Formsite
Formsite, founded in 1998 and based in Downers Grove, Illinois, is a bootstrapped SaaS online form builder serving SMBs and individuals with customizable web forms, payment collection, e-signatures, and 2,000+ third-party integrations across healthcare, education, HR, nonprofit, and other verticals.
- Company typePrivate
- Founded1998
- HeadquartersDowners Grove, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Formsite does
Formsite is a privately held, self-funded SaaS company founded in 1998 and headquartered in Downers Grove, Illinois (Chicago area). It operates a browser-based online form builder that enables users to create web forms, surveys, order forms, registration forms, and quizzes without coding, offering 40+ question types, 100+ customizable templates, conditional logic, multi-page layouts, and a REST API with JSON output. The platform supports payment collection through Stripe, PayPal, Braintree, and Authorize.net; e-signatures via DocuSign; and data routing into Salesforce, Google Workspace, Microsoft, Slack, Dropbox, Box, and Amazon S3, with 2,000+ additional integrations surfaced through Zapier. Compliance certifications include PCI DSS for card payments, SCA for European transactions, and HIPAA-compliant form handling for healthcare use cases.
The business model is a tiered subscription SaaS sold primarily through product-led growth: a 14-day free trial (no credit card required), a permanent free tier, and paid Professional, Business, and Enterprise plans. The company reports cumulative platform scale of billions of form submissions and over $500M in payment-processing volume processed through the platform (a gross merchandise volume figure, not company revenue). It serves a broad long-tail of SMBs and individual users across verticals including Healthcare, Education, HR, Entertainment/Events, Travel/Hospitality, Nonprofit, and Government, with no named enterprise anchor customers. Leadership consists of founder and CEO Randy Vroman, and the organization operates with a reported 1-10 person team, having remained bootstrapped for the entirety of its 25+ year operating history.
Formsite firmographics
Firmographics- Name
- Formsite
- Legal name
- Formsite
- Website
- https://formsite.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Formsite, founded in 1998 and based in Downers Grove, Illinois, is a bootstrapped SaaS online form builder serving SMBs and individuals with customizable web forms, payment collection, e-signatures, and 2,000+ third-party integrations across healthcare, education, HR, nonprofit, and other verticals.
- Ownership category
- akta.pro rank
Formsite industry classification
Industry- Product category
- Online Form and Survey Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Formsite is headquartered
LocationHeadquarters
- HQ city
- Downers Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Formsite business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Free, Professional, Business, and Enterprise levels. Supports monthly and annual billing cycles with prorated upgrades.
- Payment Processing: Payment collection through integrated payment processors (PayPal, Stripe, Braintree, Authorize.net). Formsite processes payments but payment processor fees are separate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Professional level for individual users and small businesses |
| Subscription | Monthly | Business level (formerly Pro 2) for teams and organizations |
| Subscription | Monthly | Enterprise level for large organizations |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Formsite product offering
Product offeringCore offering
Formsite provides a cloud-based drag-and-drop online form and survey builder with over 50 item types and 100+ customizable templates. The platform supports conditional logic, multi-page forms, workflow automation, secure submissions, and integrations with major software (Salesforce, Google, Microsoft, Slack, Dropbox) and payment processors (PayPal, Stripe, Braintree, Authorize.net) for order form and e-commerce use cases. The product is delivered via a freemium-to-enterprise subscription model (Free, Professional, Business, Enterprise) with REST API and webhook access for programmatic integration.
Product overview
Formsite is a single unified SaaS platform for creating online forms, surveys, and workflows. The core product is the Formsite Online Form Builder, which provides a drag-and-drop interface with over 100 customizable templates and 40+ question types. The platform includes integrated payment processing capabilities supporting PayPal, Stripe, Braintree, and Authorize.net for collecting payments (with over $500 million processed). Key modules include Order Forms for e-commerce, Workflow for linking related forms, Sub-users for team collaboration, Save & Return for partial submissions, File Upload, Email Notifications, PDF/Word Reports, Graphs & Tables for analytics, Multi-Page Forms with conditional logic, Calculations, Custom Style branding, QR codes, and CAPTCHA spam prevention. The platform processes billions of form submissions and has been operating since 1998.
