What Mobkoi does

Mobkoi is a B2B mobile advertising technology company headquartered in London, founded in 2014 and operating as part of The Brandtech Group (formerly You & Mr Jones). The company builds and operates an ad tech platform focused on premium and luxury brand advertisers, delivering mobile display, video, social, and an expanding set of cross-screen inventory channels. Its product surface includes the proprietary Interscroller format, a One Screen consolidated buying experience, and a Creative Studio for AI-assisted production of interactive and vertical-specific ad units, supported by attention-based measurement integrated with xpln.ai.

The business model centers on managed-service, custom insertion-order selling of premium mobile and cross-screen inventory to enterprise brand and agency clients. Mobkoi monetizes via media margin on campaigns and value-added creative and measurement services, with over 1 billion impressions delivered in a 12-month period across a roster that includes Louis Vuitton, Burberry, Cartier, Mercedes-Benz, Nike, Amazon, and PlayStation, among others. The company ranks in the top 500 Comscore mobile inventory ranking and serves clients across 11 verticalized creative categories spanning luxury, beauty, fashion, automotive, and consumer electronics.

Operationally, Mobkoi combines direct sales, partnerships with measurement and creative platforms (xpln.ai, Lumen Research, Celtra), and a global footprint that includes a localized Japanese market presence. Leadership comprises co-founders Guillaume Le Pape and Quentin Le Pape (Co-Founder & CEO), Elizabeth Hunter (CFO), and Bernie Fischer (COO), with 101–250 employees reported. No funding rounds or revenue figures are publicly disclosed.

Name

Mobkoi

Legal name

Mobkoi Limited

Website

https://mobkoi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Mobkoi is a London-based B2B mobile ad tech company, part of The Brandtech Group, that delivers premium and luxury-brand campaigns via proprietary formats (Interscroller), a Creative Studio, and attention-based measurement across mobile and cross-screen inventory.

Ownership category

akta.pro rank

Product category

Mobile Advertising Technology

NAICS

Media Buying Agencies (541830), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Mobile advertising platform
• Full-screen ad formats
• Attention measurement analytics
• Creative ad production
• Premium brand advertising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Supply Chain

Revenue model

1. Digital Mobile Advertising: Mobkoi generates revenue by purchasing digital advertising space on publisher websites, apps, and other digital properties to display advertiser client advertisements. The company acts as principal in purchasing media space from publishers and reselling it to advertisers, primarily targeting luxury brands seeking premium mobile ad placements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mobkoi is a B2B mobile advertising technology company that delivers full-screen, app-like immersive ad experiences across apps, web, social, and QR/print channels for luxury and premium brands. Its One Screen platform combines the Creative Studio (self-service ad creation with go-live in under 48 hours), distribution modules (In Media across top 500 Comscore sites, In Social, In Scan), and the One View analytics dashboard. The company purchases media from publishers and resells it to advertisers as principal, with campaigns optimized around third-party verified attention metrics rather than legacy delivery metrics.

Product overview

Mobkoi is a mobile advertising technology company offering a unified platform centered around One Screen, its flagship full-screen immersive advertising format. The platform consists of Creative Studio for self-service ad creation (Upload, Design, Launch workflow), distribution modules across In Media (top 500 Comscore websites), In Social, and In Scan (QR codes, print, OOH, TV, CTV), and a One View analytics dashboard optimized by AI. Key ad formats include Interscroller (scroll-based, 150% higher attention than benchmarks), with metrics verified by Lumen Research. The company is part of The Brandtech Group (formerly You & Mr Jones) and serves luxury brands with premium, brand-safe mobile advertising experiences.

Differentiator

Problem solved

Functional benefit

Brands

• One Screen: A platform providing seamless mobile experiences with full-screen advertising formats
• The Studio

Products and services

• One Screen Mobkoi's flagship full-screen, immersive mobile advertising format that delivers app-like experiences with lightning-fast performance, reaching audiences across apps, web, social, print, OOH, TV, and CTV for enterprise brand advertisers.
• Creative Studio (The Studio) Self-service creative production platform enabling brands to create app-like advertising experiences via an Upload, Design, and Launch workflow with AI-enhanced UX/UI; go-live capability within 48 hours.
• One View Dashboard Unified brand performance metrics dashboard verified by third parties (Lumen Research) and optimized by AI; provides dwell time, traffic quality, attentive seconds, and purchase intent metrics to advertiser clients.
• Interscroller Full-screen scroll-based mobile ad format that delivers 150% higher average attention times than market benchmarks for display formats, integrated with xpln.ai attention measurement.

