TOSHI
TOSHI is a London-based luxury last-mile delivery platform serving premium brands such as Louis Vuitton, Hermès, Dior, and Gucci with same-day, next-day, and nominated-day delivery plus at-home try-on services across London, New York, and Los Angeles.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TOSHI does
TOSHI is a London-headquartered luxury last-mile delivery and at-home services platform founded in 2016 by Sojin Lee. The company serves premium brands in fashion, jewelry, beauty, and lifestyle, including Louis Vuitton, Hermès, Dior, Gucci, Chanel, Fendi, Bottega Veneta, Celine, Berluti, Tiffany & Co., and Rimowa, across London (zones 1-6), New York (Manhattan and Brooklyn), and a launching Los Angeles, with Dallas, Paris, and Asia announced for 2023 expansion. Its service portfolio combines same-day, next-day, and nominated-day delivery (TOSHI Standard with TOSHI-assigned 1-hour slots, TOSHI Plus with customer-chosen 1-hour slots) with at-home experiential add-ons such as Wait & Try, Try-Before-You-Buy, and Size Up/Down, delivered by trained "TOSHI assistants" using an electric vehicle fleet.
The platform is built on Ruby on Rails, React, TypeScript, MobX, PostgreSQL, and Redis, deployed across Heroku and AWS. It exposes a simple API alongside pre-built e-commerce connectors for Magento, Shopify, Salesforce, SAP Hybris, Metapack, Narvar, and Centiro, so TOSHI appears as a checkout-time delivery option. Operational layers include the MY TOSHI customer platform, the In-Store Interface (ISI) for retail teams, the TOSHI Assist driver app with route optimization, and "TOSHI Hubs" for hyper-local microwarehousing.
TOSHI monetizes via transaction-based delivery fees charged to brand partners (with payments due 1-2 months in arrears depending on whether services are attached), plus premiums for at-home services. Sales is enterprise field-based, targeting luxury brand HQs, and the company is venture-backed with disclosed rounds from NJF Capital (December 2020) and Global Blue (February 2022). Awards include the 2022 LVMH Grand Prize for Innovation, LVMH Operations and Manufacturing Award, COGX AI Innovation Award, and Bloomberg Businessweek "Company to Watch."
TOSHI firmographics
Firmographics- Name
- TOSHI
- Legal name
- Toshi Technologies Ltd
- Website
- https://toshi.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TOSHI is a London-based luxury last-mile delivery platform serving premium brands such as Louis Vuitton, Hermès, Dior, and Gucci with same-day, next-day, and nominated-day delivery plus at-home try-on services across London, New York, and Los Angeles.
- Ownership category
- akta.pro rank
TOSHI industry classification
Industry- Product category
- Luxury Last-Mile Delivery Services
- NAICS
- Local Messengers and Local Delivery (49221)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms (TLAAAHAA)
Keywords
Where TOSHI is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
TOSHI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Delivery Services: TOSHI generates revenue through delivery service fees charged to brand partners. Fees are categorized by delivery type: Deliveries from Store, Multi-Drop Deliveries Fulfilled from Store, B2B Collections, and B2C Flat Fee Per Address Deliveries via TOSHI Hub. Fees for journeys without services are due when products are sold (payable one month in arrears), while fees for journeys with services are due when products are sold (payable two months in arrears).
- At-Home Services: Additional revenue from premium at-home services including 'Wait & Try' and 'Try-Before-You-Buy' that add service fees to the base delivery charge.
- Same Day, Next Day, and Nominated Day Delivery: Flexible delivery options generating revenue based on delivery speed and scheduling requirements chosen by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | TOSHI Standard - Nominated day delivery with TOSHI-assigned 1-hour time slot |
| Transaction based/ take rate | Pay-as-you-go | TOSHI Plus - Nominated day and time with customer-chosen 1-hour slot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
TOSHI product offering
Product offeringCore offering
TOSHI operates a luxury last-mile delivery platform that connects premium fashion brands to their end customers through scheduled same-day, next-day, and nominated-day delivery with 1-hour time slots. The company supplements delivery with at-home concierge services (Wait & Try, Try-Before-You-Buy, Size Up/Down) and supports brands through pre-built e-commerce integrations, an in-store booking interface, and a network of trained TOSHI assistants in hyper-local coverage areas.