Differentiator
Problem solved
Functional benefit
Products and services
- Formsite Online Form Builder Core SaaS platform enabling users to create online HTML forms, surveys, and workflows using a drag-and-drop builder with over 100 customizable templates and 40+ question types. Used by businesses and organizations for registrations, customer surveys, order forms, and lead forms.
- Order Forms E-commerce form functionality enabling order form creation with Order Form Items for calculating prices and processing payments through PayPal, Stripe, Braintree, or Authorize.net.
- Workflow Automation Link related forms with workflow logic and create custom business processes that trigger follow-up actions based on form submissions.
- Sub-users with Permissions Additional limited-access user accounts with Admin or Limited permissions for team collaboration on form administration. Requires Business tier.
- Microsoft Excel Integration Native primary integration sending form results to Microsoft Excel workbooks in real time, complementing the existing Google Sheets integration.
- Formsite REST API REST-based API with JSON output allowing external applications to programmatically retrieve form results. Supports Get Forms, Get Form, Get Form Items, Get Form Results, Get Webhooks, Create or Update Webhook, and Delete Webhook operations. Rate limited to 50 API calls per minute and 10,000 total calls per day. Requires Professional tier.
- Secure Submissions Security features for collecting sensitive data with secure forms, SSL encryption, and compliance capabilities including HIPAA-aligned form building with BAA availability.
- Industry Form Templates Over 100 customizable templates spanning industries including business, healthcare, education, government, nonprofit, HR, travel/hospitality, and events for rapid form deployment.
Quantifiable outcome
- $500 Million+ processed in payments
- +1 more outcomes
Companies that use Formsite
Customer profileSegments8 records
Ideal customer profiles6 records
Formsite technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature12 records
Formsite partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and standard.
- SalesforcecoreSalesforce integration allows sending form results to Salesforce objects, supporting all Salesforce objects including custom objects. Requires Business level Formsite account and Salesforce account with API access. Features include field mapping, file attachments to Salesforce records, and automatic record updates.
- Google Workspace (Drive, Sheets, Calendar)coreIntegrations with Google Drive for file storage, Google Sheets for real-time form result syncing, and Google Calendar for scheduling integration.
- Microsoft (OneDrive, Excel)coreMicrosoft OneDrive integration for file storage and Microsoft Excel integration for real-time form result syncing to Excel workbooks.
- SlackcoreSlack integration sends instant result notifications to channels or specific users with customizable messages and file attachments.
- DropboxstandardDropbox integration for sending form files and results to Dropbox storage.
- BoxstandardBox integration for sending form files and results to Box enterprise storage.
- Amazon S3standardAmazon S3 integration for sending form files and results to S3 buckets.
- ZapiercoreZapier integration enables connecting Formsite with over 2000+ applications through automated workflows.
- MailchimpstandardMailchimp integration for email marketing automation and contact management.
- Constant ContactstandardConstant Contact integration for email marketing and contact synchronization.
- DocuSignstandardDocuSign integration for electronic signature collection within forms.
- PayPalcorePayPal integration for payment processing including PayPal Business and PayPal Personal options. Supports subscriptions, Pay Later, Venmo, and credit card payments.
- StripecoreStripe integration for credit card processing with PCI and SCA compliance. Supports ACH Direct Debit and Klarna payment methods.
- BraintreestandardBraintree payment integration for credit card processing through PayPal's subsidiary.
- Authorize.netstandardAuthorize.net payment integration for credit card processing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Formsite competitors and assessment
Company assessmentDirect peers
- Typeform: Direct competitor offering a conversational online form and survey builder with tiered SaaS subscriptions, payment integrations, and 1,000+ third-party integrations. Both target SMB and enterprise users needing branded data collection, web forms, and lead-generation workflows.
