrahuman, HOPWTR, Tilden, and others), a Sober Influencer Marketing Program monetizing access to 1,100+ vetted creators (10M+ combined reach) starting at $2,750 per brand, and merchandise through the Loosid Sober Shop. Go-to-market combines community-led growth, product-led freemium, enterprise field sales for the SAM verticals, and a channel-partner influencer program. Distribution is via iOS App Store, Google Play, and dedicated B2B sales motions.

Firmographically, Loosid is a privately held US company preparing for a Series A round with explicit IPO-readiness positioning, currently led by Co-Founder and CEO MJ Gottlieb (sober since March 2012) and a 30-member management team. Recent strategic actions include an AWS infrastructure partnership (November 2025), an active funding raise ($1.23M closed August 2025), and the 2024 launches of SAM for Treatment Centers and SAM AI Matchmaker alongside completion of national US coverage. The company projects $8M in revenue and 2M members by FYE 2025.

Name

Loosid App

Legal name

Loosid (legal entity name not explicitly stated in available content)

Website

https://loosidapp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Loosid App is a mobile-first sober living platform offering sobriety tracking, peer community, sober dating, and an AI-powered recovery companion (SAM™) to 450,000+ individuals across all 52 US states, with B2B enterprise versions deployed at universities, employers, and treatment centers.

Ownership category

akta.pro rank

Product category

Sober Living & Recovery Apps

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Sobriety tracking app
• Sober dating app
• AI recovery companion
• Recovery community platform
• Employee wellness software

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. SAM™ Premium Subscription: Premium subscription to SAM (Sobriety & Addiction Mentor), Loosid's AI-powered recovery companion. Priced starting at $14.99/month with financial assistance and scholarships available for those who need them. Provides 24/7 AI support, daily check-ins, progress reports, and partner/accountability connections.
2. Loosid Marketplace Commissions & Referrals: The marketplace offers exclusive discounts from 50+ partner brands (NA beverages, wellness products, mental health services, sleep aids, fitness, beauty). Revenue likely generated through referral fees, affiliate commissions, or revenue share arrangements with partner brands offering discounts to Loosid members.
3. Sober Influencer Marketing Program: B2B service offering where brands can connect with Loosid's network of 1,100+ vetted sober influencers. Prices start at $2,750. Includes guaranteed content creation, affiliate revenue model, creator storytelling, and white-glove management.
4. SAM™ for Workplace / EAP: B2B enterprise licensing of SAM™ Wellness Agent to employers and EAPs for employee wellness tracking and risk detection. Sold directly via sales team with demo requests and custom pricing.
5. SAM™ for Universities: B2B licensing of SAM™ to universities for student well-being support, reducing risk and providing AI-guided assistance. Sold through direct institutional sales.
6. SAM™ for Treatment Centers: B2B alumni engagement platform licensing to treatment centers, providing post-care tracking, real-time insights, and relapse prevention tools for graduates. Includes HIPAA-aligned enterprise security.
7. Loosid Sober Shop (Merchandise): E-commerce storefront selling purpose-driven apparel and gear (T-shirts, hoodies, accessories) designed to inspire recovery. Members visit getloosid.com to purchase.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

Loosid is a mobile-first social platform that helps people live an alcohol-free or sober lifestyle through a sobriety tracking app, a sober dating app, and an AI-powered recovery mentor called SAM that delivers 24/7 check-ins, mood tracking, and risk detection. It monetizes a freemium consumer subscription, B2B enterprise licenses of SAM to universities, employers/EAPs, and treatment centers, marketplace referral commissions from 50+ sober-lifestyle brand partners, branded merchandise, and a sober-influencer marketing program for brands.

Product overview

Loosid is a platform ecosystem for sober living combining four main product lines: the Loosid Sobriety App (core product for tracking sober milestones and community connection), the Loosid Sober Dating App (separate platform for connecting sober singles), SAM (Sobriety & Addiction Mentor) AI-powered recovery companion with specialized versions for individuals, universities, workplaces, and treatment centers, and the Loosid Shop/Marketplace for apparel and partner discounts. Additional features include Recovery Voices audio content, Sober Daily Tips, Sobriety Help crisis support, and the Sober Influencers Marketing Program. The platform serves over 450,000 members seeking alcohol-free living, dating, and recovery support.

Differentiator

Problem solved

Functional benefit

Brands

• SAM (Sobriety & Addiction Mentor): AI-powered recovery companion providing 24/7 support, daily check-ins, and personalized guidance for sobriety journeys. Available in versions for individuals, universities, workplaces, and treatment centers.
• Loosid Shop
• Loosid Marketplace

Quantifiable outcome

• 450,000+ members and growing
• +7 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature9 records

Partnerships

54 partnerships are on record, tiered core and minor.

