3-D Theatricals

What 3-D Theatricals does

3-D Theatricals (legally Broadway OC, Inc.) is a non-profit 501(c)(3) theatrical production company founded in 2009 and headquartered in Anaheim, California. The company produces Broadway-caliber musical theatre productions primarily at the Cerritos Center for the Performing Arts, where it has been the exclusive resident Broadway Series producer since 2016, and at the Redondo Beach Performing Arts Center. Its core product is professional musical theatre entertainment featuring local professional actors, musicians, and designers, with productions including titles such as PARADE, Into the Woods, Mamma Mia!, and Beauty and the Beast. The company also operates a significant rental program offering over 30 professional show packages—including sets, costumes, props, and scenery stored in a 30,000+ square foot warehouse—to community theatres, schools, and performing arts organizations across the region. Supporting sub-brands include WestBeat (vocal music education and booking services), Elite Holiday Entertainment (seasonal holiday programming), and 3D+U (youth arts education outreach).

The business operates through multiple revenue streams: ticket sales from productions, rental fees for theatrical assets (structured as base contract fees plus royalties and warehouse fees), charitable donations across eight tiers ranging from $100 to $10,000+, and educational program fees. The company is founder-led and family-controlled by the Dawson family (T.J., Gretchen, and Daniel Dawson), with T.J. Dawson serving as Executive Producer and Artistic Director. Distribution is regional, focused on Southern California, with marketing conducted through the company website, social media (Facebook, Twitter, Instagram), email newsletters, and earned media coverage in publications including the LA Times, Orange County Register, and BroadwayWorld. The organization has earned industry recognition including 15 Ovation Award nominations and 4 Ovation Award wins (for PARADE) in 2013, plus the Joel Hirschorn Outstanding Achievement in Musical Theatre award from the LA Drama Critics Circle.

Name

3-D Theatricals

Legal name

Broadway OC, Inc.

Website

https://3dtheatricals.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

3-D Theatricals is a non-profit 501(c)(3) musical theatre company that produces Broadway-caliber productions and rents theatrical sets, costumes, and props to community theatres and schools across Southern California.

Ownership category

akta.pro rank

Product category

Live Musical Theatre Productions

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Venue Management & Booking Services (Third-Party Operators) (MPAGALAJ), Theatre Services & Design (Scenic/Costume/Props/Stage Management) (MPAGABAO), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Musical theatre productions
• Broadway-caliber productions
• Theatrical set rentals
• Costume prop rentals
• Performing arts education

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from Broadway-caliber musical theatre productions presented at the Cerritos Center for the Performing Arts and other Southern California venues.
2. Set and Costume Rentals: Rental of theatrical sets, costumes, props, and scenery to community theatres, schools, and performing arts organizations. Rental packages include base contract fees, royalties, and warehouse fees. Transportation and shipping costs are separate.
3. Donations and Fundraising: As a 501(c)(3) non-profit organization, 3-D Theatricals receives charitable donations from supporters. Donor levels range from Stage Door ($100-$299) to Honorary Season Sponsor ($10,000+), with various benefits including program recognition and event access.
4. Educational Programs: WestBeat and 3D+U programs provide musical theatre education and training, with WestBeat also handling booking for performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

3-D Theatricals is a non-profit performing arts organization that produces Broadway-caliber musical theatre productions at Southern California venues, including an exclusive residency at the Cerritos Center for the Performing Arts. It also operates a rental program providing theatrical sets, costumes, props, puppets, and scenery to community theatres, schools, and performing arts organizations. Supporting programs include WestBeat (booking/performance), Elite Holiday Entertainment (seasonal productions), and 3D+U (community arts education).

Product overview

3-D Theatricals is a non-profit 501(c)(3) theatrical production company and rental service based in Anaheim, California. The company operates as a platform offering two primary product lines: (1) Broadway-quality musical theatre productions presented at Southern California venues, and (2) comprehensive rental packages of theatrical sets, costumes, props, puppets, and scenery for other theatrical organizations. The rental offerings span over 24 major Broadway productions including Into the Woods, Mamma Mia!, Shrek, Beauty and the Beast, and CATS, with packages shipped in 53-foot enclosed trucks and accompanied by detailed inventories, wigs, and technical specifications. Supporting sub-brands include WestBeat (booking services), Elite Holiday Entertainment (seasonal programming), and 3D+U (youth arts education outreach).

Differentiator

Problem solved

Functional benefit

Brands

• WestBeat: Vocal music education and performance program offering training and performance opportunities.
• Elite Holiday Entertainment
• 3D+U

Products and services

• 3-D Theatricals Main Productions Broadway-caliber musical theatre productions presented at Southern California venues, serving general public theatregoers with professional productions featuring local professional actors, musicians, and designers.
• Theater Rental Packages Rental packages for theatrical productions including sets, costumes, props, puppets, scenery, and media/projection components available for schools, theatres, and community groups. Packages include detailed inventories, wigs, technical specifications, and ship in 53-foot enclosed trucks.
• WestBeat A booking and entertainment program operated by 3-D Theatricals, providing vocal music performances, training, and related booking services.
• Elite Holiday Entertainment Holiday-themed entertainment programming offered through 3-D Theatricals for seasonal events and performances.
• 3D+U An educational and community outreach program by 3-D Theatricals focused on nurturing youth with culture and education in the arts.

Quantifiable outcome

• 15 Ovation Award nominations in 2013 season
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Goodspeed Musicals: A Connecticut-based non-profit musical theatre producer with an extensive costume and set rental operation serving regional theatres and schools nationwide. Highly comparable as a producing-plus-rental hybrid with a similar physical-asset model and educational mission.
• Pittsburgh CLO: A Pittsburgh-based non-profit producing Broadway musicals through a summer stock model. Comparable as a regional musical theatre producer with educational programming and asset reuse across multiple productions per season.
• South Coast Repertory: A Costa Mesa-based non-profit professional theatre producing plays and musicals. Directly comparable as a long-established Orange County theatre competing for regional subscribers, donors, and Ovation Award recognition.
• La Mirada Theatre for the Performing Arts: A Southern California regional theatre producing Broadway musicals and plays, where Gretchen Dawson previously worked as choreographer. It is a directly comparable producing organization operating in the same regional market with similar Broadway-caliber programming.
• McCoy Rigby Entertainment: A long-standing Southern California theatrical producing company (founded by Tom McCoy and Cathy Rigby) producing Broadway musicals at venues including La Mirada. Directly comparable as a competing SoCal Broadway-caliber producer and a former employer of Gretchen Dawson.
• Musical Theatre West: A Long Beach-based non-profit producing Broadway musicals in Southern California since 1952. Directly comparable as a regional SoCal musical theatre producer competing for the same audience and donor base.

Broad incumbents

• Center Theatre Group: Los Angeles' largest non-profit theatre operator running the Ahmanson, Mark Taper Forum, and Kirk Douglas Theatre. It is directly comparable as a major LA-based professional theatrical producing organization and the dominant regional theatre against which 3-D Theatricals competes for Ovation Awards and audience share.
• Segerstrom Center for the Arts: A major Orange County performing arts venue operator presenting Broadway tours, dance, and concerts. Comparable as a SoCal presenting organization with overlapping audience, though it presents rather than produces original productions.

Emerging players

• TheatreSquared: A regional professional theatre producing plays and musicals with an educational mission. Comparable as a non-profit producing theatre with comparable headcount and a similar mix of produced work, education, and donor-driven funding.

Others

• Music Theatre International: The dominant licensor of musical theatre rights to schools and community theatres globally. Comparable as a B2B enabler of the community theatre rental market that 3-D Theatricals serves, though it operates upstream in licensing rather than physical asset rentals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/3dtheatricals
• Facebookfacebook.com/3dtheatricals
• Instagraminstagram.com/3dtheatricals
• LinkedInlinkedin.com/company/3-d-theatricals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3-D Theatricals