Steps For Change

What Steps For Change does

Steps For Change LLC is a Minnesota-based, privately held outpatient mental health treatment provider founded in 2014 and headquartered in Brooklyn Park, operating from offices in Brooklyn Center and Edina. The practice delivers a broad suite of therapy services — individual, couples, child, family, and court-ordered therapy — alongside condition-specific treatment for depression, anxiety, trauma, PTSD, and sexual addiction. Its distinguishing offering is a niche line of sexual behavior problem treatment programs covering youth/adolescents, outpatient adults, and a residential adult program, supported by psychosexual evaluations, reunification services, and court-involved youth services.

The underlying technology stack is conventional healthcare infrastructure rather than a proprietary platform: evidence-based therapeutic modalities (DBT, EMDR, trauma-focused CBT) delivered by masters-level clinicians, HIPAA-compliant cloud-based electronic records, Zoom-based teletherapy, and an online client portal for scheduling, demographic/insurance updates, and secure provider messaging. The practice is HIPAA-compliant, with encryption, firewalls, and access controls documented, and offers free online assessment tools (social anxiety quiz, porn addiction quiz) as top-of-funnel lead generation.

Revenue is generated primarily through insurance billing across ten in-network carriers (Blue Cross Blue Shield, Health Partners, Cigna, UCare, Medica, Preferred One, United Health Care, Aetna, Medicaid, Optum), supplemented by self-pay (e.g., a $180 six-week Family and Caregiver Support Group), CareCredit financing, and court-ordered services (provided free to court-referred youth). GTM is sales-led, combining direct client acquisition via web/SEO/social, professional referrals from healthcare providers, and a formalized court and legal referral channel anchored by a dedicated referrals inbox and phone line. The company employs between 11 and 50 staff and is led by founder Janae Sullivan, LPCC, as Executive Director and Owner.

Name

Steps For Change

Legal name

Steps For Change LLC

Website

https://stepsforchange.us

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Steps For Change is a privately held Minnesota outpatient mental health practice delivering individual, family, and couples therapy alongside specialized sexual behavior treatment programs and court-involved youth services, billing primarily through major insurance networks.

Ownership category

akta.pro rank

Product category

Mental Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Mental health treatment
• Outpatient therapy
• Sexual behavior treatment
• Dialectical behavior therapy
• Family counseling

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: The company accepts major insurance providers including Blue Cross Blue Shield, Health Partners, Cigna, UCare, Medica, Preferred One, United Health Care, Aetna, Medicaid, and Optum. Services are billed through insurance for eligible clients.
2. Out-of-Pocket Payment: For families not using insurance, the Family and Caregiver Support and Education Group costs $180 for 6 weeks. Payment plans are available. Court-ordered youth receive free services.
3. CareCredit Financing: The company offers flexible financing options through CareCredit for clients who need payment plan options beyond insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Steps For Change operates an outpatient mental health treatment practice in Minnesota delivering individual, couples, child, and family therapy alongside specialized residential and outpatient programs for sexual behavior problems in youth, adolescents, and adults. Services also include court-involved youth treatment, psychosexual evaluations, reunification therapy, and evidence-based modalities such as DBT, EMDR, and trauma-focused CBT. Treatment is delivered by masters-level clinicians across office locations in Brooklyn Center and Edina and via HIPAA-compliant teletherapy, with billing accepted through major insurance networks, CareCredit financing, and self-pay.

