Orange Shine
OrangeShine is a B2B fashion wholesale marketplace founded in 2009, connecting wholesale vendors with retail buyers and influencers through a connected commerce network of 1,000+ stores offering dropshipping and auto-sync technology.
- Company typePrivate
- Founded2009
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Orange Shine does
OrangeShine is a B2B online fashion wholesale marketplace founded in 2009 and headquartered in the Los Angeles Downtown Fashion District. The platform connects wholesale fashion vendors with retail buyers across categories including women's apparel, accessories, beauty products, and home decor. Operating on a commission-based revenue model, OrangeShine enables vendors to list products for wholesale purchase and provides retail buyers with access to inventory at wholesale prices with low minimum order quantities.
The platform's technical foundation is a cloud-based marketplace with auto-sync product technology that automatically imports and synchronizes vendor inventory to retailer storefronts. The Cloud Sharing Network distributes products across 1,000+ active retail stores, while the Free Dropshipping Store feature provides retailers and influencers with branded e-commerce storefronts (subdomain or custom domain, SSL, mobile-responsive) requiring no inventory or upfront investment. The company also operates the Shine Rewards loyalty program and Flat Rate Shipping service.
OrangeShine serves three primary customer segments: vendors/wholesalers who list products, retailers/resellers who source inventory, and influencers/content creators who monetize audiences through dropshipping. The company employs 11-50 people, has not disclosed funding rounds or external investment, and operates globally with current operational concentration in the US. CEO Joseph Do Kim leads the organization.
Orange Shine firmographics
Firmographics- Name
- Orange Shine
- Legal name
- OrangeShine
- Website
- https://orangeshine.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrangeShine is a B2B fashion wholesale marketplace founded in 2009, connecting wholesale vendors with retail buyers and influencers through a connected commerce network of 1,000+ stores offering dropshipping and auto-sync technology.
- Ownership category
- akta.pro rank
Orange Shine industry classification
Industry- Product category
- B2B Fashion Wholesale Marketplace
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435), Clothing and Clothing Accessories Merchant Wholesalers (424350)
- SIC
- Retail-Nonstore Retailers (5960)
- akta.pro industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces
Keywords
Where Orange Shine is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orange Shine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Seller/Dropshipper Commission: Dropshippers and sellers can earn up to 20% commission for every transaction made through their personal web store. OrangeShine processes all payouts for each transaction cycle with transparent commissions.
- Vendor Commission: OrangeShine operates on a commission-based model for vendors selling on the platform. Specific fees vary by vendor category and sales volume.
- Wholesale Sales Revenue: Vendors sell products at wholesale prices to retailers through the platform, with the platform taking a commission on each transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Setup for Retailers and Dropshippers |
| Transaction based/ take rate | Pay-as-you-go | Vendor Commission Model |
| Subscription | Monthly | Shine Rewards Loyalty Program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Orange Shine product offering
Product offeringCore offering
OrangeShine is a B2B online fashion wholesale marketplace that connects wholesale vendors, manufacturers, and importers with retail buyers. It operates a connected commerce network where retailers can source clothing, accessories, beauty products, and home decor at true wholesale prices, launch free dropshipping stores, and automatically distribute products across a cloud sharing network of 1,000+ active retail stores. Vendors sell through the platform on a commission basis, while retailers and influencers earn up to 20% commission per transaction on their personal web stores.
Product overview
OrangeShine is a B2B fashion wholesale marketplace platform that connects retail buyers with wholesale vendors offering women's clothing, shoes, handbags, accessories, beauty products, kids' items, men's fashion, and home decor. The platform operates on a connected commerce network model where vendors sell wholesale to retailers, and retailers can either purchase wholesale or launch free dropshipping stores to sell across the OrangeShine Cloud Sharing Network of 1,000+ stores. The platform includes the OrangeShine B2B Fashion Marketplace as its core product, supported by the Free Dropshipping Store feature for retailers and influencers, the Shine Rewards loyalty program, and Flat Rate Shipping services.
Differentiator
Problem solved
Functional benefit
Products and services
- OrangeShine B2B Fashion Marketplace A wholesale fashion marketplace connecting retail buyers with vendors, offering clothing, accessories, beauty products, and home decor at wholesale prices.
