Movel AI
Movel AI is a Singapore-based robotics software company founded in 2016 that develops Seirios, a hardware-agnostic SLAM-based navigation and fleet management platform for autonomous mobile robots, sold to robotics OEMs, system integrators, and warehouse/manufacturing end users in Southeast Asia, East Asia, and Europe.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Movel AI does
Movel AI is a Singapore-based, venture-backed robotics software company founded in 2016 that builds Seirios, a deployment platform for autonomous mobile robots (AMRs) and automated guided vehicles (AGVs). Its product suite consists of Seirios RNS (Robot Navigation System), which delivers 2cm-accuracy SLAM-based navigation using 2D LiDAR, 3D LiDAR, and camera-based mapping with sensor fusion for obstacle detection, and Seirios FMS (Fleet Management System), which orchestrates 100+ heterogeneous robots through a single interface with multi-map support, traffic control, Mission Composer task management, and analytics. The software is hardware-agnostic and integrates both ROS-enabled and non-ROS-enabled robots from multiple OEMs, including lift and door integrations for multi-storey facilities. The company serves robotics manufacturers, system integrators, and end users in logistics, warehousing, and manufacturing, with named deployments at Amgen Manufacturing Singapore (warehouse automation), INFINITIGROUP (Industry 4.0 AGVs), SIMTech/A*STAR (multi-vendor fleet), ROSATI (Taiwan OEM), and Tugbot/RoboSavvy (cart-pulling robots in Spain).
Movel AI monetizes primarily through monthly Seirios software subscriptions enabling a Robots-as-a-Service model for OEMs, complemented by custom hardware and integration projects (including autonomous forklifts, AMRs, and AGVs) and Robotics Automation Consult services. Go-to-market combines enterprise field sales, inside sales, product-led growth via free 15- to 30-day trials, and a system integrator channel; content marketing (blog, whitepapers, case studies) and social channels (LinkedIn, YouTube, Instagram, Facebook) drive demand generation. The company has raised capital in three rounds — a 2017 seed with SGInnovate, SparkLabs Global Ventures, and Prasetia Dwidharma; a 2020 round with 500 Global; and an October 2023 round led by Silicon Solution Ventures with participation from Seeds Capital, NGEN Capital, JR Kelmscott, Miltonia Investments, and SiiX — and operates with 11-50 employees from its headquarters at 19A Serangoon North Ave 5, Singapore.
Movel AI firmographics
Firmographics- Name
- Movel AI
- Legal name
- Movel AI
- Website
- https://movel.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Movel AI is a Singapore-based robotics software company founded in 2016 that develops Seirios, a hardware-agnostic SLAM-based navigation and fleet management platform for autonomous mobile robots, sold to robotics OEMs, system integrators, and warehouse/manufacturing end users in Southeast Asia, East Asia, and Europe.
- Ownership category
- akta.pro rank
Movel AI industry classification
Industry- Product category
- Robotics Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- SCADA/HMI Platforms (IMAGABAB)
- akta.pro secondary industries
- Swarm Robotics & Multi-Agent Systems (HDAAAIAN), Human-Robot Interaction & Teleoperation Systems (HDAAAIAM)
Keywords
Where Movel AI is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Movel AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Seirios Software Subscriptions: Monthly subscription plans for Seirios RNS and FMS software, enabling robotics companies to adopt the Robots-as-a-Service (RaaS) business model. Provides ongoing access to navigation and fleet management capabilities with maintenance and upgrades included.
- Robotics Automation Consulting: Consultation services for businesses exploring robotics automation. Includes no-obligation discovery calls to assess automation opportunities and recommend solutions tailored to specific business needs.
- Custom Robotic Solutions: Tailored robotic hardware and software solutions for specific customer needs, including autonomous forklifts, AMRs, and AGVs integrated with Seirios deployment and navigation systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 15-day FMS Software Trial |
| Freemium | Pay-as-you-go | RNS Software Trial |
| Subscription | Monthly | Monthly Subscription Plans |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Movel AI product offering
Product offeringCore offering
Movel AI develops Seirios, a robotics deployment software platform combining Seirios RNS (Robot Navigation System) for autonomous SLAM-based navigation of mobile robots with Seirios FMS (Fleet Management System) for unified control of 100+ multi-vendor robots. The company sells monthly Seirios subscriptions, custom robotic automation solutions (autonomous forklifts, AMRs, AGVs), and Robotics Automation Consult services to robotics manufacturers, system integrators, and end users in logistics, warehousing, and manufacturing.
Product overview
Movel AI offers Seirios, a unified robotics deployment solutions suite consisting of two core products: Seirios FMS (Fleet Management System) for controlling and monitoring entire robot fleets through a single interface, and Seirios RNS (Robot Navigation System) for single-robot navigation. Seirios FMS enables management of up to 100+ mobile robots from different vendors with interoperability support, while Seirios RNS provides SLAM-based autonomous navigation with accuracy up to 2 cm using 2D, 3D LiDAR, and camera-based mapping. The company also provides custom robotic automation solutions tailored to specific warehouse and facility needs.
Differentiator
Problem solved
Functional benefit
Brands
- Seirios: Flagship suite of robotics deployment products including Seirios RNS (Robot Navigation System) for single robot navigation and Seirios FMS (Fleet Management System) for fleet management. Seirios RNS enables autonomous navigation with 2D/3D SLAM technology and up to 2cm accuracy. Seirios FMS 2.0 manages up to 100+ mobile robots with unified interface.
Products and services
- Seirios RNS (Robot Navigation System) Robot navigation system that enables autonomous navigation for individual mobile robots (AMRs and AGVs). Provides 2D, 3D LiDAR, and camera-based SLAM navigation with accuracy as low as 2 cm, supports teleoperation with on-screen joystick controls, Trail and Waypoints task execution modes, and real-time obstacle avoidance. Used by robot manufacturers and integrators to enable robots to perceive surroundings and move through complex environments.
- Seirios FMS 2.0 (Fleet Management System) Unified fleet management software that enables real-time control and monitoring of robot fleets across vendors through a single interface, supporting 100+ mobile robots. Features Native Multi-Map support, traffic control with intersection management and conflict arbitration, dynamic task management via Mission Composer, area management with yes-go-zones and no-go-zones, robot performance analytics, and API integration for external task dispatch. Targeted at logistics, warehousing, manufacturing, and system integrator customers.
- Custom Robotic Automation Solutions Tailored robotic hardware and software solutions delivered to specific customer requirements, including autonomous forklifts, AMRs, and AGVs integrated with the Seirios navigation and deployment platform, with custom integration services for warehouse and facility operations. Sold to enterprises seeking bespoke robotic automation.
- Seirios Flagship robotics deployment solutions suite encompassing the Seirios RNS robot navigation system for single-robot navigation and the Seirios FMS fleet management system for multi-vendor fleet coordination, enabling robot manufacturers, system integrators, and end users to deploy, manage, and navigate mobile robots with SLAM-based technology.
Quantifiable outcome
- Reduced labor costs by $70,000 annually at Amgen Manufacturing Singapore
- +5 more outcomes
Companies that use Movel AI
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Movel AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Movel AI partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Movel AI competitors and assessment
Company assessmentDirect peers
- Mobile Industrial Robots (MiR): MiR is a leading AMR manufacturer with its own fleet management platform managing 100+ robots across warehouses and factories. Competes head-on with Movel AI in autonomous mobile robot navigation and fleet orchestration, though MiR also sells its own hardware.
- Locus Robotics: Locus Robotics provides multi-robot fleet management and orchestration software for warehouse AMRs, serving a similar enterprise warehouse and 3PL customer base as Movel AI's Seirios FMS. Both compete on warehouse automation productivity and SaaS-per-robot economics.
