Coopavam Juruena

What Coopavam Juruena does

Coopavam (Cooperativa dos Agricultores do Vale do Amanhecer), founded in 2008 and headquartered in Juruena, Mato Grosso, Brazil, is a non-profit agricultural cooperative that develops the Brazil nut (Castanha do Brasil) value chain together with family farmers from the Vale do Amanhecer settlement and four indigenous ethnicities (Apiaká, Caiaby, Munduruku, and Cinta Larga). The organization operates the Projeto Sentinelas da Floresta, funded by Fundo Amazônia/BNDES, which strengthens forest-based livelihoods and conservation across 8 municipalities in Northwestern Mato Grosso covering more than 4 million hectares of remaining Amazon forest. Its core activity is sustainable extraction, processing, and commercialization of Brazil nuts, supported by infrastructure such as drying sheds, processing facilities, and dedicated logistics (trucks and boats).

The cooperative's product portfolio spans raw Brazil nuts and value-added derivatives — flour, oil, cereal bars, cookies, Brazil nut pasta, and paçoca — developed in part through a technical-training partnership with SENAI. Products are commercialized through three main routes: (i) institutional sales to CONAB via the federal PAA Simultaneous Donation program, which distributes products to social-assistance entities and serves more than 42,000 children, youth, pregnant women, and elderly in food insecurity; (ii) direct-to-consumer sales under the Aruí brand (launched 2016) at fairs, congresses, and via the cooperative's mobile app and website; and (iii) international fair representation such as Expoalimentaria in Lima, Peru. The cooperative holds Ecocert organic certification, has published a best-practices manual for Brazil nut handling, and was featured in the academic publication 'Brasil in the Anthropocene'.

Commercially, Coopavam runs a hybrid non-profit/government-anchored model: government procurement under PAA provides a baseline institutional channel, while direct sales at fairs and through Aruí generate supplemental consumer revenue, including from 'green consumer' segments valuing organic, indigenous-origin products. Strategic partners include Natura and Artemisia (pre-acceleration), SEBRAE (brand development), SENAI (technical training), CONAB (procurement), FUNAI (indigenous affairs), Embrapa (agricultural research), and the state and federal governments of Brazil. Reported economic impact is approximately R$1 million injected annually into the regional economy, including around R$500,000 in Brazil nut purchases from producers, with no formal revenue figure disclosed.

Name

Coopavam Juruena

Legal name

Cooperativa dos Agricultores do Vale do Amanhecer

Website

https://coopavam.org.br

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Coopavam is a non-profit agricultural cooperative in Juruena, Mato Grosso, Brazil, that extracts and processes Brazil nuts with indigenous communities and family farmers, selling value-added products through government procurement (PAA/CONAB) and the Aruí consumer brand across Northwestern Mato Grosso.

Ownership category

akta.pro rank

Product category

Agroforestry Brazil Nut Products

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industry

Fruit Snacks & Dried Fruit (CRADABAJ)

Keywords

• Agroforestry cooperative
• Brazil nut products
• Sociobiodiversity products
• Sustainable forest products
• Family farming cooperative

Headquarters

HQ city

Juruena

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Government Food Procurement (PAA/CONAB): The Projeto Doação Simultânea executes sales to CONAB through the Programa de Aquisição de Alimentos (PAA). Products including Brazil nut flour, cereal bars, and almonds are donated through the program to social assistance entities, public food facilities, and vulnerable families.
2. Fair and Direct Sales: Direct sales of Brazil nut products to consumers at fairs, congresses, and through the brand Aruí. Products include castanha in natura, cereal bars, castanha oil, and cookies.
3. International Fair Participation: Exhibition and business development at international fairs such as Expoalimentaria in Peru, representing Centro-Oeste region of Brazil.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Coopavam Juruena is an agricultural cooperative based in the Vale do Amanhecer settlement in Juruena, Mato Grosso, Brazil, that extracts, processes, and commercializes Brazil nut (Castanha do Brasil) and value-added derivatives including flour, cereal bars, oil, cookies, paçoca, and pasta. Products are sold to consumers through the Aruí brand at fairs and via direct channels, and to government through the PAA/CONAB food acquisition program for distribution to vulnerable populations across eight municipalities.

Product overview

Coopavam is an agricultural cooperative that produces and commercializes Brazil nut (Castanha do Brasil) products and derivatives. The product portfolio includes raw Brazil nuts, flour, cereal bars, oil, cookies, pasta, and paçoca. Products are sold through institutional channels (PAA food donation program) and directly to consumers via the Aruí brand. The cooperative operates through the Projeto Sentinelas da Floresta sustainability project and a simultaneous donation program that serves vulnerable populations across 8 municipalities in Northwest Mato Grosso.

