What Gift & Go does

Gift & Go is a B2B gifting technology platform, founded in 2017 in London and operating under the legal entities IRTechnology Limited (UK), IRTechnology Europe Ltd (Ireland), and IRTechnology USA LLC (Delaware). Its core platform plugs into Amazon Business as an official P1 Global Partner, enabling businesses — primarily land-based and online gaming operators — to deliver on-demand incentive, loyalty, and player rewards without holding inventory, warehousing, or running fulfillment operations. Product surface comprises Instant Redemption Microsites (branded, gamified redemption pages with auto-generated codes), Loyalty Points Stores (customizable ecommerce storefronts tied to loyalty balances), and Custom API Integrations for embedding gifting flows directly into casino management systems, player mobile apps, kiosks, and back-office platforms such as Salesforce.

The technology is differentiated through deep integrations into the dominant casino management systems — IGT Advantage/M5, Konami SYNKROS, Light & Wonder CMS, Playtech Player Journey, Everi Promotional Kiosks, and Scientific Games — including in-machine gifting rendered on slot machine screens (with stretch-goal progress visualization via the proprietary Play&Earn feature) and a 10-year exclusive gifting relationship with Konami SYNKROS in the U.S. AI-powered capabilities (recommendation engine, predictive trend analysis, behavior-based triggers, generative journey design) are layered on top of the catalog and redemption data produced by these integrations, reducing catalog curation time by up to 80% and reportedly lifting player re-engagement by 20%.

Commercially, Gift & Go combines a pay-on-redemption transaction-fee model (operators pay only when players claim gifts) with subscription/platform fees for enterprise-level deployments, integrations, and reporting. Go-to-market is enterprise field sales focused on the gaming vertical, supported by direct OEM/embedded distribution through casino management system vendors, an API-first integration posture, and heavy presence at industry events (G2E, ICE London, Indian Gaming Association tradeshow). Named customers span land-based and iGaming operators (MGM, PENN Entertainment, Hard Rock, Rush Street Gaming, Borgata, Gila River, Graton Casino, Light & Wonder, Kindred, Betfair, Sun Bingo, Betfred), the lottery vertical (Scientific Games across five U.S. states), and adjacent use cases (eToro via Salesforce, GamerGreen arcades). Revenue, headcount (11–50 employees), and the single disclosed funding round (a 2022 strategic investment from Oakvale Ventures, amount undisclosed) are not publicly quantified, but the company has been consecutively ranked on FT FT1000, Sunday Times 100, FEBE Growth 100, and Deloitte EMEA Technology Fast 500, and was most recently recognized on the FT Americas Fastest Growing Companies 2025 list.

Name

Gift & Go

Legal name

IRTechnology Limited

Website

https://giftandgo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Gift & Go is a B2B gifting technology platform that enables gaming operators and enterprises to deliver on-demand player rewards, loyalty incentives, and promotional gifts via Amazon Business fulfillment, with deep integrations into IGT, Konami, and Light & Wonder casino management systems.

Ownership category

akta.pro rank

Product category

Gaming Loyalty & Rewards Software

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

Keywords

• B2B gifting platform
• Player loyalty rewards
• Casino gifting software
• Incentive campaign management
• On-demand gifting technology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Transaction-based Redemptions: Gift & Go operates on a pay-on-redemption model. Businesses do not pay for gifts until customers actually claim them. This eliminates upfront inventory costs and reduces waste from unredeemed rewards.
2. Platform/Subscription Fees: Access to the Gift & Go gifting platform, campaign builder, theme builder, reporting dashboard, and customer support. Enterprise clients receive dedicated integration support and API access.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Gift & Go is a B2B gifting technology platform that enables enterprises (primarily gaming operators and casino brands) to create and run incentive, loyalty, and acquisition campaigns using a pay-on-redemption model. Built on top of its Amazon Business P1 Global Partnership, the platform plugs directly into slot machines, casino management systems, online gambling platforms, and back-office systems to deliver on-demand player gifting without any stock, warehousing, or fulfillment operations by the operator.