- Free Dropshipping Store
Quantifiable outcome
- Earn up to 20% Commission on every transaction through personal web store
- +3 more outcomes
Companies that use Orange Shine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Orange Shine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Orange Shine partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Orange Shine competitors and assessment
Company assessmentDirect peers
- Tundra: Tundra is a zero-fee B2B wholesale marketplace connecting brands and retailers across fashion and other categories. Comparable to OrangeShine in the wholesale marketplace model and target retail buyer, with a more aggressive pricing strategy and growing fashion category presence.
- Faire: Faire is a leading B2B wholesale marketplace connecting independent retailers with brands across multiple categories including fashion. Directly comparable to OrangeShine in serving small retail buyers with wholesale sourcing, though Faire has significantly larger scale, broader category coverage, and substantially more venture funding.
- Joor: Joor is a B2B digital marketplace for wholesale fashion, connecting brands and buyers globally. Comparable to OrangeShine in fashion wholesale focus, though JOOR skews more toward enterprise brands and larger retailers rather than SMB resellers.
- Handshake (Shopify): Handshake is a B2B wholesale platform owned by Shopify that connects merchants with independent brands. Directly comparable as a fashion wholesale marketplace with dropshipping capabilities, benefiting from Shopify's broader e-commerce ecosystem.
- FashionGo: FashionGo is a major B2B fashion wholesale marketplace based in the LA Fashion District. Directly competes with OrangeShine in connecting apparel vendors with retail buyers, with overlapping vendor base, similar category focus, and analogous commission-based revenue model.
Regional players
- Ankorstore: Ankorstore is a European B2B wholesale marketplace for independent retailers. Comparable in business model and target retail buyer to OrangeShine, but primarily serves the European market with limited US overlap.
Broad incumbents
- DHgate: DHgate is a major B2B and B2C cross-border e-commerce platform for wholesale goods including fashion. Comparable to OrangeShine in serving retail buyers sourcing wholesale merchandise, but operates at much larger scale with a predominantly China-based supplier base.
- Alibaba (1688): Alibaba operates the world's largest B2B e-commerce marketplace. Comparable to OrangeShine as a wholesale sourcing destination for retail buyers, though it spans all product categories and operates at vastly greater scale with a global, mostly Asian supplier base.
Emerging players
- Brandful: Brandful is a curated B2B marketplace for boutique brands to reach retailers. Comparable to OrangeShine in serving the wholesale-to-retail flow for smaller fashion and lifestyle brands, but operates at significantly smaller scale.
- RangeMe: RangeMe is a B2B product discovery and sourcing platform used by retail buyers to find brands across categories. Comparable in connecting retail buyers with wholesale suppliers, though more focused on product discovery and category expansion tools rather than direct transactions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Orange Shine social profiles
Digital presenceOrange Shine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Shine leadership team
Management profileNumber of profiles
Profiles1 record
Orange Shine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Shine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Shine
What does Orange Shine do?
OrangeShine is a B2B online fashion wholesale marketplace that connects wholesale vendors, manufacturers, and importers with retail buyers. It operates a connected commerce network where retailers can source clothing, accessories, beauty products, and home decor at true wholesale prices, launch free dropshipping stores, and automatically distribute products across a cloud sharing network of 1,000+ active retail stores. Vendors sell through the platform on a commission basis, while retailers and influencers earn up to 20% commission per transaction on their personal web stores.
Is Orange Shine a public or private company?
Orange Shine is a private company. It is classified as unknown and is currently operating.
When was Orange Shine founded?
Orange Shine was founded in 2009. It employs 11 to 50 people.
Where is Orange Shine based?
Orange Shine is headquartered in Los Angeles, United States, in the North America region.
How does Orange Shine make money?
Three revenue lines are on record. Seller/Dropshipper Commission is the primary driver. The others are vendor Commission and wholesale Sales Revenue.
Who are Orange Shine's main competitors?
Direct peers on record are Tundra, Faire, Joor, Handshake (Shopify) and FashionGo. Ankorstore is listed as a regional player. Broad incumbents are DHgate and Alibaba (1688). Emerging players are Brandful and RangeMe.
Does Orange Shine have an API?
No public API is recorded for Orange Shine.
What industry is Orange Shine in?
Orange Shine's product category is B2B Fashion Wholesale Marketplace. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 42435 and its SIC code is 5960.