ES3
ES3 is a privately held Michigan-based creative agency founded in 2002 that delivers training, marketing, coaching, and technology services to automotive, commercial truck, and powersports OEMs and dealers across six North American offices.
- Company typePrivate
- Founded2002
- HeadquartersRochester Hills, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ES3 does
ES3, Inc. is a privately held creative agency founded in 2002 and headquartered in Beverly Hills, Michigan, that delivers training, marketing, coaching, and technology solutions to automotive, commercial truck, and powersports OEMs and their dealer networks. The firm operates through four service pillars: Training and Marketing (instructional design, live and virtual events, eLearning, media production), Targeted Coaching (business operations evaluation and performance coaching), Tools and Technology (custom apps, AR/VR experiences, QR and geofencing, retail tools, training props, ride-and-drive assets), and Talent (in-house team plus a contractor bench for strategic staffing). Product expertise spans gas, hybrid, EV, systems and technology, commercial, and two-wheel categories, while retail relevance work covers new and used sales, digital retailing, customer experience, aftersales, EV infrastructure, and fixed operations.
The company maintains six offices across the US (Beverly Hills/Detroit MI headquarters, Los Angeles, Charlotte, Dallas) and Canada (Toronto), and is co-owned by CEO Jason Baranowski and COO Angie Avripas. Revenue is generated primarily through professional services engagements, with a subscription or recurring component attached to its Tools and Technology offerings; specific pricing is not publicly disclosed. Notable 2025 partnerships include collaborations with Zone·ify on interactive TV gaming deployed across Android TV, Fire TV, Comcast Xfinity, and DIRECTV, and with Super League Enterprise on branded gamified content for Connected TV and pay TV platforms, signaling an extension of the firm's capabilities into CTV and digital media adjacencies.
ES3 firmographics
Firmographics- Name
- ES3
- Legal name
- ES3, Inc.
- Website
- https://es3.net
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ES3 is a privately held Michigan-based creative agency founded in 2002 that delivers training, marketing, coaching, and technology services to automotive, commercial truck, and powersports OEMs and dealers across six North American offices.
- Ownership category
- akta.pro rank
ES3 industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Graphic Design Services (54143), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Electronic Shelf Labels (ESL) & Shelf-Edge Hardware (HDACAKAJ)
Keywords
Where ES3 is headquartered
LocationHeadquarters
- HQ city
- Rochester Hills
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
ES3 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training & Marketing Services: Crafting and delivering captivating content through memorable experiences that spark meaningful action for automotive, commercial truck, and powersports brands.
- Targeted Coaching: Business operations evaluation and coaching that improves people, processes and profits.
- Tools & Technology Development: Development of apps, assets and animation to demonstrate complex systems and simplify operations.
- Talent & Strategic Staffing: Full in-house team and contractor bench to bring solutions to market and augment client teams.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ES3 product offering
Product offeringCore offering
ES3 is a creative agency that delivers four primary service categories to automotive, commercial truck, and powersports OEMs and dealers: Training & Marketing, Targeted Coaching, Tools & Technology, and Talent & Strategic Staffing. Under these, it provides instructional design, live & virtual events, eLearning & digital content, media production, facilitation & coaching, and strategic staffing. Its work is delivered by a full in-house team plus a deep contractor bench.
Product overview
ES3 is a service-based consultancy rather than a software product company. They offer professional services organized around four primary means: Training & Marketing (crafting and delivering captivating content through memorable experiences), Targeted Coaching (evaluating business operations and employing targeted coaching to improve people, processes, and profits), Tools & Technology (developing apps, assets, and animation to demonstrate complex systems and simplify operations), and Talent (full in-house team and contractor bench). Their service offerings include Instructional Design, Live & Virtual Events, eLearning & Digital, Media Production, Facilitation & Coaching, and Strategic Staffing. The company specializes in the automotive, commercial truck, and powersports industries (OEMs and dealers), helping them sell more vehicles, operate more efficiently, and better service customers. ES3 does not appear to offer named software products or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Training & Marketing Crafting and delivering captivating content through memorable experiences that spark meaningful action; designed for automotive, commercial truck, and powersports OEM and dealer clients.
- Targeted Coaching Business operations evaluation and targeted coaching that improves people, processes, and profits for automotive, commercial truck, and powersports brands and their dealers.
- Tools & Technology Development Development of apps, assets, and animation to demonstrate complex or under-the-skin systems and simplify operations for automotive, commercial truck, and powersports OEM and dealer clients.
- Talent & Strategic Staffing Provision of a full in-house team and deep contractor bench to bring solutions to market and augment client teams across training, marketing, coaching, and technology engagements.
- Instructional Design Design of learning curricula and instructional programs for automotive, commercial truck, and powersports clients, supporting product training and dealer enablement.
- Live & Virtual Events Design and delivery of live and virtual experiential events, including ride-and-drive programs, for automotive, commercial truck, and powersports OEM and dealer audiences.
- eLearning & Digital Content Development of digital and eLearning content to support training, product knowledge, and dealer enablement programs for automotive, commercial truck, and powersports clients.
- Media Production Production of media assets—video, animation, and supporting content—to support training, marketing, and experiential programs for automotive, commercial truck, and powersports brands.
