PeopleLooker
PeopleLooker is a US-focused, subscription-based people search and background check platform serving individual consumers with aggregated public records access through its website and Android app, operating as a subsidiary of Beenverified LLC.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What PeopleLooker does
PeopleLooker is a US-focused, consumer-facing people search and background check platform that aggregates publicly available records into a searchable subscription-based service. Founded in 2016 and headquartered in New York, the company operates as a subsidiary of Beenverified LLC and delivers six core search products through a single membership: People Search, Reverse Phone Lookup, Email Lookup, Address Lookup, Username Search, and Unclaimed Money Search. The underlying technology consolidates fragmented public data sources — including names, addresses, phone numbers, email addresses, criminal records, court records, relatives, and social media profiles — into comprehensive background reports accessible via self-serve web and a native Android application. The company explicitly disclaims consumer reporting agency status and prohibits FCRA-regulated uses such as employment or tenant screening, positioning the service strictly for personal-use cases like vetting online dates, checking neighbors, verifying buyers and sellers of personal items, and reconnecting with lost contacts.
The business model is a direct-to-consumer subscription with recurring monthly billing to user payment cards. Distribution is primarily organic via the website, supplemented by content marketing (blog covering digital dating, online privacy, and personal safety topics), organic social presence on Facebook, Instagram, and X, and trust signals through Trustpilot and Norton co-branding. A related B2B variant branded as PeopleSmart.com addresses enterprise and professional users with business-oriented people search capabilities, representing a secondary channel into a different customer segment under the same corporate umbrella. The company has cumulatively run over 1,000,000 background reports since inception and employs 51-100 people.
Geographically, the service is restricted to United States residents and explicitly excludes users outside the US, concentrating revenue exposure on a single regulatory regime. The company is privately held with no public listing, no disclosed external funding rounds, and no venture capital backing indicated in the source data.
PeopleLooker firmographics
Firmographics- Name
- PeopleLooker
- Legal name
- PeopleLooker LLC
- Website
- https://peoplelooker.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PeopleLooker is a US-focused, subscription-based people search and background check platform serving individual consumers with aggregated public records access through its website and Android app, operating as a subsidiary of Beenverified LLC.
- Ownership category
- akta.pro rank
PeopleLooker industry classification
Industry- Product category
- People Search and Background Check Services
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where PeopleLooker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PeopleLooker business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based Background Reports: PeopleLooker generates revenue through subscription-based membership plans that allow users to conduct unlimited people searches and access background check reports. The service charges recurring fees billed on a periodic basis (monthly or annual) to user payment cards. Users pay for access to PeopleLooker Checks - comprehensive background reports that include names, addresses, photos, phone numbers, criminal records, court records, relatives, email addresses, and other public record information.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription membership plans with recurring billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PeopleLooker product offering
Product offeringCore offering
PeopleLooker is an online subscription-based platform that aggregates publicly available information from multiple public sources into searchable background reports. Users can conduct people searches, reverse phone lookups, email lookups, address lookups, username searches, and unclaimed money searches via a self-serve web portal and a native Android mobile application.
Product overview
PeopleLooker is a consumer-facing people search and background check platform offering a portfolio of search products accessible through a unified subscription model. The core offering consists of seven distinct search capabilities: People Search (primary name-based search), Reverse Phone Lookup, Email Lookup, Address Lookup, Username Search (social media), Unclaimed Money Search, and a B2B variant (PeopleSmart). Additionally, the company offers a native Android mobile application. All products provide access to aggregated public records data including names, addresses, photos, phone numbers, criminal records, court records, relatives, and email addresses. The company has run over 1,000,000 background reports and operates as a database of publicly available information aggregated for personal use.
Differentiator
Problem solved
Functional benefit
Products and services
- People Search
- Reverse Phone Lookup
- Email Lookup
- Address Lookup
- Username Search
- Unclaimed Money Search
- PeopleLooker Android Mobile App
Companies that use PeopleLooker
Customer profileSegments1 record
Ideal customer profiles1 record
PeopleLooker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PeopleLooker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Norton (NortonLifeLock)minorPeopleLooker displays Norton security branding/badges on its website, suggesting a marketing partnership or integration to build security credibility with users. The Norton logo appears on blog posts and the main website footer as part of trust-building measures.
- TrustpilotminorPeopleLooker prominently displays a 'Independently reviewed on Trustpilot' badge and Trustpilot logo throughout the website. This indicates the company has reviews on the Trustpilot platform used for social proof and credibility building with potential customers.
- Beenverified LLCcorePeopleLooker LLC is a subsidiary of Beenverified LLC, which is identified as the parent company in the Terms and Conditions. The parent company is mentioned in indemnification clauses and liability provisions.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
PeopleLooker competitors and assessment
Company assessmentDirect peers
- Spokeo: Subscription-based people search and reverse phone lookup service targeting US consumers; competes head-to-head with PeopleLooker on product set, pricing model, and target audience.
- TruthFinder: Subscription-based background report service providing criminal records, contact info, and public data to consumers; highly comparable in product breadth, pricing tier structure, and channel mix.
- BeenVerified: PeopleLooker's parent company and a leading subscription-based people search service offering nearly identical products (people search, reverse phone, background checks) to US consumers on a recurring billing model.
- USSearch: Consumer-facing people search and background report service with subscription model; competes in the same category with comparable feature set and target use cases.
- Intelius: Long-standing consumer background check and people search subscription product, offering reverse phone lookup, people search, and public records reports to US individuals.
- PeopleFinder: Subscription-based people search service providing public records lookups to US consumers, directly comparable in product scope, pricing approach, and audience.
- Instant Checkmate: Subscription-based background check and people search service targeting US consumers with very similar product positioning, pricing tiers, and marketing channels to PeopleLooker.
- Whitepages: Established people search and reverse phone lookup platform with premium subscription offerings, directly overlapping with PeopleLooker on core search functionality and US consumer audience.
Broad incumbents
- LexisNexis Risk Solutions: Large-scale data broker and public records aggregator serving enterprise and regulated markets; overlaps with PeopleLooker on underlying data sources but operates at vastly greater scale and serves businesses and government.
Emerging players
- Pipl: Identity resolution platform aggregating public records and online identity data; comparable underlying technology but oriented toward enterprise/professional use cases rather than consumer subscription.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PeopleLooker social profiles
Digital presencePeopleLooker financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeopleLooker leadership team
Management profileNumber of profiles
PeopleLooker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeopleLooker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeopleLooker
What does PeopleLooker do?
PeopleLooker is an online subscription-based platform that aggregates publicly available information from multiple public sources into searchable background reports. Users can conduct people searches, reverse phone lookups, email lookups, address lookups, username searches, and unclaimed money searches via a self-serve web portal and a native Android mobile application.
Is PeopleLooker a public or private company?
PeopleLooker is a private company. It is classified as corporate owned and is currently operating.
When was PeopleLooker founded?
PeopleLooker was founded in 2016. It employs 51 to 100 people.
Where is PeopleLooker based?
PeopleLooker is headquartered in New York, United States, in the North America region.
How does PeopleLooker make money?
One revenue line is on record: subscription-based Background Reports.
Who are PeopleLooker's main competitors?
Direct peers on record are Spokeo, TruthFinder, BeenVerified, USSearch, Intelius, PeopleFinder, Instant Checkmate and Whitepages. LexisNexis Risk Solutions is listed as a broad incumbent. Pipl is listed as an emerging player.
Does PeopleLooker have an API?
No public API is recorded for PeopleLooker.
What industry is PeopleLooker in?
PeopleLooker's product category is People Search and Background Check Services. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 5192 and its SIC code is 7320.