• SAM™ for Universities PartnerscoreStrategic or Co-development PartnerLoosid partners with universities to deploy SAM™ (Sobriety & Addiction Mentor) as an AI-powered student wellness tool, supporting students in recovery, reducing risk, and providing always-on guidance. Addresses the reality that 60% of college students drink alcohol and 41% report symptoms of anxiety or depression.
• SAM™ for Workplace / EAP PartnerscoreStrategic or Co-development PartnerLoosid partners with employers and Employee Assistance Programs (EAPs) to provide SAM™ Wellness Agent for employee well-being support. Addresses $300B+ annual costs from workplace stress and 83% of employees experiencing workplace stress. Confidential, 24/7 AI guidance with HR/EAP escalation capabilities.
• SAM™ for Treatment Centers PartnerscoreStrategic or Co-development PartnerTreatment centers partner with Loosid to use SAM™ as an alumni engagement platform for post-discharge tracking, real-time outcome monitoring, and relapse prevention. Built with HIPAA-aligned security. Limited availability — only 25 spots remaining for onboarding.
• 1,100+ Sober InfluencerscoreGTM or Marketing PartnerLoosid's Sober Influencer Marketing Program partners with over 1,100 vetted sober content creators across TikTok, Instagram, and YouTube, reaching 10M+ combined followers. Brands can book meetings to access these creators for authentic sober-community marketing.
• Moon JuiceminorGTM or Marketing PartnerPlant-sourced, science-backed supplements and skincare brand. Partnership offers Loosid members up to 20% off Moon Juice products through the Loosid Marketplace.
• BACtrackminorGTM or Marketing PartnerPioneer in personal breathalyzer industry. Partnership offers Loosid members up to 25% off BACtrack breathalyzers through the Loosid Marketplace. Supports accountability in recovery.
• BetterHelpminorGTM or Marketing PartnerWorld's largest online therapy platform with 32,000+ licensed therapists. Partnership offers Loosid members up to 50% off BetterHelp online therapy sessions, supporting mental health within the sober community.
• ViomeminorGTM or Marketing PartnerPrecision health platform using RNA testing and AI technology. Partnership offers Loosid Premium members up to 12% off Viome at-home health tests and personalized nutritional recommendations.
• BrainTapminorGTM or Marketing PartnerBrainwave technology app and headset for better sleep, reduced stress, and healthier habits. Partnership offers Loosid community a 30-day free trial and up to $150 off the power bundle for Premium members.
• SOBRsafeminorGTM or Marketing PartnerNext-generation alcohol detection technology using transdermal technology. Partnership offers Loosid members access to real-time, dignified alcohol screening tools supporting accountability in recovery.
• HOPWTRminorGTM or Marketing PartnerSparkling hop water with adaptogens and nootropics. Founded in California in 2020 as a healthy alternative to soda, beer, or cocktails. Partnership offers Loosid Premium members up to 20% off.
• SarillaminorGTM or Marketing PartnerOrganic sparkling non-alcoholic beverage crafted with Rwandan tea leaves and botanicals. Founded by a sober founder since 2006. Partnership offers Loosid members discounts through the Marketplace.
• Apollo NeurominorGTM or Marketing PartnerFirst wearable backed by clinical research to actively improve health using gentle vibrations. Partnership offers Loosid community $40 off and Premium members $60 off Apollo Neuro devices.
• CLEAN CauseminorGTM or Marketing PartnerOrganic beverage company donating 50% of net profits to support individuals in recovery. Has granted over 5,314 recovery housing scholarships representing over $3.3M. Partnership supports Loosid members with product discounts.
• SoberlinkminorGTM or Marketing PartnerTrusted breathalyzer system for discreet proof of sobriety and accountability. Partnership offers Loosid community a $50 enrollment bonus and Premium members a $100 enrollment bonus.
• All The BitterminorGTM or Marketing PartnerAward-winning alcohol-free bitters crafted by former French Laundry sommeliers. Made with organic botanicals and gut-friendly herbs. Partnership offers Loosid members discounts through the Marketplace.
• WithingsminorGTM or Marketing PartnerConnected health devices and applications ecosystem (smart scales, hybrid smartwatches, health monitors). Partnership offers Loosid Premium members up to 20% off Withings products.
• Redmond (Real Salt)minorGTM or Marketing PartnerNatural products company since 1958 (Real Salt, Re-Lyte electrolytes, seasonings, natural toothpaste). Partnership offers Loosid community 10% off and Premium members 15% off.
• UltrahumanminorGTM or Marketing PartnerComprehensive self-quantification platform including Ultrahuman Ring AIR, M1 continuous glucose monitoring, Blood Vision, and Ultrahuman Home. Partnership offers Loosid Premium members discounts through the Marketplace.
• MoonBrewminorGTM or Marketing PartnerSleep optimization product using natural superfoods and magnesium. Partnership offers Loosid members up to 20% off MoonBrew through the Marketplace.
• TildenminorGTM or Marketing PartnerNon-alcoholic cocktails served on Michelin-starred menus and at James Beard Award events. Winner of 14 industry flavor awards. Partnership offers 20% off first purchase and 15% lifetime discount for Loosid members.
• Blind TigerminorGTM or Marketing PartnerAward-winning non-alcoholic cocktails with organic agave, desert botanicals, and functional adaptogens. Hispanic and female-founded. Partnership offers Loosid members discounts through the Marketplace.
• RasaminorGTM or Marketing PartnerWoman-owned Public Benefit Corporation from Boulder, Colorado making functional daily adaptogen drinks. Partnership offers Loosid community 20% off and Premium members 25% off.
• KomusominorGTM or Marketing PartnerBreathing necklace (Shift) designed for sobriety support by extending exhale to activate the nervous system. Partnership offers Loosid community 30% off through the Marketplace.
• SensateminorGTM or Marketing PartnerPatented non-invasive device and soundscape app using low-frequency sound waves to soothe the vagus nerve. Partnership offers Loosid Premium members 30% off through the Marketplace.
• MuseminorGTM or Marketing PartnerBrain-sensing headbands trusted by Harvard, NASA, and Mayo Clinic for focus, stress reduction, and sleep improvement. Partnership offers Loosid community 15% off through the Marketplace.
• Quiet MindminorGTM or Marketing PartnerSensory-driven weighted pillows designed for peace and calm. Partnership offers Loosid community $25 off and Premium members $40 off Quiet Mind products.
• Ancient NutritionminorGTM or Marketing PartnerDietary supplements including bone broth protein, collagen, probiotics, and whole food vitamins. Partnership offers Loosid community $10 off with code LOOSID10 through the Marketplace.