- Facilitation & Coaching In-person and virtual facilitation and coaching engagements that translate ES3's training content into behavior change and operational improvement for OEM and dealer teams.
Companies that use ES3
Customer profileSegments4 records
Ideal customer profiles4 records
ES3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ES3 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Super League EnterprisecoreCollaboration with ES3, Adarcade, and Meta-Stadium's Tasteviral focusing on digital content experiences and immersive platforms. The partnership develops digital-driven advertising and consumer offers across interactive spaces.
- Super League EnterprisecoreES3 partnered with Super League Enterprise to deliver branded gamified content experiences across Connected TV and pay TV platforms. This partnership enables ES3 to extend its reach into immersive digital content and media solutions, engaging users through dynamic programs and innovative advertising on CTV platforms.
- Zone·ifycoreES3 partnered with Zone·ify as the TV interactive engagement platform provider to create interactive games playable with TV remote. ES3 created the games that are now available across multiple streaming devices and pay-TV operators including Android TV, Fire TV, Comcast Xfinity, and DIRECTV. This makes Zone·ify the first AVOD platform to offer native gaming as part of the core TV experience.
- AngelLYNCapminorSince launching as a startup in 2002, ES3 has furthered the entrepreneurial spirit by helping seed innovative companies and working together to positively transform communities and clients. AngelLYNCap is mentioned as a related venture that ES3 has helped seed.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ES3 competitors and assessment
Company assessmentDirect peers
- RPA: Santa Monica-based advertising agency with marquee automotive accounts (notably Honda/Acura) and a strong creative reputation. Comparable to ES3 in pairing big-brand creative work with deep auto-OEM client relationships.
- George P. Johnson: Experiential marketing agency focused on live brand experiences, product launches and events. Comparable to ES3 in delivering experiential product-launch, ride-and-drive and dealer-event programming for major brands.
- Sparks: Experiential and shopper marketing agency (part of Publicis/Sapient) delivering brand experiences, retail activations and events. Comparable to ES3's experiential, dealer-event and ride-and-drive offering for automotive brands.
- MKG: Experiential marketing and brand activation agency working with major consumer and automotive brands on live and digital experiences. Comparable to ES3 in blending creative, content and experiential execution for OEM clients.
- Campbell Ewald: Detroit-headquartered creative agency with a long heritage serving automotive clients (e.g., GM, Chevrolet). Comparable to ES3 in automotive vertical focus, integrated marketing/communications offerings and Midwestern roots serving OEM and dealer audiences.
- Doner (DonerSchultz): Independent creative agency with deep automotive and retail expertise, known for integrated brand work for OEMs and dealers. Comparable to ES3 in combining big-agency creative output with boutique-style senior attention and a strong auto/retail vertical.
- Jack Morton Worldwide: Global brand experience agency specializing in experiential marketing, events and activations. Comparable to ES3's live & virtual events, ride-and-drive assets and experiential training capabilities for automotive and other verticals.
- GTB (formerly Team Detroit): WPP's dedicated automotive creative agency (formerly Team Detroit) serving Ford and other OEMs with integrated creative, digital and media services. Directly comparable to ES3 in vertical specialization on automotive OEMs and dealer enablement.
- The Marketing Arm (TMA): Omnicom-owned sports, entertainment and brand experience agency. Comparable to ES3 in pairing sponsorship/activation work with training and experiential programming for major brands including automotive clients.
Emerging players
- Critical Mass: Digital-first agency with a notable automotive practice (notably for Toyota). Comparable to ES3 in serving automotive OEMs with integrated digital, training and customer-experience work, though with a heavier digital-product orientation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
ES3 social profiles
Digital presenceES3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
ES3 leadership team
Management profileNumber of profiles
Profiles7 records
ES3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ES3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ES3
What does ES3 do?
ES3 is a creative agency that delivers four primary service categories to automotive, commercial truck, and powersports OEMs and dealers: Training & Marketing, Targeted Coaching, Tools & Technology, and Talent & Strategic Staffing. Under these, it provides instructional design, live & virtual events, eLearning & digital content, media production, facilitation & coaching, and strategic staffing. Its work is delivered by a full in-house team plus a deep contractor bench.
Is ES3 a public or private company?
ES3 is a private company. It is classified as management employee owned and is currently operating.
When was ES3 founded?
ES3 was founded in 2002. It employs 51 to 100 people.
Where is ES3 based?
ES3 is headquartered in Rochester Hills, United States, in the North America region.
How does ES3 make money?
Four revenue lines are on record. Training & Marketing Services are the primary driver. The others are targeted Coaching, tools & Technology Development and talent & Strategic Staffing.
Who are ES3's main competitors?
Direct peers on record are RPA, George P. Johnson, Sparks, MKG, Campbell Ewald, Doner (DonerSchultz), Jack Morton Worldwide, GTB (formerly Team Detroit) and The Marketing Arm (TMA). Critical Mass is listed as an emerging player.
Does ES3 have an API?
No public API is recorded for ES3.
What industry is ES3 in?
ES3's product category is Marketing & Advertising Services. Its primary akta.pro industry code is HDACAKAJ, Electronic Shelf Labels (ESL) & Shelf-Edge Hardware. Its NAICS code is 54143 and its SIC code is 7311.