- Fetch Robotics (Zebra Technologies): Fetch Robotics (now part of Zebra) builds AMR hardware and its own FetchCore/Cloud fleet management software for warehouse and manufacturing environments. Directly overlaps with Movel AI's Seirios RNS and FMS in mobile robot navigation and multi-vendor fleet coordination.
- Geek+: Geek+ is a global AMR and smart logistics provider with fleet management software for warehousing and manufacturing. Operates across Asia, Europe, and the US, directly competing with Movel AI in mobile robot deployment at enterprise scale.
- Vecna Robotics: Vecna Robotics provides autonomous mobile robots and a multi-agent fleet orchestration platform for warehouse and manufacturing automation. Comparable to Movel AI's Seirios in coordinating heterogeneous robot fleets and optimizing material flow.
- GreyOrange: GreyOrange provides AI-driven warehouse robotics and a fleet management platform (GreyMatter) for retail, 3PL, and manufacturing customers. Competes with Movel AI in orchestrating multi-vendor robot fleets and dynamic task assignment.
- 6 River Systems (Shopify): 6 River Systems, owned by Shopify, provides warehouse AMRs and the Chuck fleet management platform. Comparable to Movel AI in mobile robot navigation accuracy and warehouse orchestration, though focused on the North American retail/3PL market.
- OTTO Motors (Fox Robotics): OTTO Motors (now Fox Robotics) manufactures AMRs and provides proprietary fleet management software for material handling in manufacturing and logistics. Direct peer in both navigation accuracy and fleet management, targeting overlapping manufacturing and warehouse customers.
Broad incumbents
- Brain Corp: Brain Corp provides autonomy software and fleet management for commercial robots across retail, warehousing, and manufacturing. Comparable to Movel AI as a software-and-fleet-management platform serving robot manufacturers seeking hardware-agnostic autonomy, though with broader scope including robotic scrubbers.
Emerging players
- SLAMcore: SLAMcore provides SLAM-based perception and navigation software for robotics and AR/VR devices. While a more focused perception/SLAM stack provider, its technology underlies the same autonomous navigation layer that Movel AI's Seirios RNS delivers to robot manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Movel AI social profiles
Digital presenceMovel AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movel AI leadership team
Management profileNumber of profiles
Profiles2 records
Movel AI funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movel AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movel AI
What does Movel AI do?
Movel AI develops Seirios, a robotics deployment software platform combining Seirios RNS (Robot Navigation System) for autonomous SLAM-based navigation of mobile robots with Seirios FMS (Fleet Management System) for unified control of 100+ multi-vendor robots. The company sells monthly Seirios subscriptions, custom robotic automation solutions (autonomous forklifts, AMRs, AGVs), and Robotics Automation Consult services to robotics manufacturers, system integrators, and end users in logistics, warehousing, and manufacturing.
Is Movel AI a public or private company?
Movel AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Movel AI founded?
Movel AI was founded in 2016. It employs 11 to 50 people.
Where is Movel AI based?
Movel AI is headquartered in Singapore, Singapore, in the Asia region.
How does Movel AI make money?
Three revenue lines are on record. Seirios Software Subscriptions are the primary driver. The others are robotics Automation Consulting and custom Robotic Solutions.
Who are Movel AI's main competitors?
Direct peers on record are Mobile Industrial Robots (MiR), Locus Robotics, Fetch Robotics (Zebra Technologies), Geek+, Vecna Robotics, GreyOrange, 6 River Systems (Shopify) and OTTO Motors (Fox Robotics). Brain Corp is listed as a broad incumbent. SLAMcore is listed as an emerging player.
Does Movel AI have an API?
Yes. External software can connect via API to automate task dispatch. Seirios FMS 2.0 supports API integration for connecting external software and automating task dispatch. No additional API details such as authentication method, rate limits, or versioning are specified in the provided sources.
What industry is Movel AI in?
Movel AI's product category is Robotics Software. Its primary akta.pro industry code is IMAGABAB, SCADA/HMI Platforms, with a secondary code of HDAAAIAN, Swarm Robotics & Multi-Agent Systems. Its NAICS code is 334511 and its SIC code is 7373.