Veraset
Veraset is a San Francisco-based mobility data company providing GPS-derived datasets and a self-serve Orchestrator platform to enterprise clients in advertising, retail, real estate, urban planning, and research, processing 10 billion daily pings from 300 million devices across 200+ countries.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Veraset does
Veraset is a San Francisco-based mobility data and location intelligence company, founded in 2015, that operates a GPS-based platform processing 10 billion daily location pings from approximately 300 million mobile devices across 200+ countries. Its core product suite consists of five datasets—Movement (raw GPS pings), Visits (POI-level visitation), Home & Work (ML-inferred residential and workplace locations), Trips (origin-destination journeys, 100M+ monthly observations), and Matchlink/HEM-IP (cross-dataset device identity linking)—built on H3 hexagonal spatial indexing and Geohash. The proprietary VAIDR (Veraset Anonymous Identifier) framework provides one-way pseudonymized IDs designed to prevent reverse engineering, and the company maintains GDPR and CCPA compliance with consent-based collection and no PII.
Veraset firmographics
Firmographics- Name
- Veraset
- Legal name
- Veraset LLC
- Website
- https://veraset.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veraset is a San Francisco-based mobility data company providing GPS-derived datasets and a self-serve Orchestrator platform to enterprise clients in advertising, retail, real estate, urban planning, and research, processing 10 billion daily pings from 300 million devices across 200+ countries.
- Ownership category
- akta.pro rank
Veraset industry classification
Industry- Product category
- Location Intelligence & Mobility Data
- NAICS
- Telecommunications (517)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights) (THADALAJ)
- akta.pro secondary industries
- Dataset Discovery, Marketplaces & Licensing (HDAAALAE), Geocoding, Search & Place Data Platforms (BPAMANAC)
Keywords
Where Veraset is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Veraset business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Location Data Licensing: Veraset licenses GPS location data products to enterprise clients including Movement, Visits, Home & Work, Trips, and Matchlink datasets. Data delivered via API, flat file, or direct server-to-server connection. Pricing based on geography, volume, and request complexity.
- Platform Subscriptions: Orchestrator self-serve platform provides subscription-based access to mobility intelligence tools. Enables teams to create automated workflows, analyze patterns, and export audiences without engineering resources.
- Data Partnership Revenue Share: Veraset monetizes location data from partner apps and SDKs, sharing revenue with 100+ data partners including mobile applications and software developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on data requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Veraset product offering
Product offeringCore offering
Veraset licenses pseudonymized GPS mobility datasets and provides the Orchestrator self-serve platform for mobility intelligence. The company offers five core data products (Movement, Visits, Home & Work, Trips, and Matchlink) covering billions of daily location pings from 300 million mobile devices across 200+ countries. Data is delivered via API, flat file, or the no-code Orchestrator platform for audience building, site selection, foot traffic analysis, and geospatial research.
Product overview
Veraset is a location intelligence and mobility data company offering a platform-plus-datasets architecture. The core portfolio consists of five data products—Movement, Visits, Home & Work, Trips, and MATCHLINK (HEM/IP)—each addressing a distinct dimension of human mobility (raw GPS pings, POI visitation, home/work inference, origin-destination trips, and device identity linking). These datasets are accessible via direct flat-file delivery, API, or the Orchestrator self-serve platform, which sits on top of the data layer to provide no-code/low-code workflow automation, audience building, and visualization for non-technical teams. Together, the five datasets and Orchestrator form an integrated mobility intelligence stack spanning raw data supply through to actionable insights and audience activation.
Differentiator
Problem solved
Functional benefit
Brands
- Orchestrator: Self-serve mobility intelligence platform that enables organizations to transform mobility data into repeatable workflows, insights, and audiences without complex engineering or manual data pulls.
Products and services
- Movement Dataset The foundational global dataset containing pseudonymized GPS pings that capture real-world movement at scale, delivering billions of granular daily location observations across the globe with device-level and aggregated availability. Used by enterprise clients in advertising, real estate, retail, and research.
- Visits Dataset GPS signals merged with precise polygons to reveal visitation patterns at points of interest, providing accurate visit attribution, dwell time measurement, and normalized/extrapolated foot traffic counts across 4M+ POIs.
- Home & Work Dataset Home and work locations inferred via machine learning from six weeks of daytime and nighttime location data, with devices linked to the Movement dataset and work-from-home devices identified.
- Trips Dataset Trip-level data mapping device movement across geographic routes, providing origin-destination insights with observations for 100+ million trips per month for cross-visitation trending, infrastructure optimization, and planning.
- MATCHLINK (HEM/IP) A linking product that resolves device identity for unified analysis, providing consistent cross-dataset identifiers for seamless joins across Movement, Visits, Home & Work, and Trips datasets, enabling richer profiles while preserving privacy.
- Orchestrator A self-serve mobility intelligence platform that gives teams direct access to global movement data for insight, analysis, and audience creation. Enables defining locations and POIs, extracting mobility data across geographies and timeframes, analyzing visitation and movement patterns, and exporting datasets or audience cohorts for research, measurement, and activation.