Product overview
TOSHI is a luxury last-mile delivery platform offering same-day, next-day, and nominated-day delivery services for luxury brands. The product portfolio consists of three core service tiers (TOSHI Standard, TOSHI Plus, and activation options), supported by customer-facing (MY TOSHI Platform, Booking Modal) and store-facing (TOSHI In-Store Interface) technology modules. At-home try-on services including Wait & Try, Try Before You Buy, and Size Up/Down are add-on features enabled through the TOSHI Assist App. The platform integrates via pre-built e-commerce connectors and APIs, with fulfillment options including store/warehouse-to-door delivery and microwarehousing through TOSHI Hubs.
Differentiator
Problem solved
Functional benefit
Products and services
- TOSHI Last-Mile Delivery Service Same-day, next-day, and nominated-day delivery service offered to luxury brands with 1-hour time slots that can be either customer-scheduled or TOSHI-scheduled, available 7 days a week, 362 days a year.
- Wait & Try Premium at-home service where a TOSHI assistant waits for the customer to decide on purchases during delivery, with an instant return option for unwanted items.
- Try-Before-You-Buy At-home try-on service where customers pay only for items they keep; unwanted items are returned instantly to the store by the TOSHI assistant.
- Size Up/Down At-home service allowing customers to exchange items for different sizes during delivery.
- Store/Warehouse to Door Flexible logistics solution for delivering products from brand stores or warehouses directly to customer locations.
- Microwarehousing (TOSHI Hubs) Hyperlocal microwarehousing service using TOSHI Hubs distributed throughout cities to give brands faster fulfillment access to inventory.
- TOSHI In-Store Interface (ISI) Standalone or integrated booking platform for retail store teams to activate TOSHI delivery services at the point of sale without requiring inventory integration.
Quantifiable outcome
- 362 days per year service availability
- +2 more outcomes
Companies that use TOSHI
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles1 record
TOSHI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
TOSHI partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- LVMHflagshipTOSHI has developed a featured partnership with LVMH, the world's leading luxury goods group. TOSHI won the prestigious LVMH 2022 Grand Prize for Innovation and LVMH Operations and Manufacturing Award. The partnership enables LVMH brands to offer luxury delivery services to their customers.
- MagentocorePre-built e-commerce connector enabling seamless integration of TOSHI delivery services at checkout for Magento-based online stores.
- ShopifycorePre-built connector for Shopify e-commerce platform allowing TOSHI delivery services to appear as checkout option.
- SalesforcecoreIntegration with Salesforce e-commerce platform enabling TOSHI delivery services integration.
- SAP HybriscorePre-built integration with SAP Hybris e-commerce platform.
- Google Cloud PlatformcoreCloud infrastructure platform used for processing and storing Personal Data. Security validated by TOSHI.
- Amazon Web ServicescoreCloud infrastructure platform used for processing and storing Personal Data. Security vetted by TOSHI.
- HerokucoreCloud platform used for processing and storing Personal Data. Security standards validated.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
TOSHI competitors and assessment
Company assessmentDirect peers
- Ferrari Group: Italian-headquartered logistics specialist serving luxury fashion, jewelry, and cosmetics brands with white-glove handling, store-to-door delivery, and at-home appointment services. Ferrari Group is the closest direct competitor to TOSHI in the luxury fashion last-mile segment across Europe and increasingly the US.
- Stuart Delivery: Same-day urban courier operating across major European cities, used by retailers for scheduled time-slot delivery. Stuart is a direct peer in same-day, time-windowed, on-demand delivery though it lacks TOSHI's luxury-specific at-home service layer.
- Bomi Group: Global logistics provider dedicated to luxury goods, fashion, and healthcare with high-touch delivery, in-home services, and value-added handling. Bomi is a direct peer because it competes for the same enterprise luxury brand customers and offers comparable at-home and try-on capabilities in major European and US cities.
Emerging players
- Onfleet: Last-mile delivery management software providing routing, dispatch, driver apps, and customer notifications for retailers and 3PLs. Onfleet is an emerging peer at the technology layer rather than the service layer and powers comparable courier experiences for SMB and mid-market retail.
- Bringg: Delivery orchestration platform used by retailers to manage multi-carrier last-mile operations, scheduling, and tracking. Bringg is an emerging peer because it competes for the same enterprise integration budget and powers similar scheduled-delivery experiences for retailers.
Broad incumbents
- Deliveroo: UK-founded on-demand delivery platform with a rapid urban courier model and scheduled delivery capabilities. Deliveroo is a broad incumbent that pioneered the "hyperlocal scheduled delivery" concept TOSHI applies to luxury, but operates in food rather than fashion.
- Roadie (UPS): Crowdsourced same-day delivery network now operating under UPS, serving retailers with scheduled and on-demand delivery across US cities. Roadie is a broad incumbent offering adjacent last-mile capabilities to TOSHI's enterprise luxury customers but lacks luxury-specific at-home services.
- Kuehne+Nagel: One of the world's largest freight forwarders with a dedicated luxury fashion and lifestyle vertical covering inbound, distribution, and last-mile. Kuehne+Nagel competes for enterprise luxury contracts but at a fundamentally different scale and with broader service breadth than TOSHI.
- Geodis: Global logistics provider with a dedicated Luxury & Fashion vertical offering transport, warehousing, and last-mile services. Geodis is a broad incumbent with overlapping capabilities to TOSHI but operates a much wider portfolio beyond luxury specialty.
- Glovo: Multi-category on-demand delivery platform operating across Europe, with a B2B delivery arm serving retail and e-commerce. Glovo competes for shared customer wallet on urban on-demand delivery but does not specialize in luxury at-home service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TOSHI social profiles
Digital presenceTOSHI financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOSHI leadership team
Management profileNumber of profiles
Profiles5 records
TOSHI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOSHI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOSHI
What does TOSHI do?
TOSHI operates a luxury last-mile delivery platform that connects premium fashion brands to their end customers through scheduled same-day, next-day, and nominated-day delivery with 1-hour time slots. The company supplements delivery with at-home concierge services (Wait & Try, Try-Before-You-Buy, Size Up/Down) and supports brands through pre-built e-commerce integrations, an in-store booking interface, and a network of trained TOSHI assistants in hyper-local coverage areas.
Is TOSHI a public or private company?
TOSHI is a private company. It is classified as venture growth investor backed and is currently operating.
When was TOSHI founded?
TOSHI was founded in 2016. It employs 11 to 50 people.
Where is TOSHI based?
TOSHI is headquartered in London, United Kingdom, in the Europe region.
How does TOSHI make money?
Three revenue lines are on record. Delivery Services are the primary driver. The others are at-Home Services and same Day, Next Day, and Nominated Day Delivery.
Who are TOSHI's main competitors?
Direct peers on record are Ferrari Group, Stuart Delivery and Bomi Group. Emerging players are Onfleet and Bringg. Broad incumbents are Deliveroo, Roadie (UPS), Kuehne+Nagel, Geodis and Glovo.
Does TOSHI have an API?
Yes. TOSHI offers a simple API for bespoke e-commerce integration. Pre-built connectors are available for most e-commerce platforms including Magento, Shopify, Salesforce, SAP Hybris, Metapack, Narvar, and Centiro. TOSHI appears as a new delivery method at checkout with the ability for customers to pick delivery date, time, and TOSHI services either at checkout or post-purchase.
What industry is TOSHI in?
TOSHI's product category is Luxury Last-Mile Delivery Services. Its primary akta.pro industry code is TLAAAHAA, Restaurant Meal Delivery Platforms. Its NAICS code is 49221 and its SIC code is 4731.