Differentiator

Problem solved

Functional benefit

Brands

• Aruí: Brand launched in 2016 for Brazil nut food products (oil, cereal bars, flour) with focus on indigenous origin of raw materials processed by Coopavam, destined for direct-to-consumer sales.

Products and services

• Farinha de Castanha do Brasil (Brazil Nut Flour)

Quantifiable outcome

• 42,000+ vulnerable individuals served with food donations annually
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SENAIcoreStrategic or Co-development PartnerPartnership for technical training of women from Coopavam and AMCA in developing innovative Brazil nut products including paçoca and cereal bars. SENAI provides instructors and methodology for product development.
• CONAB (Companhia Nacional de Abastecimento)coreChannel Partner/ Reseller/ DistributorGovernment company that procures Coopavam's Brazil nut products through the PAA (Programa de Aquisição de Alimentos) for distribution to vulnerable populations and social assistance entities.
• NaturacoreStrategic or Co-development PartnerSelected as one of 25 startups in the 'Desafio Natura Amazônia: Negócios para Floresta em Pé' pre-acceleration program for socio-environmental impact businesses in the Amazon. Provides mentorship and methodology access.
• ArtemisiacoreStrategic or Co-development PartnerNon-profit organization pioneering social impact business dissemination in Brazil. Jointly runs the Desafio Natura Amazônia pre-acceleration program with Natura, providing methodology and mentorship to selected entrepreneurs.
• SEBRAEcoreStrategic or Co-development PartnerProvided consultancy for the development and launch of the Aruí brand in 2016. Organized Semana do Empreendedor event where the brand was presented. Ongoing business development support.
• FUNAI (Fundação Nacional dos Povos Indígenas)coreStrategic or Co-development PartnerGovernment foundation supporting indigenous peoples' rights. Partner in the Projeto Sentinelas da Floresta which involves 4 indigenous ethnicities (Apiaká, Caiaby, Munduruku, Cinta Larga).
• AMCA (Associação de Mulheres Cantinho da Amazônia)coreStrategic or Co-development PartnerWomen's association originating from Coopavam that produces Brazil nut products including paçoca. Works jointly on product development and commercialization activities.
• Government of Mato GrossominorGTM or Marketing PartnerState government partnership for project support and visibility, with logo displayed on Coopavam's partner section.
• Federal Government of BrazilminorGTM or Marketing PartnerPartnership through various federal programs including PAA and support for family farming and indigenous communities, with logo displayed on Coopavam's partner section.
• Embrapa AgrossilvipastorilminorStrategic or Co-development PartnerBrazilian agricultural research corporation. Partner in the X Congresso Brasileiro de Sistemas Agroflorestais where Coopavam presented project results.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coopanema (Cooperativa Mista dos Pequenos Produtores Rurais de Anembé): Brazilian family farmer cooperative producing cocoa and other socio-biodiversity products. Comparable cooperative structure with similar focus on producer empowerment and value-added food production.
• Native (Native Alimentos): Brazilian sustainable Amazonian food brand that sources and commercializes socio-biodiversity products from traditional and indigenous communities. Directly comparable cooperative/community-driven model with similar value-added Amazonian food products and fair trade positioning.
• COOPERFLORESTA: Amazonian extractive cooperative based in Acre, Brazil, that aggregates and markets non-timber forest products from family farmers and traditional communities. Directly comparable Brazilian socio-biodiversity cooperative model with similar producer network structure.
• COOPAEB: Fair trade organic cooperative in Bahia, Brazil working with family farmers on value-added food products. Comparable small-scale Brazilian cooperative model focused on fair trade, organic certification, and direct market access for producer communities.
• Projeto RECA (Reflorestamento Econômico Consorciado e Adensado): Rondônia-based agroforestry cooperative producing Brazil nuts, cocoa, and other Amazonian agroforestry products. Directly comparable Amazonian cooperative model with shared value chain focus on Brazil nut commercialization and smallholder livelihoods.
• Coopercintra (Cooperativa de Produção e Comercialização dos Pequenos Produtores Rurais de Tucano): Brazilian cooperative focused on fair trade production from family farmers in Bahia. Comparable community-led model with similar focus on fair trade certification and direct producer-to-market value chains.

Broad incumbents

• Natura &Co: Major Brazilian cosmetics company that sources socio-biodiversity ingredients from Amazonian communities, including partnerships with extractive cooperatives. Operates as a strategic partner and large-scale buyer in the broader socio-biodiversity value chain where Coopavam operates.
• Equal Exchange: US-based fair trade cooperative that imports and distributes small-producer foods including nuts and tropical products. Comparable fair trade distribution model with similar cooperative ownership structure, though operating at larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Coopavam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopavam Juruena