What Super League Enterprise does

Super League Enterprise, Inc. (NASDAQ: SLE) is a publicly traded audience intelligence and media activation company headquartered in Santa Monica, California. Founded in 2015 (originally as Super League Gaming), the company serves global consumer brands and advertising agencies seeking to reach highly engaged gaming audiences through playable advertising, branded content programs, and proprietary audience intelligence across platforms including Roblox, Minecraft, Fortnite Creative, and Connected TV.

The company's core technology is the Play Intelligence Engine, which synthesizes player data, affinities, and psychographics to define audiences and enable targeting beyond traditional demographics. This engine is augmented by an exclusive strategic partnership with Solsten for AI-driven psychographic consumer insights and predictive models. The product portfolio includes The Play Effect (audience-to-action framework), the Media Network (display, video, and content activation across gaming environments), Rotrends Pro (paid analytics tool for the Roblox ecosystem), and acquired technologies including Bloxbiz, Melon, Let's Bounce, and the Misfits Ads Division (which adds programmatic advertising and proprietary rewarded video capabilities). The company also holds equity stakes in high-performing Roblox experiences (My Avatar! with 800,000+ daily active users and Hide or Die! with nearly 3 million daily active users and 570+ million lifetime visits) under its Strategic Properties initiative, providing differentiated owned inventory.

Revenue is generated primarily through custom branded campaigns (professional services), programmatic advertising (acquired via Misfits Ads Division), brand partnerships and integrations across owned gaming inventory and third-party platforms, and data/analytics services (Rotrends Pro). Pricing is not publicly disclosed; the company operates as a B2B advertising and media services business with quote-based pricing tailored to individual brand campaigns. The go-to-market combines a direct enterprise sales organization led by an EVP of Revenue, agency channel partnerships (including Carmichael Lynch and The Many), and distribution partnerships (Play.Works for CTV, Misfits Gaming Group for Roblox reach). The company underwent significant financial restructuring in 2025, eliminated approximately 90% of its debt obligations, regained Nasdaq compliance, and closed approximately $20 million in private placement financing led by Evo Fund to fund operational scaling and a new digital asset strategy.

Name

Super League Enterprise

Legal name

Super League Enterprise, Inc.

Website

https://superleague.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Super League Enterprise is a public audience intelligence and media activation company that connects global brands with gaming audiences through playable advertising, branded content programs, and AI-driven psychographic targeting across Roblox, Fortnite, CTV, and other immersive platforms.

Ownership category

akta.pro rank

Product category

Gaming Advertising & Media

NAICS

Amusement Arcades (713120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Gaming & Interactive Entertainment Personalization (HDAAAGAF), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Gaming advertising
• Audience intelligence
• In-game advertising
• Programmatic advertising
• Branded gaming experiences

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Programmatic Advertising: Transaction-based programmatic advertising revenue streams added through Misfits Ads Division acquisition. Provides more reliable, recurring revenue streams that complement campaign work and contribute to financial predictability.
2. Custom Branded Campaigns: Custom campaign work delivering branded content programs, immersive experiences, and interactive advertising for global brands across gaming platforms. Historically a significant portion of business.
3. Brand Partnerships and Integrations: Revenue from brand integrations across owned gaming experiences and inventory, including programmatic placements, rewarded video ads, and sponsored content within Roblox, Minecraft, Fortnite, and CTV platforms.
4. Data and Analytics Services: Revenue from Rotrends Pro analytics tool and audience intelligence services, providing gaming ecosystem insights to brands, developers, investors, and content creators.
5. Strategic Properties Revenue: Revenue from ownership stakes in high-performing Roblox experiences (My Avatar!, Hide or Die!) generating direct cash flow and differentiated advertising inventory.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Super League Enterprise operates a proprietary audience intelligence and media activation platform for the global gaming ecosystem. Its Play Intelligence Engine synthesizes player data, affinities, and psychographics to define and target gaming audiences, while its Media Network activates display, video, and content advertising across Roblox, Minecraft, Fortnite, and Connected TV platforms. The company delivers custom branded campaigns, programmatic advertising, playable ad formats, and rewarded video experiences to global brands and their agencies.