Quantifiable outcome
- 99.8% on-time delivery and uptime reputation
- +3 more outcomes
Companies that use Veraset
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles4 records
Veraset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Veraset partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreAWS serves as Veraset's cloud infrastructure provider for data processing, storage, and delivery. Listed as a service provider in Veraset's partner transparency page.
- DatabrickscoreDatabricks provides data processing and analytics infrastructure. Listed as a service provider in Veraset's partner transparency page.
- 100+ Apps and SDK PartnerscoreMobile applications and SDK providers contributing location data to Veraset's global dataset. Partners include apps using software development kits that collect location signals with proper consent. Veraset offers monthly revenue payments to data partners through simple CSV/Parquet formats.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
Veraset competitors and assessment
Company assessmentOthers
- Amazon Web Services: AWS is Veraset's cloud infrastructure partner for data processing, storage, and delivery. It is not a direct competitor but represents key infrastructure dependency and a potential vendor risk.
- Databricks: Databricks is listed as a core infrastructure partner providing Veraset's data processing and analytics backbone. While not a direct competitor, it sits in the same data ecosystem and could expand its own location data offerings.
Direct peers
- Placer.ai: Placer.ai is a direct competitor offering foot traffic and location intelligence analytics to retailers, real estate firms, and advertisers. It competes head-to-head with Veraset's Visits and Movement datasets, with a heavier emphasis on dashboard-based analytics.
- Foursquare: Foursquare operates a major POI and location data platform serving advertisers, retailers, and developers via APIs and SDKs. It directly competes with Veraset's Visits and Movement datasets and has a more mature developer ecosystem.
- SafeGraph: SafeGraph is explicitly listed as Veraset's affiliated company and a direct competitor in POI and mobility data licensing. Both companies sell curated geospatial datasets to enterprise and research customers, and the affiliation may reflect operational or historical ties.
- Cuebiq: Cuebiq provides mobility data and location intelligence to advertisers, retailers, and CPG brands with a similar SDK-based data collection model. It competes directly with Veraset's Movement and Visits datasets and shares the same privacy-first, pseudonymized positioning.
- Near Intelligence: Near Intelligence is a location intelligence platform offering curated audiences, foot traffic, and POI data to enterprise customers. It competes directly with Veraset across advertising and retail use cases with a similar enterprise GTM motion.
- Gravy Analytics: Gravy Analytics (formerly Gravy) operates a location data marketplace and analytics platform serving AdTech and enterprise. It competes with Veraset's Movement dataset and Veraset's explicit no-marketplace stance is a direct contrast.
- Tamoco: Tamoco is a smaller mobility and proximity data provider selling SDK-based GPS data to brands and agencies. It targets the same use cases as Veraset (audience building, attribution) but at smaller scale.
Emerging players
- Azira: Azira is a location data and audience platform serving advertisers and is listed as a trusted partner on Veraset's transparency page. It offers partially overlapping audience-building and location analytics capabilities to similar customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Veraset social profiles
Digital presenceVeraset compliance and trust
Trust signalCompliance2 records
Veraset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veraset leadership team
Management profileNumber of profiles
Profiles1 record
Veraset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veraset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veraset
What does Veraset do?
Veraset licenses pseudonymized GPS mobility datasets and provides the Orchestrator self-serve platform for mobility intelligence. The company offers five core data products (Movement, Visits, Home & Work, Trips, and Matchlink) covering billions of daily location pings from 300 million mobile devices across 200+ countries. Data is delivered via API, flat file, or the no-code Orchestrator platform for audience building, site selection, foot traffic analysis, and geospatial research.
Is Veraset a public or private company?
Veraset is a private company. It is classified as unknown and is currently operating.
When was Veraset founded?
Veraset was founded in 2015. It employs 11 to 50 people.
Where is Veraset based?
Veraset is headquartered in San Francisco, United States, in the North America region.
How does Veraset make money?
Three revenue lines are on record. Location Data Licensing is the primary driver. The others are platform Subscriptions and data Partnership Revenue Share.
Who are Veraset's main competitors?
Others on record are Amazon Web Services and Databricks. Direct peers are Placer.ai, Foursquare, SafeGraph, Cuebiq, Near Intelligence, Gravy Analytics and Tamoco. Azira is listed as an emerging player.
Does Veraset have an API?
Yes. Veraset offers API access for automated querying and integration into existing products or workflows. Available via flat file delivery for large-scale data processing. Data can be ingested into S3 or GCP data warehouse, or via API. API becoming available starting September 2024. Developer documentation is at www.veraset.com/resource/doc/data-access-and-evaluation/api-getting-started---documentation-veraset.
What industry is Veraset in?
Veraset's product category is Location Intelligence & Mobility Data. Its primary akta.pro industry code is THADALAJ, Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights), with a secondary code of HDAAALAE, Dataset Discovery, Marketplaces & Licensing. Its NAICS code is 517 and its SIC code is 7370.