• Sleep ResetminorGTM or Marketing PartnerPersonalized, science-backed sleep improvement program. Partnership offers Loosid community a free 7-day trial through the Marketplace.
• Happier (Meditation App)minorGTM or Marketing PartnerPersonalized meditation app for sobriety journeys, using monthly mood check-ins and AI to create evolving mindfulness plans. Partnership offers Loosid Premium members 50% off.
• Jordan's Skinny MixesminorGTM or Marketing PartnerLow-sugar flavored beverage brand. Partnership offers Loosid Premium members up to 14% off through the Marketplace.
• JoyLiftminorGTM or Marketing PartnerHolistic wellness and transformation platform founded by Equinox co-founder Lavinia Errico, helping women reconnect with their true selves through movement and self-discovery. Partnership offers Loosid community $29 off and Premium members $19 off.
• Juice PressminorGTM or Marketing PartnerLeading innovator in fresh, clean nutrition (juices, meals, snacks). Partnership offers Loosid community 15% off Juice Press products through the Marketplace.
• Mingle MocktailsminorGTM or Marketing PartnerAward-winning non-alcoholic cocktails with organic agave, desert botanicals, and functional adaptogens. Partnership offers Loosid Premium members discounts through the Marketplace.
• Carolann ValentinominorGTM or Marketing PartnerAward-winning wellness leader, Positive Psychology Practitioner, resilience trainer, and 15x award-winning entertainer. Partnership offers Loosid Premium members 15% off through the Marketplace.
• Alysa RushtonminorGTM or Marketing PartnerTransformational healer specializing in energy work and vibrational healing. Partnership offers Loosid community 30% off and Premium members 75% off through the Marketplace.
• Seraphim Social BeverageminorGTM or Marketing PartnerNon-alcoholic red crafted from 100% pure botanicals (organic sour cherries, wild blueberries, reishi mushroom, apple cider vinegar). Partnership offers Loosid members discounts through the Marketplace.
• air upminorGTM or Marketing PartnerInnovative water bottle using Scentaste technology to flavor plain water with pure aroma — no sugars, calories, or artificial ingredients. Partnership offers Loosid members discounts through the Marketplace.
• Peter Thomas RothminorGTM or Marketing Partner#1 privately-held prestige skin care brand in the USA for 30 years. Partnership offers Loosid members discounts through the Marketplace.
• BulletproofminorGTM or Marketing PartnerFunctional nutrition brand with science-backed supplements. Partnership offers Loosid community 15% off and Premium members 25% off through the Marketplace.
• DoughpminorGTM or Marketing PartnerCookie dough company committed to raising awareness and funds for addiction recovery and mental health efforts. Partnership offers Loosid members discounts through the Marketplace.
• PACHAminorGTM or Marketing PartnerTwo-ingredient gluten-free bread made with certified organic sprouted and fermented buckwheat. Partnership offers Loosid members discounts through the Marketplace.
• FROPROminorGTM or Marketing PartnerClean-food company making protein-rich snack bars with simple, nutrient-dense ingredients. Partnership offers Loosid members discounts through the Marketplace.
• FigliaminorGTM or Marketing PartnerNon-alcoholic aperitivo made with natural ingredients (rose, bitter orange, clove) and no added sugars. Partnership offers Loosid members discounts through the Marketplace.
• Jot (Ultra Coffee)minorGTM or Marketing Partner20x concentrated coffee delivering exceptional clarity of flavor. Partnership offers Loosid members discounts through the Marketplace.
• Family Transitions (Divorce Coaching)minorGTM or Marketing PartnerStep-by-step online program for emotional and logistical challenges of separation or divorce. Partnership offers Loosid community and Premium members discounts through the Marketplace.
• Inner BalanceminorGTM or Marketing PartnerWomen's health platform restoring youthful estrogen and progesterone levels, supporting sobriety. Partnership offers Loosid community 30% off through the Marketplace.
• Transformation (Protein/Fitness)minorGTM or Marketing PartnerHigh-quality protein, super greens, and collagen supplements. Partnership offers Loosid members discounts through the Marketplace.
• HealthycellminorGTM or Marketing PartnerNutrition gel using patent-pending MICROGEL technology for absorbable nutrients without pills. Partnership offers Loosid members discounts through the Marketplace.
• BrandYourselfminorGTM or Marketing PartnerOnline reputation management service helping individuals control their online presence. Partnership offers Loosid community discounts through the Marketplace.
• Marah MutualminorGTM or Marketing PartnerFinancial resource company with 25+ years of experience in banking, business development, and leadership. Partnership offers Loosid community 10% off services and $30 assessment, with free services for Premium members.
• Physiology FirstminorGTM or Marketing PartnerPractical approach to restoring clarity, energy, and resilience by supporting biological systems. Partnership offers Loosid community 10% off and Premium members 25% off.
• Elevate (Specialty Beverages)minorGTM or Marketing PartnerSpecialty beverages made with premium ingredients designed to support wellness and satisfy tastebuds. Partnership offers Loosid Premium members 30% off through the Marketplace.
• Sadkhin Weight LossminorGTM or Marketing PartnerNationally acclaimed weight loss program featured on FOX, NBC, ABC, NY1, and Telemundo. Partnership offers Loosid members discounts through the Marketplace.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pelago: Pelago (formerly Quit Genius) is a digital substance-use management platform serving employers, health plans, and providers with virtual care for alcohol, opioid, and tobacco use disorders. Most directly comparable to Loosid's SAM-for-Workplace and SAM-for-Treatment-Center SKUs in the SUD telehealth/coaching category.
• Monument: Monument is an online alcohol use disorder treatment platform offering therapy, medication-assisted treatment, and a community of sober peers. Comparable as a sober-specific recovery platform combining clinical care and community, targeting a similar consumer and B2B audience.
• Tempest: Tempest (formerly Hip Sobriety) is a digital alcohol use disorder treatment program with a strong community and recovery-coaching focus. Comparable to Loosid's combination of recovery support and sober community, particularly for sober-curious and early-recovery members.
• Sober Grid: Sober Grid is a sober social networking app offering peer support, sober meetups, and a sober dating component. Closest direct competitor in the sober community + sober dating product category that Loosid pioneered.