Product overview

Super League Enterprise is an audience intelligence and media activation company operating a unified platform built around its proprietary Play Effect intelligence engine and Media Network. The core offering comprises The Play Effect (audience engagement system), the Play Intelligence Engine (AI-driven audience analytics), and the Media Network (display, video, and content activation). The portfolio includes acquired technologies (Bloxbiz, Melon, Let's Bounce, Misfits Ads Division with programmatic and rewarded video capabilities), analytics tools (Rotrends Pro), strategic Roblox properties (My Avatar!, Hide or Die!, Regal Theatre), and partnership-sourced inventory (Play.Works CTV). The company serves global brands seeking to reach gamers through playable advertising and branded content across Roblox, Minecraft, Fortnite Creative, and other gaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• The Play Effect: Super League's proprietary intelligence engine that engages audiences where they play, watch, and connect, activating the Play Effect to turn attention into measurable brand action.
• Media Network
• Job City by Indeed
• Rotrends Pro

Products and services

• The Play Effect / Play Intelligence Engine

Quantifiable outcome

• 3.87 million plays and 1,000% performance increase vs non-branded alternatives for HI-CHEW x Fortnite campaign
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core, strategic and flagship.

• Play.WorkscoreGTM or Marketing Partner · 9 June 2026U.S. advertising sales partnership for Play.Works Connected Television advergaming inventory. Super League to sell playable CTV ad inventory across network reaching 100+ million households, offering brands access to immersive interactive ad units.
• IndeedstrategicStrategic or Co-development Partner · 20 May 2026Job City by Indeed — educational gaming experience on Roblox helping players develop workplace skills through interactive mini-games. Badges unlockable on Indeed profiles for career readiness demonstration.
• Carmichael LynchstrategicGTM or Marketing Partner · 14 April 2026Creative agency partner for HI-CHEW x Fortnite campaign, the third campaign created together. Partnership generated Webby Award nomination with 3.87 million plays.
• THINK DIFFERENT (My Avatar!)strategicStrategic or Co-development Partner · 9 April 2026Strategic Properties partnership for My Avatar! — Top 25 Roblox shopping experience with 800,000+ daily active users. THINK DIFFERENT continues operating the game while Super League leverages brand partnership capabilities on Roblox.
• Misfits Gaming GroupflagshipStrategic or Co-development Partner · 18 March 2026Acquisition of Misfits Ads Division for $1.5M cash plus 19.99% equity, adding programmatic revenue, rewarded video technology, and 150+ brand relationships. Includes Preferred Commercial Brand Partnership for Roblox games reaching 100+ million monthly active users.
• SolstencoreTechnology or Integration · 23 January 2026Exclusive strategic partnership integrating Solsten's AI-driven psychology-based consumer insights and predictive models into Super League's campaign planning, creative development, and optimization workflows. Enables psychographic audience understanding beyond traditional demographics.
• Regal CinemasstrategicStrategic or Co-development Partner · 15 January 2026Virtual movie theatre experience on Roblox for National Popcorn Day. First cinema chain to engage Gen Z through branded immersive digital environment. Features endless runner game with popcorn-themed rewards redeemable at Regal's 399 US locations.
• Hunter Williams (Board), Patrick Martin (Strategic Advisor)strategicOthers · 9 December 2025Digital asset expertise appointments — Hunter Williams brings DeFi and regulatory compliance expertise as Board member; Patrick Martin provides strategic advisory for digital asset project and DeFi ecosystem development.
• ES3, AdArcade, Meta-StadiumscoreStrategic or Co-development Partner · 2 December 2025Pioneering collaboration launching gamified foodtainment advertising for QSR and food delivery brands. Combines TikTok creator content, AI-generated shoppable recipes, CTV, and mobile video with gamified experiences. Proprietary formats achieve up to 70% CTR on CTV.
• Lionsgate / Virtual Brand GroupstrategicStrategic or Co-development Partner · 20 October 2025The Strangers: Chapter 2 immersive horror experience collaboration within multiple Roblox games for Halloween season, featuring survival challenges and virtual collectibles.
• Automatic WorldscoreStrategic or Co-development Partner · 16 October 2025Strategic partnership with gaming industry advisory and investment firm to strengthen market position, accelerate operational growth, enhance client relationships, and scale operations across functions.
• Hide or Die! CreatorsstrategicStrategic or Co-development Partner · 30 September 2025Ownership stake in Hide or Die! — Top 100 Roblox game with 570+ million visits in 16 months and nearly 3 million daily active users. Shift from strategy to execution in securing ownership in cash-generating gaming assets.
• The ManystrategicGTM or Marketing Partner · 25 July 2025Media agency of record for Panda Express cross-platform gaming campaign in Fortnite Creative and Roblox, generating 265,000+ player engagements.

