Clarity Ventures, Inc.
Clarity Ventures is a private Austin-based enterprise software and services firm that builds customizable B2B/B2C eCommerce platforms, ERP/CRM/EMR integration middleware, and HIPAA-compliant healthcare portals, serving 1,300+ clients globally via proprietary ASP.NET/DNN technology and direct enterprise sales.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clarity Ventures, Inc. does
Clarity Ventures, Inc. is a privately held enterprise software and services company headquartered in Austin, Texas, founded in 2006, that builds and integrates custom B2B and B2C eCommerce solutions for mid-market and enterprise customers. Its core platform is the proprietary Clarity eCommerce Framework, an ASP.NET (C#) application built on the DNN (DotNetNuke) framework with over 10,000 API endpoints, extended through a product family that includes Clarity Marketplace eCommerce (multi-vendor), Clarity Auction eCommerce (bidding), Clarity HIPAA eCommerce/HealthSail (healthcare compliance and patient portals), Clarity Payment Hub (merchant services integration), and Clarity Connect (ERP/CRM/EMR/EHR middleware). The company's integrated portfolio also spans EDI and FHIR/HL7 interoperability, has been deployed across 1,300+ clients globally, and is supported by over 16 years of development experience with $11 billion+ in transactions processed through the platform; 1,000+ DNN-based sites have been launched with zero reported security breaches.
The company's customer base spans healthcare (Merck Animal Health, ACON Laboratories, SourceMark, Handi Medical Supply, Brightly Software), technology and manufacturing (Disney, Fujitsu, PNY, Prince Manufacturing), banking (Mechanics Bank), government (City of San Antonio, San Diego International Airport), and international marketplace operators (GoAfrica), supplied via an enterprise direct sales motion complemented by no-obligation demos, free consultations, content marketing, and a partner referral network that includes a Shopify Plus channel partnership and a DNN Certified Partner relationship.
Clarity's revenue mechanics combine a one-time CAPEX enterprise platform license, a subscription OPEX model (integration connectors priced at approximately $200-$300 per month per connector), and professional services for custom development, web design, and portal implementations. The firm employs approximately 77 US-based staff with a leadership team that includes CEO and co-founder Chris Reddick, COO James DeSimas, Chief Administrative Officer Kristin Wagner, VP Sales & Marketing Ron Halversen, Creative Director Craig Bauer, Sales Director Philip Ganoe, and Lead Developer/System Architect Andrew Hawes. Recent strategic activity centers on the 2025 launch of OpenRails AI, a RAG-based AI solution, and an expanded January 2025 partnership with Friends of Commerce focused on AI-ready enterprise environments, while an active Mangoceuticals lawsuit seeking over $73 million in damages remains a material overhang.
Clarity Ventures, Inc. firmographics
Firmographics- Name
- Clarity Ventures, Inc.
- Legal name
- Clarity Ventures, Inc.
- Website
- https://clarity-ventures.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarity Ventures is a private Austin-based enterprise software and services firm that builds customizable B2B/B2C eCommerce platforms, ERP/CRM/EMR integration middleware, and HIPAA-compliant healthcare portals, serving 1,300+ clients globally via proprietary ASP.NET/DNN technology and direct enterprise sales.
- Ownership category
- akta.pro rank
Clarity Ventures, Inc. industry classification
Industry- Product category
- Enterprise eCommerce Platform Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where Clarity Ventures, Inc. is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clarity Ventures, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise eCommerce Platform Sales: Sale of custom enterprise eCommerce platform with integration capabilities. Both one-time capital expense (CAPEX) and subscription-based operating expense (OPEX) models available.
- Integration Connectors: Modular integration connectors available for individual purchase. OPEX model allows financing individual connectors at approximately $200-300 per month, plus integration platform fees.
- Custom Development Services: Expert custom development services including web applications, mobile development, information architecture, and custom website development.
- Web Design Services: High-end custom website design and development services for enterprise and small businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise Platform - CAPEX Model |
| Subscription | Monthly | Integration Connectors - OPEX Model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Clarity Ventures, Inc. product offering
Product offeringCore offering
Clarity Ventures develops and sells enterprise eCommerce software platforms and integration middleware, including the Clarity eCommerce Framework, Clarity Connect (ERP/CRM/EMR integration), Clarity Marketplace, Clarity Auction, Clarity HIPAA eCommerce, Clarity Payment Hub, and OpenRails AI. It also delivers custom web design, custom development, and portal solutions on ASP.NET/DNN, Sitefinity, and WordPress stacks for mid-market and enterprise B2B clients.