Quantifiable outcome

• 150% higher attention times than market benchmarks for display formats
• +6 more outcomes

Named customers56 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• xpln.aicoreTechnology or Integration · 17 June 2026Mobkoi and xpln.ai expanded their global strategic partnership in June 2026 to integrate xpln.ai's attention measurement and optimization technology deeper into Mobkoi's mobile advertising offering. The collaboration has measured over one billion impressions in the last 12 months, with Mobkoi's Interscroller format delivering average attention times 150% higher than market benchmarks. The partnership aims to help brands shift from legacy delivery metrics to attention-based evaluation of mobile campaign effectiveness.
• Celtra, Inc.coreTechnology or IntegrationPrimary technology partner providing creative delivery platform. Mobkoi uses Celtra for creative production and preview capabilities, with links to Celtra-hosted creative experiences visible throughout the Creative Studio showcase.
• Lumen ResearchcoreTechnology or IntegrationAttention measurement research partner. Mobkoi's website prominently features Lumen Research verification for performance metrics including dwell time, traffic quality, attentive seconds, and brand recall data.
• The Brandtech Group (formerly You & Mr Jones)flagshipStrategic or Co-development PartnerMobkoi is part of The Brandtech Group (formerly known as You & Mr Jones), the world's first brandtech company bringing technology and marketing together. This parent company relationship provides strategic resources and integration within a broader marketing technology ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kargo: Kargo is a premium mobile advertising and creative platform focused on brand-safe, high-impact ad formats for major brands. It is the closest direct comparable to Mobkoi in terms of premium mobile creative focus and enterprise brand advertiser base.
• InMobi: InMobi is a global mobile ad-tech platform offering programmatic media buying, attention-based solutions (InMobi Exchange), and immersive ad formats. It overlaps Mobkoi in mobile ad inventory aggregation and premium advertiser targeting.
• Undertone: Undertone (part of Kargo Group/Dentsu) specialises in high-impact, brand-safe digital display and rich-media advertising. It competes directly with Mobkoi in delivering premium, full-screen creative experiences to enterprise advertisers.
• Celtra: Celtra is a creative management platform powering rich-media and interactive ad production across channels. While Mobkoi currently uses Celtra as a technology partner, Celtra also serves advertisers and agencies directly with overlapping creative ad tooling.
• AdColony (Digital Turbine): AdColony, now part of Digital Turbine, is a mobile ad-tech platform offering programmatic buying and high-quality video and display formats. It overlaps Mobkoi's mobile ad inventory aggregation and full-screen creative format capabilities.
• Viant: Viant is a people-based ad-tech platform providing programmatic buying and a self-serve DSP (Viant Adelphic). It competes with Mobkoi in offering enterprise advertisers a unified platform for cross-channel digital media buying.
• TripleLift: TripleLift is a programmatic native and high-impact digital advertising platform serving enterprise brand advertisers. It overlaps Mobkoi's premium, brand-safe mobile and cross-channel display focus.
• Verve Group (Smaato): Verve Group (parent of Smaato) is a mobile ad-tech platform focused on programmatic buying, attention-based measurement, and in-app inventory. It overlaps Mobkoi in mobile ad inventory aggregation and attention-driven campaign outcomes.

Broad incumbents

• The Trade Desk: The Trade Desk is the largest independent DSP offering programmatic buying across display, mobile, video, audio, and CTV. It is a broader incumbent that competes with Mobkoi for enterprise media budgets, though without Mobkoi's premium-format specialisation.
• MediaMath: MediaMath is a programmatic ad-buying platform serving enterprise advertisers across channels. It competes for the same enterprise media budgets as Mobkoi but as a broad DSP rather than a premium-format specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mobkoiofficial
• LinkedInlinkedin.com/company/mobkoi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobkoi