Wiseasy

What Wiseasy does

Wiseasy is a Singapore-headquartered digital payment technology company providing an integrated "cloud + software + terminals" platform to banks, payment service providers, fintechs, mobile operators, and merchants across 110+ countries. The company's product portfolio spans Android-based EMV POS terminals across multiple form factors (P Series for standard POS, T Series for Android tablets, π 'Pi' for AI-enhanced enterprise terminals, E Series for mini ECR, Q Series for QR payment speakers, R Series for smart readers, D Series for desktop POS, and N Series for non-EMV markets), cloud-native platform services (WiseCloud for terminal management, PayCloud for payment gateway, WiseKey for key injection), and AI-powered operational tools (WiseBean conversational AI, WiseLens code review, AirLink IoT, Termlink multi-brand integration).

Revenue is generated through three primary streams: (1) hardware sales of payment terminals sold directly to enterprises and via a network of 350+ channel partners, with both outright purchase and rental program options; (2) recurring SaaS subscriptions for WiseCloud, PayCloud, and WiseKey bundled with terminal deployments or sold standalone to banks, PSPs, and fintechs; and (3) software licensing for device-agnostic payment applications like WiseCashier and white-label e-wallet gateway solutions. Distribution combines direct enterprise sales with a global channel partner network spanning Southeast Asia, Middle East, Africa, and Latin America, leveraging major industry events (NRF, Seamless series, Singapore FinTech Festival, Transact, Fintech Summit Latam) as primary partnership acquisition channels.

The company was founded in 2012/2013 and completed a Series C funding round in March 2024 led by Qualcomm Ventures. Notable customer and partner relationships include Absa Bank and AddPay (South Africa), GCASH (Philippines), Awash Bank (Ethiopia), Gertec (Brazil), Pioneers Systems (Saudi Arabia), and Oxinus Holdings (Middle East). Over 100,000 devices have been deployed across Malaysia, Indonesia, Vietnam, and Bhutan in partnership with major banks. The company is privately held, incorporated as Wiseasy Technology Pte. Ltd. in Singapore with a Beijing subsidiary, and is led by founder and CEO Yan Li.

Name

Wiseasy

Legal name

Wiseasy Technology Pte. Ltd.

Website

https://wiseasy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Wiseasy is a Singapore-headquartered payment technology company providing Android POS terminals, cloud terminal management (WiseCloud), payment gateway (PayCloud), and AI-powered operational tools to banks, PSPs, fintechs, and merchants across 110+ countries.

Ownership category

akta.pro rank

Product category

Payment Terminals and Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Terminals (3575), Services-Prepackaged Software (7372)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL)

Keywords

• Smart POS terminals
• Payment gateway platforms
• Terminal management systems
• QR payment solutions
• Payment processing hardware

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Payment Terminal Hardware Sales: Wiseasy derives primary revenue from the sale of smart payment hardware including Android POS terminals (P Series, T Series, π Series, E Series, D Series), QR payment speakers (Q Series), smart readers (R Series), and accessories. Hardware is sold through direct enterprise sales and channel partners to banks, PSPs, fintechs, and merchants globally. Deployment models include outright purchase and rental schemes.
2. Cloud Platform Services (WiseCloud & PayCloud): Recurring SaaS revenue from cloud-based terminal management (WiseCloud), payment gateway processing (PayCloud), and key injection services (WiseKey). These platforms are subscription-based with OTA update, remote management, and analytics capabilities bundled into device contracts and enterprise agreements.
3. WiseKey Key Injection Services: Security-focused service for key management supporting Remote Key Injection (RKI) and Local Key Injection (LKI), generating recurring service fees from financial institutions requiring secure key provisioning for payment terminals.
4. Software Licensing and White-Label Solutions: Wiseasy provides device-agnostic payment applications (WiseCashier), white-label e-wallet payment gateway, and modular solutions that partners can customize and rebrand. Revenue is generated through licensing fees and per-transaction arrangements with acquirers, fintechs, and mobile operators.
5. Terminal Rental Programs: Wiseasy offers terminal rental programs (as shown on the website featuring -¥2000 Rent promotions) allowing merchants to lease payment terminals rather than purchase outright, generating recurring rental revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wiseasy designs, manufactures, and distributes Android-based smart payment terminals (P Series, T Series, π Pi On-Device AI POS, E Series, D Series, N Series, Q Series QR payment speakers, R Series smart readers, and accessories) combined with cloud-native SaaS platforms including WiseCloud (Terminal Management System), PayCloud (omni-channel payment gateway), and WiseKey (Remote/Local Key Injection). The offering is sold to banks, payment service providers, fintechs, mobile operators, and merchants across 110+ countries via direct enterprise sales and a 350+ partner channel network.

Product overview

Wiseasy is a Singaporean payment technology company offering a comprehensive portfolio of intelligent payment solutions organized as a platform-plus-modules architecture. The core offering includes WiseCloud (Terminal Management System) and PayCloud (Payment Gateway) as the primary cloud platforms, complemented by hardware terminals across multiple series (P, T, E, Q, R, N, D) and AI-powered features (WiseBean, WiseLens, AirLink). The product ecosystem also includes WiseKey for key management, WiseViewer for remote support, and Termlink for multi-brand integration. The WiseQ QR Payment Solution and IoT Solution represent integrated solution suites. Hardware ranges from EMV Android POS terminals (P Series) and tablets (T Series) to specialized devices like the AI-powered π (Pi) On-Device POS, QR payment speakers (Q Series), and smart readers (R Series). The portfolio serves banks, payment service providers, fintech companies, and mobile operators across 110+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• WiseCloud: Terminal Management System for device fleet management, OTA updates, and remote configuration
• PayCloud
• WiseCashier
• WiseKey
• WiseQ
• WiseBean
• WiseLens
• AirLink
• Termlink
• WiseViewer
• AuroraX Cloud

Products and services

• P Series Smart POS Terminals EMV Android POS terminals in multiple form factors (standard POS, mini POS, self-service payment kit, and PIN pad configurations) including P5, P5 PRO, P5K, P5SE, P5L, P5L SSK, and P5L PIN Pad. Feature quad-core processors, high-speed printers, chip & PIN, NFC/contactless, QR code support, and cloud connectivity. Designed for SMB merchants, retail, and F&B deployments.
• T Series EMV Android Tablets EMV Android Tablets (T2, T1) featuring tap-on-glass NFC payments, fingerprint identification on the power button, integrated inventory management, table management, and versatile accessories (stands, mounts, multi-charging stations). Designed for retail chains, restaurants, and hospitality businesses requiring unified commerce experiences.
• π (Pi) On-Device AI POS