Product overview
Clarity Ventures offers a comprehensive suite of enterprise eCommerce solutions organized as a platform-plus-modules architecture. The core Clarity eCommerce Framework provides the foundational technology (built on ASP.NET with 10,000+ API endpoints), supplemented by specialized product lines: Clarity eCommerce Platform (B2B/B2C), Clarity Marketplace eCommerce (multivendor), Clarity Auction eCommerce (bidding), Clarity HIPAA eCommerce (healthcare compliance), Clarity Payment Hub (payment processing), and Clarity Connect (ERP/CRM integrations). The portfolio also includes OpenRails AI for custom AI capabilities and professional services for web design, custom development, and portal solutions. The platform supports unlimited SKUs, multi-store operations, multilingual/multicurrency commerce, and integrates with major ERP systems (SAP, Oracle, Sage, Epicor, Microsoft Dynamics, Syspro) and CRM platforms (Salesforce, Zoho).
Differentiator
Problem solved
Functional benefit
Brands
- OpenRails AI: AI solution platform that provides tailored AI services including chatbots, content generation, search and recommendations, and business intelligence using Retrieval-Augmented Generation (RAG) technology.
- HealthSail
Products and services
- Clarity eCommerce Platform Fully customizable B2B and B2C eCommerce solution built to scale for enterprise businesses, supporting unlimited SKUs, multi-store operations, multilingual and multi-currency capabilities, and deep ERP/CRM integrations.
- Clarity Marketplace eCommerce Customizable multi-vendor marketplace and multivendor eCommerce platform with buyer and vendor portals supporting international marketplace business models.
- Clarity Auction eCommerce Auction eCommerce platform supporting any bidding type with event scheduling, private branding, bid logging, buyer/vendor dashboards, and international support.
- Clarity HIPAA eCommerce Turn-key HIPAA-compliant eCommerce and portal solution for healthcare providers, including doctor/patient portals, EMR integration, telemedicine, mobile health apps, online pharmacy, labs/testing, healthcare cloud hosting, FHIR/HL7 interoperability, and tokenization.
- Clarity Payment Hub Payment integration hub that connects any merchant services with business applications, supporting virtual terminal, accounts receivable, payment portals, surcharge collection, payment gateway, recurring payments, custom/automated invoices, ACH payments, and international payments.
- Clarity Connect Infinitely scalable integration platform connecting ERP, CRM, EMR/EHR, shipping, payment, tax, and inventory applications via API, EDI, and web services, with real-time and batch processing and a built-in queuing mechanism to protect data during outages.
- Clarity OpenRails AI Custom AI solution for enterprise businesses built on Retrieval-Augmented Generation (RAG) technology and fine-tuning, trained on company-specific data, providing chatbots, content generation, search/recommendations, business intelligence, and process automation.
- Web Design Services Custom website design and development services using platforms including DNN (DotNetNuke), Sitefinity, and WordPress, specializing in high-end enterprise web design for B2B and B2C eCommerce.
- Custom Development Services Expert custom development services covering mobile apps, web applications, information architecture, and content management system implementations.
- Portal Solutions Turn-key portal solutions including HIPAA/medical portals, sales portals, manufacturing/distribution portals, and company/employee portals.
Quantifiable outcome
- $11 billion in transactions processed across the platform
- +3 more outcomes
Companies that use Clarity Ventures, Inc.
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Clarity Ventures, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature6 records
Clarity Ventures, Inc. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Friends of CommercecoreExpanded collaboration focused on AI-ready enterprise environments. The partnership supports secure AI adoption in the mid-market B2B sector, with Friends of Commerce's expertise in eCommerce and digital transformation complemented by Clarity's platform capabilities.
- DNN (DotNetNuke)coreTop DNN Certified Partner. Clarity built its eCommerce platform on DNN and has launched over 1,000 DNN sites with zero security breaches reported.
- SitefinitycoreCertified Sitefinity partner for content management system implementations and development.
- SAPcoreNative integration connector for SAP ERP systems as part of the Clarity Connect platform.
- SalesforcecoreNative integration connector for Salesforce CRM as part of the Clarity Connect platform.
- EpicorcoreNative integration connector for Epicor ERP systems as part of the Clarity Connect platform.
- SysprocoreNative integration connector for Syspro ERP systems as part of the Clarity Connect platform.
- SagecoreCertified partner and integration connector for Sage 100, 300, 500, and X3 ERP systems.
- OraclecoreNative integration connector for Oracle ERP systems as part of the Clarity Connect platform.
- NetSuitecoreNative integration connector for NetSuite ERP as part of the Clarity Connect platform.
- Microsoft DynamicscoreIntegration connectors for Dynamics GP, Dynamics CRM, Dynamics AX, and Dynamics NAV as part of the Clarity Connect platform.
- Epic (Healthcare)coreEMR/EHR integration connector for Epic systems supporting HIPAA-compliant healthcare eCommerce solutions.
- Shopify PlusminorShopify Plus Partner status enabling integration and consulting services for Shopify-based eCommerce implementations.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Clarity Ventures, Inc. competitors and assessment
Company assessmentDirect peers
- Sana Commerce: Enterprise B2B eCommerce platform purpose-built on Microsoft Dynamics, SAP, and other ERPs with deep native ERP integration — directly overlapping Clarity's core 'eCommerce + ERP integration' wedge and target mid-market/enterprise customers.
- BigCommerce: Open SaaS eCommerce platform serving mid-market and enterprise B2B/B2C brands with multi-store, B2B Edition, and headless capabilities — competing for the same horizontal mid-market/enterprise customer Clarity targets.
- Shopify Plus: Enterprise-tier SaaS commerce platform from Shopify targeting high-growth B2B and DTC brands with B2B features and a partner ecosystem that overlaps Clarity's B2B eCommerce mid-market motion.
- Kibo Commerce: Cloud-native headless commerce, OMS, and personalization platform serving mid-market and enterprise retailers and B2B brands — overlapping Clarity's multi-store, marketplace, and B2B capabilities.
- OroCommerce: B2B eCommerce platform with native CRM/ERP integration tailored to manufacturers, distributors, and wholesalers — the closest like-for-like competitor to Clarity's B2B, multi-store, and ERP-integrated positioning.
Broad incumbents
- Adobe Commerce (Magento): Enterprise eCommerce platform and broader Adobe Experience Cloud suite competing for large enterprise B2B/B2C projects; a much larger incumbent with overlapping capabilities but broader portfolio and brand.
- Salesforce Commerce Cloud: Enterprise commerce platform within the Salesforce ecosystem, often bundled with CRM and marketing cloud — broad incumbent that overlaps Clarity's CRM-integrated commerce pitch, particularly via existing Salesforce connector.
- Optimizely (Episerver) Commerce: Enterprise CMS-led commerce suite from Optimizely with B2B, CMS, and personalization capabilities — a broader incumbent in mid-market/enterprise commerce with overlapping services-led GTM.
Emerging players
- commercetools: API-first headless commerce platform favored by large enterprises and digital-native brands — emerging player in modular commerce that competes with Clarity's B2B platform on headless and integration depth.
- Elastic Path: Headless and composable commerce platform with API-first architecture targeting enterprise B2B and B2C — emerging player attacking the same long-tail of complex commerce and integration use cases Clarity serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clarity Ventures, Inc. social profiles
Digital presenceClarity Ventures, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarity Ventures, Inc. leadership team
Management profileNumber of profiles
Profiles9 records
Clarity Ventures, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarity Ventures, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarity Ventures, Inc.
What does Clarity Ventures, Inc. do?
Clarity Ventures develops and sells enterprise eCommerce software platforms and integration middleware, including the Clarity eCommerce Framework, Clarity Connect (ERP/CRM/EMR integration), Clarity Marketplace, Clarity Auction, Clarity HIPAA eCommerce, Clarity Payment Hub, and OpenRails AI. It also delivers custom web design, custom development, and portal solutions on ASP.NET/DNN, Sitefinity, and WordPress stacks for mid-market and enterprise B2B clients.
Is Clarity Ventures, Inc. a public or private company?
Clarity Ventures, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clarity Ventures, Inc. founded?
Clarity Ventures, Inc. was founded in 2006. It employs 11 to 50 people.
Where is Clarity Ventures, Inc. based?
Clarity Ventures, Inc. is headquartered in Austin, United States, in the North America region.
How does Clarity Ventures, Inc. make money?
Four revenue lines are on record. Enterprise eCommerce Platform Sales are the primary driver. The others are integration Connectors, custom Development Services and web Design Services.
Who are Clarity Ventures, Inc.'s main competitors?
Direct peers on record are Sana Commerce, BigCommerce, Shopify Plus, Kibo Commerce and OroCommerce. Broad incumbents are Adobe Commerce (Magento), Salesforce Commerce Cloud and Optimizely (Episerver) Commerce. Emerging players are commercetools and Elastic Path.
Does Clarity Ventures, Inc. have an API?
Yes. The Clarity eCommerce Framework provides an API with more than 10,000 endpoints, enabling deep integration capabilities for developers. The API supports bidirectional data exchange, allowing integration with various business systems. Connect platform natively integrates with the eCommerce platform, supporting API, EDI, and web services integrations.
What industry is Clarity Ventures, Inc. in?
Clarity Ventures, Inc.'s product category is Enterprise eCommerce Platform Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEAEAO, ERP Extensions & Add-ons (CPQ, Billing, Revenue Management). Its NAICS code is 5132 and its SIC code is 7372.