Alliance Mobile
Alliance Mobile is a private, PE-backed authorized retailer of AT&T that distributes wireless, DIRECTV, Internet, and FirstNet products through 378 retail locations across 26 U.S. states, serving individual consumers and small businesses as AT&T's second largest authorized retail partner.
- Company typePrivate
- Founded2022
- HeadquartersTroy, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Alliance Mobile does
Alliance Mobile is a private, PE-backed authorized retailer of AT&T, founded in May 2022 and headquartered in Troy, United States. The company distributes AT&T's wireless services, DIRECTV satellite television, Internet/broadband, and FirstNet public safety network products through 378 company-owned retail locations spanning 26 states across the U.S., from New Hampshire in the northeast to Florida in the southeast and Utah in the west. Alliance Mobile serves individual consumers and small-to-medium businesses seeking mobile connectivity, home entertainment, broadband, and public safety communications, with 1000+ retail and corporate support personnel. The company generates revenue through a mix of hardware sales (devices) at point-of-sale and recurring subscription commissions across all four AT&T product lines.
The business operates as a channel partner rather than a technology company: Alliance Mobile carries no proprietary technology, no software platform, and no AI/ML capabilities. Its competitive position rests entirely on physical distribution scale, AT&T brand affiliation, and operational execution. In August 2023, Alliance Mobile executed a transformative acquisition of The Wireless Experience Group (TWE) — itself a major AT&T authorized retailer operating in 21 states — backed by Centre Partners. This acquisition made Alliance Mobile the second largest AT&T retailer in the United States, nearly doubling its footprint from pre-acquisition scale and expanding geographic reach to 26 states total. The company's stated strategic ambition is to become the largest AT&T retailer, with continued inorganic growth through acquisitions of other authorized dealers. Alliance Mobile's value proposition is operational rather than technological: accessible AT&T services across a large physical footprint, customer-facing retail expertise, and team member development culture. The business model carries extreme single-partner concentration risk, as essentially 100% of revenue is tied to AT&T's authorized retailer program and dealer economics.
Alliance Mobile firmographics
Firmographics- Name
- Alliance Mobile
- Legal name
- Alliance Mobile
- Website
- https://allianceatt.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Alliance Mobile is a private, PE-backed authorized retailer of AT&T that distributes wireless, DIRECTV, Internet, and FirstNet products through 378 retail locations across 26 U.S. states, serving individual consumers and small businesses as AT&T's second largest authorized retail partner.
- Ownership category
- akta.pro rank
Where Alliance Mobile is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alliance Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- AT&T Wireless Services Retail: Revenue generated from selling AT&T wireless services, devices, and related products through owned retail locations. Operates as an authorized AT&T retailer (dealer/franchise model).
- DIRECTV Services: Sales and distribution of DIRECTV subscription services through retail locations.
- AT&T Internet Services: Distribution of AT&T internet/broadband services to residential customers.
- FirstNet Services: Sales of AT&T's FirstNet emergency services network to public safety organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Alliance Mobile product offering
Product offeringCore offering
Alliance Mobile operates as AT&T's #1 authorized retail partner, distributing AT&T's wireless mobile services, DIRECTV satellite television, home internet/broadband, and FirstNet public safety network services through 378 company-owned retail storefronts across 26 U.S. states. The company sells cellular devices, mobile plans, entertainment subscriptions, and connectivity services directly to consumers through its physical retail channel.
Product overview
Alliance Mobile operates as AT&T's top national partner and authorized retailer, offering a unified portfolio of four core product lines: Wireless Services (cellular connectivity and mobile plans), DIRECTV (satellite television), Internet Services (home broadband), and FirstNet (public safety broadband network). The company operates 378 retail locations across 26 states as AT&T's fastest-growing partner, serving consumers and businesses through physical retail stores while leveraging AT&T's network infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Wireless Services
Quantifiable outcome
- 378 retail locations across 26 states as AT&T's #1 partner
Companies that use Alliance Mobile
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Alliance Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alliance Mobile partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AT&TcoreAlliance Mobile is AT&T's top national partner and #1 authorized retailer. The company distributes AT&T's wireless, DIRECTV, internet, and FirstNet services through 378 retail locations across 26 states. Partnership includes access to AT&T's network, marketing support, and operational frameworks.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Alliance Mobile competitors and assessment
Company assessmentDirect peers
- Prime Communications: One of the largest AT&T authorized retailers in the U.S., operating a multi-state footprint of carrier-owned-and-operated retail locations. Directly comparable in business model, product mix (wireless, internet, entertainment), and reliance on the AT&T authorized-retailer program.
- GoWireless: Authorized AT&T retailer with a multi-state store footprint distributing AT&T wireless, internet, and related services. Closely comparable in revenue model (carrier commissions and device sales) and customer segments (consumer and small business).
- TCC (The Cellular Connection): Large authorized wireless retailer (historically a Verizon partner) operating hundreds of stores across the U.S. Comparable as a multi-state carrier-dealer roll-up with similar store-level unit economics and product breadth.
- Cellular Sales: Privately held authorized wireless retailer (Verizon partner) with a substantial U.S. store base. Similar in business model, store-level P&L dynamics, and reliance on a single-carrier authorized-retailer program.
- Wireless Zone: Authorized Verizon retailer with a multi-state franchise/store network. Comparable in store-based wireless distribution, device attach economics, and multi-state retail operations.
- Wireless Advocates: Multi-carrier authorized wireless retailer operating kiosk and store formats. Comparable as a carrier-authorized retail partner distributing wireless devices, plans, and accessories across U.S. retail locations.
Broad incumbents
- Cricket Wireless: AT&T-owned prepaid wireless brand with a national footprint of company-owned and authorized retail locations. Comparable as an AT&T-affiliated retail channel selling wireless services and devices, though it operates a prepaid model and is directly owned by AT&T.
- T-Mobile US (carrier retail): Major U.S. wireless carrier with a large company-operated retail footprint. Comparable in retail-store distribution of wireless services, devices, and home internet, but operates at carrier scale with its own network.
- Verizon (carrier retail): Major U.S. wireless carrier with a national network of company-owned retail stores distributing postpaid wireless, FWA internet, and accessories. Comparable in retail-distribution model and product mix, but at carrier scale.
- Best Buy: National big-box consumer electronics retailer that also sells carrier wireless plans and devices (including AT&T) inside its stores. Comparable in retailing of consumer electronics and wireless services, though it operates a much broader product portfolio and is publicly listed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Alliance Mobile social profiles
Digital presenceAlliance Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alliance Mobile leadership team
Management profileNumber of profiles
Alliance Mobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alliance Mobile M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alliance Mobile
What does Alliance Mobile do?
Alliance Mobile operates as AT&T's #1 authorized retail partner, distributing AT&T's wireless mobile services, DIRECTV satellite television, home internet/broadband, and FirstNet public safety network services through 378 company-owned retail storefronts across 26 U.S. states. The company sells cellular devices, mobile plans, entertainment subscriptions, and connectivity services directly to consumers through its physical retail channel.
Is Alliance Mobile a public or private company?
Alliance Mobile is a private company. It is classified as private equity controlled and is currently operating.
When was Alliance Mobile founded?
Alliance Mobile was founded in 2022. It employs 501 to 1,000 people.
Where is Alliance Mobile based?
Alliance Mobile is headquartered in Troy, United States, in the North America region.
How does Alliance Mobile make money?
Four revenue lines are on record. AT&T Wireless Services Retail is the primary driver. The others are DIRECTV Services, AT&T Internet Services and firstNet Services.
Who are Alliance Mobile's main competitors?
Direct peers on record are Prime Communications, GoWireless, TCC (The Cellular Connection), Cellular Sales, Wireless Zone and Wireless Advocates. Broad incumbents are Cricket Wireless, T-Mobile US (carrier retail), Verizon (carrier retail) and Best Buy.
Does Alliance Mobile have an API?
No public API is recorded for Alliance Mobile.