Product overview

Steps For Change is a mental health treatment center offering a comprehensive suite of therapeutic services in Minnesota, operating from Brooklyn Center and Edina locations. The core offering consists of individual, couples, child, and family therapy, supplemented by specialized treatment programs for sexual behavior problems (for youth, adolescents, and adults in both residential and outpatient settings), court-involved youth services, psychosexual evaluations, and reunification services. Evidence-based therapeutic approaches include Dialectical Behavior Therapy (DBT) and EMDR therapy. The practice also provides teletherapy via Zoom and operates a client portal for appointment management and secure messaging. Treatment is available for conditions including depression, anxiety, trauma, PTSD, and sexual addiction. Free assessment tools (social anxiety quiz and porn addiction quiz) are offered as resources. Services are delivered by masters-level clinicians with specialized expertise, and the practice accepts most major insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions provided by qualified therapists to help clients address emotional, behavioral, and psychological challenges.
• Couples Therapy Therapy services designed to help couples build stronger relationships, resolve conflicts, and build trust.
• Child Therapy Therapeutic services for children between 4 and 17 years old to help them understand their struggles and deal with stressors such as grief, divorce, and addiction in the family.
• Family Therapy Therapy services that help support healthy relationships and bring families together, key to mitigating the impact of adverse experiences.
• Online Therapy / Teletherapy Remote therapy sessions conducted via HIPAA-compliant Zoom telehealth platform, offered to new and existing clients.
• Dialectical Behavior Therapy (DBT) Evidence-based therapy approach that helps break negative thinking patterns and addresses emotional dysregulation resulting from trauma.
• Eye Movement Desensitization and Reprocessing (EMDR) Therapy Therapeutic approach that helps adults deal with unresolved trauma and negative memories using the brain's natural propensity for healing.
• Outpatient Mental Health Treatment Outpatient mental health services for individuals seeking support for anxiety, depression, trauma, and other mental health concerns.
• Depression Treatment Treatment services for individuals experiencing depression, including therapy approaches to address severe depression.
• Anxiety Treatment Treatment services for individuals experiencing anxiety disorders, including generalized anxiety, panic disorder, and social anxiety.
• Trauma Therapy Therapeutic services for individuals who have experienced traumatic events, including trauma-focused approaches and treatment for PTSD.
• PTSD Treatment Specialized treatment for Post-Traumatic Stress Disorder using evidence-based approaches.
• Sexual Addiction Treatment Treatment services for individuals struggling with sexual addiction and compulsive sexual behavior.
• Youth and Adolescent Sexual Behavior Treatment Treatment program for children and adolescents who engage in sexually harmful behaviors, addressing problematic and harmful sexual behaviors.
• Residential Adult Sexual Behavior Treatment Intensive residential treatment program for adults with sexual behavior problems.
• Outpatient Adult Sexual Behavior Treatment Outpatient treatment services for adults with sexual behavior problems, allowing clients to receive care while maintaining daily responsibilities.
• Court-Involved Youth Services Specialized services for court-involved youth, including those with sexual behavior problems who are part of the justice system.
• Court-Ordered Therapy Therapy services for individuals who have been court-ordered to receive treatment, including those involved in the justice system; court-ordered youth receive free services.
• Psychosexual Evaluation Comprehensive psychosexual evaluations to assess sexual behavior concerns and treatment needs.
• Reunification Services Services focused on safely bringing families back together, particularly for those with family members who were harmed.
• Support and Education Group for Families and Caregivers Group and one-on-one support for families and caregivers of youth in treatment, providing education on healthy sexual relationships and behaviors; the 6-week group costs $180 with payment plans available, and court-ordered youth receive free services.

Quantifiable outcome

• Follow-up studies show up to 98% of youth did not act out sexually again after treatment

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Talkspace: National telehealth therapy platform accepting major insurance plans and serving individuals for anxiety, depression, and trauma. Comparable on the online therapy, evidence-based modality, and insurance-billing dimensions—representing the digital-native competitive threat.

Broad incumbents

• Newport Healthcare: Residential and outpatient mental health provider for adolescents and young adults with multiple U.S. sites. Comparable in residential specialty treatment for youth and evidence-based therapy modalities, with broader geographic reach.
• Rogers Behavioral Health: National specialty behavioral health system with residential, partial hospitalization, and outpatient programs across multiple states. Comparable in operating acuity-tiered mental health treatment (including DBT-focused programs) at much larger scale.
• Lutheran Social Service of Minnesota (Behavioral Health): Large Minnesota-based nonprofit providing outpatient mental health, residential treatment, and juvenile justice-involved youth services. Comparable in serving court-involved youth, family services, and community-based outpatient therapy in the same region.

Direct peers

• Catalpa Health: Minnesota child and adolescent outpatient mental health provider with multiple locations across the Twin Cities metro. Closely comparable on target population (youth/families), outpatient therapy modalities, and regional payer contracts.
• The Emily Program: Twin Cities-headquartered outpatient and residential eating-disorder treatment provider with multiple Minnesota locations. Comparable specialty-behavioral-health model combining residential care, outpatient therapy (DBT, CBT, EMDR), family services, and insurance-based billing.
• PrairieCare: Minnesota-based mental health provider operating residential, partial hospitalization, and outpatient programs for children, adolescents, and adults. Highly comparable regional competitor with overlapping evidence-based therapy menu (DBT, EMDR), payer mix, and court/community referral pipeline in the Twin Cities.
• Washburn Center for Children: Minneapolis-based children's mental health center offering outpatient therapy, school-based services, and intensive day treatment for youth. Comparable on pediatric/adolescent mental health focus, evidence-based therapies, and Minnesota Medicaid/insurance acceptance.

Regional players

• The Joseph J. Peters Institute: Philadelphia-based nonprofit specializing in evaluation and treatment of sexual behavior problems, including court-ordered and adolescent programs. Direct functional peer on the niche sexual-offender treatment work, though serving a different geography.
• Cornerstone Therapy & Recovery Center: Mental health and substance-use treatment provider with similar individual/family therapy and addiction-focused programs. Comparable in modality mix and outpatient focus, though not specifically in the youth sexual-behavior niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StepsForChangeMN
• LinkedInlinkedin.com/company/steps-for-change-llc
• Instagraminstagram.com/stepsforchangemn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steps For Change