TargetSpot

What TargetSpot does

TargetSpot is a multidimensional digital audio advertising platform that connects brands and agencies with audiences across premium audio inventory, generating 8 billion monthly impressions worldwide through a network of 150+ publishers spanning 15,000+ audio channels in 27 countries. The company serves two customer segments on a two-sided marketplace model: advertisers (brands, agencies) seeking to reach audiences across podcasts, online radio, music streaming, audio-in-video, mobile gaming, and connected device audio environments; and publishers (online radio stations, podcast networks, music streaming services, gaming companies) seeking to monetize their digital audio inventory. Revenue is generated on a per-impression basis through programmatic and direct sales channels, with custom B2B pricing negotiated by dedicated field sales teams and a network of resellers.

The product architecture centers on Passport, a proprietary ad-serving platform with three modules: Passport Audio Manager for advertiser self-service, Passport MetaSSP for publisher programmatic deal creation, and Passport IQ (DMP) for audience data management offering 1,200+ audience segments via integration with third-party providers such as Digiseg/TruAudience. The platform is complemented by Shoutcast (digital audio streaming technology), Targetplay (a dedicated gaming and in-app audio advertising division with proprietary SDK), and a Podcast Marketplace offering 56,000+ podcasts reaching 1 billion+ monthly impressions in North America. Direct integrations with leading SSPs (Magnite, Triton, Xandr, AdsWizz, WideOrbit) and DSPs (Adobe, Amobee, Adelphic, The Trade Desk, Mediamath, Roku, DV360, Yahoo, StackAdapt, AdForm, Hawk) enable programmatic access to inventory.

TargetSpot was founded in 2007 and previously operated as a publicly traded entity under the Radionomy Group on Euronext Brussels and Paris (formerly known as AudioValley). On November 22, 2022, the digital audio advertising business was acquired by Azerion, a Dutch digital entertainment and media platform listed on Euronext Amsterdam, making TargetSpot a privately held subsidiary within the larger public company. Headquartered in Brussels with regional offices in New York, Paris, and Madrid, the company employs 11-50 staff and operates in 15 countries directly with resellers in 12 additional markets.

Name

TargetSpot

Legal name

TargetSpot

Website

https://targetspot.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

TargetSpot is a digital audio advertising platform connecting advertisers with audiences across podcasts, online radio, music streaming, and gaming audio through a proprietary Passport ad server, Passport IQ DMP, and 150+ premium publishers generating 8 billion monthly impressions in 27 countries.

Ownership category

akta.pro rank

Product category

Digital Audio Advertising Technology

NAICS

Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)

Keywords

• Digital audio advertising
• Audio ad serving
• Programmatic audio advertising
• Podcast advertising platform
• Audio inventory management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Audio Advertising Inventory Sales: Targetspot generates revenue by acting as an intermediary between publishers (who own digital audio inventory) and advertisers (who want to reach audio audiences). The company earns commissions or fees on audio ad impressions sold across its network of 150+ publishers spanning online radio, podcasts, music streaming, gaming audio, and more. Revenue is generated on a per-impression basis through programmatic and direct sales channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TargetSpot is a global digital audio AdTech platform that connects brands and agencies with listeners across podcasts, online radio, music streaming, audio in video, mobile gaming, and in-home/connected devices. It monetizes digital audio inventory from more than 150 publishers spanning 15,000+ audio channels through its proprietary Passport ad server, Passport IQ DMP, and direct SSP/DSP integrations, generating approximately 8 billion monthly impressions at a 95% average listen-through rate.

