Optricity
Optricity is a privately held Raleigh-based software company (founded 2005, 11-50 employees) that provides warehousing optimization and slotting analysis software for distribution center operations.
- Company typePrivate
- Founded2005
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Optricity does
Optricity is a privately held software company founded in 2005 and headquartered in Raleigh, North Carolina. The company operates with a small team of 11-50 employees and focuses on warehousing optimization, design, and analysis software solutions, with a specialization in slotting optimization technology that determines optimal inventory placement within distribution center operations.
Optricity's core product, OptiSlot DC, is advanced slotting software that orchestrates inventory placement to deliver rapid ROI for distribution operations. This technology has been publicly integrated into FORTNA's enterprise software portfolio as FORTNA OptiSlot DC™, where it is marketed alongside FORTNA WES (Warehouse Execution System) and FORTNA WCS (Warehouse Control System) as part of an end-to-end warehouse optimization offering. The presence of Optricity's technology within FORTNA's product suite — paired with FORTNA's broad ecosystem of automation technology partnerships (AutoStore, Hai Robotics, Geekplus, OTTO AMRs, Jacobi Robotics) — suggests Optricity's IP is being distributed or commercialized through FORTNA's enterprise sales channel.
The company is led by co-founder and CEO Dan Basmajian, President and co-founder Sheila Benny, and CTO Chuck Grissom. Specific pricing, revenue, customer concentration, and growth metrics for Optricity are not disclosed in the available source material, limiting direct financial assessment.
Optricity firmographics
Firmographics- Name
- Optricity
- Legal name
- FORTNA Inc.
- Website
- https://optricity.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Optricity is a privately held Raleigh-based software company (founded 2005, 11-50 employees) that provides warehousing optimization and slotting analysis software for distribution center operations.
- Ownership category
- akta.pro rank
Optricity industry classification
Industry- Product category
- Warehouse Optimization Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Slotting, Wave/Batch Planning & Release-to-Warehouse (TLAEACAI)
Keywords
Where Optricity is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Optricity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Licensing (WES, WCS, OptiSlot DC): Intelligent software solutions sold as licenses for warehouse execution, warehouse control, and slotting optimization. Software provides real-time decision-making capabilities with dynamic data and intelligence.
- Automation Technology Integration: Integration and delivery of automation technologies including AGVs, AMRs, ASRS, AutoStore, conveyor systems, robotics, and sortation systems from technology partners.
- Professional Services: Comprehensive services including strategy, assessments, operations design, implementation, lifecycle services, optimization assessments, modernizations/retrofits, training, and 24/7 support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Solutions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Optricity product offering
Product offeringCore offering
Optricity develops and sells a software platform for warehousing optimization, design, and analysis. Its products help distribution and fulfillment operators model, simulate, and improve warehouse slotting, pick paths, and overall facility layout. The offering targets businesses seeking analytics-driven optimization of physical warehouse operations rather than transactional warehouse management.
Product overview
FORTNA is an end-to-end design-build firm offering warehouse optimization, design, and automation services. The portfolio consists of three core software products: FORTNA WES™ (Warehouse Execution System for real-time operational performance optimization), FORTNA WCS™ (Warehouse Control System for vendor-agnostic MHE control), and FORTNA OptiSlot DC™ (advanced slotting software for inventory optimization). These software products are delivered within the FORTNA Distribution Optimization Framework™ methodology, which encompasses strategy, assessments, operations design, implementation, and lifecycle services. The company also integrates various automation technologies including AGVs, AMRs, AS/RS, AutoStore, conveyor systems, robotics, and sortation systems.
Differentiator
Problem solved
Functional benefit
Brands
- FORTNA WES™: Warehouse Execution System that empowers operators to manage operations with real-time data, advanced algorithms, and seamless integration of automated and manual processes.
- FORTNA WCS™
- FORTNA OptiSlot DC™
- FORTNA Distribution Optimization Framework™
Products and services
- Optricity Warehouse Optimization Platform A software platform offering warehousing optimization, design and analysis tools for distribution and fulfillment operators seeking to improve slotting, layout, and operational efficiency.
- OptiSlot DC Distribution center slotting optimization module that helps operators assign SKUs to storage locations to maximize pick efficiency and throughput.
- Distribution Optimization Framework A framework providing analytical and modeling capabilities for optimizing distribution network decisions, including warehouse layout and slotting scenarios.
Quantifiable outcome
- Maximum uptime achieved through lifecycle services
- +3 more outcomes
Companies that use Optricity
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles1 record
Optricity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Optricity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Jacobi RoboticscoreStrategic partnership to deliver AI-powered mixed-case palletizing solution. Combines FORTNA's distribution optimization expertise with Jacobi Robotics' AI palletizing technology to provide intelligent robotic palletizing for warehouse operations.
- AutoStorecoreFORTNA is an authorized AutoStore technology integrator, providing automated storage and retrieval system solutions. The partnership enables FORTNA to design and implement AutoStore systems for customers requiring high-density storage solutions.
- Hai RoboticscoreFORTNA offers Hai Robotics warehouse automation solutions including HaiPick Systems. Partnership provides automated storage solutions leveraging Hai Robotics' goods-to-person technology.
- GeekpluscoreFORTNA provides Geekplus mobile robotics solutions for warehouse automation. Partnership focuses on mobile robotics technology for fulfillment operations.
- OTTO AMRscoreFORTNA offers OTTO autonomous mobile robots (AMRs) for material handling. Partnership provides AMR solutions for warehouse automation and intralogistics.
Scale indicators1 record
Expansion highlights1 record
Optricity competitors and assessment
Company assessmentDirect peers
- Softeon: WMS and distribution software provider with warehouse optimization and slotting functionality. Direct competitor for mid-market and enterprise warehouse optimization deployments.
- Blue Yonder: Major warehouse management and supply chain planning vendor with slotting and distribution optimization capabilities. Competes head-on in the warehouse optimization software market.
- RELEX Solutions: Supply chain planning vendor with slotting, inventory positioning, and warehouse optimization capabilities. Competes for the same slotting/demand-driven distribution use cases.
- Manhattan Associates: Offers Manhattan Active Warehouse Management and inventory/slotting optimization solutions. Targets the same enterprise distribution customer base as Optricity's slotting technology.
- Made4net: Supply chain execution software vendor offering WMS and warehouse optimization capabilities. Comparable in scope to Optricity's warehousing optimization and analysis platform.
- Logiwa: Cloud-based WMS and fulfillment software with warehouse optimization features for distribution and 3PL operations. Overlaps with Optricity's target use cases.
- Körber Supply Chain Software: Provides WMS and warehouse optimization software including slotting and slotting-related functionality. Direct competitor in warehouse optimization software serving similar enterprise distribution customers.
Broad incumbents
- Oracle Warehouse Management Cloud: Cloud WMS offering inventory/warehouse optimization as part of a broader supply chain and ERP suite. Competes for the same enterprise customers through bundled capabilities.
- SAP Extended Warehouse Management: Enterprise warehouse management suite with built-in slotting and optimization capabilities. Competes as a platform incumbent able to bundle warehouse optimization into large ERP deals.
- FORTNA: End-to-end warehouse automation and software firm whose OptiSlot DC product directly productizes Optricity's slotting technology. Functions both as a channel partner and a broader-suite competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Optricity social profiles
Digital presenceOptricity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optricity leadership team
Management profileNumber of profiles
Profiles3 records
Optricity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optricity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optricity
What does Optricity do?
Optricity develops and sells a software platform for warehousing optimization, design, and analysis. Its products help distribution and fulfillment operators model, simulate, and improve warehouse slotting, pick paths, and overall facility layout. The offering targets businesses seeking analytics-driven optimization of physical warehouse operations rather than transactional warehouse management.
Is Optricity a public or private company?
Optricity is a private company. It is classified as unknown and is currently operating.
When was Optricity founded?
Optricity was founded in 2005. It employs 11 to 50 people.
Where is Optricity based?
Optricity is headquartered in Raleigh, United States, in the North America region.
How does Optricity make money?
Three revenue lines are on record. Software Licensing (WES, WCS, OptiSlot DC) is the primary driver. The others are automation Technology Integration and professional Services.
Who are Optricity's main competitors?
Direct peers on record are Softeon, Blue Yonder, RELEX Solutions, Manhattan Associates, Made4net, Logiwa and Körber Supply Chain Software. Broad incumbents are Oracle Warehouse Management Cloud, SAP Extended Warehouse Management and FORTNA.
Does Optricity have an API?
No public API is recorded for Optricity.
What industry is Optricity in?
Optricity's product category is Warehouse Optimization Software. Its primary akta.pro industry code is TLAEACAI, Slotting, Wave/Batch Planning & Release-to-Warehouse. Its NAICS code is 51321 and its SIC code is 7372.