Solar Simplified
Solar Simplified is a national community solar subscriber aggregation and management platform that enrolls residential, renter, commercial, and LMI customers into local solar farms across 10+ states, while providing turnkey subscriber acquisition, billing, and collections services to solar developers and IPPs managing 250+ MW operating.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Solar Simplified does
Solar Simplified is a national community solar subscriber aggregation and management platform that enables residential customers, renters, businesses, and Low-to-Moderate Income (LMI) households to subscribe to local solar farms and receive guaranteed discounts of 10-50% (depending on state) on their utility bills without rooftop installation. The company operates across 10+ states (NY, NJ, ME, MA, RI, MD, DE, VA, DC, IL, MN, NM, OR) and manages 250+ MW of operating community solar capacity with an additional 500+ MW under construction, validated as a Tier-1 National Leader in Wood Mackenzie's 2026 US Community Solar Market Outlook.
The company's core technology is a proprietary subscriber lifecycle management platform that handles customer acquisition, automated billing across 10+ utilities (including ConEdison, National Grid, PSE&G, Eversource, and Ameren), LMI subscriber verification for state equity mandates, and collections. For developers and Independent Power Producers (IPPs), the platform provides turnkey subscriber management with zero upfront acquisition costs, free churn replacement for the project lifetime, and a 100% collections guarantee. Differentiated pricing models include flat-rate ($500/month per 1,000 kWh) and prepaid annual ($450 per 1,000 kWh) structures as alternatives to NYSERDA's S-SFA program.
Solar Simplified operates a dual-market business model: a consumer-facing direct-to-consumer subscription business (sign-up via website, phone, or municipal partnerships) and a B2B managed services business for developers and IPPs including EDP Renewables, Standard Solar, Cipriani Energy Group, and UGE. Revenue is generated through the spread on monthly recurring solar credit subscriptions, project-based developer fees (Production-Linked Revenue Alignment, Operational Budget Stability, or Strategic Cost Efficiency structures), and embedded churn replacement fees. Recent growth has been driven by the November 2025 acquisition of Northern Power & Light (adding 50+ GWh of projects plus 600 GWh in negotiations), expansion of municipal partnerships in New Jersey and New York, and exclusive multi-state developer agreements, with the company operating as a privately held Delaware LLC with 1-10 employees and founder/CEO Aviv Shalgi leading the business.
Solar Simplified firmographics
Firmographics- Name
- Solar Simplified
- Legal name
- Solar Simplified, LLC
- Website
- https://solarsimplified.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solar Simplified is a national community solar subscriber aggregation and management platform that enrolls residential, renter, commercial, and LMI customers into local solar farms across 10+ states, while providing turnkey subscriber acquisition, billing, and collections services to solar developers and IPPs managing 250+ MW operating.
- Ownership category
- akta.pro rank
Solar Simplified industry classification
Industry- Product category
- Community Solar Services
- NAICS
- Electric Power Generation (22111)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Community Solar Development & Subscription Management (EUAMAJAA)
- akta.pro secondary industry
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)
Keywords
Where Solar Simplified is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Solar Simplified business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Solar Credit Subscriptions: Customers pay a discounted rate for solar credits applied to their utility bills. The company applies full-value solar credits to customer utility charges, then invoices customers at a discount (10-50% depending on state), generating the margin. This is a recurring monthly revenue stream based on kWh credits consumed.
- Developer Subscriber Management Services: Provides IPPs and developers with all-inclusive subscriber lifecycle management. Three flexible structures: Production-Linked Revenue Alignment (scales with energy generated), Operational Budget Stability (fixed monthly rate), and Strategic Cost Efficiency (annual prepaid discount). Revenue derived from project performance and capacity management.
- Churn Replacement and Acquisition Fees: Zero-cost subscriber acquisition and free churn replacement for developers. Revenue embedded in overall project management fees. The company succeeds only when projects are fully performing, aligning incentives with developer partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Illinois - 50% savings on solar credits |
| Subscription | Monthly | New Jersey - 45% savings on solar credits |
| Subscription | Monthly | New York - 10% savings on solar credits |
| Subscription | Monthly | Maryland - 10% savings on solar credits |
| Subscription | Monthly | Maine - 15% savings on solar credits |
| Subscription | Monthly | Massachusetts - 10-20% savings based on eligibility |
| Unit Pricing | Monthly | Developer S-SFA Alternative - $500/month per 1,000 kWh |
| Unit Pricing | Annual | Developer S-SFA Alternative - $450/1,000 kWh prepaid annual |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Solar Simplified product offering
Product offeringCore offering
Solar Simplified operates a dual-sided platform that connects residential and commercial subscribers with local community solar farms to deliver discounted solar credits on utility bills, while also providing solar developers and independent power producers (IPPs) with turnkey subscriber acquisition, automated billing, LMI (low-to-moderate income) fulfillment, and 100% collections guarantees. Consumers sign up online in three steps without any panel installation or upfront costs; developers gain a de-risked asset through free churn replacement and revenue-aligned or fixed-fee management structures.
Product overview
Solar Simplified operates a dual-market platform comprising a consumer-facing Community Solar Subscription service and a developer-facing Turnkey Subscriber Acquisition and Management platform. The consumer product allows homeowners, renters, and businesses to subscribe to local solar farms and receive guaranteed discounts (10-50% depending on state) on their utility bills with no upfront costs or installation required. The developer product provides independent power producers and developers with all-inclusive subscriber lifecycle management including zero-cost acquisition, automated billing, LMI fulfillment, and a 100% collections guarantee, supported by 250+ MW of operating assets and 500+ MW under construction. Additional offerings include S-SFA Alternatives pricing models for New York developers and Autopay for recurring payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Solar Subscription
- Turnkey Subscriber Acquisition and Management
- S-SFA Alternatives
Quantifiable outcome
- 45% savings on applied solar credits for New Jersey PSE&G customers
- +4 more outcomes
Companies that use Solar Simplified
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Solar Simplified technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Solar Simplified partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Electrify SOMAminorPartnership to bring Community Solar to Maplewood and South Orange, New Jersey, helping residents access meaningful savings and expand clean energy participation.
- City of Syracuse and EnergySmart CNYminorCollaboration focused on expanding access to clean, affordable energy for local residents in Syracuse. Community solar program highlighted by NewsChannel 9 WSYR.
- Middlesex BoroughcoreMunicipal partnership with Middlesex Borough, New Jersey to expand community solar access. The program offers eligible PSE&G customers 45% savings on applied solar credits with no upfront costs, no installation, and no long-term commitment. At least 51% of capacity reserved for low-to-moderate income households.
- Northern Power & LightcoreSolar Simplified's first acquisition of Northern Power & Light, a community-driven Distributed Generation company based in New York. The multi-million-dollar all-cash deal expanded operations across New York and integrated Northern Power & Light's active project portfolio into Solar Simplified's national platform, adding over 50 GWh of projects and negotiations for 600 GWh.
- Edgewater Park TownshipcoreSolar Simplified's first municipal collaboration in New Jersey, a significant step in expanding its footprint across the state. Partnership delivers affordable clean energy and savings to township residents.
- UGEminorCollaboration on the Medford Logistics Center community solar project, a 1.3MW rooftop installation located in the heart of Long Island, New York.
- Cipriani Energy GroupcoreExclusive management agreement spanning New York, Illinois, Maryland, Delaware, and Virginia. Agreement part of Solar Simplified's strategy to expand developer partnerships across multiple states.
- Standard SolarcorePartnership to accelerate community solar development in Maryland. Collaboration made more than 30 MW of community solar energy available to Maryland residents and businesses.
- EDP RenewablescoreTestimonial partnership where EDP Renewables Head of Community Solar Eric Misbach praised Solar Simplified's unique model of free acquisition and revenue sharing that aligns incentives for customer retention.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Solar Simplified competitors and assessment
Company assessmentDirect peers
- Arcadia: Arcadia operates a clean energy platform that connects consumers (including renters and homeowners) with community solar projects and other renewable energy products, managing subscriber billing and utility integrations. It directly competes with Solar Simplified's consumer-facing community solar subscription service.
- Solstice: Solstice is a community solar subscriber acquisition and management platform that partners with developers to bring local solar farm subscriptions to households and businesses. It is a direct competitor in the community solar aggregation market with overlapping value proposition and target customers.
- Uplight: Uplight provides a customer engagement and energy services platform used by utilities and clean energy providers, including community solar program management, billing integration, and subscriber lifecycle tools. It competes with Solar Simplified's proprietary platform layer serving developers and IPPs.
- DSD Renewables: DSD Renewables is a community solar and distributed generation developer with integrated subscriber management capabilities. It competes both as a developer and as a subscriber manager serving similar IPP/developer customers as Solar Simplified.
- Standard Solar: Standard Solar is a community solar developer and owner-operator that partners with Solar Simplified for subscriber management in Maryland. It is comparable as a developer peer and customer-side partner serving the same end markets and project economics.
Broad incumbents
- Clearway Community Solar: Clearway is a large, established renewable energy developer and owner-operator with a significant community solar portfolio. It competes both as a potential developer partner and indirectly as a vertically integrated player in community solar subscriber management.
- Sunrun: Sunrun is the largest US residential solar installer with an emerging community solar offering. As a broad incumbent in distributed residential clean energy, it overlaps with Solar Simplified on serving homeowners seeking solar without rooftop installation.
- Generate Capital: Generate Capital is a sustainable infrastructure financier and owner-operator active in community solar development and financing. It is comparable as a counterparty in the community solar value chain that competes for developer relationships and project capital.
Others
- EDP Renewables: EDP Renewables is a major global renewable energy developer that is itself a Solar Simplified customer (testimonial partnership for community solar subscriber management). It is comparable as a developer-side counterparty shaping demand for aggregator services.
Emerging players
- EnergySage: EnergySage is an online marketplace for rooftop solar and clean energy products. It overlaps with Solar Simplified at the consumer-acquisition layer for residential clean energy customers, though it primarily focuses on rooftop rather than community solar.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Solar Simplified social profiles
Digital presenceSolar Simplified compliance and trust
Trust signalCompliance1 record
Solar Simplified financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Simplified leadership team
Management profileNumber of profiles
Profiles2 records
Solar Simplified subsidiaries and ownership
Company hierarchySubsidiaries1 record
Solar Simplified funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Simplified M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Simplified
What does Solar Simplified do?
Solar Simplified operates a dual-sided platform that connects residential and commercial subscribers with local community solar farms to deliver discounted solar credits on utility bills, while also providing solar developers and independent power producers (IPPs) with turnkey subscriber acquisition, automated billing, LMI (low-to-moderate income) fulfillment, and 100% collections guarantees. Consumers sign up online in three steps without any panel installation or upfront costs; developers gain a de-risked asset through free churn replacement and revenue-aligned or fixed-fee management structures.
Is Solar Simplified a public or private company?
Solar Simplified is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solar Simplified founded?
Solar Simplified was founded in 2020. It employs 1 to 10 people.
Where is Solar Simplified based?
Solar Simplified is headquartered in Chicago, United States, in the North America region.
How does Solar Simplified make money?
Three revenue lines are on record. Solar Credit Subscriptions are the primary driver. The others are developer Subscriber Management Services and churn Replacement and Acquisition Fees.
Who are Solar Simplified's main competitors?
Direct peers on record are Arcadia, Solstice, Uplight, DSD Renewables and Standard Solar. Broad incumbents are Clearway Community Solar, Sunrun and Generate Capital. EDP Renewables is listed as an others. EnergySage is listed as an emerging player.
Does Solar Simplified have an API?
No public API is recorded for Solar Simplified.
What industry is Solar Simplified in?
Solar Simplified's product category is Community Solar Services. Its primary akta.pro industry code is EUAMAJAA, Community Solar Development & Subscription Management, with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 22111 and its SIC code is 4911.