What OnderLaw does

OnderLaw is a St. Louis-based plaintiffs' personal injury law firm founded in 1988 (with a 2022 merger incorporating the 1922-founded Hullverson Law Firm) and led by founder James G. Onder. The firm represents individuals and families harmed by negligence on a contingency-fee basis, covering motor vehicle accidents, medical negligence, catastrophic injuries, dangerous drugs and medical devices, product liability, environmental exposure (Roundup, asbestos, Camp Lejeune, PFAS), sexual abuse and assault, wrongful death, construction accidents, workers' compensation, premises liability, and mass tort/class action litigation. Services are delivered nationwide from a single St. Louis headquarters at 110 E Lockwood Ave, with 30+ attorneys and 150+ staff (180+ total) and reported $5.5B+ in cumulative client recoveries across 50,000+ clients served.

Name

OnderLaw

Legal name

OnderLaw, LLC

Website

https://onderlaw.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

OnderLaw is a St. Louis-based plaintiffs' personal injury law firm representing individuals harmed by negligence on contingency fee bases. With 30+ attorneys, it handles personal injury, mass torts, dangerous drugs, and environmental exposure cases nationwide.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Mass tort litigation
• Contingency fee representation
• Class action lawsuits
• Wrongful death claims

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Contingency Fee - Personal Injury: The firm works on a contingency fee basis for personal injury, mass tort, and Social Security disability cases. Clients pay zero attorney fees unless the firm recovers compensation. For personal injury cases, fees are typically 33-40% of recovery depending on whether the case settles or goes to trial. The firm advances all case costs including medical records, expert witnesses, and investigation expenses.
2. Contingency Fee - Disability Cases: For Social Security disability cases, federal law caps attorney fees at 25% of back benefits or $7,200, whichever is less.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

OnderLaw is a personal injury law firm providing legal representation on a contingency fee basis to individuals harmed by the negligence of others. Practice areas span motor vehicle accidents, medical negligence, catastrophic injuries, sexual abuse and assault, dangerous drugs, defective medical devices, product liability, environmental and toxic exposure, wrongful death, construction accidents, workers compensation, premises liability, mass torts and class actions, and Social Security disability claims. Clients pay no attorney fees unless compensation is recovered, with the firm advancing all case costs.

Product overview

OnderLaw is a personal injury law firm offering a unified suite of legal services rather than a software product. The core offering centers on personal injury legal representation for individuals harmed by negligence. The practice spans multiple specialized service areas including motor vehicle accidents, medical negligence, catastrophic injuries, sexual abuse and assault, dangerous drugs and devices, product liability, environmental disasters, wrongful death, construction accidents, workers compensation, and premises liability. The firm also handles mass tort and class action litigation with national MDL leadership. Services are delivered through a contingency fee model where clients pay no attorney fees unless compensation is recovered. The firm has recovered over $5.5 billion across all types of personal injury cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive legal representation for individuals harmed by negligence, covering motor vehicle accidents, medical malpractice, catastrophic injuries, premises liability, wrongful death, and mass tort cases including environmental exposure claims.
• Motor Vehicle Accident Legal Services Legal representation for motor vehicle accidents including car accidents, truck accidents, motorcycle accidents, drunk driving, distracted driving, intersection collisions, and highway crashes. Includes $22.5M auto settlement and $20.2M truck judgment.
• Medical Negligence Legal Services Legal representation for surgical errors, misdiagnosis, medication mistakes, birth injuries, and hospital negligence. Includes $8.9M birth injury award and $6.4M surgical error verdict.
• Catastrophic Injury Legal Services Legal representation for traumatic brain injuries, spinal cord injuries, severe burns, and permanent disabilities requiring substantial compensation. Includes $9M construction jobsite fall spinal injury verdict and $8.3M brain injury settlement.
• Sexual Abuse and Assault Legal Services Legal representation for sexual abuse, assault, nursing home abuse, child abuse, and clergy assault cases. Includes $15.2M institutional abuse verdict and $4.6M sexual abuse settlement.
• Dangerous Drugs Legal Services Pharmaceutical litigation including Yasmin/Yaz birth control, Pradaxa, Ozempic complications, talcum powder ovarian cancer ($307M in verdicts), and other dangerous medication claims. Achieved $2 billion settlement and serves on national MDL leadership.
• Defective Medical Device Legal Services Legal representation for defective medical devices including Exactech hip and knee replacement recalls, hernia mesh complications, and IVC filter defects.
• Product Liability Legal Services Product liability claims including talcum powder cancer ($307M in verdicts), defective consumer products, window blind deaths, and unsafe products, with a focus on changing corporate practices through verdicts.
• Environmental Disaster Legal Services Environmental exposure cases including Camp Lejeune water contamination, mesothelioma/asbestos cases, AFFF firefighting foam litigation, PFAS exposure, and Roundup glyphosate cancer litigation representing 24,000+ victims with the largest such docket in the country.
• Mass Torts and Class Action Litigation Complex mass tort and class action lawsuits against Fortune 500 companies, ranging from individual claims to the largest mass tort settlements in history, coordinated through national MDL leadership roles.
• Wrongful Death Legal Services Legal representation when negligence, recklessness, or corporate greed takes a loved one's life. Includes $72M products liability verdict and $6.8M wrongful death settlement.
• Construction Accident Legal Services Legal representation for construction accidents including falls, scaffolding collapses, electrocution, and job site injuries. Notable results include $9M for 40-foot construction fall, $18M for electrical power line contact, and $4.2M construction accident verdict.
• Workers Compensation Legal Services Workers compensation claims in Missouri and Illinois for workplace injuries, occupational diseases, denied claims, and third-party liability, ensuring maximum benefits for injured workers.
• Premises Liability Legal Services Legal representation for premises liability including property owner negligence, hazardous conditions, inadequate security, and dangerous premises. Includes $1.3M slip and fall settlement, $850K dog bite award, and $8.3M dangerous roadway design defect settlement.

