Good Giant
- Company typePrivate
- Founded2022
- HeadquartersMobile, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Good Giant firmographics
Firmographics- Name
- Good Giant
- Legal name
- Good Giant
- Website
- https://goodgiant.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Good Giant industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Corporate Reputation & Thought Leadership (MPAAAOAF)
Keywords
Where Good Giant is headquartered
LocationHeadquarters
- HQ city
- Mobile
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Good Giant business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Marketing Services: Good Giant generates revenue through providing comprehensive advertising and marketing services to clients in gaming, hospitality, sports, entertainment, and consumer brands. Services include strategy, brand & creative, web & digital, media, and public relations. Revenue is earned through project fees, retainer agreements, and campaign-based billing for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise B2B services with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Good Giant product offering
Product offeringCore offering
Good Giant is a full-service independent advertising agency that provides integrated marketing services spanning Strategy, Brand & Creative, Web & Digital, Media, and Public Relations to enterprise clients in the gaming, hospitality, sports, entertainment, and consumer brand sectors. The agency delivers end-to-end campaign execution including brand strategy, creative development, website design, social media management, media planning and buying, media analytics, and crisis communications.
Product overview
Good Giant is a full-service independent advertising agency specializing in gaming, hospitality, sports, entertainment, and consumer brands. The company offers an integrated marketing suite comprising Strategy Services (brand, creative, and digital strategy), Brand & Creative Services (campaigns, identity, promotional advertising, content production), Web & Digital Services (website development, social media, digital media), Media Services (planning, buying, analytics), and Public Relations Services (media relations, community engagement, crisis communications). Good Giant primarily serves clients in casinos & gaming, travel & hospitality, sports & entertainment, food & beverage, and lifestyle & retail industries, offering these services both independently and as an integrated agency offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services
Quantifiable outcome
- Agua Caliente: +20% website traffic increase and +$1.2 million increase in website revenue
- +6 more outcomes
Companies that use Good Giant
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Good Giant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Giant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Two by FourcoreTwo by Four is a private equity-backed advertising agency owned by Merit Capital Partners and Six Pillars Partners. Dave Kissel was appointed as combined CEO of both Good Giant and Two by Four to build the next major independent agency holding group capable of competing with publicly held giants like Omnicom and WPP.
Scale indicators4 records
Recent moves1 record
Good Giant competitors and assessment
Company assessmentDirect peers
- Two by Four: Two by Four is a full-service creative agency now operating under shared ownership (Merit Capital Partners and Six Pillars Partners) and a combined CEO with Good Giant. It is the most directly comparable peer because both firms share private equity sponsors, complementary service offerings, and the explicit strategy of being combined into one independent holding group.
- 160over90: 160over90 is a full-service creative and experiential agency with deep roots in sports, entertainment, and lifestyle marketing. It serves many of the same enterprise verticals as Good Giant (sports properties, entertainment venues, hospitality) and competes for similar integrated campaign briefs.
- Translation LLC: Translation is an independent creative and marketing agency known for cultural, sports, and entertainment clients. Its focus on brand storytelling for sports leagues, athletes, and entertainment properties places it in direct competition with Good Giant for casino, sports, and entertainment integrated briefs.
- The Marketing Arm: The Marketing Arm is an Omnicom-owned agency specializing in sports, entertainment, and experiential marketing. It directly competes with Good Giant for sponsorships, hospitality, and entertainment client work and is representative of the holding-company competition the agency is positioning against.
- David & Goliath: David & Goliath is an independent full-service creative agency known for challenger-brand work and integrated campaigns. It is comparable to Good Giant as an independent creative shop competing for the same enterprise brand and consumer accounts.
- Anomaly: Anomaly is an independent creative agency that combines brand strategy, advertising, and product innovation. It competes with Good Giant for integrated enterprise briefs from consumer companies and shares the independent-agency positioning.
- 72andSunny: 72andSunny is an independent creative agency known for culturally driven, integrated campaigns for major consumer and entertainment brands. It is comparable as an independent full-service creative rival pursuing the same enterprise client category.
- MKG: MKG is an independent experiential marketing and creative agency that serves hospitality, sports, and entertainment clients. It directly competes with Good Giant for integrated experiential and hospitality marketing engagements.
Broad incumbents
- Octagon: Octagon is a global sports marketing agency with extensive experience in sports properties, hospitality sponsorships, and event-based marketing. While broader and more international than Good Giant, it competes for the same enterprise sports and entertainment marketing budgets.
- Wasserman: Wasserman is a major sports marketing, talent representation, and entertainment agency. It overlaps with Good Giant in hospitality and entertainment sponsorship activation, particularly for venues, events, and consumer brand sports partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Giant social profiles
Digital presenceGood Giant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Giant leadership team
Management profileNumber of profiles
Profiles10 records
Good Giant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Giant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Giant
What does Good Giant do?
Good Giant is a full-service independent advertising agency that provides integrated marketing services spanning Strategy, Brand & Creative, Web & Digital, Media, and Public Relations to enterprise clients in the gaming, hospitality, sports, entertainment, and consumer brand sectors. The agency delivers end-to-end campaign execution including brand strategy, creative development, website design, social media management, media planning and buying, media analytics, and crisis communications.
Is Good Giant a public or private company?
Good Giant is a private company. It is classified as private equity controlled and is currently operating.
When was Good Giant founded?
Good Giant was founded in 2022. It employs 101 to 250 people.
Where is Good Giant based?
Good Giant is headquartered in Mobile, United States, in the North America region.
How does Good Giant make money?
One revenue line is on record: advertising and Marketing Services.
Who are Good Giant's main competitors?
Direct peers on record are Two by Four, 160over90, Translation LLC, The Marketing Arm, David & Goliath, Anomaly, 72andSunny and MKG. Broad incumbents are Octagon and Wasserman.
Does Good Giant have an API?
No public API is recorded for Good Giant.
What industry is Good Giant in?
Good Giant's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAOAF, Corporate Reputation & Thought Leadership. Its NAICS code is 54181 and its SIC code is 7310.