Score More Sales

What Score More Sales does

Score More Sales is a privately held B2B sales consulting and coaching firm founded in 2005 and headquartered in North Hampton, with a mailing address (PMB 307, 9420 E. Golf Links Rd, STE 108) in Tucson, Arizona; it operates as Score More Sales, LLC. The firm serves midmarket and enterprise B2B companies across North America, addressing pain points in sales hiring accuracy, sales leadership coaching, team evaluation, revenue growth execution, and the attraction and retention of women in B2B sales roles.

Its core offerings form a modular engagement pipeline built around the ScoreCard Evaluation (data-driven assessment using the Objective Management Group's 21 Core Sales Competencies framework), SalesHero Coaching (sales manager development), SellForward Strategy (personalized coaching based on evaluation output), ValueAdd Consulting (strategic buyer-focused consulting), TeamUp Advisory (monthly on-demand advisory hours), SheSells Program (women-in-sales specialization), and the trademarked ReferralRich Networking methodology. Supporting the service portfolio are interactive assessment tools — Sales Hiring Mistake Calculator, Sales Process Grader, and Sales Ghost Calculator — distributed via the company's distributor relationship with OMG (distributor #372), plus a content library of 162+ blog pages and downloadable guides. WOMEN Sales Pros operates as a wholly owned sub-brand focused on women-in-B2B-sales community and thought leadership.

Revenue is generated entirely through professional services: quote-based consulting engagements, structured coaching programs, and monthly advisory subscriptions (TeamUp Advisory), with no software, SaaS, or technology licensing revenue streams disclosed. Distribution is content-led — a HubSpot-integrated website captures inbound strategy-session bookings, supported by organic social (LinkedIn, X, Facebook, Instagram), an email newsletter, webinars on BrightTALK, and conference appearances (Inbound 2025 San Francisco, Rev It Up). There are no disclosed funding rounds, no institutional investors, no parent company, and no M&A activity; the firm operates as a bootstrapped LLC reliant on founder Lori Richardson's personal brand and the firm's 25+ years of operating history.

Name

Score More Sales

Legal name

Score More Sales, LLC.

Website

https://scoremoresales.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Score More Sales is a privately held B2B sales consulting and coaching firm serving midmarket and enterprise companies across North America with data-driven evaluation, sales leadership coaching, and advisory services built on the Objective Management Group's 21 Core Sales Competencies framework.

Ownership category

akta.pro rank

Product category

Sales Consulting & Training

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

Sales Onboarding & Ramp Programs (EDABABAA), Consultative Selling & Discovery (EDABABAC)

Keywords

• B2B sales consulting
• Sales team coaching
• Sales enablement services
• Sales training programs
• Sales performance assessment

Headquarters

HQ city

North Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Monthly advisory services (TeamUp Advisory) providing on-demand consulting with guaranteed hours. Consulting engagements based on identified team gaps and strategic needs. Services include sales team evaluations, coaching programs, and strategic planning.
2. Training and Coaching Programs: Structured coaching programs including SalesHero Coaching, SellForward Strategy, and SheSells Program. Programs involve personalized coaching and training based on evaluation data results.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Score More Sales is a B2B sales consulting and coaching firm that helps midmarket and enterprise companies improve sales performance through data-driven team evaluations (ScoreCard Evaluation), sales leadership coaching (SalesHero Coaching), strategic consulting (SellForward Strategy, ValueAdd Consulting), on-demand monthly advisory (TeamUp Advisory), referral networking methodology (ReferralRich Networking), and programs focused on women in B2B sales (SheSells Program). Engagements follow a three-step process of Conversation, Evaluation, and Execution, using the Objective Management Group 21 Core Sales Competencies framework.

Product overview

Score More Sales is a B2B sales consulting and coaching firm offering a portfolio of complementary service modules. The core offerings include ScoreCard Evaluation (data-driven team assessment), SalesHero Coaching (leadership development), SellForward Strategy (personalized coaching based on assessment results), ValueAdd Consulting (strategic consulting), TeamUp Advisory (on-demand advisory), SheSells Program (women in sales initiatives), and ReferralRich Networking (referral strategy methodology). These services work together as a unified engagement model following a three-step process: Conversation (discovery), Evaluation (assessment), and Execution (implementation). The company also provides free assessment tools (Sales Hiring Mistake Calculator, Sales Process Grader, Sales Ghost Calculator) and downloadable resources (21 Sales Competencies, Accountability Map, Coaching Guide) as part of their content and lead generation approach.

Differentiator

Problem solved

Functional benefit

Brands

• WOMEN Sales Pros: A sub-brand focused on attracting, promoting, and retaining top women in B2B sales and sales leadership.

Products and services

• ScoreCard Evaluation A sales team evaluation system using data-driven assessments to identify gaps and strengths and uncover the real reasons preventing world-class revenue growth. Built on the 21 Core Sales Competencies framework in partnership with Objective Management Group.
• SalesHero Coaching Leadership coaching program focused on developing sales managers into effective coaches who can create high-performing sales teams and close more deals.
• SheSells Program Specialized training and coaching program designed to attract, promote, and retain top women in B2B sales and sales leadership positions to grow company revenues; positioned as one of few training and coaching companies globally with this expertise.
• SellForward Strategy Signature strategic program that identifies individual and combined team strengths and areas for improvement through personalized coaching and training based on assessment data, with capacity planning, sales plan design, and guaranteed results.
• ValueAdd Consulting Strategic consulting approach that follows data-driven evaluation to support teams with shortening sales cycles and bringing opportunities to closure through buyer-focused strategies.
• TeamUp Advisory On-demand advisory service providing guaranteed monthly hours of consulting support, ideal for project-based work, temporary situations, or companies scaling up their sales operations, billed as a monthly investment.
• ReferralRich Networking Trademarked networking strategy and 3-step methodology (Create your ReferralRich Map, Refine and customize process for your own Referral Ecosystem, Follow the process) for generating qualified referrals, teaching the power of The Third List and the law of ReferralRich Networking.

Quantifiable outcome

• Clients report never missing growth targets after implementing Score More Sales methodology
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Objective Management Group (OMG)coreStrategic or Co-development PartnerResearch partnership for sales competency assessment tools. Score More Sales uses OMG's 21 Core Sales Competencies framework and assessment data for evaluating sales teams. Dave Kurlan of OMG cited frequently for sales science research. Distributor number 372 for OMG assessment tools.
• WOMEN Sales ProsflagshipOthersRelated brand and initiative operated by Lori Richardson focused on attracting, promoting, and retaining women in B2B sales. Privacy policy states 'Score More Sales, WOMEN Sales Pros and https://www.womensalespros.com' as related entities. Serves as content hub and community for women in sales.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pavilion: Pavilion (formerly Revenue Collective) is a community and learning platform for revenue leaders. It overlaps with Score More Sales in serving CROs and sales leaders with professional development and peer learning.

Broad incumbents

• Gong: Gong is a leading revenue intelligence and sales enablement platform with AI-driven conversation analytics. It is a broader incumbent in the sales enablement space, offering technology that overlaps with Score More Sales' coaching and team evaluation services.

Direct peers

• Winning by Design: Winning by Design is a B2B sales training and consulting firm offering methodology, coaching, and assessments. It competes directly with Score More Sales in the sales enablement and revenue optimization category.
• RAIN Group: RAIN Group is a global sales training and consulting firm offering sales coaching, workshops, and assessments for B2B sales teams. It directly competes with Score More Sales in the midmarket/enterprise sales training and coaching space.
• Sales Hacker: Sales Hacker is a sales training, community, and content platform for B2B sales professionals. It competes in the same sales enablement and training content category with a similar midmarket/enterprise audience.
• Force Management: Force Management provides sales methodology, training, and consulting to enterprise B2B sales organizations. It is a direct competitor offering similar sales team evaluations and revenue enablement services.
• A Sales Guy: A Sales Guy (Keenan) provides sales consulting, training, and coaching services to B2B companies. It is a direct peer serving sales leaders with similar advisory and coaching engagements.
• Bridge Group: Bridge Group provides B2B SaaS sales consulting, inside sales benchmarking, and sales team optimization services. It overlaps with Score More Sales in evaluating and improving enterprise sales organizations.
• Sales Gravy: Sales Gravy (founded by Jeb Blount) provides sales training, coaching, and leadership development. It directly competes with Score More Sales for B2B sales leader clients and runs a similar training-and-content business model.
• JBarrows: JBarrows offers outbound and sales training, coaching, and consulting services targeting B2B sales teams and sales leaders. It is a direct peer in the sales training and coaching category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/scoremoresales
• Facebookfacebook.com/ScoreMoreSales
• LinkedInlinkedin.com/company/score-more-sales
• Instagraminstagram.com/scoremoresales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Score More Sales