Elara
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Elara does
Elara Digital GmbH is a Berlin-based B2B SaaS company that sells a cloud-based Computerized Maintenance Management System (CMMS) to industrial customers across manufacturing, logistics, and airport operations. The product is built on Microsoft Azure with Frankfurt-based servers and exposes a REST API for ERP, BI, and IoT integrations; core functionality covers digital work orders, fault message processing, operational object management with QR-code-linked asset hierarchies, preventive and meter-based maintenance scheduling, spare parts/materials management, and reporting. A lightweight AI Voice Assistant automates text correction on user-entered maintenance notes. The platform is delivered as an annual SaaS subscription across three tiers — Starter, Professional, and Enterprise — with unlimited users and storage at every level, quote-based pricing, a 14-day free trial, and SSO/multi-site capability reserved for Enterprise.
The company was founded in 2020/2021 by mathematicians Akram Alraai and Dominik Adamowski, both formerly at the Fraunhofer Institute, and operates as a subsidiary within the BEUMER Group via the BEAM startup incubator. Go-to-market is sales-led: direct demos, free trials, dedicated account managers at the Enterprise tier, supplemented by Maintenance Dortmund trade show presence, an ROI calculator, case studies, and earned media (Authority Magazine, EU Startup News, Startup to Follow, Easy Engineering, HK-Magazine). Public-facing customer logos span Adidas, FedEx, BEUMER Group, Binder, and approximately 15 additional German manufacturing SMEs, indicating a hybrid enterprise/mid-market book skewed toward the DACH industrial sector. Revenue, funding details beyond the 2020 BEAM seed, and headcount trend are not disclosed.
Elara firmographics
Firmographics- Name
- Elara
- Legal name
- Elara Digital GmbH
- Website
- https://getelara.de
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Elara industry classification
Industry- Product category
- CMMS / Maintenance Management Software
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
- akta.pro secondary industry
- Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes) (IMAIAAAL)
Keywords
Where Elara is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Elara business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licenses: Annual subscription-based pricing model with three tiers (Starter, Professional, Enterprise). Customers pay annually in advance with monthly cancellation option for the first year for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Basic maintenance management with essential features |
| Subscription | Annual | Professional - Advanced features for preventive maintenance and analytics (Most Popular) |
| Subscription | Annual | Enterprise - Full-featured with API access, multi-site, and SSO |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Elara product offering
Product offeringCore offering
Elara sells a cloud-based Computerized Maintenance Management System (CMMS) that enables maintenance teams to digitalize work orders, manage operational objects (machines, vehicles, buildings, tools, spare parts), process fault messages, schedule preventive and meter-based maintenance, monitor spare parts inventory, and generate analytics and reports. It is sold as an annual SaaS subscription in three tiers (Starter, Professional, Enterprise) targeting maintenance, production, and facility teams in manufacturing, logistics, and airport industries.
Product overview
Elara Digital GmbH offers a unified cloud-based CMMS (Computerized Maintenance Management System) available in three pricing tiers: Starter, Professional, and Enterprise. The core platform provides digital work orders, fault message processing, operational object management, preventive maintenance, and reporting capabilities. The Professional and Enterprise tiers add progressively more advanced features including spare parts management, API access, and multi-plant management. Industry-specific solutions are offered for airports, logistics, and manufacturing sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Elara CMMS (Cloud Maintenance Management Software) Cloud-based Computerized Maintenance Management System that enables maintenance teams to create and track digital work orders, process fault messages, manage operational objects (machines, vehicles, buildings, tools, spare parts) with QR code access, schedule preventive and meter-based maintenance, manage spare parts inventory, monitor measured values, and run analytics/reports. Sold as an annual SaaS subscription for maintenance, production, facility, and logistics teams in manufacturing, logistics, and airport industries.
Quantifiable outcome
- Customers reportedly productive within 30 days of deployment
- +3 more outcomes
Companies that use Elara
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Elara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature10 records
Elara partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BEUMER GroupcoreElara is integrated into the BEUMER Group and operates as a subsidiary. BEUMER Group is a family-owned international manufacturer of intralogistics systems. Elara was developed within the BEUMER ecosystem and maintains close operational ties, with Robert Bach and Jesper Bang-Olsen from BEAM (BEUMER's startup incubator) shown in company team photos.
- Microsoft AzurecoreCloud infrastructure provider with servers located in Frankfurt. Microsoft invests up to 1 billion euros annually in cybersecurity, providing enterprise-grade security for customer data.
- BEAM (BEUMER startup incubator)minorStartup incubator that integrated Elara into its portfolio alongside Codept (another digital startup). Supports innovation and development within the BEUMER ecosystem.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Elara competitors and assessment
Company assessmentDirect peers
- MaintainX: MaintainX is a mobile-first CMMS targeting manufacturing and asset-heavy industries, competing head-on with Elara in digital work orders, preventive maintenance, and ease-of-use onboarding.
- Fiix: Fiix (now part of Rockwell Automation) is a cloud-based CMMS used by manufacturers and facilities teams for work orders, asset management, and integrations — directly overlapping Elara's positioning.
- UpKeep: UpKeep is a mobile CMMS used by manufacturing and facilities teams to manage work orders, assets, and preventive maintenance, mirroring Elara's value proposition and target verticals.
- Limble CMMS: Limble is a cloud CMMS focused on preventive maintenance, asset management, and request portals for manufacturing and facility teams, with similar SaaS pricing and feature packaging.
- eMaint (Fluke Reliability): eMaint is a long-standing cloud CMMS serving manufacturing and facility customers with work orders, preventive maintenance, and condition monitoring — comparable in feature scope to Elara's Professional/Enterprise tiers.
Broad incumbents
- IBM Maximo Application Suite: IBM Maximo is an enterprise EAM platform used by large manufacturers, utilities, and transportation operators; competes with Elara at the enterprise tier of the same asset and maintenance management category.
- SAP Enterprise Asset Management: SAP PM/EAM is the dominant maintenance module in large industrial ERP landscapes, representing the legacy installed base that Elara's modern UX must displace.
- ServiceNow Field Service Management: ServiceNow's FSM and broader workflow platform compete at the high end of enterprise maintenance and asset operations, especially where IT and OT workflows converge.
- Infor EAM: Infor EAM is an enterprise asset management suite used by manufacturers, airports, and logistics providers, directly overlapping Elara's airport and manufacturing verticals at larger deal sizes.
Emerging players
- Hippo CMMS / iOFFICE: Hippo CMMS targets small and mid-sized facilities and manufacturing customers with web-based maintenance management, competing with Elara's Starter/Professional tiers in the lower end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Elara social profiles
Digital presenceElara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elara leadership team
Management profileNumber of profiles
Profiles2 records
Elara funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elara
What does Elara do?
Elara sells a cloud-based Computerized Maintenance Management System (CMMS) that enables maintenance teams to digitalize work orders, manage operational objects (machines, vehicles, buildings, tools, spare parts), process fault messages, schedule preventive and meter-based maintenance, monitor spare parts inventory, and generate analytics and reports. It is sold as an annual SaaS subscription in three tiers (Starter, Professional, Enterprise) targeting maintenance, production, and facility teams in manufacturing, logistics, and airport industries.
Is Elara a public or private company?
Elara is a private company. It is classified as corporate owned and is currently operating.
When was Elara founded?
Elara was founded in 2021. It employs 11 to 50 people.
Where is Elara based?
Elara is headquartered in Berlin, Germany, in the Europe region.
How does Elara make money?
One revenue line is on record: saaS Subscription Licenses.
Who are Elara's main competitors?
Direct peers on record are MaintainX, Fiix, UpKeep, Limble CMMS and eMaint (Fluke Reliability). Broad incumbents are IBM Maximo Application Suite, SAP Enterprise Asset Management, ServiceNow Field Service Management and Infor EAM. Hippo CMMS / iOFFICE is listed as an emerging player.
Does Elara have an API?
Yes. Elara provides a well-documented REST API for integrations with ERP systems, BI tools, and custom integrations. The API access is available on the Enterprise pricing tier. The company also supports IoT connectivity for device integrations.
What industry is Elara in?
Elara's product category is CMMS / Maintenance Management Software. Its primary akta.pro industry code is HDAEAEAM, Asset & Maintenance Management (EAM/CMMS) Platforms, with a secondary code of IMAIAAAL, Asset & Space Management Services (CMMS/Asset Tagging/Space Planning/Moves-Adds-Changes). Its NAICS code is 541511 and its SIC code is 7370.