What Consumable does

Consumable is a digital audio advertising technology company that operates an addressable audio ecosystem for brands, agencies, publishers, and retail media networks. Founded in 2015 and headquartered in Jackson, Wyoming, the company positions itself as a leader in digital audio reach with approximately 218 million monthly unique users and 30 billion+ monthly impressions across 200,000+ mobile apps and 30,000+ podcasts, as verified by Comscore (August 2025). The company solves the historical podcast addressability problem — which was constrained by RSS technology's incompatibility with cookie- and MAID-based targeting — through a suite of proprietary products spanning identity resolution, programmatic buying, curated audience activation, and interstitial audio formats.

The platform comprises six core products: Visual Audio (interstitial audio ads with clickable companion banners and QR codes across mobile apps, web, and CTV), PODiQ (probabilistic identity graph solution for addressable podcast advertising, launched October 2024), Promocast (contextually-aligned podcast-brand ad pairing), OVATION (premium audience curation with exclusive data partnerships), Retail Media (audio extensions for retail media networks), and EASI DSP (a demand-side platform purpose-built for addressable audio). Underlying technology includes the Consumable Audio ID Graph, ID Bridging aligned with IAB's ID Provenance Protocol, C-Score for multicultural audience segmentation, and content-level taxonomy analysis. Media quality is validated at a 0.39% IVT rate by HUMAN versus an 8.51% industry average.

Consumable generates revenue primarily through programmatic audio advertising and DSP platform fees, supplemented by revenue share arrangements with publishers and retail media network partnerships. Distribution occurs via direct enterprise sales to brands and agencies, self-serve programmatic access through EASI DSP, and channel partnerships with publishers and retail media networks. The company has 1-10 employees and operates as a remote-first organization with no publicly disclosed revenue, funding rounds, or institutional investors. In February 2026, Consumable executed a strategic pivot by acquiring Radio.com and Mark Cuban's Fireside platform to build an AI-driven, creator-first streaming platform, alongside launching Digital Indies, a micro private equity venture led by Mark Levin and Falon Fatemi investing in creator-first platforms and infrastructure.

Name

Consumable

Legal name

Consumable, Inc.

Website

https://consumable.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Consumable is an audio ad-tech platform that makes digital audio addressable and scalable for brands, agencies, and publishers. It offers identity resolution (PODiQ), programmatic buying (EASI DSP), and audio formats across podcast, mobile, and CTV environments.

Ownership category

akta.pro rank

Product category

Digital Audio Advertising Technology

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Record & Prerecorded Tape Stores (5735), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

akta.pro secondary industries

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Audio advertising technology
• Programmatic audio platform
• Podcast advertising solutions
• Demand-side platform
• Identity resolution advertising

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Audio Advertising: Revenue generated from selling audio ad inventory to brands and agencies through programmatic channels. Advertisers pay for impressions delivered across the network of publishers and apps, with pricing based on CPMs and targeting capabilities.
2. DSP Platform Access: EASI DSP platform provides advertisers and agencies access to audio inventory with pricing based on usage and campaign scale. Revenue derived from platform fees and take rates on ad spend.
3. Publisher Monetization Solutions: Solutions for publishers to monetize audio inventory including podcast advertising, Visual Audio placements, and PODiQ-powered targeting. Revenue share arrangements with publishers for impressions sold through the platform.
4. Retail Media: Audio inventory solutions for retail media networks enabling brands to reach high-intent shoppers through addressable audio across the retail media ecosystem.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Consumable operates an addressable digital audio advertising technology platform that enables brands, agencies, and publishers to buy, sell, target, and measure audio ad inventory across podcasts, mobile apps, web, and CTV. Its products include the EASI DSP, PODiQ podcast identity solution, Visual Audio interstitial ad format, Promocast podcast-brand pairings, OVATION premium audience curation, and Retail Media solutions, all powered by proprietary probabilistic identity graphs and the Consumable ID Graph.

Product overview

Consumable is an audio advertising technology platform that makes audio addressable and scalable for brands and publishers. The platform operates as a unified ecosystem combining multiple products: Visual Audio (interstitial audio ads across mobile, web, and CTV), PODiQ (probabilistic identity solution for podcast addressability), Promocast (contextually-aligned podcast advertising), OVATION (premium audience curation with exclusive data partnerships), Retail Media (audio monetization for retailers), and EASI DSP (programmatic audio buying platform). The platform reaches approximately 220 million monthly users and delivers over 30 billion monthly impressions, enabling brands to reach audiences across the digital audio ecosystem while providing publishers with monetization solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Audio Interstitial audio ad format that delivers immersive, clickable, and trackable audio ad experiences with companion banners and QR codes during peak engagement moments across mobile apps, web, and CTV environments. Used by brands and agencies seeking audio advertising with direct-response capabilities.
• PODiQ People-based identity solution for podcasts that uses probabilistic identity graphs to enable addressable, targeted podcast advertising, solving RSS technology limitations for audience targeting. Used by brands and podcast publishers to target and measure ads without traditional cookies or mobile advertising IDs.
• Promocast Podcast advertising format that pairs snackable content from top podcasts with contextually-aligned brand ads delivered in a single high-impact unit for audience discovery. Used by brands and podcasters to drive listener growth and brand engagement.
• OVATION Premium audience curation platform offering data partnerships and exclusive access to addressable audiences, with enhanced targeting via the Consumable ID graph for reaching consumers during high-impact moments. Used by brands and agencies seeking curated high-performing audiences and premium inventory.
• Retail Media Solution enabling retailers and retail media networks to monetize their digital properties through audio-first inventory and to expand off-site reach via Consumable's addressable audio supply. Used by retailers operating media networks to reach high-intent shoppers across the digital ecosystem.
• EASI DSP Demand-side platform designed and optimized specifically for addressable audio advertising, enabling brands and agencies to programmatically buy audio inventory across podcasts, mobile apps, and CTV with targeting, optimization, and attribution. Used by advertisers and agencies for programmatic audio activation.