Scale indicators26 records

Recent moves6 records

Expansion highlights8 records

Broad incumbents

• Roblox Corporation: Roblox is the underlying platform that hosts Super League's owned inventory (Hide or Die!, My Avatar!, Misfits portfolio) and most campaign executions. As Roblox expands its native Ads Manager and direct brand sales, it is both the most important ecosystem partner and a potential competitive threat to Super League's ad layer.
• Azerion: Azerion is a European-headquartered digital entertainment and media platform combining gaming content, programmatic advertising, and brand integrations. Comparable to Super League at a larger scale, operating across both gaming media and brand activation with programmatic capabilities.
• Electronic Arts (EA): EA is a major game publisher with extensive first-party advertising inventory (FIFA, Madden, Apex Legends) and an active brand partnership business. Operates broadly in the gaming advertising space and represents the kind of scaled incumbent that limits Super League's addressable inventory for premium AAA titles.

Others

• Magnite: Magnite is the largest independent sell-side ad platform for CTV, with significant reach into the same connected TV inventory Super League accesses via Play.Works. It is an enabling infrastructure provider rather than a direct competitor, but its CTV scale dynamics influence Super League's go-to-market economics.
• Dentsu (gaming/Metaverse practice): Dentsu's gaming and metaverse practice brings agency-led brand activation to immersive platforms. Comparable as an ecosystem participant competing for the same brand campaign dollars, though operating at agency-holding-company scale with broader service offerings than Super League.

Direct peers

• Landvault (now part of Everyrealm): Landvault builds branded virtual experiences and in-world advertising across Roblox, Decentraland, and other metaverse platforms. Directly competes with Super League's Melon and Bloxbiz operations for enterprise brand budgets in immersive digital environments.
• Gamefam: Gamefam is a leading Roblox-native game studio and brand experience agency that creates custom branded experiences for global brands (similar to Super League's Roblox work with Panda Express, Regal, Indeed). Directly competes on Roblox brand integration RFPs and shares the same enterprise brand customer base.
• Anzu: Anzu is an in-game advertising platform that blends programmatic ads into 3D game environments on mobile, PC, and console. Directly comparable to Super League's Play Intelligence + rewarded video stack, with similar brand-facing value proposition around measurable, brand-safe in-game inventory.
• Bidstack: Bidstack is a programmatic in-game advertising company placing non-intrusive ads within PC, console, and mobile games. It is comparable to Super League's Misfits Ads programmatic layer and shares a focus on bringing brand advertising into gaming environments at scale.

Emerging players

• Metaverse Marcom: Metaverse Marcom is a smaller agency focused on marketing and brand activations across Roblox, Fortnite Creative, and Decentraland. Emerging competitor that overlaps with Super League's custom campaign work for consumer brands in UGC gaming platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SuperLeagueEnterprise
• LinkedInlinkedin.com/company/rbidr
• TikToktiktok.com/@superleagueenterprise
• Xx.com/joinsuperleague
• Facebookfacebook.com/JoinSuperLeague

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds18 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super League Enterprise