Product overview

TargetSpot is a multidimensional digital audio advertising platform that connects brands to audiences through a premium portfolio of publishers. The product architecture centers on Passport, a unified ad-serving platform with modules for advertisers (Passport, Passport Audio Manager) and publishers (Passport MetaSSP), complemented by Shoutcast streaming technology and the Targetplay gaming/in-app division. The ecosystem includes Passport IQ DMP for audience data management, and the Podcast Marketplace for podcast-specific monetization. Together these products enable campaign management, programmatic trading, streaming technology, and audience targeting across 150+ publishers and 15,000+ audio channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Passport Proprietary ad-serving platform enabling advertisers to manage digital audio campaigns and publishers to monetize inventory across podcasts, online radio, music streaming, gaming audio, and audio in video. Features advanced demographic, geographic, behavioral, contextual, and Dynamic Creative Optimization targeting, real-time reporting, VAST URL support, and programmatic deal creation.
• Shoutcast Digital audio streaming technology for online radio publishers, providing infrastructure to create, manage, and grow online radio stations with built-in ad integration.
• Targetplay Dedicated gaming and in-app audio advertising division offering a full-stack mobile advertising SDK for verified and audible impressions in gaming and in-app environments, with deep integration into premium developer studios and third-party in-app networks.
• Podcast Marketplace Turnkey podcast monetization marketplace enabling advertisers to buy podcast advertising across multiple publishers with show-level transparency and category accuracy, aggregating 56,000+ podcasts reaching over 1 billion monthly impressions in North America.

Quantifiable outcome

• 95% average listen-through rate across digital audio inventory
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability4 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and major.

• AushacoreStrategic or Co-development Partner · 9 February 2023Azerion's Targetspot partnered with Ausha (France's leading podcast hosting and marketing platform) to simplify podcast advertising for podcasters, agencies, and advertisers. The partnership enables automatic monetization of podcasts hosted on Ausha through Targetspot's network of 5,000+ advertisers and 44 million annual listeners on the Ausha platform.
• AzerioncoreStrategic or Co-development Partner · 22 November 2022On 22 November 2022, Azerion (a global digital entertainment and media platform listed on Euronext Amsterdam) acquired Targetspot's digital audio advertising business (Radionomy Group BV, housing the Targetspot and Shoutcast businesses). This acquisition made Azerion a true adtech 'one-stop-shop' for both advertisers and publishers, adding audio ads to their portfolio of products from online radio to audio ads in mobile games. The combined entity has access to 700+ publishers and 400,000 advertisers.
• Grupo GodócoreStrategic or Co-development Partner · 10 October 2022Partnership with Grupo Godó, one of Spain's largest publishers, providing Targetspot with vast targeting capability throughout the Iberian Peninsula. Grupo Godó owns La Vanguardia and Mundo Deportivo newspapers and Spain's fourth largest commercial radio station Rac1 (39.3% market share among millennials in Catalonia). The partnership also opens access to Latin American audiences through Grupo Godó's media properties.
• Sport Social Podcast NetworkmajorStrategic or Co-development Partner · 22 September 2022Partnership with Sport Social Podcast Network (UK-based sports audio news and podcast network) to expand Targetspot's inventory in the UK and Ireland podcast marketplace. Sport Social offers over 4 million downloads per month and 1 million listeners in its first season, providing advertisers access to highly specialized sports audiences (football, Formula One, rugby, cricket).
• Radio FrancecoreStrategic or Co-development Partner · 22 September 2022Exclusive partnership with Radio France for the monetization of radio replay podcasts. Targetspot is the exclusive partner for marketing Radio France's digital native podcasts in France and Belgium, strengthening the company's podcast inventory in the French market.
• Paradiso MediamajorStrategic or Co-development Partner · 22 September 2022Partnership with Paradiso Media to expand Targetspot's catalog of digital native podcasts in France and Belgium. Paradiso Media's programs performed excellently during the summer on listening platforms.
• BrutmajorStrategic or Co-development Partner · 22 September 2022Partnership with Brut (100% digital media designed for social networks) to market their digital native podcasts through Targetspot's platform in France and Belgium.
• GadsmemajorStrategic or Co-development Partner · 14 September 2022Targetplay (Targetspot's gaming division) partnered with Gadsme, the first in-game monetization platform for the video game industry, adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation, and Lion Studios. The partnership provides Targetspot's advertising partners access to premium gaming inventory through Gadsme's network of mobile game studios globally.
• W!ZARD Radio MediamajorStrategic or Co-development Partner · 6 September 2022Partnership with W!ZARD Radio Media (UK's most popular teenage web radio station) to strengthen Targetspot's focus on the 'Generation Z' target group through high-quality podcasts in the UK market.
• AudiomeansmajorStrategic or Co-development Partner · 1 September 2022Strategic partnership with Audiomeans (France's leading independent podcast hosting and distribution company by listening volume) allows Targetspot to monetize approximately 5 million monthly impressions in France and Belgium. Audiomeans manages distribution for major French media and independent native podcasts including 'Somnifère' and 'Le Précepteur'.
• ShowHeroesmajorStrategic or Co-development Partner · 22 July 2022Partnership with ShowHeroes, a leading video company, to enable audio advertising within video environments. ShowHeroes is part of Targetspot's 'Audio in Video' dimension, expanding the types of environments where advertisers can reach audiences through audio.
• DeezercoreChannel Partner/ Reseller/ Distributor · 15 October 2019Exclusive audio advertising sales partnership with Deezer (global music streaming service) in 5 countries, enabling Targetspot to monetize Deezer's audio inventory and provide advertisers access to Deezer's millions of listeners.
• Digiseg / TruAudiencemajorTechnology or IntegrationData integration partnership with Digiseg/TruAudience for audience targeting capabilities. Passport IQ DMP integrates Digiseg data to enable advanced audience segmentation with over 1,200 audience segments across categories including lifestyle, FMCG, finance, entertainment, B2B, automotive, real estate, and political themes.
• MagnitemajorTechnology or IntegrationIntegrated SSP (Supply Side Platform) partner enabling publishers to access Targetspot's audio inventory programmatically through Magnite's exchange.
• Triton DigitalmajorTechnology or IntegrationIntegrated SSP partner (Triton Digital) for programmatic audio advertising, enabling publishers to monetize their digital audio inventory through Targetspot's platform.
• The Trade DeskmajorTechnology or IntegrationIntegrated DSP (Demand Side Platform) partner enabling advertisers to programmatically buy Targetspot's audio inventory through The Trade Desk's platform.
• Xandr (Microsoft)majorTechnology or IntegrationIntegrated SSP/DSP partner enabling programmatic access to Targetspot's digital audio inventory.

Scale indicators18 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• SiriusXM: Satellite and streaming audio giant that owns Pandora and AdsWizz; competes for advertiser attention and audio inventory at scale. Comparable to Targetspot on the demand side, though vertically integrated into content and satellite delivery.
• SoundCloud: Audio streaming and creator platform with its own advertising and monetization layer. Comparable in serving advertiser demand for music streaming and creator audio, but does not offer a third-party audio ad-tech stack like Targetspot.
• Audacy: Major U.S. radio broadcaster with significant podcast and digital audio advertising sales. Competes with Targetspot for audio ad budgets, though operates primarily as a content owner rather than a pure-play ad-tech platform.
• iHeartMedia: Largest U.S. radio broadcaster and owner of Triton Digital; sells digital audio and podcast advertising at massive scale. Overlaps with Targetspot on inventory and advertiser demand, but as part of a much broader broadcast portfolio.
• Spotify Ad Studio: Owned-and-operated ad platform of the world's largest audio streaming service. Competes with Targetspot for music streaming and podcast ad budgets, but at vastly greater scale and with deeper first-party audience data.

Direct peers

• Acast: Global podcast hosting and advertising marketplace, monetizing podcasts via its own ad-tech platform. Directly comparable to Targetspot's podcast marketplace and audio-in-video offerings.
• Audioboom: Podcast hosting and ad-tech platform that monetizes premium podcast inventory programmatically. A more direct competitor in podcast marketplace dynamics than Targetspot.
• AdsWizz: Audio-focused programmatic ad-tech platform providing ad serving, marketplace, and DCO across digital audio and podcast inventory. Acquired by SiriusXM, it is the closest direct competitor to Targetspot's Passport + programmatic stack.
• Megaphone (Spotify): Podcast ad-targeting, hosting, and monetization platform owned by Spotify. Competes with Targetspot's podcast marketplace and programmatic podcast capabilities on the demand and supply sides.
• Triton Digital: Digital audio and podcast ad-tech platform offering programmatic SSP, audio ad serving, and measurement. Now part of iHeartMedia, Triton competes directly with Targetspot's MetaSSP and podcast marketplace capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/feed/update/urn:li:activity:7074014112896167936
• Xx.com/TargetSpot
• Facebookfacebook.com/20924866007

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TargetSpot