Quantifiable outcome

• +67% increase in brand preference compared to other media
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Digital IndiesminorStrategic or Co-development Partner · 1 February 2026Digital Indies is a micro private equity venture launched by Consumable with Mark Levin and Falon Fatemi (former Fireside CEO). Focuses on investing in creator-first platforms and infrastructure, aligned with Consumable's acquisition strategy.
• Radio.comcoreOthers · 1 February 2026Acquired Radio.com, a digital audio platform, as part of strategy to build next-generation creator-first streaming platform. Radio.com will establish a multi-million dollar artist partnership fund for independent musicians.
• FiresidecoreOthers · 1 February 2026Acquired Mark Cuban's Fireside streaming platform, a creator platform enabling creators to build and monetize their audiences. Combined with Radio.com to form AI-driven, creator-first media infrastructure.
• ComscorecoreTechnology or Integration · 1 August 2025Partnership with Comscore to build case studies demonstrating incremental audience reach. Comscore provides audience measurement verification for Consumable's 218M monthly unique users. Joint case study highlights opportunity to expand audience reach by adding Consumable to media buys.
• LiveRampcoreTechnology or Integration · 1 March 2025Integration with LiveRamp for identity resolution and first-party data activation. Enables advertisers to connect their customer data with Consumable's addressable audio inventory through secure, privacy-compliant matching.
• HUMANcoreTechnology or IntegrationPartnership with HUMAN (formerly White Ops) for invalid traffic detection and prevention. HUMAN provides measurement of Consumable's IVT rate at approximately 0.39%, demonstrating superior media quality standards.
• IAB Tech LabcoreTechnology or IntegrationActive participation in IAB Tech Lab's OpenRTB protocol development. Consumable's PODiQ solution aligns with IAB's ID Provenance Protocol for identity bridging, contributing to industry standards for transparent identity resolution.
• Retail Media NetworkscoreStrategic or Co-development PartnerPartnerships with retail media networks to enable audio advertising extensions beyond owned properties. Retailers access Consumable's audio inventory ecosystem to reach high-intent shoppers across the digital landscape.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Spotify Advertising: Spotify's advertising arm operates the largest audio ad-supported streaming platform with its own programmatic, targeting, and podcast (via Megaphone) ad tech. Direct competitor to Consumable's addressable audio offering, with significant first-party audience and supply advantages.
• AdsWizz (SiriusXM): Audio ad tech platform owned by SiriusXM that powers programmatic audio and podcast advertising across broadcast radio and digital audio. Comparable to Consumable's EASI DSP and PODiQ in offering end-to-end audio ad infrastructure for advertisers and publishers.
• Acast: Global podcast hosting, monetization, and advertising platform. Directly comparable to Consumable's podcast monetization solutions (PODiQ, Promocast) in enabling addressable podcast ad inventory and creator monetization.
• Triton Digital (SiriusXM): Audio ad tech and streaming infrastructure provider serving broadcasters, podcasters, and music streaming services. Overlaps with Consumable's EASI DSP and publisher monetization offerings.
• Megaphone (Spotify-owned): Podcast ad serving and monetization platform acquired by Spotify, providing programmatic, targeting, and host-read ad capabilities. Competes directly with PODiQ on podcast addressability and Promocast on dynamic podcast ad insertion.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster with a significant podcast network (iHeartPodcasts) and digital ad platform. Competes with Consumable via owned audio supply and integrated ad-tech, though iHeart is vertically integrated with media assets rather than pure ad-tech.
• Audacy: Major US radio broadcaster and digital audio publisher offering podcast and streaming ad inventory. Comparable to Consumable as an audio ad sales and monetization channel, though Audacy is primarily a media owner rather than an ad-tech platform.
• Amazon Ads / Art19: Amazon Ads (including the Art19 podcast ad platform) is a broad incumbent in digital advertising with growing audio and podcast capabilities. Competes with Consumable for audio ad budgets through Amazon-owned supply, DSP, and identity infrastructure.
• SoundCloud: Audio streaming and creator platform with a self-serve advertising product. Overlaps with Consumable's Visual Audio mobile-app inventory and creator monetization offerings, though SoundCloud's primary business is music hosting rather than ad-tech.

Others

• The Trade Desk: Independent demand-side platform that competes broadly in programmatic audio buying alongside Consumable's EASI DSP. Comparable as a DSP, but is a horizontal platform across display, video, CTV, and audio rather than audio-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/consumable

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumable