GoWireless
GoWireless is a Las Vegas-based U.S. telecommunications retailer founded in 1995 that, operating as Victra, runs 1,500+ stores as the largest Verizon Authorized Retailer, selling Verizon mobile plans, smartphones, home internet, and entertainment bundles to consumers and small businesses.
- Company typePrivate
- Founded1995
- HeadquartersLas Vegas, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What GoWireless does
GoWireless is a U.S. telecommunications retail services company founded in 1995 and headquartered in Las Vegas, Nevada. Operating as the largest Verizon Authorized Retailer with 1,500+ store locations across the United States (publicly doing business as Victra), the company retails Verizon-branded mobile plans (Simplicity, MyPlan, Unlimited Ultimate), smartphones and connected devices from Apple, Samsung, Google, and Motorola, home internet services including Verizon 5G Home, FIOS and Frontier Internet, and entertainment bundles (Disney+, Hulu, ESPN+, Netflix, Max). Its target customers are individual consumers seeking mobile and internet service, with a secondary segment of small businesses purchasing Verizon Business Internet and One Talk solutions.
Revenue is generated through three streams: recurring mobile plan subscriptions (where GoWireless earns commission on Verizon-network service sales), one-time hardware sales of smartphones, tablets, smartwatches, and accessories, and subscription revenue from home internet services. Pricing on the consumer side is anchored by the Simplicity Plan at $30/month per line after AutoPay and Switcher Discounts, and home internet plans starting at $35/month with Auto Pay and select 5G mobile plans. The company employs between 1,001 and 5,000 people, is led by Founder, President and CEO Kevin Elder, with Tina Jones serving as Corporate HR Director.
Go-to-market is omnichannel: physical retail storefronts (the dominant channel and competitive anchor), a phone-sales line (855-428-1621), and an e-commerce storefront (victra.com) with a store locator. Marketing relies on the Verizon-authorized-retailer brand co-marketing the operator's network claims (RootMetrics 5G rankings, "Best 5G Network") and device-manufacturer promo cycles. No AI/ML capability, no disclosed funding rounds, no M&A activity, and no product launches beyond the Verizon portfolio are visible in the source data, and product/news information specifically tagged to GoWireless is sparse relative to the Victra retail surface that dominates the dataset.
GoWireless firmographics
Firmographics- Name
- GoWireless
- Legal name
- Victra
- Website
- https://gowireless.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- GoWireless is a Las Vegas-based U.S. telecommunications retailer founded in 1995 that, operating as Victra, runs 1,500+ stores as the largest Verizon Authorized Retailer, selling Verizon mobile plans, smartphones, home internet, and entertainment bundles to consumers and small businesses.
- Ownership category
- akta.pro rank
GoWireless industry classification
Industry- Product category
- Wireless Telecommunications Retail
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121), Agents for Wireless Telecommunications Services (517122), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
Keywords
Where GoWireless is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
GoWireless business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Mobile Plan Subscriptions: Recurring revenue from mobile phone plan subscriptions sold to consumers and businesses through Verizon network.
- Device Sales: One-time revenue from sale of smartphones, tablets, smartwatches, and accessories from Apple, Samsung, Google, and Motorola.
- Home Internet Services: Revenue from home internet services including 5G Home Internet, FIOS Home Internet, and Frontier Internet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Simplicity Plan - $30/month per line |
| Subscription | Monthly | Home Internet - Starting at $35/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
GoWireless product offering
Product offeringCore offering
GoWireless (now operating as Victra) is the largest Verizon Authorized Retailer in the United States, operating more than 1,500 store locations. The company sells Verizon wireless plans (Simplicity, MyPlan, Unlimited Ultimate), smartphones and tablets from Apple, Samsung, Google, and Motorola, smartwatches, accessories, Verizon Home Internet (5G Home, FIOS, Frontier), and business services including Business Internet and Verizon One Talk.
Differentiator
Problem solved
Functional benefit
Companies that use GoWireless
Customer profileSegments2 records
Ideal customer profiles2 records
GoWireless technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoWireless partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VerizonflagshipVictra operates as a Verizon Authorized Retailer, the largest of its kind with 1,500+ locations. Sells Verizon mobile plans (Simplicity, MyPlan, Unlimited Ultimate), 5G Home Internet, FIOS, and other Verizon services. Uses Verizon branding and is independently operated but authorized to represent Verizon.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
GoWireless competitors and assessment
Company assessmentDirect peers
- Wireless Zone (Verizon Authorized Retailer): Wireless Zone operates as one of the largest Verizon Authorized Retailer networks in the US, directly competing with GoWireless/Victra for Verizon postpaid activations, device sales, and home internet sign-ups through its own multi-state store footprint.