Broad incumbents

• Headspace Health: Headspace (now Headspace Health after the Ginger merger) is a leading mental health and wellness platform serving both consumers and B2B through Headspace for Work / Headspace Care. Competes with Loosid in the employer/EAP mental-health-benefits market and on consumer mindfulness content.
• BetterHelp: BetterHelp is the largest online therapy platform with 32,000+ licensed therapists (and is also a Loosid Marketplace partner). Competes for the same employer-sponsored mental-health and recovery-counseling wallet, with vastly greater scale and brand awareness.
• Spring Health: Spring Health is a comprehensive employer mental-health benefits platform combining therapy, coaching, medication, and care navigation. Directly competitive for the SAM-for-Workplace and EAP budget category.
• Lyra Health: Lyra Health is an enterprise mental health benefits provider offering therapy, coaching, and managed care to large employers. Competes with Loosid for employer/EAP contracts and has substantially more clinical and outcome data.
• Talkspace: Talkspace is a public online therapy and behavioral health platform serving consumers and B2B through health plans and employers. Comparable to Loosid's B2B telehealth-style SAM offerings, though broader in clinical scope.
• Calm: Calm is a leading consumer meditation, sleep, and wellness app with growing employer offerings (Calm Business). Overlaps with Loosid on consumer wellness engagement and increasingly on B2B mental wellness distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/loosidapp
• Facebookfacebook.com/loosidapp
• LinkedInlinkedin.com/company/loosidapp
• Instagraminstagram.com/loosidapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loosid App