Product overview

Gift & Go is a B2B gifting technology platform (founded 2017) providing an integrated suite of products and modules centered around its core platform. The platform consists of three main modules: Instant Redemption Microsites (customizable branded microsites for instant code redemption with gamification options), Loyalty Points Stores (fully branded ecommerce shop fronts with Amazon Business integration), and Custom API Integrations (enterprise solutions for bespoke integration into casino machines, mobile apps, kiosks, and back-office systems). The platform is supplemented by AI-powered personalization capabilities including trend analysis, automated behavior-based triggers, and hyper-personalized gift recommendations. Key features include Play&Earn (stretch goals), Prize Link (retail-themed bonus games), Theme Builder, and QR Code Hand-Off. The company operates as Amazon Business's P1 Global Partner, enabling fulfillment of millions of products through Amazon Prime with zero stock, zero warehousing, and zero fulfillment requirements for operators. The gaming-specific iGaming Gifting Technology module serves casino operators with deep integrations into Light & Wonder, Konami SYNKROS, IGT Advantage/M5, Playtech, Everi, and Scientific Games systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift & Go Platform (Core B2B Gifting Technology Platform) The core B2B gifting technology platform that enables enterprises to build and manage incentive, reward and loyalty campaigns backed by the Amazon Business catalog, with pay-on-redemption pricing. For enterprise gaming operators, hospitality brands and corporate buyers seeking on-demand gifting with no inventory holding.
• Instant Redemption Microsites Fully customizable, fully branded microsites with an automated code-generation and verification engine that lets end customers redeem gifts from an enterprise-branded experience backed by the Amazon Business catalog and Prime fulfillment. Configurable gamification themes (Spin To Win, Scratch Cards) are included. For enterprise marketing and loyalty teams.
• Loyalty Points Stores A fully branded e-commerce shopfront for loyalty-point redemption, offering up to 2,000 different redeemable products from the Amazon Business catalog and connecting via secure API to existing loyalty accounts with custom point ratios. For casino, iGaming, lottery and corporate loyalty operators.
• Custom API Integrations Enterprise-grade custom API integration services that embed Gift & Go gifting capabilities into casino slot machines, online gambling platforms, amusement arcades and back-office systems such as Salesforce for any use case, location or experience requirement. For enterprise operators needing tailored, deep integrations.
• Customer Acquisition Solution A pre-packaged B2B gifting solution for customer acquisition and incentive campaigns, combining the Theme Builder, industry-specific templates, real-time performance tracking and full budget control with the Amazon-powered gift catalog and Prime fulfillment. For marketing and acquisition teams that need prospect-attracting incentives without owning inventory or shipping.
• Customer Retention Solution A packaged B2B gifting solution for customer retention and loyalty campaigns, offering a campaign builder, drag-and-drop customizable microsites, automated reports and dashboards, and a zero-stock, zero-warehousing, zero-fulfillment reward model. For retention, CRM and loyalty teams that need to deliver gifts customers actually want.
• iGaming Gifting Technology (Gaming Rewards Programs) A specialized gifting technology offering for iGaming operators, providing in-machine gifting, in-kiosk redemption, mobile redemption and Play&Earn stretch-goal campaigns on top of the Amazon Business catalog. Positioned as the only Amazon P1 Partner in the gifting space. For casino operators, online gambling platforms, lottery operators and gaming resort brands such as Hard Rock, Light & Wonder, MGM, PENN and Gila River.

Quantifiable outcome

• Up to 50% increase in conversions for casinos using IGT integration
• +6 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Konami GamingflagshipTechnology or Integration · 3 March 202610-year exclusive agreement integrating Gift & Go technology into Konami's SYNKROS casino management system. Gift & Go named as Konami's preferred and exclusive gifting solution in US market. Partnership includes True-Time Display screen integration for streamlined reward redemption. Already deployed with leading operators in New York, Pennsylvania, California with expansion planned for Illinois.
• IGT (International Game Technology)flagshipTechnology or Integration · 21 May 2024Partnership agreement with global gaming leader IGT. First integration launched at Graton Resort & Casino. Deep integration with IGT M5 system enables real-time in-machine gifting. Players can redeem gifts directly from slot machines with real-time data synchronization and automated Amazon fulfillment.
• Konami Gaming (Initial Partnership)coreTechnology or Integration · 4 April 2024Initial strategic partnership announced April 2024 integrating Gift & Go into SYNKROS casino management system for on-demand player loyalty gifts. Marked significant expansion into US casino market.
• Everi HoldingscoreTechnology or Integration · 9 October 2023Partnership to offer gift redemption services to Everi properties utilizing Gift & Go technology. Integration with Everi Promotional Kiosks enhances casino ecosystem with gift redemption capabilities.
• Amazon BusinesscoreTechnology or IntegrationOfficial Amazon Business P1 Global Partner - first gifting platform to achieve this status. Provides access to millions of products across categories. Amazon Prime handles all fulfillment, shipping and customer service on behalf of Gift & Go clients.
• PlaytechcoreTechnology or IntegrationIntegration partnership with Playtech Player Journey platform. Enables personalized gifting experiences within Playtech's ecosystem. Betfair integration via Playtech serves 4+ million players. Gift & Go enables real-time rewards linked to player behaviors and preferences.
• Light & WondercoreTechnology or IntegrationTechnology integration partnership. Gift & Go technology deployed directly into casino floor slot machines connected with player reward programs. Players can redeem instant products or cash in loyalty points for gifts delivered to their door.
• MaxBet MediaminorGTM or Marketing PartnerPodcast collaboration where Co-Founders Joe Hall and Jon Reuben discussed future of casino rewards. Recorded in Light & Wonder studios.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Blackhawk Network: Blackhawk Network is a major B2B gift card, prepaid, and rewards distribution network connecting retailers and rewards programs to brand-funded catalogs. It is highly comparable to Gift & Go as a closed-loop and open-loop gift/redemption infrastructure provider serving enterprise rewards and loyalty use cases.
• Tango Card: Tango Card (now part of Blackhawk) operates a digital gift card and rewards fulfillment API used by HR, marketing, and sales teams to send incentives globally. It directly parallels Gift & Go's API-first, catalog-driven B2B incentive/redemption model.
• Tremendous: Tremendous provides an enterprise-grade API and dashboard for sending digital gift cards, prepaid cards, and donations across 100+ countries. The platform targets incentives, payouts, and rewards use cases that overlap closely with Gift & Go's B2B incentive and loyalty customers.
• Giftbit: Giftbit is a B2B digital gift card platform aimed at marketing and HR teams running incentive and engagement campaigns. It overlaps with Gift & Go in catalog-driven incentive delivery, redemption microsites, and enterprise campaign workflows.
• Snappy: Snappy is a gift-choice platform that lets recipients pick from a curated catalog of products and experiences, used by enterprises for employee, sales, and customer gifting. Its "let them choose" model is highly comparable to Gift & Go's instant redemption microsites and Amazon-powered catalog.
• Reachdesk: Reachdesk is a direct-mail and corporate gifting platform integrating with Salesforce and marketing automation systems to send personalized gifts. Its API-driven B2B gifting model and CRM integration overlap with Gift & Go's corporate vertical and Salesforce/eToro integrations.
• Alyce: Alyce is a B2B personal gifting platform that lets recipients choose from a catalog of brands and experiences, with deep marketing automation and CRM integrations. Comparable to Gift & Go as a choice-based, integration-led gifting platform targeting enterprise incentive and retention use cases.

Emerging players

• Antavo: Antavo is a SaaS loyalty platform powering customer retention programs for retailers and brands. As a loyalty technology competitor adjacent to Gift & Go, it competes for the engagement and retention layer that Gift & Go's loyalty stores sit on top of.

Broad incumbents

• Comarch Loyalty Management: Comarch is a global enterprise IT vendor offering large-scale loyalty management solutions for telcos, finance, and retail. Its loyalty stack competes with the broader engagement layer and represents a broader incumbent alternative for large enterprise loyalty deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gift-Go-106294835122303
• LinkedInlinkedin.com/company/giftandgo
• Instagraminstagram.com/_giftandgo_
• Xx.com/_GiftandGo_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gift & Go