Quantifiable outcome

• Represented injury victims recover 3.5x more than unrepresented victims
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google AdscoreGTM or Marketing PartnerGoogle advertising platform used for paid search and remarketing campaigns to generate leads for legal services.
• Facebook/Meta AdvertisingcoreGTM or Marketing PartnerFacebook Audience Network, Facebook Remarketing, and Facebook advertising used for targeted advertising campaigns to reach potential clients.
• LinkedIn AdvertisingminorGTM or Marketing PartnerProfessional network advertising for targeting professionals who may need legal services.
• Bing AdsminorGTM or Marketing PartnerSearch advertising on Bing network to reach users searching for legal services.
• HubSpot CRMcoreTechnology or IntegrationCustomer relationship management platform used for lead management, marketing automation, and managing client communications.
• LiveChatcoreTechnology or IntegrationLive chat software enabling real-time conversations with website visitors to generate leads and provide initial consultation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Morgan & Morgan: The largest U.S. personal injury plaintiff firm, operating a contingency-fee model with hundreds of attorneys nationwide across motor vehicle, mass tort, and consumer practice areas — directly comparable to OnderLaw's plaintiff-side platform, GTM (heavy paid digital), and case mix.
• Simmons Hanly Conroy: National plaintiff-side firm specializing in mass torts (asbestos/mesothelioma, pharmaceutical, environmental) and catastrophic injury with a contingency-fee model — directly comparable to OnderLaw's mass tort leadership, MDL role, and asbestos/Roundup practice.
• Weitz & Luxenberg: Plaintiff-side mass tort and personal injury firm with deep asbestos, pharmaceutical, and environmental dockets — directly comparable to OnderLaw's dangerous drugs, talcum powder, and environmental exposure practices.
• Motley Rice: Plaintiff-side firm known for mass tort, class action, and environmental litigation (asbestos, opioids, 9/11, Roundup-adjacent) — directly comparable to OnderLaw's MDL leadership and complex litigation docket.
• Baron & Budd: National plaintiff-side environmental and mass tort firm with major asbestos, water contamination, and pharmaceutical dockets — directly comparable to OnderLaw's environmental disaster and mass tort practices.
• Napoli Shkolnik: Plaintiff-side mass tort and personal injury firm active in opioid, Camp Lejeune, Roundup, and consumer litigation — directly comparable to OnderLaw's mass tort docket breadth and contingency-fee plaintiff model.
• Lieff Cabraser Heimann & Bernstein: Plaintiff-side class action and mass tort firm handling pharmaceutical, product liability, and consumer cases — directly comparable to OnderLaw's class action and dangerous drugs practice.
• The Rothenberg Law Firm: National personal injury firm with contingency-fee model, mass tort docket (including talcum powder litigation), and heavy digital marketing — directly comparable to OnderLaw's PI practice mix and acquisition strategy.
• Robins Kaplan: Plaintiff-side complex litigation firm with mass tort, class action, and personal injury practices — directly comparable to OnderLaw's class action and complex litigation capabilities.
• Anapol Weiss: Plaintiff-side mass tort and personal injury firm with pharmaceutical, product liability, and consumer class action practices — directly comparable to OnderLaw's mass tort and dangerous drugs portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnderLaw