OK COOL

What OK COOL does

OK COOL is a London-headquartered, full-service creative agency that positions itself as a 'strategic and very creative partner' to global brands seeking cultural relevance on social platforms. The agency offers six integrated disciplines — Community, Creative, Creators, Production, Strategy, and Visual Identity — and has built a client roster spanning fashion (Nike, Gucci Beauty, Puma, Moncler, COS, Michael Kors, Uniqlo, Urban Outfitters, Berghaus, JD Sports), luxury (TAG Heuer, Mr Porter), hospitality (Mandarin Oriental, Rosewood), food and beverage (Taco Bell, Spotify-adjacent, Zalando, Don Papa, Salcombe Gin, Miracle Seltzer, My/Mochi, Snog), technology (Meta Quest 3, Coinbase, Squarespace, Sky Mobile), and nonprofits (Girl Effect).

The agency's core technology is its direct platform access: OK COOL is an Official Creative Partner to TikTok, Instagram, Facebook, and Twitch, giving it preferential insight into platform strategy, product features, and co-marketing opportunities. Its proprietary assets include a Cultural Insight Methodology for translating brands into internet-culture conversations and an annual trend-report franchise ('Chaos in the FYP' 2023, 'Gatekeeping Information' 2025, 'Let Them Eat Lore' 2026) used for thought leadership. The firm operates from London (Covent Garden HQ), New York, and Sydney, with regional MDs and a distributed team of strategists, creatives, and tastemakers. It is a member of the Residence network of eight independent creative companies founded by the BUCK team in 2022.

The business model is professional-services B2B: revenue is generated through project-based fees, campaign retainers, and agency-of-record mandates. Pricing is not publicly disclosed and is quote-based. Customer concentration is moderate, anchored by enterprise brands in fashion and luxury with growing diversification into F&B, tech, and hospitality. The 'Under NDA. Ask us in person' notice on the work page signals additional undisclosed clients, suggesting a backlog and pipeline beyond the 40+ publicly named logos. Notable measurable outcomes include Taco Bell UK's 700% social engagement lift and 61% footfall growth, Nike x JD Air Max's 5 billion hashtag views, and Fenty x Puma's $13.8M media value from a single launch.

Name

OK COOL

Legal name

OK COOL Ltd.

Website

https://okcool.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

OK COOL is a London-based full-service creative agency and official partner to TikTok, Instagram, Facebook, and Twitch, serving global enterprise brands across fashion, luxury, hospitality, F&B, and tech with social-first strategy, content production, and creator campaigns.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Social media marketing
• Creative agency services
• Content production
• Creator campaign management
• Brand strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Creative Agency Services: Full-service creative agency providing social strategy, content creation, creator campaigns, and production services to global brands. Revenue generated through project retainers, campaign-based fees, and ongoing retainer agreements with key clients including platforms and major brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OK COOL is a full-service B2B creative agency providing social media strategy, creative direction, content production, and creator campaign management for global enterprise brands. The agency organizes its work around six disciplines: Community, Creative, Creators, Production, Strategy, and Visual Identity. It operates as official creative partner to TikTok, Instagram, Facebook, and Twitch, humanizing brands by connecting them to internet subcultures and producing social-first content that converts.

Product overview

OK COOL is a full-service creative agency specializing in social media and digital content. The company operates as a unified service offering centered around strategic and creative partnerships with global brands. Their portfolio includes social strategy, creative campaigns, creator management, content production, and trend research. The core agency services are organized around six disciplines: Community, Creative, Creators, Production, Strategy, and Visual Identity. Supporting their agency work, they publish annual TikTok trend reports (covering 2023, 2025, and 2026) as thought leadership content, and operate OK Mentor—a mentorship initiative for women in the creative industry.

Differentiator

Problem solved

Functional benefit

Products and services

• OK COOL Creative Agency Services Full-service B2B creative agency providing social media strategy, creative direction, content production, creator campaigns, community management, and visual identity work for global enterprise brands. Services are organized across six disciplines: Community, Creative, Creators, Production, Strategy, and Visual Identity, and delivered via retainer agreements and project-based engagements.

Quantifiable outcome

• Taco Bell UK: 700% social engagement increase, 61% footfall growth
• +11 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• ResidencecoreStrategic or Co-development PartnerOK COOL is one of eight independent creative companies within the Residence network, founded by the team behind BUCK in 2022. Residence positions itself as a 'third option' between large holding companies and standalone independent agencies, offering scale while preserving member company identity. OK COOL participates in 'co-creation' across the network to serve major clients.
• TikTokflagshipGTM or Marketing PartnerOfficial creative partner to TikTok. OK COOL has worked with TikTok's Business Solutions, Brand Strategy, Events, and Industry Relations teams since 2020. Delivered seven virtual events, created 48 films, 12 live broadcasts, 8,000 pieces of branded merch, and 18 tutorials reaching over 14,000 brand marketing teams.
• InstagramflagshipGTM or Marketing PartnerOfficial Creative Partners to Instagram. OK COOL helped Instagram define how Creators and Athletes build personal brands on the platform, defining best practice and creative strategy for @Creators and @Athletes accounts.
• FacebookcoreGTM or Marketing PartnerOfficial creative partner providing social strategy and content services for Facebook platform initiatives.
• TwitchcoreGTM or Marketing PartnerOfficial creative partner working with Twitch on platform marketing and brand initiatives.
• OK MentorminorStrategic or Co-development PartnerOK COOL is an agency partner to OK Mentor, a free training and mentorship program for creative women founded by OK COOL Co-Founder Liz Stone. Provides mentoring, networking and career support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BUCK: Fellow member of the Residence network and founding brand of the network's parent entity. Sister agency operating in motion design, design, and creative — peers at the holding-network level and collaborators on integrated briefs.
• The Brooklyn Brothers: Independent creative agency with transatlantic presence serving global consumer brands on brand and social. Comparable independent model, client mix (fashion, lifestyle, tech), and multi-region operating footprint.
• Mother: Independent, London-rooted creative agency serving global consumer and cultural brands. Comparable as an independent UK creative shop pursuing culturally led, award-driven work for enterprise clients.
• We Are Social: Global social media creative agency with offices in multiple regions, serving enterprise brands across fashion, FMCG, and tech. Directly comparable on social strategy, content production, and global multi-market delivery.
• Billion Dollar Boy: Creator and influencer marketing agency with offices in the US and UK. Direct peer in the creator-campaign layer of OK COOL's offering, frequently competing for the same fashion, beauty, and lifestyle budgets.
• VaynerMedia: Social-first global creative agency serving enterprise brands with content, creator, and platform-native campaigns. Closely comparable to OK COOL in mission, client profile (e.g., TikTok partnerships, CPG/fashion), and lean independent operating model.
• Movers+Shakers: Independent creative agency specializing in TikTok and social-first campaigns for major brands, with a comparable emphasis on creator-driven content and platform partnerships. Direct competitor for the same kind of always-on social retainers OK COOL wins.
• Anomaly: Independent creative agency with a track record of building non-traditional, culture-driven brand work. Comparable to OK COOL as an independent alternative to holding-company networks serving global consumer brands.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu covering social, content, and brand experience. Competes with OK COOL for the same enterprise brand mandates but offers bundled media, PR, and CX capabilities at holding-company scale.
• Huge: Large digital experience and creative agency (part of Interpublic). Overlaps with OK COOL on digital creative, social strategy, and platform-led brand experiences, but operates at significantly greater scale and as part of a holding-company portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ok-cool
• Instagraminstagram.com/okcool

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK COOL