- Jotform: Closest competitor — a drag-and-drop online form builder with HIPAA/PCI compliance tiers, payment integrations (PayPal, Stripe, Square), 100+ integrations, and a freemium model with Professional/Business/Enterprise tiers mirroring Formsite's structure.
- Paperform: Modern alternative offering flexible, design-forward online forms, order forms, surveys, and payment collection with strong integrations — competing for design-sensitive SMB and creator customers who might otherwise choose Formsite.
- Cognito Forms: Direct SMB-focused competitor offering drag-and-drop online forms with payment processing, calculations, conditional logic, and compliance features — similar feature breadth to Formsite at comparable tiered pricing.
- Formstack: Direct peer in the no-code form, document, and workflow automation space, offering HIPAA-compliant forms, electronic signatures, payment collection, and Salesforce integrations — competing for the same enterprise healthcare/regulated customers.
- SurveyMonkey: Major competitor in online surveys and form building, owned by a private equity consortium, with enterprise survey features, integrations, and a freemium self-serve model. Competes with Formsite across SMB and enterprise survey/registration use cases.
Broad incumbents
- Microsoft Forms: Bundled form and survey tool within Microsoft 365, competing with Formsite especially in enterprise accounts already standardized on Excel/OneDrive/Teams ecosystems.
- DocuSign (eSignature / Agreement Cloud): Broader workflow/agreement platform; competes with Formsite in the e-signature and document collection niche, and is already a Formsite integration partner that could potentially absorb form-building workflows.
- Google Forms: Free, bundled form builder embedded in Google Workspace; competes with Formsite at the bottom of the market with 80% of baseline functionality but limited payments, integrations, and customization.
Emerging players
- Tally: Newer AI-native form-builder targeting SMBs with unlimited free forms, modern UI, and rapid template-based workflows. Represents the emerging AI-first generation of form tools that could displace legacy players like Formsite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Formsite social profiles
Digital presenceFormsite compliance and trust
Trust signalCompliance2 records
Formsite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formsite leadership team
Management profileNumber of profiles
Profiles1 record
Formsite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formsite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formsite
What does Formsite do?
Formsite provides a cloud-based drag-and-drop online form and survey builder with over 50 item types and 100+ customizable templates. The platform supports conditional logic, multi-page forms, workflow automation, secure submissions, and integrations with major software (Salesforce, Google, Microsoft, Slack, Dropbox) and payment processors (PayPal, Stripe, Braintree, Authorize.net) for order form and e-commerce use cases. The product is delivered via a freemium-to-enterprise subscription model (Free, Professional, Business, Enterprise) with REST API and webhook access for programmatic integration.
Is Formsite a public or private company?
Formsite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Formsite founded?
Formsite was founded in 1998. It employs 1 to 10 people.
Where is Formsite based?
Formsite is headquartered in Downers Grove, United States, in the North America region.
How does Formsite make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing.
Who are Formsite's main competitors?
Direct peers on record are Typeform, Jotform, Paperform, Cognito Forms, Formstack and SurveyMonkey. Broad incumbents are Microsoft Forms, DocuSign (eSignature / Agreement Cloud) and Google Forms. Tally is listed as an emerging player.
Does Formsite have an API?
Yes. The Formsite API allows external applications to programmatically retrieve form results. The API is based on a REST model with JSON output. API access requires a Professional level Formsite account. Rate limits: 50 API calls per minute and 10,000 total API calls per day. Supports Get Forms, Get Form, Get Form Items, Get Form Results, Get Webhooks, Create or Update Webhook, Delete Webhook operations. Developer documentation is at support.formsite.com/hc/en-us/articles/46181026038931-API.
What industry is Formsite in?
Formsite's product category is Online Form and Survey Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5132 and its SIC code is 7372.