- Cellular Sales (Verizon Authorized Retailer): Cellular Sales is a large Verizon Authorized Retailer with hundreds of US locations selling smartphones, wireless plans, and accessories, making it a directly comparable authorized-retailer competitor in the same carrier ecosystem.
- TCC / Round Room (Verizon Authorized Retailer): TCC, part of Round Room, is one of the largest Verizon Authorized Retailers in the US; it shares GoWireless's exact go-to-market (carrier-branded retail, device sales, plan activations) and competes head-to-head for the same authorized-retailer commission pool.
- Russell Cellular: Russell Cellular operates hundreds of retail stores primarily as a Verizon and AT&T Authorized Retailer across the US, offering the same wireless plans, smartphones, and accessories as GoWireless with a comparable multi-state retail footprint.
Broad incumbents
- Best Buy: Best Buy is a national big-box consumer electronics retailer that sells the same smartphones, smartwatches, tablets, and accessories as GoWireless and offers carrier activations in-store, competing for the same walk-in device-and-plan customer.
- AT&T Retail Stores: AT&T's owned retail stores compete directly with GoWireless for wireless customers, offering postpaid plans, devices, and home internet; while carrier-operated rather than authorized, they overlap on the same physical-retail, plan-activation customer experience.
- T-Mobile Retail Stores: T-Mobile operates its own national retail footprint selling wireless plans, devices, and home internet; competes with GoWireless for switcher customers drawn by its $30/month Simplicity-style pricing and trade-in offers.
- Cricket Wireless (AT&T MVNO retail): Cricket Wireless is an AT&T-owned prepaid MVNO with its own authorized retail footprint; competes with GoWireless in the value-tier wireless segment that GoWireless addresses via switcher and discounted postpaid promotions.
Emerging players
- uBreakiFix (Asurion): uBreakiFix operates hundreds of device-repair and accessory retail stores and is increasingly used by carriers (including Verizon) as a service touchpoint; partial overlap with GoWireless's device/accessory retail and post-sale support value proposition.
Others
- Mobile POS / Wireless dealer aggregators: Multi-carrier wireless dealer networks and aggregators (such as those operating branded kiosks inside Walmart and Costco) compete with GoWireless at the point-of-sale for switcher and prepaid activations on the same carrier networks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GoWireless social profiles
Digital presenceGoWireless financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoWireless leadership team
Management profileNumber of profiles
Profiles2 records
GoWireless funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoWireless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoWireless
What does GoWireless do?
GoWireless (now operating as Victra) is the largest Verizon Authorized Retailer in the United States, operating more than 1,500 store locations. The company sells Verizon wireless plans (Simplicity, MyPlan, Unlimited Ultimate), smartphones and tablets from Apple, Samsung, Google, and Motorola, smartwatches, accessories, Verizon Home Internet (5G Home, FIOS, Frontier), and business services including Business Internet and Verizon One Talk.
Is GoWireless a public or private company?
GoWireless is a private company. It is classified as unknown and is currently operating.
When was GoWireless founded?
GoWireless was founded in 1995. It employs 1,001 to 5,000 people.
Where is GoWireless based?
GoWireless is headquartered in Las Vegas, United States, in the North America region.
How does GoWireless make money?
Three revenue lines are on record. Mobile Plan Subscriptions are the primary driver. The others are device Sales and home Internet Services.
Who are GoWireless's main competitors?
Direct peers on record are Wireless Zone (Verizon Authorized Retailer), Cellular Sales (Verizon Authorized Retailer), TCC / Round Room (Verizon Authorized Retailer) and Russell Cellular. Broad incumbents are Best Buy, AT&T Retail Stores, T-Mobile Retail Stores and Cricket Wireless (AT&T MVNO retail). uBreakiFix (Asurion) is listed as an emerging player. Mobile POS / Wireless dealer aggregators is listed as an others.
Does GoWireless have an API?
No public API is recorded for GoWireless.
What industry is GoWireless in?
GoWireless's product category is Wireless Telecommunications Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail. Its NAICS code is 51712 and its SIC code is 5731.