What Azira does

Azira is a location intelligence and marketing measurement company that operates a privacy-first, consent-driven platform unifying disparate data sources to help enterprises connect digital media exposure to real-world consumer behavior. The platform processes 13 trillion global location signals across 43 million points of interest in 44+ countries and applies patented machine learning models for cleansing, normalization, and fraud detection. Its product portfolio spans Azira Insights (market and competitive intelligence), Azira Audience (behavior-based audience creation), Azira Campaigns (a DSP called Engage for omnichannel activation), Azira Measurement (real-world attribution), plus sub-products Pinnacle (operational intelligence), Allspark (identity and enrichment), Compass (measurement), and the recently launched Estimated Visits Core data feed covering 940,000+ U.S. and Canada locations across 33 verticals.

The company sells primarily via enterprise field sales, supported by inside sales and partnership channels, with quote-based annual subscription contracts (Service Orders) that auto-renew and include fee escalators on multi-year terms. Customer segments are diversified across travel and tourism (DMOs such as Visit Fort Worth, Greater Palm Springs, Armenia Tourism), retail (Big W, Officeworks, Decathlon), QSR and restaurants (McDonald's, Pollo Campero), automotive (Ford), media (Yahoo, Nine, SBS), and data and analytics firms (Epsilon, Merkle, Infosum). Pricing is not publicly disclosed; revenue derives from SaaS subscriptions, data licensing/feed access, and advertising activation.

Azira is headquartered in Pasadena, California, with additional offices in Paris (EU representative under Azira SAS for GDPR purposes), Bangalore (engineering and R&D), and Sydney (APAC operations). The company maintains TRUSTe, IAB, and NAI memberships and is compliant with GDPR, UK GDPR, and CCPA, supported by Standard Contractual Clauses and the UK International Data Transfer Addendum for cross-border data flows. Leadership includes CEO Gladys Kong, Chief Operating Officer Dave Fall, and Chief People Officer Justin Joseph.

Name

Azira

Legal name

Azira LLC

Website

https://azira.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Azira is a location intelligence and marketing measurement platform that helps enterprises in travel, retail, QSR, automotive, and media connect digital campaigns to real-world visitation. It processes 13 trillion location signals across 44 countries via privacy-first, patented ML infrastructure sold as enterprise SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Location Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industries

Performance Analytics, Attribution & Marketing Measurement (MPAAACAH), Advertising, Marketing & Customer Personalization (HDAAAGAC), Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG)

Keywords

• Location intelligence
• Consumer behavior data
• Marketing attribution
• Audience targeting
• Privacy-safe analytics

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Azira provides its location intelligence platform as a subscription-based service with service orders specifying terms, fees, and permitted purposes. The platform includes multiple products: Azira Insights, Azira Audience, Azira Campaigns, Azira Measurement, Pinnacle, and Allspark.
2. Location Data Feed: Estimated Visits Core product delivered as a cloud-based data feed providing mobility and transaction-based data access. Targets marketing and operations leaders who need cleansed, fraud-checked, and normalized location data at scale.
3. Data Intelligence Services: Azira provides data intelligence services including human movement data, refined and enriched to help customers make informed business decisions such as evaluating trade areas and business locations.
4. Advertising Activation: Engage/Advance Services for planning, managing, optimizing and analyzing online advertising campaigns through their demand-side platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Azira provides an enterprise SaaS location intelligence and marketing attribution platform that delivers end-to-end visibility across the customer journey—from insights and audience creation to campaign activation, real-world measurement, and attribution. Built on a privacy-first, consent-driven data infrastructure, the platform unifies mobility and behavioral data from 13 trillion global signals across 43 million points of interest in 44+ countries, applying patented machine learning models to connect digital media exposure to physical-world visitation outcomes.

Product overview

Azira is a location intelligence and marketing measurement platform offering a unified solution with multiple integrated modules. The core product portfolio consists of Azira Insights, Azira Audience, Azira Campaigns, and Azira Measurement, which together provide end-to-end visibility across the customer journey from insights and audience creation to activation, real-world measurement, and attribution. Supporting these are sub-products including Pinnacle (operational intelligence), Allspark (identity/enrichment), Compass (measurement), and Engage (demand-side platform/DSP). The platform is built on a privacy-first infrastructure processing 13 trillion global signals from 43 million POIs across 44 countries, leveraging patented machine learning models for location-based analytics and marketing intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• Pinnacle: The Company's operational intelligence solution.
• Allspark
• Compass
• Engage
• Azira Insights
• Azira Audience
• Azira Campaigns
• Azira Measurement