Quantifiable outcome

• Over 100,000 devices deployed across Malaysia, Indonesia, Vietnam, and Bhutan within one year, partnering with major banks to bring digital payments to small merchants.
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• Mastercard (Start Path Programme)coreStrategic or Co-development Partner · 12 May 2026Wiseasy was selected to join the Mastercard Start Path Programme in May 2026, Mastercard's award-winning global startup engagement and innovation platform. Through the programme, Wiseasy gains access to Mastercard's global network, technology ecosystem, mentorship opportunities, and strategic collaboration messaging channels designed to help fintech innovators scale internationally. Wiseasy will advance AuroraX Cloud, its next-generation cloud-native operational infrastructure for small and medium banks, EMIs, fintech platforms, and modern payment ecosystems.
• Singapore FinTech Association (SFA)coreStrategic or Co-development Partner · 11 May 2026Wiseasy joined the Singapore FinTech Association as a Corporate Member in May 2026. The SFA connects more than 600 corporate members and thousands of professionals across Asia's fintech landscape. Membership provides access to industry collaboration, networking, ecosystem partnerships, knowledge sharing, and participation in fintech-focused events and initiatives. CEO Yan Li cited Singapore's position as a leading fintech hub as a key driver for engagement.
• GCASHstrategicStrategic or Co-development Partner · 14 November 2025VIP guests from GCASH joined Wiseasy at the RX Smart Reader launch during Singapore FinTech Festival 2025. GCASH's presence underscored the strength of the partnership driving digital payment adoption in Asia's rapidly growing markets. The collaboration highlights Wiseasy's engagement with major digital wallet providers in Southeast Asia.
• Thunderbird School of Global ManagementstrategicStrategic or Co-development Partner · 3 July 2025Wiseasy co-developed a whitepaper titled 'The Future of Global Payments & Fourth Generation Payment Networks (4GPN)' with Thunderbird School of Global Management. The paper provides a comprehensive analysis of the forces reshaping the digital payments landscape and positions Wiseasy as a thought leader in 4GPN innovation.
• AddPaycoreChannel Partner/ Reseller/ Distributor · 22 November 2024AddPay is a licensed system operator and third-party payment provider based in South Africa, specializing in payment solutions, hardware, and payment platforms for omnichannel digital payment services. Wiseasy and AddPay have strengthened their partnership at Seamless Africa events, deploying Android-based payment terminals, WiseCloud infrastructure, and the Seven-Day Settlement Account with Absa Bank across South Africa and neighboring countries. AddPay provides local merchant onboarding, support, and integration services.
• Absa BankstrategicStrategic or Co-development Partner · 22 November 2024Absa Bank partnered with AddPay and Wiseasy on the Seven-Day Settlement Account, a solution enabling merchants to receive funds daily including Sundays and public holidays. This addresses cash flow challenges in retail, hospitality, and fuel industries in South Africa, and was showcased at Seamless Africa 2024.
• GertecstrategicChannel Partner/ Reseller/ Distributor · 7 June 2024Gertec, a Brazil-based payment technology company, partnered with Wiseasy for the Seamless Middle East 2024 launch. CEO Jorge Ribeiro participated in Wiseasy's product unveiling, highlighting collaboration on QR payment solutions including the Wiseasy QS5M Soundbox. Gertec represents Wiseasy's presence in the Latin American market.
• Oxinus HoldingsstrategicChannel Partner/ Reseller/ Distributor · 7 June 2024Oxinus Holdings, a Middle East-based payments company, partnered with Wiseasy at Seamless Middle East 2024. VP of Payment Services Konstantinos Asimakopoulos participated in the enhanced T2 launch, providing market validation and customer engagement for the product in the Middle East region.
• Pioneers SystemscoreChannel Partner/ Reseller/ Distributor · 7 June 2024Pioneers Systems is a Saudi Arabia-based solid partner of Wiseasy, co-exhibiting at Seamless Saudi Arabia 2023 and Seamless Middle East events as a Gold Sponsor. The partnership enables Wiseasy's market presence in the GCC region through joint exhibition, local market understanding, and customer support capabilities.
• Awash Bank InternationalstrategicStrategic or Co-development Partner · 7 June 2024Senior CIO Tilahun Temotewos of Awash Bank International joined Wiseasy CEO Yan Li at the Seamless Middle East 2024 launch event, showcasing partnership in advancing real-time payment infrastructure and financial inclusion in the African market.
• Alta ComputecminorChannel Partner/ Reseller/ Distributor · 7 June 2024Alta Computec, an Ethiopian technology company, participated in Wiseasy's Seamless Middle East 2024 launch. General Manager Cherinet G. Giorgis joined the event to showcase collaboration in advancing payment technology in East African markets.
• Qualcomm TechnologiescoreTechnology or Integration · 15 March 2024Wiseasy's π 'Pi' On-Device AI POS is powered by Qualcomm's QCS6490 processor (12 TOPS, 6nm process, designed for IoT enterprise applications). This technology partnership enables Wiseasy's AI-enhanced payment hardware capabilities. Qualcomm's processor powers the on-device AI capabilities including voice recognition, intelligent shopping guides, and quantum dot display integration.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingenico (Worldline): Long-established European payment terminal vendor now part of Worldline, offering Tetra Android terminals and unified commerce software. Directly competes with Wiseasy in EMEA and APAC bank deals.
• Block (Square): Integrated POS and payments platform with hardware (Square Terminal, Reader) plus SaaS. Broader commerce software portfolio but overlapping hardware-plus-software wedge with Wiseasy.
• Verifone: Global incumbent in payment terminals and merchant solutions with deep US/EU bank relationships. Competes with Wiseasy at the high end of the Android POS market and increasingly in terminal management SaaS.

Direct peers

• Sunmi: Android POS terminal and mPOS vendor known for affordable hardware used by SMB merchants globally. Overlaps with Wiseasy's P-series and E-series in the SMB segment.
• SZZT Electronics: Chinese manufacturer of payment terminals, kiosks and self-service devices selling globally. Overlaps with Wiseasy in EMV POS, QR soundbox and unattended payment categories.
• Newland Payment Technology: Chinese payment terminal maker with broad Android POS line-up targeting emerging markets in LATAM, Africa and Southeast Asia. Closest direct competitor to Wiseasy on price-performance Android hardware.
• PAX Global Technology: Hong Kong-listed manufacturer of Android and Linux-based EMV payment terminals (A-series, Q-series, S-series) serving banks and acquirers globally. Directly comparable product portfolio and emerging-market focus to Wiseasy.
• NEXGO: Shenzhen-based payment terminal manufacturer offering EMV Android POS, QR soundboxes and unattended devices. Comparable product breadth to Wiseasy including Q-series speakers.
• Castles Technology: Taiwan-headquartered payment terminal maker with strong presence in APAC, EMEA and Americas. Competes head-to-head with Wiseasy on Android smart POS for banks and acquirers.

Emerging players

• Toast: Restaurant-focused POS and payments platform with proprietary Android terminals. Vertically narrower than Wiseasy but directly comparable on Android POS-plus-payments architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WiseasyGroup
• YouTubeyoutube.com/c/Wiseasy/videos
• Facebookfacebook.com/WiseasyGroup
• LinkedInlinkedin.com/company/wiseasygroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiseasy