Women Sales Pros

What Women Sales Pros does

Women Sales Pros is a privately held B2B platform headquartered in North Hampton, United States, founded in 2016 (with web presence dating to 2014 under the prior name "Sales Shebang"). The company operates a curated online directory connecting companies seeking sales expertise with a network of 60+ independent women B2B sales professionals spanning consultants, trainers, keynote speakers, sales coaches, and authors. Its core offering is the Sales Expert Directory, supplemented by the "Conversations with Women in Sales" podcast, the She Sells Summit, and an expanding portfolio of training and coaching programs including Bootcamp, Come and Go Coaching, ExtraBold Sales, How Good Humans Sell, Referral Rich, and Team Up.

The company has no proprietary technology platform — it functions as a content-and-directory business with a WordPress-based website rather than a software product. Revenue is generated through professional services fees from advisory engagements, event attendance (She Sells Summit), training program enrollment, and book/content sales. Pricing is quote-based and not publicly disclosed, with services varying by expert and engagement type. The go-to-market is community-led and event-driven, supported by content marketing, podcast production, and sponsor partnerships with sales-technology vendors including Vidyard, Membrain, Bloomfire, and Wistia.

Women Sales Pros is independently operated with no disclosed venture capital or private equity backing, no parent company, and no acquisitions or mergers on record. Lori Richardson, also founder of Score More Sales, serves as President. The platform claims a global reach through its online distribution model, though actual customer concentration and revenue figures are not publicly available, representing a material data gap for any investment-grade analysis.

Name

Women Sales Pros

Website

https://womensalespros.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Women Sales Pros is a privately held B2B directory and community platform connecting companies with a curated network of independent women sales experts, offering consulting, training, coaching, and advisory services supplemented by a podcast and annual summit.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Directory and Mailing List Publishers (51314), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B sales consulting
• Sales training programs
• Women sales experts
• Sales advisory services
• Sales directory platform

Headquarters

HQ city

North Hampton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Expert Directory and Advisory Services: The platform connects companies with women sales experts for consulting, training, and advisory engagements. Revenue appears to come from facilitating connections and potentially membership or listing fees for experts in the directory.
2. Events and Programs: Revenue generated from event attendance, programs like She Sells Summit, and training offerings including Bootcamp, Come and Go Coaching, and specialized sales programs.
3. Podcast and Content: The Conversations with Women in Sales podcast serves as a demand generation channel, with content driving awareness and referrals to expert services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Women Sales Pros operates a curated online directory and community platform connecting B2B companies with women sales experts across consulting, training, keynoting, and coaching specialties. In addition to the directory, the company sells structured sales training and coaching programs (She Sells, Come and Go Coaching, ExtraBold Sales, Bootcamp, How Good Humans Sell, Sales Hero, Value Add, Team Up, Sell Forward, Referral Rich) and runs the annual She Sells Summit event and the Conversations with Women in Sales podcast.

Product overview

Women Sales Pros is a platform and community for women in B2B sales, offering a curated directory of women sales experts alongside educational content and training programs. The core offerings include the Sales Expert Directory for finding consultants, trainers, coaches, and speakers, and the Conversations with Women in Sales podcast. The platform provides multiple programs including She Sells (career advancement), ExtraBold Sales (training platform), Come and Go Coaching (group coaching), Bootcamp (foundational course), and How Good Humans Sell (book-based methodology). Additional programs cover sales enablement areas such as referral strategies, team consulting, and advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• Conversations with Women in Sales: Podcast featuring interviews with women sales leaders and experts.
• She Sells
• Sales Shebang

Products and services

• Sales Expert Directory A curated, searchable online directory of women sales professionals offering consulting, training, coaching, keynote speaking, and advisory services to B2B buyers seeking women sales expertise.
• She Sells Program A program designed to attract, promote, and retain women in B2B sales and sales leadership positions.
• Come and Go Coaching Weekly group sales coaching delivered via Zoom with discussion-oriented sessions on beliefs, habits, values, and processes that influence sales results, supported by a Slack workplace for ongoing Q&A.
• ExtraBold Sales Training courses and programs for solopreneurs and corporate sales teams featuring Catherine Brown's methodology to help achieve sales goals.
• Bootcamp A 4-session or 1-day course for solopreneurs providing an overview of the How Good Humans Sell methodology, covering beliefs and process fundamentals.
• How Good Humans Sell Catherine Brown's book and associated community combining best sales practices with social psychology principles for B2B sales success.
• Sales Hero Investment program designed to create more sales heroes through team development to close more deals.
• Value Add On-demand advisory services providing scalable solutions to drive sales performance.
• Team Up Sales team support delivered through integrated strategic consulting services.
• Sell Forward Program designed to define the right solutions to improve performance and hire better sales people.
• Referral Rich Strategy program to energize powerful referrals and close more deals faster.

Quantifiable outcome

• Women in sales have 11% higher win-rates than men (per Gong.io research cited on site)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Score More SalesminorGTM or Marketing PartnerSponsor partner supporting the Women Sales Pros platform and community.
• VidyardminorGTM or Marketing PartnerVideo platform sponsor providing video marketing resources for sales professionals.
• AlyceminorGTM or Marketing PartnerCorporate gifting platform sponsor.
• AA-ISPminorStrategic or Co-development PartnerAssociation of Inside Sales Professionals partnership with individual chapter affiliations and collaborative initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Pavilion: Membership-based community for sales and revenue leaders offering content, events, and peer learning. Comparable community-and-content monetization model targeting revenue leaders, with broader scope than WSP's women-focused niche.

Direct peers

• The Bridge Group: Sales consulting firm specializing in inside sales operations, led by Trish Bertuzzi — a named expert in the Women Sales Pros directory. Direct overlap in B2B sales advisory and consulting engagements.
• Sales Hacker: B2B sales community and content platform with events, podcasts, and educational resources for sales professionals. Closely comparable multi-channel content and community monetization model.
• Winning by Design: B2B sales training and consulting firm with a structured sales framework methodology. Comparable customer segments (enterprise and mid-market B2B companies) and overlapping service offerings in training and advisory.
• Force Management: B2B sales enablement and training firm providing methodology-driven sales transformation programs. Competes for the same enterprise sales training budgets as WSP's advisory and program offerings.
• Predictable Revenue: B2B sales consulting and training firm built around the 'Predictable Revenue' methodology, serving companies scaling outbound sales. Overlapping B2B sales advisory, training, and customer base.
• Sales Assembly: Community-led B2B sales platform providing training, content, and peer connections for sales professionals. Mirrors WSP's model of monetizing through community, content, and programs aimed at sales talent and leaders.
• Score More Sales: B2B sales consulting and advisory firm founded and run by Lori Richardson, the President of Women Sales Pros. Operates as the sister services business behind WSP, offering sales strategy, training, and consulting with overlapping customer segments and methodologies.

Broad incumbents

• Sandler Training: Established global sales training franchise with a broad portfolio of sales development programs. Larger, more resourced competitor in B2B sales training that overlaps with WSP's training and consulting offerings.
• AA-ISP: Association of Inside Sales Professionals — a larger, established industry body offering education, events, and resources to the same B2B sales professional audience. WSP has a formal partnership with AA-ISP, signaling overlapping member bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/womensalespros
• Facebookfacebook.com/WSPWorldwide
• LinkedInlinkedin.com/company/women-sales-pros
• Instagramhttp:www.instagram.com/womensalespros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women Sales Pros