Products and services

• Azira Insights Location intelligence solution enabling businesses and analysts to understand how people move, shop, and behave, detect emerging trends, and scope competition. Built for marketing and insights teams across enterprise verticals.
• Azira Audience Audience creation solution that builds bespoke audiences based on real-world behavior (location, visitation, mobility signals) for targeted advertising campaigns. Designed for enterprise marketers and media companies.
• Azira Campaigns Campaign activation solution enabling marketers to execute top-performing digital campaigns and activate on any screen, with creative services included. Powers planning, management, optimization, and analysis of online advertising campaigns through Azira's Engage DSP.
• Azira Measurement Real-world outcome measurement solution that measures digital media campaigns, tracks real-world outcomes, and attributes digital exposure to actual visitation and behavior. Closes the historical out-of-home and digital-to-physical measurement gap.
• Pinnacle Operational intelligence solution providing foot traffic and insights data for extraction and analysis, including creation of reports by combining Azira data with customer data. Sold as a standalone product via its own login portal (pinnacle.azira.com).
• Allspark Identity, enrichment, and audience curation product enabling audience building from first-party and third-party data. Sold as a standalone product via its own branded login portal (getallspark.com).
• Compass Measurement product within the marketing intelligence solution used for analyzing the efficacy of specific advertising campaigns. Sold as a standalone sub-product of Azira's platform.
• Engage In-house demand-side platform (DSP) and activation platform used for planning, managing, optimizing, and analyzing online advertising campaigns. Sold as a standalone activation platform within Azira's marketing intelligence solution.
• Estimated Visits Core Location intelligence product providing direct access to mobility and transaction-based data covering 940,000+ locations across the U.S. and Canada, representing 4,000+ brands across 33 verticals. Delivered as a cloud-based data feed designed for privacy-regulated environments, targeting marketing and operations leaders in hospitality, QSR, and retail.
• Azira Platform Privacy-first, consent-driven data infrastructure unifying diverse data sources through a secure data spine, leveraging advanced data science and machine learning to deliver analytics and marketing solutions across insights, audience, campaigns, and measurement.

Quantifiable outcome

• $6 cost per visit achieved for an automotive dealership
• +7 more outcomes

Named customers32 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• CarvertisecoreStrategic or Co-development Partner · 11 June 2026Partnership to offer real-world visitation measurement for destination marketing organizations, tourism boards and travel brands. The collaboration addresses historical gaps in out-of-home advertising measurement by enabling marketers to connect mobile OOH campaigns to actual visitor behavior. A recent campaign with Visit Fort Worth in Kansas City generated 2,600+ verified visits and $800K+ estimated economic impact.
• Oracle MOATcoreTechnology or IntegrationIntegration with Oracle MOAT for comprehensive ad measurement and brand safety across all advertising campaigns. Enables monitoring of brand safety metrics, measurement of invalid traffic (IVT), and ad fraud detection for clients using Azira's DSP Engage.
• InMobisupportingTechnology or IntegrationSupply partner collaboration with InMobi for data provision and brand safety. InMobi maintains advanced content filtering technologies and manual reviews to ensure inventory meets Azira's high brand safety standards.
• MagnitesupportingTechnology or IntegrationSupply partner with partnership with NewsGuard for enhanced brand safety measures. Collaboration ensures inventory is free from harmful content, providing additional layer of assurance to Azira's clients.
• Visit Fort WorthcoreStrategic or Co-development PartnerOngoing strategic partnership for destination marketing campaigns. Visit Fort Worth has expanded the partnership and is collaborating on new initiatives featuring first-of-its-kind tactics in the destination space, evolving into full omni-channel strategy including digital display, DOOH, CTV, and more.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GroundTruth (xAd): GroundTruth is a location technology company combining location data, a DSP, and visit measurement for multi-location brands. It directly competes with Azira's combined Insights/Audience/Campaigns offering, especially in DOOH and OOH activation.
• Placer.ai: Placer.ai is a location intelligence platform offering foot traffic analytics, audience targeting, and competitive insights to retailers, real estate, and CPG brands. It is the most direct head-to-head competitor to Azira's Insights and Audience products, with overlapping customer profiles in retail, QSR, and commercial real estate.
• Cuebiq: Cuebiq provides offline location analytics and audience insights to brands, agencies, and media companies. It is a comparable peer in consumer behavior analytics built on consented location signals, with overlapping use cases in retail and QSR.
• SafeGraph: SafeGraph provides points-of-interest and foot traffic data feeds to enterprises and data scientists. It competes directly with Azira's Estimated Visits Core product on cleansed, large-scale POI and mobility data feeds.
• Foursquare: Foursquare operates a global location data and technology platform with products like Places, Movement, and Pilgrim SDK. Its scale in POI data and visit attribution closely overlaps with Azira's location intelligence stack and competitive set.
• Unacast: Unacast offers location data, foot traffic insights, and audience solutions built on aggregated mobile signals. It overlaps with Azira's audience creation and movement analytics products, particularly for retail and real estate use cases.
• Near (formerly UberMedia): Near operates a global intelligence platform combining location, transaction, and audience data for marketing and analytics. It competes with Azira across APAC and global enterprise accounts, particularly in retail and QSR verticals.

Broad incumbents

• Oracle Advertising (Oracle Data Cloud / MOAT): Oracle Advertising operates a broader ad-tech and measurement stack including Oracle MOAT for brand safety and IVT detection, which Azira already integrates with. As a much larger incumbent, Oracle competes with Azira across audience data, measurement, and DSP adjacencies.
• The Trade Desk: The Trade Desk is a leading independent DSP with deep omnichannel activation capabilities. It competes with Azira's Engage DSP at the activation layer and increasingly offers audience and measurement solutions that encroach on Azira's full-stack offering.

Emerging players

• LiveRamp: LiveRamp is a data collaboration and identity resolution platform serving enterprise marketers. Its Data Collaboration Network and RampID product overlap with Azira's Allspark identity and audience curation capabilities, particularly for cross-channel marketing use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azira-llc
• Xx.com/AziraLLC
• Facebookfacebook.com/AziraLLC

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azira