GO plc

What GO plc does

GO plc is Malta's largest telecommunications and digital services group, operating as a publicly listed company on the Malta Stock Exchange (ticker: GO) under legal name GO p.l.c., headquartered at Tarxien Road, Zejtun, Malta. Founded in 1974 as the national telephony provider, the company has evolved over 50 years into a quad-play operator delivering mobile, fixed-line internet, television, and landline services to more than 500,000 customers across Malta and Cyprus. Its core technology stack rests on owned fibre optic networks, a nationwide 5G mobile network, and submarine cable systems connecting Malta to mainland Europe, with consumer-facing products powered by Nokia Wi-Fi 7 technology and a proprietary Tokis TV streaming platform featuring exclusive Maltese-language content.

The business model is predominantly subscription-recurring across mobile plans (Freedom Plus, Giga, Junior Play), fibre internet tiers (300 Mbps to 5 Gbps), television passes (Movies & Series, Sports, Kids), and landline tariffs (Talk €11.99/month, Just Talk €15.99/month), supplemented by hardware sales through Klikk retail and Business Easy Buy 0% device financing over 36 months. Pricing ranges from entry-level mobile data at €19.99/month to premium fibre bundles, with monthly billing cadences and a Mix & Match Home Pack customisation model. Distribution combines nine owned retail outlets, sixteen exclusive resellers, a self-serve MyGO portal, a dedicated SME sales team, and a wholesale channel via the Connectbase global marketplace. Customer segmentation is hybrid, spanning residential consumers, small and medium businesses (via GO Business Plus Connect and Pro bundles), and wholesale telecom operators.

Beyond core telecom, GO has expanded into adjacent verticals through the GO sub-brand family: GO Energi (residential PV solar systems), GO Insure (insurance products), GO Trends (marketing and analytics platform), and GO Ventures (investment arm). The company holds a 51% stake in AQS Med Ltd (renewable energy, acquired March 2024) and a controlling position in Cyprus's Cablenet, the country's second-largest telecom operator serving approximately 171,000 mobile subscribers across 235,000+ fibre premises with €69.7 million in 2025 revenue. Group revenue reached €254.4 million in 2025 with €20.7 million in net profit, supported by ISO 27001 certified information security, GDPR-compliant data handling, and EU Digital Services Act compliance as an intermediary service provider.

Name

GO plc

Legal name

GO p.l.c.

Website

https://go.com.mt

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GO plc is Malta's largest publicly listed telecommunications and digital services group, operating as a quad-play provider of mobile, fibre internet, TV, and landline services to 500,000+ residential and SME customers in Malta and Cyprus, with adjacent operations in renewable energy and insurance.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

IP Transit & Internet Backbone (Tier-1/2, peering, DIA) (HDAIAEAA), Wholesale Wavelength, Spectrum & Dark Fiber Providers (IRU/Leases) (HDAIALAI), Satellite Wholesale Capacity & Backhaul (transponder/HTS capacity, teleport services) (HDAIAEAJ)

Keywords

• Quad-play telecommunications
• Fibre internet services
• Mobile network services
• Digital TV streaming
• Fixed-line telephony

Headquarters

HQ city

Marsaskala

HQ country

Malta

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile Services: Mobile telephony services including postpaid plans (Freedom Plus, Giga, Junior Play), prepaid services, and mobile device sales through Easy Buy financing
2. Internet Services: Fixed broadband internet including fibre plans (300Mbps, 500Mbps, 1Gbps and 5Gbps), Plug'n'GO mobile broadband, and business connectivity solutions
3. TV Services: Television services including TV passes (Movies & Series, Sports, Kids), Catch Up feature, and Tokis streaming platform
4. Landline Services: Fixed line telephony including Talk Tariff (€11.99/month), Just Talk Tariff, and business voice solutions
5. Device Sales: Sales of smartphones, tablets, and accessories through Klikk retail and Easy Buy financing plans (0% interest over 36 months)
6. Wholesale Services: Wholesale connectivity services including DIA, IPLC, Broadband, and Subsea offerings to international operators via Connectbase platform

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

GO plc is Malta's largest quad-play telecommunications and digital services provider, selling nationwide 5GIG fibre internet (300 Mbps to 5 Gbps powered by Nokia Wi-Fi 7), mobile telephony plans (Freedom Plus, Giga, Junior Play), fixed-line landline services, and television including its proprietary Tokis streaming platform. It serves 500,000+ residential and business customers in Malta and extends the same model into Cyprus through its majority-owned Cablenet operator.

Product overview

GO plc is Malta's largest telecommunications and digital services group, operating as a quad-play provider offering mobile, fixed-line internet, TV, and landline services to over 500,000 customers. The product portfolio centers on consumer and business connectivity solutions including 5GIG Internet (fibre broadband up to 10Gbps), GO TV with Tokis streaming platform, comprehensive mobile plans (Freedom, Junior Play), and landline services. For businesses, GO offers GO Business Plus (Business Connect and Business Pro bundles) alongside Business Easy Buy device financing. The company has expanded into adjacent services including renewable energy (GO Energi), insurance (GO Insure), and wholesale connectivity infrastructure. Key digital platforms include the GO app and MyGO customer portal, while the Connectbase partnership enables global wholesale sales of fibre and subsea infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Tokis: GO's TV streaming platform featuring local Maltese films, series, and shows
• GO Energi
• GO Insure
• GO Trends
• GO Business Plus
• MyGO
• GO TV
• 5GIG
• GO Ventures

Products and services

• 5GIG Internet

Quantifiable outcome

• 31.7% increase in profit to €20.7 million in 2025
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ConnectbasecoreTechnology or Integration · 11 May 2026GO joined Connectbase platform as a Seller to accelerate wholesale sales across Malta and Cyprus. The partnership enables GO to showcase its fibre and subsea infrastructure—including DIA, IPLC, Broadband, and Subsea offerings—to a global community of buyers through automated, location-based connectivity intelligence.
• AQS Med LtdminorStrategic or Co-development Partner · 27 March 2024GO acquired a 51% shareholding in AQS Med Ltd, a provider of renewable energy solutions, aligning with GO's strategic focus on expanding in the renewable energy sector and supporting Malta's environmental goals. The acquisition follows GO's previous investment in SENS Innovation Group, emphasizing its commitment to sustainable technology.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Melita: Melita is Malta's other major quad-play telecommunications operator, offering mobile, fixed broadband, TV, and landline services to Maltese households and businesses. Direct head-to-head competitor to GO in the same Malta market with similar product set and bundled offerings.
• Epic Communications (Vodafone Malta): Vodafone Malta (formerly Epic Communications) provides mobile, fixed, and TV services in Malta as part of the Vodafone group. Directly competes with GO across mobile and fixed segments in the same Maltese market.
• Cyta: Cyta is the incumbent telecommunications operator in Cyprus, offering fixed, mobile, broadband, and TV services. As Cyprus's #1 telecom, it is the primary competitor to Cablenet (GO's Cyprus subsidiary) in the same market.
• PrimeTel: PrimeTel is a Cypriot alternative telecommunications operator offering fixed, mobile, broadband, and TV services. Competes with Cablenet in Cyprus with overlapping product portfolio targeting residential and business customers.
• Cablenet: Cablenet is the GO-backed Cyprus telecom operator that has become Cyprus's second-largest provider. As a majority-owned subsidiary it is both a customer/investment and a direct operating peer in the Cypriot market.

Broad incumbents

• BT Group: BT is the UK's incumbent fixed-line and mobile operator offering consumer quad-play bundles, enterprise services, and wholesale connectivity. Compares to GO in fixed broadband, mobile, and wholesale models, though at materially larger scale.
• Vodafone Group: Vodafone is a major European mobile and fixed operator serving consumer and enterprise customers across multiple geographies. Relevant as a broad incumbent whose Maltese subsidiary competes with GO and whose scale benchmarks infrastructure economics.
• Deutsche Telekom: Deutsche Telekom is Europe's largest integrated telecom operator offering fixed, mobile, TV, and ICT services via T-Mobile, Magenta, and wholesale brands. A relevant benchmark for GO's quad-play, fibre, and wholesale strategies at scale.
• Orange: Orange is a major European integrated telecom operator offering mobile, fixed broadband, TV, and enterprise services across multiple European and African markets. Comparable to GO as a broad incumbent in consumer connectivity bundles and wholesale/carrier services.
• Telefonica: Telefonica is a major global telecom operator with consumer mobile, fixed, TV, and wholesale operations across Europe and Latin America. A relevant broad-incumbent peer for benchmarking GO's consumer connectivity, fibre, and wholesale economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/go.com.mt
• Facebookfacebook.com/go.com.mt
• LinkedInlinkedin.com/company/mobis
• Instagraminstagram.com/go.com.mt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO plc